The campaign was very successful both critically and financially. Honda's UK domain saw more web traffic in the 24 hours after "Cog"'s television début than all but one UK automotive brand received during that entire month. The branded content attached to "Cog" through interactive television was accessed by more than 250,000 people, and 10,000 people followed up with a request for a brochure for the Honda Accord or a DVD copy of the advertisement. The media reaction to the advertisement was equally effusive; The Independents Peter York described it as creating "the water-cooler ad conversation of the year", while Quentin Letts of The Daily Telegraph believed it was "certain to become an advertising legend". ('Full article...)
The service station is built in the form of a cottage, a popular design at the time, with a steeply pitched compound gable roof and a chimney. The walls are white glazed brick with green trim. The building has a side-gabled office section on the west side adjoining two front-gabled garage bays with wooden roll-up doors. The easternmost garage bay was an addition built onto the original station around 1939. The property also includes concrete gas pump islands, a c. 1960s light pole and a steel sign post, though the pumps, tanks, and signage have been removed. The station was operated by Conoco until 1961, then by Horn Oil Company until around 1983. In 1992, the vacant station was leased by the Albuquerque Conservation Association (TACA), which uses the building as headquarters for its preservation workshops and other activities. (Full article...)
A grandson of Ferdinand Porsche, Piëch started his career at Porsche, before leaving for Audi after an agreement that no member of the Porsche or Piëch families should be involved in the day-to-day operations of the Porsche company. Piëch eventually became the head of Audi, where he is credited with evolving and growing Audi into a competitor to equal Mercedes-Benz and BMW, thanks in part to innovative designs such as the Quattro and 100. In 1993, Piëch became the chairman and CEO of Volkswagen Group, which he is credited with turning into the large conglomerate it is today; He oversaw the purchase of Lamborghini and Bentley, as well as
the founding of Bugatti Automobiles, all of which he integrated with the Volkswagen, Škoda, SEAT and Audi brands into a ladder-type structure similar to that used by Alfred Sloan at General Motors. Piëch was required to retire at age 65 per Volkswagen company policy, but he remained on its supervisory board and was involved in the company's strategic decisions until his resignation on 25 April 2015. (Full article...)
...that the 25 Millionth VW Golf rolled off the production line in Wolfsburg in March 2007. The first Golf started production in 1974, 33 years later the 1.4 litre TSI version became the 25 Millionth car.
Image 52In the Ford Model T the left-side hand lever sets the rear wheel parking brakes and puts the transmission in neutral. The lever to the right controls the throttle. The lever on the left of the steering column is for ignition timing. The left foot pedal changes the two forward gears while the centre pedal controls reverse. The right pedal is the brake. (from Car)