Star India (stylized as ★Star) is an Indian media conglomerate and wholly owned subsidiary of The Walt Disney Company India.[1] It is headquartered in Mumbai, Maharashtra. It has a network of 60 channels in eight languages, reaching out to 9 out of 10 cable and satellite TV homes in India.[2] The network reaches approximately 790 million viewers a month across India and more than 100 countries.[3] Star India generates more than 30,000 hours of content every year.[4] Star India is the largest Television & Entertainment network in India.

Star India Private Limited
IndustryMass media
Founded1 August 1990; 31 years ago (1990-08-01)
FounderStar TV
HeadquartersStar House, Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel (West),
Mumbai, Maharashtra
Area served
India, South Asia, Southeast Asia, MENA, United Kingdom, US, Canada
Key people
  • K. Madhavan
    (Country Manager & President, The Walt Disney Company India & Star India)
  • Sanjay Jain
    (CFO, Direct-to-Consumer & International – APAC, The Walt Disney Company)
RevenueIncrease120 billion (US$1.6 billion) (FY 2021)
ParentThe Walt Disney Company India (The Walt Disney Company)



Star TV (Satellite Television Asian Region) was founded in 1990 as a joint venture between Hutchison Whampoa and Li Ka-Shing. It launched Hollywood English-language entertainment channels for Asian audiences.[5]


In 1990, Star TV included Star Plus (then an English-language entertainment channel), Prime Sports, MTV and BBC World Service Television.[5][6]

In 1992, Rupert Murdoch’s News Corporation purchased 63.6% of STAR for $525 million, followed by the purchase of the remaining 36.4% on 1 January 1993. Star broadcasting operations were run from Rupert Murdoch's Fox Broadcasting premises.[7][8] Murdoch declared that:[9]

(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels

Between 1994 and 1998, Star India was launched, later launched Star Movies, Channel V, and STAR News with a limited Hindi offering, and then Star Plus for Indian viewers.[10][11][12]

In 1998, STAR News was launched as a dedicated news channel with content from NDTV.[13]


In 2001, Star India acquired South India based Vijay TV.[14] In 2003, Star India's deal with NDTV ended and Star News was made into a 24-hour news channel. Disney bought it in 2009 for $2 Million or 2 Cnt venture (JV) with Anand Bazar Patrika Group to comply with the regulations set for uplinking of news and current affairs channels by the Government of India.[citation needed] It subsequently exited from this joint venture in 2012. After the split the channel was renamed to ABP News and operated by Anandabazar Patrika Group.[13]

In 2004, Star One was launched as a Hindi content channel.[15] In 2008, Star Jalsha, a Bengali language entertainment channel and Star Pravah, a Marathi language entertainment channel were launched.[16][17]

In 2009, Star India acquired Trivandrum, India based media conglomerate Asianet Communications Limited which served Malayalam language content.[18] In August 2009, the Star Group restructured its Asian broadcast businesses into three units – Star India, Star, and Fox International Channels Asia.[18]

In the same year, Star Affiliate and CJ Group of South Korea launched CJ Alive (later known as ShopCJ), a 24-hour Indian television shopping channel which used STAR Utsav for hosting the television marketing programs in six-hour slots in its initial stage of launch. Star Affiliate exited the joint venture in May 2014.[19] This venture was called Star CJ.

21st Century Fox launched a film production and distribution business in India through Fox Star Studios India, an affiliate of Star India in the same year.[20]


In 2012, Star India acquired the BCCI Rights for India cricket for the period 2012 through 2018. ESPN was renamed Star Sports 4, Star Cricket was renamed Star Sports 3, Star Sports was renamed to Star Sports 1 and Star Sports 2 kept its name. STAR Cricket HD and ESPN HD were renamed to Star Sports HD1 and Star Sports HD2 respectively.[21][22][23][24][25]

In 2015, Star India launched its video-on-demand service, Hotstar (now Disney+ Hotstar) and forayed into online streaming.[26]

In 2015, Star India acquired broadcast businesses of Maa Television Pvt. Ltd to boost its presence in Telugu speaking markets where Star didn't have any presence before. By this acquisition, Star has a regional presence in the entire South Indian markets.[27]

In February 2017, Star India and global media conglomerate, TED, announced a new TV series, TED Talks India – Nayi Soch. Its programmes starred Bollywood actor Shahrukh Khan and featured newer TED talks made in Hindi language. The programme followed the signature TED format of prominent speakers voicing their opinions in an 18-minute or less monologue in front of a live audience.[28][29]

On 28 August 2017, Star India replaced its Hindi Entertainment channel Life OK with a free-to-air channel Star Bharat.[30]

On 5 September 2017, Star India won the global media rights to broadcast Indian Premier League (IPL) for 5 years beginning in 2018. The company bid INR 163475.0 million to secure the rights from the previous broadcaster, Sony Pictures Network.[31]

On 14 December 2017, The Walt Disney Company announced the acquisition of 21st Century Fox, which included Star India.[32]

On 13 December 2018, Disney announced Uday Shankar who serves as chairman of Star India would lead Disney's Asian operations and would become the new chairman of Disney India, which became a wholly owned subsidiary of The Walt Disney Company, being re-organized under The Walt Disney Company (India) Private Limited.[33] On 27 August 2018, the channel Star Life was launched in Africa in English language offering the English dubbed Indian Hindi series from the Indian star channels.[34][35]

On 4 January 2019, Star TV shut down its television operations in USA for the promotion of its digital counterpart, Hotstar.[36]

On 20 March 2019, Star India became a subsidiary of Disney India as the deal was Open. Now, Disney India owns UTV and Star India TV channels.

On 30 December 2020, Disney announced that the Star branding would be replaced with Utsav from 1 February in the Netherlands,[37] with the Utsav Gold, Utsav Plus and Utsav Bharat branding launching in the UK on 22 January 2021, Star Vijay's international feed also changed a new logo based with Utsav Network in yellow colour and rebranded as Vijay TV around the world on that same day, Utsav Network would separated to Star Gold, Plus and Bharat, the Asian feed would launch in South Korea.[38]

On 18 October 2021, Disney and Star announced that they would exit from the English general entertainment industry and that they would close down Star World and Star World Premiere on 1 December 2021 (although the Star Movies India networks, alongside Disney International HD will be effected). The Bangla and Marathi feeds of Star Sports 1 will also close on the same day. Meanwhile, the Star Gold brand would expand with the launch of an HD simulcast of Star Gold 2 that will replace UTV, alongside the rebranding of UTV Movies and UTV Action as Star Gold Romance and Star Gold Thrills. Star Movies Select HD, Star Movies Hindi, Star Movies Tamil will also launch an SD simulcast, becoming the first niche premium English movie channel in India to do so.[39]

Business resultsEdit

In August 2012, Business Line of The Hindu group reported that STAR CJ Alive is claiming average sale of products worth Rs. 9.5 million on week days and Rs. 12 million on weekends.[40] Approximately 65% of the sales come from electronics segment while household segment stands second in the race. In December 2012, some sections of the media reported that Rupert Murdoch run News Corp may exit Star CJ by selling its entire stake to Providence Equity Partners.[41] This share transfer reportedly ran into trouble when the Department of Revenue discovered that funds from other jurisdictions were being channelised to exploit Indo Mauritius double taxation avoidance agreement.[42]

STAR India Entertainment provides 51 channels while STAR India Sports provides 17 channels.


Owned channelsEdit

On air channelsEdit


Channel Launched Language Category SD/HD availability Notes
StarPlus 1991[a] Hindi General Entertainment SD+HD
Star Bharat 2017 Formerly Star One and Life OK
Star Utsav 2004 SD
Star Gold 1999 Movies SD+HD
Star Gold Select 2017
Star Utsav Movies 2016 SD
Star Gold 2 2020 Formerly Movies OK
Star Sports 1 Hindi 2017 Sports SD+HD
Star Sports First 2017 SD
Star Movies 1991 English Movies SD+HD
Star Movies Select 2015 SD+HD
Star Sports 1 1996 Sports SD+HD
Star Sports 2 2013
Star Sports 3 2018 SD
Star Sports Select 1 2016 SD+HD
Star Sports Select 2 2016
Fox Life 2008 English, Hindi, Tamil, Telugu Lifestyle
Star Jalsha 2008 Bengali General Entertainment
Star Jalsha Movies 2012 Movies
Star Suvarna 2007 Kannada General Entertainment SD+HD
Star Suvarna Plus 2013 Movies SD
Star Sports 1 Kannada 2018 Sports
Asianet 1993 Malayalam General Entertainment SD+HD
Asianet Plus 2005 SD
Asianet Movies 2012 Movies
Star Pravah 2008 Marathi General Entertainment SD+HD
Star Vijay 1994 Tamil
Star Vijay Super 2016 Movies SD
Star Vijay Music 2020 Music
Star Sports 1 Tamil 2017 Sports
Star Maa 2002 Telugu General Entertainment SD+HD
Star Maa Movies 2011 Movies
Star Maa Gold 2012 SD
Star Maa Music 2008 Music
Star Sports 1 Telugu 2018 Sports


Channel Launched Language Category SD/HD availability Notes
Star Life 2018 English General Entertainment SD+HD
Utsav Plus 2021 Hindi
Utsav Bharat 2021 SD
Utsav Gold 2021 Movies SD+HD
Vijay TV 2021 Tamil General Entertainment SD
Asianet Middle East 2010 Malayalam

Upcoming channels[44][45][46]Edit

Channel Launching Date Language Category SD/HD availability Notes
Star Movies Select TBA English Movies SD+HD
Star Movies Hindi Hindi
Star Gold Thrills
Star Gold Romance
Star Gold 2 HD HD
Star Movies Tamil Tamil SD+HD
Pravah Picture Marathi SD+HD
Jalsha Josh Bengali SD
Asianet Movies HD Malayalam HD
Vijay Super HD Tamil
Star Sports 1 Tamil HD Sports
Star Sports 1 Telugu HD Telugu
Hungama HD English
Disney Channel HD
Super Hungama SD+HD
Star Kirano Odia General Entertainment SD+HD

Defunct/former channelsEdit

Channel Launched Defunct Language Category SD/HD availability Notes
Star One 2004 2011 Hindi General Entertainment SD Replaced by Life OK
Life OK 2011 2017 SD+HD Replaced by Star Bharat
Movies OK Movies SD Replaced by Star Gold 2
Channel V Music Rebranded as Star Sports 3
Star News News Rebranded as ABP News
Star World English General Entertainment SD+HD
Star World Premiere HD HD
BabyTV Kids HD
Nat Geo People Lifestyle SD+HD
Nat Geo Adventure Replaced with Nat Geo People
Star Movies Action Movies SD
Nat Geo Music Music SD+HD
Fox Crime Hindi, English Infotainment SD
Star CJ Alive Shopping Sold to HomeShop18 in 2017
Star Sports 4 English, Tamil Sports Rebranded as Star Sports 1 Tamil
Star Ananda Bengali News SD Rebranded as ABP Ananda
Star Sports 1 Bangla Sports Rebranded as Star Jalsha Josh
Star Majha Marathi News Rebranded as ABP Majha
Star Sports 1 Marathi Sports Rebranded as Star Pravah Picture
Nat Geo Tamil Tamil Documentary
Nat Geo Telugu Telugu

Novi Digital EntertainmentEdit

Novi Digital Entertainment
IndustryStreaming media
BrandsDisney+ Hotstar
ParentStar India

Novi Digital Entertainment is a parent company of Disney+ Hotstar and it's a subsidiary of Star India.

In January 2015, Star India launched Hotstar, a mobile and online entertainment OTT platform owned by its affiliate, Novi Digital Entertainment. The platform features content in 9 Indian languages and broadcasts sporting events.[47]

In January 2019, Star India shut down its linear TV services in South America, United States, North America, and Canada and shifted all services to Hotstar USA.[36]

In April 2020, the service merged with Disney+ in India forming Disney+ Hotstar. Hotstar operates independently and coexists with Disney+ in Canada, Singapore, UK and US.[citation needed]

On 31 August 2021, Disney announced that it will phase out Hotstar in the US and move all contents into Hulu and ESPN+. It expects that the service will be shut down in the US by late 2022.[48]

National Sports Network in IndiaEdit

The STAR sports group planned to build a national sports network in India. The plan included broadcasting in Indian languages. ESPN was renamed Star Sports 4, Star Cricket was renamed Star Sports 3, Star Sports was renamed to Star Sports 1 and Star Sports 2 kept its name. Star Sports Telugu, Star Cricket HD and ESPN HD renamed to Star Sports HD1 and Star Sports HD2 respectively. Star Sports 3 would be predominantly a Hindi-only channel. STAR planned to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides this, two non-professional leagues like the University Cricket and University Field Hockey were also planned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.[49]


Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kasautii Zindagii Kay, Kaun Banega Crorepati aired on Star Plus during 2000s, made the channel the market leader in India becoming the flagship channel of Star India.[50][51]

Disney+ Hotstar, a subsidiary of Star India, censored the Last Week Tonight with John Oliver's A commentators episode on Narendra Modi where John Oliver discusses Prime Minister Modi and his Hindu nationalism as a growing threat to democracy in India.[52][53][54]

See alsoEdit


  1. ^ Originally broadcast from Hong Kong, then split into two channels geographically on 31 March 1996. The Indian feed continued the Star Plus name.


  1. ^ K.J., Shashidhar (14 December 2017). "Disney's $52.4 billion acquisition of 21st Century Fox includes Star India too – MediaNama". Retrieved 8 March 2018.
  2. ^ Iyengar, Rishi (9 July 2018). "Disney's next 700 million viewers might be in India". CNN Money. Retrieved 17 April 2019.
  3. ^ "Disney Acquires Star India, Tata Sky Stake Via Fox Deal". BloombergQuint. 14 December 2017. Retrieved 8 March 2018.
  4. ^ Bansal, Shuchi (27 June 2018). "What makes star a sought-after business in India". Live Mint. Retrieved 17 April 2019.
  5. ^ a b Chang, Yu-li (2006). "Evolution of STAR TV in India and China" (PDF). Archived from the original (PDF) on 25 January 2021. Retrieved 1 September 2021.
  6. ^ Singh, Suhani (11 August 2017). "Entertainment Inc.: The story of Zee, one of India's first Hindi satelite [sic] channels". India Today. Retrieved 12 March 2018.
  7. ^ Palmer, Rhonda (26 July 1993). "Murdoch catches rising Star". Variety. Archived from the original on 25 October 2012. Retrieved 1 September 2021.
  8. ^ Shenon, Philip (23 August 1993). "The Media Business; Star TV Extends Murdoch's Reach". The New York Times. Retrieved 1 September 2021.
  9. ^ Monbiot, George (22 April 2008). "George Monbiot: The most potent weapon wielded by the empires of Murdoch and China". The Guardian. Retrieved 24 July 2017.
  10. ^ Hirani, Ayushi (30 November 2017). "Channel V: A walk down memory lane". Retrieved 12 March 2018.
  11. ^ Ghosh, Devarsi (24 November 2017). "Channel V bids goodbye once and for all, leaving behind its madcap mascots". Retrieved 12 March 2018.
  12. ^ Chu, Karen (16 April 2014). "Fox's Star Chinese Movies Launches Asian Film Slate". The Hollywood Reporter. Retrieved 12 March 2018.
  13. ^ a b Kohli-Khandekar, Vanita (1 July 2013). "The race to become ABP News". Business Standard. Retrieved 12 March 2018.
  14. ^ "Vijay TV scripts a turnaround tale". 30 April 2005. Retrieved 12 March 2018.
  15. ^ "Star One channel to target urban audiences". The Economic Times. 27 October 2004. Retrieved 2 September 2021.
  16. ^ "After Star Jalsha, Star India all set to launch Star Pravah HD on May Day". 29 April 2016. Retrieved 12 March 2018.
  17. ^ "Star Jalsha goes in brand refresh with new diamond star identity". 18 June 2012. Retrieved 12 March 2018.
  18. ^ a b "Star buys majority in Asianet; forms JV with Rajeev Chandrasekhar". Reuters India. 17 November 2008. Retrieved 14 October 2018.
  19. ^ "STAR CJ Network launches "STAR CJ Alive"". Campaign India. 29 July 2010. Retrieved 14 October 2018.
  20. ^ Ramnath, Nandini (2 December 2012). "Fox Star aims to be among the top three studios in India". Live Mint. Retrieved 14 October 2018.
  21. ^ "Star India wins audio-visual production rights for IPL, BCCI domestic season". Live Mint. 19 February 2018. Retrieved 13 March 2018.
  22. ^ "Rebranding was a part of ESPN's evolution in India: RC Venkateish". 8 September 2009. Retrieved 13 March 2018.
  23. ^ "STAR India rebrands; sheds 'ESPN' branding". 6 November 2013. Retrieved 13 March 2018.
  24. ^ Gollapudi, Nagraj (21 February 2018). "Indian cricket media rights set to be e-auctioned on March 27". ESPNcricinfo. Retrieved 13 March 2018.
  25. ^ "Star Sports bags IPL media rights, in blockbuster deal, but at what cost?". The Indian Express. 5 September 2017. Retrieved 13 March 2018.
  26. ^ Dina, Arzoo (11 February 2015). "With Hotstar, Star India aims to change the way content is consumed in India". Live Mint. Retrieved 3 November 2018.
  27. ^ "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard India. 12 February 2015. Retrieved 3 November 2018.
  28. ^ "Star Plus announces launch of Ted Talks India Nayi Soch on December 10". 20 November 2017. Retrieved 3 November 2018.
  29. ^ "Star Plus launches #DontKillIdeas with TED Talks India Nayi Soch". 20 November 2017. Retrieved 3 November 2018.
  30. ^ "Life OK to be rechristened Star Bharat on August 28". 21 August 2017. Retrieved 3 November 2018.
  31. ^ Laghate, Gaurav (5 September 2017). "Rs 54.5 crore per match is not insane, look at it in right context: Star India CEO Uday Shankar". The Economic Times. Retrieved 3 November 2018.
  32. ^ Faber, David (5 December 2017). "Disney and Fox are closing in on deal, could be announced next week: Sources". CNBC. Archived from the original on 5 December 2017. Retrieved 5 December 2017.
  33. ^ Clarke, Stewart (13 December 2018). "Disney Sets Out International Leadership Team Post-Fox Deal". Variety. Retrieved 14 December 2018.
  34. ^ "Zee World, Star Life to expand footprints in Africa amid growing popularity". The Financial Express. 4 October 2018. Retrieved 2 September 2021.
  35. ^ Baddhan, Raj (20 August 2018). "Star TV to launch lifestyle HD channel in Africa, Star Life". Retrieved 2 September 2021.
  36. ^ a b Baddhan, Raj (5 December 2018). "Star TV to shutdown television operations in USA". Retrieved 2 September 2021.
  37. ^ "Disney Renaming Star Channels In The Netherlands". 30 December 2020. Retrieved 2 September 2021.
  38. ^ "Star channels rebrand". 15 January 2021. Retrieved 2 September 2021.
  39. ^ Delhi, BestMediaInfo Bureau; October 16; 2021. "Breaking News: Disney Star India exits English general entertainment; Star World, Star World HD and Star World Premiere HD to go off air by November 30". Retrieved 16 October 2021.CS1 maint: numeric names: authors list (link)
  40. ^ Krishnamurthy, Gokul (13 August 2011). "Star CJ looks to coming 'alive' this festival season". The Hindu Business Line. Retrieved 10 November 2016.
  41. ^ Sheikh, Aminah; Sanjai, P.R. (13 December 2012). "Star may be close to home shopping channel exit". Live Mint. Retrieved 10 November 2016.
  42. ^ Sinha, Ashish (11 April 2013). "News Corp entity plans to exit Star CJ run into FIPB hurdle". The Financial Express. Archived from the original on 7 November 2015. Retrieved 10 November 2016.
  43. ^ "Star buys 74% stake in Pro Kabaddi". 27 April 2015. Retrieved 2 September 2021.
  44. ^ "Disney Star India rejigs its Channel bouquet, to rebrand and add new Channels while Bindass and Star World to go off-air". MediaNews4U. 16 October 2021. Retrieved 17 October 2021.
  45. ^ "Disney Star India pulls 13 SD and 20 HD channels from bouquets". 16 October 2021. Retrieved 17 October 2021.
  46. ^ "NTO 2.0: Star India pulls driver GEC, sports channels out of bouquet – Exchange4media". Indian Advertising Media & Marketing News – exchange4media. Retrieved 17 October 2021.
  47. ^ Malvania, Urvi (21 March 2015). "10 million users in 40 days: Hotstar takes digital media world by storm". Business Standard India. Retrieved 21 March 2019.
  48. ^ Hayes, Dade (31 August 2021). "Disney Shifts Hotstar Programming To ESPN+ And Hulu; Stand-Alone Hotstar U.S. Service To Sunset In 2022". Deadline Hollywood. Retrieved 2 September 2021.
  49. ^ Choudhary, Vidhi (25 April 2013). "Star plans to build national sports network in India". Live Mint. Retrieved 10 November 2016.
  50. ^ Bhushan, Nyay (4 November 2008). "Court ends run of India's top soap". The Hollywood Reporter. Retrieved 2 September 2021.
  51. ^ Sinha, Ashish (20 January 2013). "Sony does a Star Plus". Business Standard India. Retrieved 2 September 2021.
  52. ^ Sanjai, P.R. (25 February 2020). "Disney India Blocks John Oliver Show Critical of Narendra Modi". BloombergQuint. Retrieved 26 February 2020.
  53. ^ "Hotstar blocks John Oliver's 'Last Week Tonight' episode criticising Narendra Modi". The Hindu. 26 February 2020. ISSN 0971-751X. Retrieved 26 February 2020.
  54. ^ "Disney India blocks John Oliver's show critical of Narendra Modi". The Indian Express. 26 February 2020. Retrieved 26 February 2020.

Further readingEdit

External linksEdit