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Star India Private Limited, is one of India's largest media conglomerates,[1] a fully owned subsidiary of 21st Century Fox.[2] It is headquartered in Mumbai, Maharashtra. The network reaches approximately 720 million viewers a month across India and more than 100 countries.[3] Star India generates more than 30,000 hours of content every year and broadcasts 60+ channels.[4][5]

Star India Private Limited
Subsidiary of 21st Century Fox
IndustryMass media
FoundedAugust 1991; 27 years ago (1991-08)
FounderHutchison Whampoa
Li Ka-shing
HeadquartersStar House, Urmi Estate, 95, Ganpatrao Kadam Marg, Lower Parel (West), Mumbai, Maharashtra, India
Area served
South Asia, US, Canada
Key people
  • Uday Shankar (Chairman and CEO)
  • Sanjay Gupta (managing director)
ProductsBroadcasting
film
entertainment
web portals
Owner21st Century Fox
(To be acquired by Disney)
Websitestartv.com

Contents

HistoryEdit

FoundingEdit

Star TV (Satellite Television Asian Region) was founded in 1991 as a joint venture between Hutchison Whampoa and Li Ka-Shing. It was launched as a Pan-Asian beam-to-air Hollywood English-language entertainment channel for Asian audiences.[6]

1990 - 2000Edit

In 1990, Star India included Star Plus (then an English-language entertainment channel), Prime Sports, MTV, Star Movies and Zee TV.[6][7]

In 1992, Rupert Murdoch’s News Corporation purchased 63.6% of STAR for $525 million, followed by the purchase of the remaining 36.4% on 1 January 1993. Star broadcasting operations were run from Rupert Murdoch’s Fox Broadcasting premises.[8][9] Murdoch declared that:[10]

"(telecommunications) have proved an unambiguous threat to totalitarian regimes everywhere ... satellite broadcasting makes it possible for information-hungry residents of many closed societies to bypass state-controlled television channels"

Between 1994 and 1998, Star TV launched Star Movies, Channel V, and Star News with a limited Hindi offering.[11][12][13]

In 1998, STAR News was launched as a dedicated news channel with content from NDTV. [14]

2001 - 2010Edit

In 2001, Star India acquired South India based Vijay TV. [15] In 2003, Star India’s deal with NDTV ended and Star News was made into a 24-hour news channel. And it entered into a joint venture with Anand Bazar Patrika Group to comply with the regulations set for uplinking of news & current affairs channels by the Government of India. It subsequently exited from this joint venture in 2012. After the split the channel was renamed to ABP News and operated by Anand Bazar Patrika Group.[16][17]

In 2004, Star One was launched as a Hindi content channel.[18] In 2008, Star Jalsha, a Bengali language entertainment channel and Star Pravah, a Marathi language entertainment channel were launched.[19][20]

In 2009, Star India acquired Trivandrum, India based media conglomerate Asianet Communications Limited which served Malayalam language content.[21] In August 2009, the Star Group restructured its Asian broadcast businesses into three units – Star India, Star, and Fox International Channels Asia.[22]

In the same year, Star Affiliate and CJ Group of South Korea launched CJ Alive (later known as ShopCJ), an 24-hour Indian television shopping channel which used STAR Utsav for hosting the television marketing programs in six-hour slots in its initial stage of launch. Star Affiliate exited the joint venture in May 2014. [23]

21st Century Fox launched a film production and distribution business in India through Fox Star Studios India, an affiliate of Star India in the same year.[24]

2011 - PresentEdit

In 2012, Star India acquired the BCCI Rights for India cricket for the period 2012 through 2018. ESPN was renamed Star Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to Star Sports 1 and Star Sports 2 kept its name. STAR Cricket HD and ESPN HD were renamed to Star Sports HD1 and Star Sports HD2 respectively.[25][26][27][28][29]

In 2015, Star India launched its video-on-demand service, Hotstar and forayed into online streaming. [30] In the same year, Star India expanded its broadcasting business with the acquisition of MAA TV, a notable Telugu television channel network based in Hyderabad, to enter the Telugu regional market. [31]

In February 2017, Star India and global media conglomerate, TED, announced a new TV series, TED Talks India – Nayi Soch. Its programmes starred Bollywood actor Shahrukh Khan and featured newer TED talks made in Hindi language. The programme followed the signature TED format of prominent speakers voicing their opinions in an 18-minute or less monologue in front of a live audience. [32][33]

On 28 August, 2017, Star India replaced its Hindi Entertainment channel Life OK with a free-to-air channel Star Bharat. [34]

On 5 September, 2017, Star India won the global media rights to broadcast Indian Premier League (IPL) for 5 years beginning in 2018. The company bid INR 16,347.50 crore to secure the rights from the previous broadcaster, Sony Pictures Network. [35]

Business resultsEdit

In August 2012, Business Line of The Hindu group reported that Star CJ Alive is claiming a average sales of products worth Rs. 9.5 million on week days and Rs. 12 million on weekends.[36] Approximately 65% of the sales come from electronics segment while household segment stands second in the race. In December 2012, some sections of the media reported that Rupert Murdoch run News Corp may exit Star CJ by selling its entire stake to Providence Equity Partners.[37] This share transfer reportedly ran into trouble when the Department of Revenue discovered that funds from other jurisdictions were being channelised to exploit Indo Mauritius double taxation avoidance agreement.[38]

STAR India Entertainment provides 52 channels while STAR India Sports provides 12 channels

Star India digital online appEdit

Hotstar[39] is an online streaming service to watch all Star India's Channel shows and many more by using app or website. Many shows can be downloaded in mobile by using Hotstar app. It earns revenue through ads and premium membership.

National Sports Network in IndiaEdit

The STAR sports group has planned to build a national sports network in India. The plan includes broadcasting in Indian languages. Starting from regional language Hindi to expansion for South Indian languages Malayalam, Tamil, Telugu, and Kannada. ESPN was renamed STAR Sports 4, STAR Cricket was renamed Star Sports 3, Star Sports was renamed to STAR Sports 1 and STAR Sports 2 kept its name. STAR Cricket HD and ESPN HD renamed to STAR Sports HD1 and STAR Sports HD2 respectively. STAR Sports 3 will be predominantly a Hindi-only channel. STAR plans to start with cricket, field hockey and football (soccer) initially. Domestic cricket of India like Deodhar Trophy and Ranji Trophy are considered. Besides, this two non-professional leagues like the University Cricket and University Field Hockey are also planned to be launched by STAR. In football, Barclays Premier League is also considered for regional broadcasting by STAR.[40]

Broadcasting rightsEdit

STAR India has acquired media rights for BCCI Domestic and International Cricket Series matches in India through 2023, International Cricket Council matches through 2023,Bangladesh National Cricket Team through 2020,New Zealand Cricket Board through 2020,Premier League Football through 2019,Federation International De Hockey through 2022, Wimbledon through 2022 and Bundesliga through 2020. On 4 September 2017, STAR India acquired digital as well as media rights for Indian Premier League for a term of five years 2018–2023 with a whooping bid of ₹ 163475 million(US$2.55 billion). In September 2014, STAR India acquired a 35% minority stake in Football Sports Development Limited, a joint venture with IMG-Reliance to launch the Indian Super League, a professional soccer league. In March 2015, STAR India, in association with its affiliate, acquired a 74% majority stake in Mashal Sports Private Limited in March 2015, for the operation of the Pro Kabaddi League In January 2015, STAR India, launched Hotstar, a new mobile and online entertainment destination for television shows, movies and sports content. In February 2015, STAR India entered into an agreement to acquire the broadcast business of MAA Television Network Limited, an entity in India that broadcasts and operates Telugu language entertainment channels. In December 2015, STAR India announced it has successfully completed the integration of the broadcast business of MAA TV in a deal estimated to be between Rs 2,000 to 25 billion.[41]

See alsoEdit

ReferencesEdit

  1. ^ Choudhary, Vidhi (5 December 2017). "21st Century Fox appoints Star India chief Uday Shankar as Asia president". livemint.com. Retrieved 2018-03-08.
  2. ^ "Disney's $52.4 billion acquisition of 21st Century Fox includes Star India too – MediaNama". www.medianama.com. Retrieved 2018-03-08.
  3. ^ "Disney Acquires Star India, Tata Sky Stake Via Fox Deal". Bloomberg Quint. Retrieved 2018-03-08.
  4. ^ "Hotstar signs exclusive content deal with Disney India". www.afaqs.com. Retrieved 2018-03-08.
  5. ^ "Star India Offerings". www.startv.com. Retrieved 2018-09-24.
  6. ^ a b http://www.globalmediajournal.com/open-access/the-role-of-the-nationstate-evolution-of-star-tv-in-china-and-india.pdf
  7. ^ "Entertainment Inc.: The story of Zee, one of India's first Hindi satelite channels". India Today. 11 August 2017. Retrieved 2018-03-12.
  8. ^ Palmer, Rhonda. (26 July 1993) Murdoch catches rising Star – Entertainment News, Business News, Media. Variety. Retrieved 20 May 2012.
  9. ^ THE MEDIA BUSINESS; Star TV Extends Murdoch's Reach. New York Times (23 August 1993). Retrieved 20 May 2012.
  10. ^ Monbiot, George (21 April 2008). "George Monbiot: The most potent weapon wielded by the empires of Murdoch and China". The Guardian. Retrieved 24 July 2017.
  11. ^ "Channel V: A walk down memory lane". Indian Television Dot Com. 30 November 2017. Retrieved 2018-03-12.
  12. ^ Ghosh, Devarsi. "Channel V bids goodbye once and for all, leaving behind its madcap mascots". Scroll.in. Retrieved 2018-03-12.
  13. ^ "Fox's Star Chinese Movies Launches Asian Film Slate". The Hollywood Reporter. Retrieved 2018-03-12.
  14. ^ "The race to become ABP News". Business Standard. 1 July 2013. Retrieved 2018-03-12.
  15. ^ "Vijay TV scripts a turnaround tale". Indian Television Dot Com. 30 April 2005. Retrieved 2018-03-12.
  16. ^ Kohli-Khandekar, Vanita (1 July 2013). "The race to become ABP News". Business Standard India. Retrieved 2018-03-12.
  17. ^ "The race to become ABP News". Business Standard India. 2013-07-01. Retrieved 2018-10-14.
  18. ^ "The Hindu : Life Bangalore : Another 'One' from Star TV". www.thehindu.com. Retrieved 2018-03-12.
  19. ^ "After Star Jalsha, Star India all set to launch Star Pravah HD on May Day". Indian Television Dot Com. 29 April 2016. Retrieved 2018-03-12.
  20. ^ "Star Jalsha goes in brand refresh with new diamond star identity". www.bestmediaifo.com. Retrieved 2018-03-12.
  21. ^ "Star buys majority in Asianet; forms JV with Rajeev Chandrasekhar". Reuters India. Retrieved 2018-10-14.
  22. ^ VCC, Team. "Star buys majority in Asianet; forms JV with Rajeev Chandrasekhar". IN. Retrieved 2018-03-12.
  23. ^ "STAR CJ Network launches "STAR CJ Alive"". Campaign India. Retrieved 2018-10-14.
  24. ^ "Fox Star aims to be among the top three studios in India". Live mint. 2012-12-02. Retrieved 2018-10-14.
  25. ^ PTI (19 February 2018). "Star India wins audio-visual production rights for IPL, BCCI domestic season". livemint.com. Retrieved 2018-03-13.
  26. ^ "Rebranding was a part of ESPN's evolution in India: RC Venkateish". Indian Advertising Media & Marketing News – exchange4media. Retrieved 2018-03-13.
  27. ^ "STAR India rebrands; sheds 'ESPN' branding". www.afaqs.com. Retrieved 2018-03-13.
  28. ^ "Indian cricket media rights set to be e-auctioned on March 27". ESPNcricinfo. Retrieved 2018-03-13.
  29. ^ "Star Sports bags IPL media rights, in blockbuster deal, but at what cost?". The Indian Express. 5 September 2017. Retrieved 2018-03-13.
  30. ^ "With Hotstar, Star India aims to change the way content is consumed in India". Livemint. 2015-02-11. Retrieved 2018-11-03.
  31. ^ "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard India. 2015-02-12. Retrieved 2018-11-03.
  32. ^ "Star Plus announces launch of Ted Talks India Nayi Soch on December 10". www.bestmediaifo.com. Retrieved 2018-11-03.
  33. ^ "Star Plus launches #DontKillIdeas with TED Talks India Nayi Soch". exchange4media. Retrieved 2018-11-03.
  34. ^ "Life OK to be rechristened Star Bharat on August 28". www.bestmediaifo.com. Retrieved 2018-11-03.
  35. ^ "Rs 54.5 crore per match is not insane, look at it in right context: Star India CEO Uday Shankar". The Economic Times. 2017-09-05. Retrieved 2018-11-03.
  36. ^ Krishnamurthy, Gokul (13 August 2011). "Star CJ looks to coming 'alive' this festival season". Retrieved 10 November 2016.
  37. ^ &, Aminah Sheikh. "Companies". Retrieved 10 November 2016.
  38. ^ "News Corp entity plans to exit Star CJ run into FIPB hurdle". Retrieved 10 November 2016.
  39. ^ "Hotstar link".
  40. ^ Choudhary, Vidhi. "Star plans to build national sports network in India". Retrieved 10 November 2016.
  41. ^ "Star India completes its integration with MAA Television Network – The Economic Times". Retrieved 10 November 2016.

Further readingEdit

External linksEdit