Colors TV

Colors TV is an Indian general entertainment broadcast network owned by Viacom 18.[1] The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.[2]

Colors TV
Colors tv2017.png
CountryIndia
SloganTelevision for you
HeadquartersMumbai, Maharashtra, India
Programming
Language(s)Hindi
Picture format1080i HDTV
(downscaled to letterboxed 480i/576i for the SDTV feed)
Ownership
OwnerViacom 18
Sister channels
History
Launched21 July 2008; 13 years ago (2008-07-21)
Links
Websitecolorstv.com
Availability
Cable
HathwayChannel 4 (SD)
Channel 371 (HD)
Asianet DigitalChannel 502 (SD)
Channel 850 (HD)
Kerala Vision Digital TVChannel 203 (SD)
Channel 827 (HD)
DENChannel 103 (SD)
Virgin Media (UK)Channel 826 (SD & HD)
Satellite
Airtel digital TVChannel 116 (SD)
Channel 117 (HD)
Tata SkyChannel 149 (SD)
Channel 147 (HD)
Dish TVChannel 121 (SD)
Channel 120 (HD)
d2hChannel 105 (SD)
Channel 904 (HD)
Sky (UK & Ireland)Channel 706 (HD)
Channel 884 (SD)
Sun DirectChannel 304 (SD)
Channel 904 (HD)
AstroChannel 116 (HD)
Sky (New Zealand)Channel 151 (SD)
IPTV
Unifi TVChannel 341 (SD)
Streaming media
Voot(India)

HistoryEdit

It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.[3]

On 15 July 2019, The channel went through a graphic package change.

ReceptionEdit

In less than a year, series like Balika Vadhu, Uttaran, Bigg Boss 2 and Fear Factor: Khatron Ke Khiladi helped the channel to pass the decade-old market-leader StarPlus in weekly Gross Rating Points (GRPs).[4][5]

ProgrammingEdit

Colors HDEdit

Colors HD was added on 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV, Airtel digital TV,[6] Videocon d2h and Tata Sky.[7] Hathway digital cable also provides Colors HD.[8]

On 15 July 2019, Colors (SD + HD) went through a graphic package change

InternationalEdit

On 21 January 2010, Colors became available on Dish Network in the U.S. and Canada, where it is called Aapka Colors (Your Colors)that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV.[9][10]Amitabh Bachchan served as brand ambassador for the UK and USA launches.[11]

Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010.[12][13] On 9 December 2009, INX Media confirmed that Colors had bought 9XM's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package.[14][15] Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010.[16] Colors was added to Virgin Media on 1 April 2011, as a part of the Asian Mela pack.[17] On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.[18]

On 15 July 2019, All Colors TV Feeds Including International Ones Went Through a grahpic package change.

Golden Petal AwardsEdit

Golden Petal Awards is an award function to honour personalities a reward for their contribution to the Colors TV channel.[19][20]

ReferencesEdit

  1. ^ "Raj Nayak is new CEO of Colors". www.businesstoday.in. Archived from the original on 10 February 2018. Retrieved 9 May 2020.
  2. ^ "Colors TV Website: Colors TV Shows, Colors Videos, Photos, News, Live Colors TV". ColorsTv. Archived from the original on 6 June 2012. Retrieved 5 May 2020.
  3. ^ Singh, Gurbir. "Colors Gets A New Nayak". BW Businessworld. Retrieved 9 May 2020.
  4. ^ "How 'Colors' jumped into the top league". Rediff. Archived from the original on 27 July 2009. Retrieved 9 May 2020.
  5. ^ "TV channel Colors touches a new high". News18. 14 March 2009. Retrieved 9 May 2020.
  6. ^ "Airtel DTH HD Connection Online, Buy Digital TV HD Connection". www.airtel.in. Archived from the original on 7 May 2020. Retrieved 9 May 2020.
  7. ^ "Tata Sky DTH packages, digital TV, DTH India". Archived from the original on 20 October 2013. Retrieved 5 May 2020.
  8. ^ "Viacom18 launches Colors HD in the UK". Broadband TV News. 21 February 2017. Archived from the original on 15 July 2017. Retrieved 9 May 2020.
  9. ^ "Colors to launch on U.S.' Dish Network; UK next". Biz Asia. 3 December 2009. Retrieved 5 May 2020.
  10. ^ "Viacom18's AAPKA COLORS Launches in the United States". Dish. Retrieved 9 May 2020.
  11. ^ "Colors ropes in Big B to endorse UK/USA launch". Biz Asia. 14 January 2010. Retrieved 5 May 2020.
  12. ^ "Colors to launch on Monday on Sky Digital". Biz Asia. 19 January 2010. Retrieved 5 May 2020.
  13. ^ "Channel profile: Colors TV". Sky Media. Archived from the original on 23 July 2019. Retrieved 9 May 2020.
  14. ^ "EXCLUSIVE: Colors to replace 9XM on Sky". Biz Asia. 9 December 2009. Retrieved 5 May 2020.
  15. ^ "EXCLUSIVE: Colors joins VIEWASIA package". Biz Asia. 5 January 2010. Retrieved 5 May 2020.
  16. ^ "EXCLUSIVE: Date confirmed for Colors encryption". Biz Asia. 7 April 2010. Retrieved 5 May 2020.
  17. ^ "Colors & Sunrise Radio launch on Virgin Media". Biz Asia. 29 March 2011. Retrieved 5 May 2020.
  18. ^ "Colors goes free-to-air on Sky Digital in UK". Biz Asia. 2 September 2013. Retrieved 5 May 2020.
  19. ^ "Colors Golden Petal Awards". colors. Retrieved 26 April 2021.
  20. ^ "Colors Golden Petal Awards 2017 Winners: Complete list of winners". The Times of India. Retrieved 26 April 2021.

External linksEdit