Star Bharat is an Indian Hindi-language general entertainment pay television channel owned by JioStar, a joint venture between Viacom18 and Disney India. It was launched on 28 August 2017, rebranded from Life OK.[1] The channel broadcasts a mix of original programming, including mythological dramas, crime thrillers, family dramas, and comedy shows, targeting a broad Hindi-speaking audience in India. Notable shows that have aired on the channel include RadhaKrishn, Savdhaan India, Nimki Mukhiya and Jiji Maa.[2]
 | |
| Type | Television Channel |
|---|---|
| Country | India |
| Broadcast area | Worldwide (except UK) |
| Headquarters | Mumbai, Maharashtra, India |
| Programming | |
| Language(s) | Hindi |
| Picture format | 1080i HDTV (downscaled to letterboxed 576i for the SDTV feed) |
| Ownership | |
| Owner | JioStar |
| History | |
| Launched | 28 August 2017 |
| Replaced | Life OK |
| Replaced by | Utsav Bharat (Europe) |
| Former names |
|
| Links | |
| Website | Star Bharat on JioHotstar |
| Availability | |
| Streaming media | |
| JioHotstar | India |
Star One was rebranded as Life OK in India on 18 December 2011. It was then rebranded again on 28 August 2017 as Star Bharat.[3]
Star Bharat rebranded with a new logo and graphics package on 25 July 2022, during the finale of the scripted reality show Swayamvar – Mika Di Vohti. The new slogan was Dil Deke Dekho Zara (Give Your Heart Away and See).[4]
Programming
editReferences
edit- ^ "Star India rebrands Life Ok as Star Bharat, scheduled to launch on I-Day – Exchange4media". Indian Advertising Media & Marketing News – exchange4media. 24 July 2017. Retrieved 24 February 2025.
- ^ Bureau, ABP News. "Star Bharat Launches New Season of Savdhaan India with a New Theme Apni Khakhi". ABP Live. Retrieved 24 February 2025.
{{cite web}}:|last=has generic name (help) - ^ "Life Ok rebranded as Star Bharat, may start from 15 August". Indian Television. 21 July 2017. Archived from the original on 13 August 2019.
- ^ "Star Bharat unveils new brand identity- 'Dil Deke Dekho Zara'". Adgully. 26 July 2022. Archived from the original on 2 August 2022. Retrieved 2 August 2022.