Star Maa, formerly Maa TV, is an Indian Telugu-language general entertainment pay television channel based in Andhra Pradesh and Telangana. In 2015, Star India acquired broadcast business of Maa Television Pvt. Ltd and In 2017, Maa TV was rebranded as Star Maa. Star Maa is owned by Star India Wholly owned by The Walt Disney Company (India). The channel telecasts Telugu language programmes such as drama, reality shows and Telugu films.
|Picture format||1080i HDTV|
(downscaled to letterboxed 576i for the SDTV feed)
|Owner||The Walt Disney Company (India)|
|Sister channels||Star India channels|
|Former names||Maa TV (2002 - 2017)|
|Website||Star Maa on Disney+ Hotstar|
|Hathway||Channel 406 (SD)|
Channel 405 (HD)
|Asianet Digital||Channel 174 (SD)|
|Kerala Vision Digital TV||Channel 561 (SD)|
|Airtel digital TV||Channel 881 (SD)|
Channel 882 (HD)
|Tata Sky||Channel 1409 (SD)|
Channel 1408 (HD)
|Dish TV & d2h||Channel 2359 (SD)|
Channel 2358 (HD)
|Sun Direct||Channel 156 (SD)|
Channel 828 (HD)
|Singtel TV |
|Channel 671 (SD)|
MAA Television Network was founded in 2001 as a corporate entity, while its main TV channel, MAA TV was launched in 2002. The company's second channel, MAA Music, was launched in 2008.
In February 2015, Star India acquired broadcast business of MAA Television Network for ₹2,500 crore (US$350 million) with company along with remaining promoters. On 13 February 2017, Maa TV was rebranded as Star Maa with a new logo before the start of the fourth season of Meelo Evaru Koteeswarudu. In June 2017, Maa Movies, Maa Music and Maa Gold were rebranded into Star Maa Movies, Star Maa Music & Star Maa Gold On 6 September 2020, Star Maa introduced a new logo during the Bigg Boss season 4 Grand Launch.
Star Maa has programming which appeals to all audiences.
Star Maa Parivaar AwardsEdit
Awards from the Television Serials were started presenting from 2017 onwards with this name, every year best serials were nominated and present awards to them
|Star Maa||General Entertainment||SD+HD|
|Star Maa Movies||Movies|
|Star Maa Gold||SD|
|Star Maa Music||Music|
The channel used to be one of the most watched top five Telugu GECs. As in 2010, it remained the third most watched Telugu GEC. Since 2017, the viewership of the channel started to have a great jump and it consistently became the most watched Telugu GEC after the launch of Bigg Boss Telugu with a record viewership and GRPs not garnered by any Telugu GEC. In week 26 while it had 529 GRPs in week 28, it jumped to 828. While as in week 28, it was at third position, in week 29, it became the most watched Telugu GEC. In week 34 of 2018, it became the third most watched Indian Television channel with 936 GRPs. In week 30 of 2019, it garnered its highest GRP of 1108 being third most watched Indian channel. In week 33, it maintained its top position with 1068 GRPs.
- "STAR India acquires MAA TV's broadcast business for Rs 2.5k cr". Business Standard.
- "Star India to acquire four Telugu Maa TV channels".
- "Star Maa, launched fresh identity of network channels with New Logo, Positioning and Programs". www.startv.com. Retrieved 2 June 2021.
- "Disney's $52.4 billion acquisition of 21st Century Fox includes Star India too – MediaNama". www.medianama.com. Retrieved 8 March 2018.
- "Star to discontinue linear channels in US from 5 Jan". televisionpost.com.
- "2018's most watched South Indian channels".
- "Star Maa showcases the best of Telugu entertainment".
- "Maa TV rechristened as Star Maa". bestmediainfo.com.
- kalagara, Loshith (6 September 2020). "బ్రేకింగ్: స్టార్ మా లోగో చేంజ్". telugu news | Manalokam.com. Retrieved 6 September 2020.
- "Star Maa Parivaar Awards 2017, Winners List, Event Images And Telecast". Indian Television. 7 June 2017. Retrieved 2 September 2019.
- "Going gets tougher for regional broadcasters as national players expand footprint". Business Today.
- "Telugu television rewrites script in 2010 - Sun TV Network SVP, business head- Telugu cluster Sanjay Reddy". Indian Television dot com.
- "బిగ్బాస్: రెండో వారం రేటింగ్ పగిలిపోయింది". The Times of India. Archived from the original on 22 March 2021.
- "Jr NTR's Bigg Boss Telugu Tops TRP Charts Making Star Maa No. 1 Telugu TV Channel". International Business Times. Archived from the original on 22 March 2021.
- "Bigg Boss Telugu TRP Ratings: Rana's No 1 Yaari Is Way Ahead Of NTR's TV Show". International Business Times. Archived from the original on 22 March 2021.
- "Star Maa is 3rd highest viewed channel in the country". Indian Television dot com. Archived from the original on 22 March 2021.
- "Star Maa becomes no.3 GEC". Indian Television dot com. Archived from the original on 22 March 2021.
- "Bigg Boss Telugu S3 propels growth of Star Maa". Indian Television dot com. Archived from the original on 2 April 2021.