Star Vijay commonly known as Vijay TV is an Indian Tamil-language pay television general entertainment channel that was launched in 1994 by N. P. V. Ramasamy Udayar. This channel is a part of Asianet Star Communications (wholly owned by Disney India). It is among the oldest private Tamil television channels in the country. The channel broadcasts from Kochar Jade, Guindy, Chennai, Tamil Nadu. Star Vijay is one of the most watched channels of India surpassing major Hindi GECs.
|Network||Asianet Star Communications|
|Slogan||Edhilum Pudhumai. Tamizhan Perumai.|
(Innovation in everything, A Tamil’s Pride.)
|Headquarters||Chennai, Tamil Nadu, India|
|Picture format||1080i HDTV|
(downscaled to letterboxed 576i for the SDTV feed)
|Owner||The Walt Disney Company|
Star Vijay Super
Star Vijay Music
|Launched||24 November 1994|
|Former names||Golden Eagle Communication (GEC) (until 1995)|
Star Vijay changed hands several times before being partly acquired by the Star TV network in 2001.
The channel was first launched by N. P. V. Ramasamy Udayar on 24 November 1994, as Golden Eagle Communication (GEC). United Breweries Group acquired the channel in 1995 and renamed it as Vijay TV. The UTV Group bought the controlling interest from United Breweries Group in 1999 for ₹180 million. In 2001, Star India took over the channel and rebranded it as Star Vijay. Star acquired 51 percent stake in Vijay TV with UTV holding the remaining 49 percent. In 2004, UTV Software Communications offloaded its entire 44 percent stake in Vijay TV to Star India.
On 25 June 2017, Star Vijay underwent a revamp on its logo and branding that matched the rest of its sister channels of Star India. Now the channel a part of Asianet Star Communications
Logo from 2001 to 2017. The old logo discontinued before telecasting the Bigg Boss Tamil Season 1
Star Vijay has produced numerous reality shows including Jodi Number One, Airtel Super Singer, Neeya Naana, Adhu Idhu Edhu, Neengalum Vellalam Oru Kodi and Nadanthathu Enna. It also has serial such as Kana Kaanum Kaalangal, Roja Kootam, 7C, Katthu Karuppu, Khakhi, Madurai, Pirivom Santhipom, Saravanan Meenatchi, and Pandian Stores.
When the channel was taken over by Star India from UTV Communications, the revenue, shares and advertising rates of the channel had an increase. Post revamp in 2017 with a new logo and with the launch of Bigg Boss Tamil, the share of the channel which was before between 10-15% had an increase in 10% then, being the second most watched Tamil television channel.
In week 48 of 2020, Star Vijay became the most watched Tamil GEC in prime time for the first time pushing the two decades Tamil GEC leader Sun TV to second position while being the second most watched Tamil GEC overall after Sun TV.
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