Star World (formerly known as Star Plus) is an English language entertainment television channel originally launched on 15 December 1991 by STAR TV in Hong Kong as the old iteration of Star Plus. On 31 March 1996, the channel was split into two, when the former became Star World in East and Southeast Asia part of STAR TV's rebranding, and the latter retained the Star Plus name in India and the Middle East. However, after Star (subsequently acquired by News Corporation) ended its partnership with Zee TV on 30 June 2000, Star Plus was transformed into a Hindi-language channel, with Star World being already introduced in the region as an English entertainment replacement.

Star World
Star World 2016 logo.png
Star World logo used in Hong Kong, Taiwan, Middle East, North Africa and Southeast Asia
CountryHong Kong
Broadcast areaAsia (channel based in Hong Kong, available in Mainland China, India, Hong Kong, Macau, Nepal, Pakistan, the Middle East, Taiwan, Sri Lanka, Maldives, Bangladesh and Kazakhstan)
HeadquartersHong Kong
Taiwan (since 2022)
Programming
Language(s)English
Arabic
Hindi
Thai
Mandarin
Cantonese
Korean
Japanese
Picture format1080i HDTV
(downscaled to 480i/576i for the SD feed)
Ownership
OwnerDisney Networks Group Asia Pacific
(Disney International Operations)
Sister channels
History
Launched15 December 1991; 30 years ago (1991-12-15)
ReplacedFox Taiwan
Closed1 October 2017 (Southeast Asia and Hong Kong)
1 February 2020 (Taiwan, first incarnation)
18 March 2020 (South Korea)
30 November 2021 (India)
Replaced byFox Life (Hong Kong and Southeast Asia)
Former namesStar Plus (1991–1996)
Links
WebsiteMENA
Taiwan
Availability

The channel's programming line-up mostly consists of entertainment television programmes from the United States, the United Kingdom and sometimes Australia and New Zealand to appeal to English-speaking locals as well as the expatriate population of South Asia, the Middle East and North Africa, Hong Kong, Taiwan, and Southeast Asia.[1]

HistoryEdit

Star World was first launched on 15 December 1991 as StarPlus was an English language general entertainment channel showing international television shows from the United States, United Kingdom, Australia and New Zealand, with Zee TV being the Hindi language general entertainment channel counterpart operated the channel joint venture with Zee Telefilms which uplinked Hindi channel Zee TV from Hong Kong. The channel was broadcast across the continent of Asia, reaching from the Far East to the Middle East, as with AsiaSat 1's footprint. Star TV have since regionalised the channel to serve its huge viewerships.

On 31 March 1996, STAR TV split Star Plus' beam into two, in effect, providing two separate services for different regional audiences within STAR TV's footprint. This enabled the channel to provide appropriate programming and viewing time for viewers from different regions in Asia. Star Plus would serve viewers in India and the Middle East from then on, while the new Star World channel welcomed those in East and Southeast Asia. Star TV converted Star Plus into Hindi entertainment channel with some English content programming. Earlier, STAR TV had a joint venture with Zee Telefilms which uplinked Hindi channel Zee TV from Hong Kong. But that partnership with that channel ended on 30 June 2000, resulted the new Star World channel as English entertainment replacement in 2000 for India and the Middle East.

On 1 October 2017, Hong Kong and Southeast Asian version of Star World was rebranded to Fox Life. The Good Fight was the last program to air before re-brand (Bolt of Talent in Philippine feed).[2] Star World brand remains in versions broadcast to the Middle East, Taiwan, India as well as other South Asian markets.

On 1 February 2020, Taiwanese version of Star World was closed and some programs are moved to Fox.

On 18 March 2020, the South Korean version of Star World was rebranded to Fox Life. Hot Stove League was the last program to air before rebrand, but it was replaced by CH. ever on 1 January 2021.

On 1 January 2022, the Taiwanese version of Star World relaunched, replacing Fox.

Operating channelsEdit

Current channel
  • Star World Taiwan - broadcast times NST; selected programs are not same as the Asia feed, including local commercials; closed on 1 February 2020, and was relaunched on 1 January 2022, replacing Fox Taiwan.
  • Star World HD Middle East & North Africa - broadcast times KSA, UAE; including Channel [V] programs
Former channels
  • Star World Vietnam - broadcast times VN; selected programs are not same as the Asia feed, including local commercials
  • Star World HD Asia - same as the Asia feed except for the logo and commercial feed; available in selected territories only
  • Star World Asia - broadcast times HKT/SIN and WIB/BKK; simulcast with the Middle East feed at 24:00 to 06:00 (HK/SIN)
  • Star World Philippines - broadcast times PH; selected programs are not the same as Asia feed including local commercials and few of the local programs; a subsidiary of Fox Networks Group Philippines
  • Star World HD Philippines - same as the Philippines feed except for the logo and commercial feed; launched on 1 March 2012; a subsidiary of Fox Networks Group Philippines
  • Star World HD Vietnam - same as the Vietnam feed except for the logo and commercial feed
  • Star World India - broadcast times IND; this has different content from the other feeds; this is the only feed managed by Star India (not by Fox Networks Group)
  • Star World HD India - same as the India feed except for the logo and commercial feed; launched on 15 April 2011; only available in India and Nepal
  • Star World Premiere HD - a premium channel launched on 26 September 2013 in India offering the latest seasons of the biggest shows in American television

ReferencesEdit

  1. ^ "STAR World: Feature Channel". Retrieved 13 November 2010.
  2. ^ "Turn on as Star World rebrands to FOX life - InqPOP!". InqPOP!. 2 October 2017.

External linksEdit