Hungama TV is an Indian pay television channel aimed at children, mainly showcasing Japanese and Indian animated series. It was launched on 26 September 2004. Currently it is owned by Star India, a subsidiary of Disney India.
UTV and Ronnie Screwvala formed United Home Entertainment with 51% and 49% ownership interests, respectively. The company was formed to launch an Indian kids channel. It hired TAG for channel packaging. Chief Operating Officer Purnendu Bose was hired and was expected to hire 100 employees for the channel. Rs 100 crore was the expected initial investment with expectations of break even in three years. In September, 2004, Hungama TV started broadcasting as the first domestic kids channel in India.
In March, 2005, one of the UTV founders, Zarina Mehta became Hungama's head of programming. In early 2006, he was promoted to chief operating officer of the channel.
The channel started with both live-action and animated programming but, following the success of Doraemon, gradually shifted its focus to solely animated programming. In 2013, Hungama started adding original Indian series as a part of a localisation strategy.
A Hindi dub of the Shin Chan cartoon started airing on Hungama TV on June 19, 2006, and it gained up to 60% of the channel's market share. There were complaints from parents over the main character's behaviour and the attitudes exhibited towards elders on the show, both of which were seen as a negative influence on children. The show was banned from Indian television in 2008 but soon after it started airing again on Hungama TV.
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