Hungama TV is an Indian pay television channel aimed at children. Originally a subsidiary of UTV Software Communications launched on 26 September 2004, the channel was sold to Disney in 2006. Disney then bought UTV in 2011, thus reuniting UTV and Hungama TV under the same ownership. The channel is now an operating unit of Star India.
|Launched||26 September 2004|
|Owned by||The Walt Disney Company India|
|Picture format||576i (SDTV)|
|Headquarters||Mumbai, Maharashtra, India|
|Dish TV||Channel 503|
|Airtel Digital TV||Channel 453|
|Tata Sky||Channel 655|
|Videocon d2h||Channel 503|
|Sun Direct||Channel 532|
|Reliance Digital TV||Channel 606|
|DEN Networks||Channel 440|
|Siti Cable||Channel 447|
|Asianet Digital TV||Channel 322|
UTV and Ronnie Screwvala formed United Home Entertainment with 51% and 49% ownership interests, respectively. The companywas formed to launch an Indian kids channel. It hired TAG for channel packaging. Chief Operating Officer Purnendu Bose was hired and was expected to hire 100 employees for the channel. Rs 100 crore was the expected initial investment with expectations of break even in three years. In September 2004, Hungama TV started broadcasting as the first domestic kids channel in India.
In March 2005, one of the UTV founders, Zarina Mehta became Humgama's head of programming. In early 2006, Mehta was promoted to chief operating officer of the channel.
The channel started with both live-action and animated programming but, following the success of Doraemon, gradually shifted its focus to solely animated programming. In 2013, Hungama started adding original Indian series as a part of a localisation strategy.
A Hindi dub of the Shin Chan anime started airing on Hungama TV on 19 June 2006, and it gained up to 60% of the channel's market share. There were complaints from parents over the main character's behaviour and the attitudes exhibited towards elders on the show, both of which were seen as a negative influence on children. The show was banned from Indian television in 2008 but soon after it started airing again on Hungama TV.
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