Joan Smalls-Rodriguez (born July 11, 1988) is a Puerto Rican supermodel and actress. In 2013, and 2018 she ranked at #8 on Forbes magazine's "World's Highest-Paid Models" list. In 2011, she became the first Latina model to represent Estée Lauder cosmetics. In January 2014, Smalls appeared on the "Return of the Supermodel" cover of American Elle. In 2012, Smalls was ranked the number #1 model in the world by Models.com; she is currently ranked as one of the New Supers in the fashion industry. In 2010, Smalls began modeling for Victoria's Secret, and was featured in the Victoria's Secret Fashion Show from 2011 to 2016.
Smalls in 2015
Joan Smalls Rodriguez
July 11, 1988
|Other names||Joanji, Joan, Joan Rodriguez|
|Alma mater||Interamerican University of Puerto Rico|
|Height||1.79 m (5 ft 10 1⁄2 in)|
|Eye color||Brown (EU) 83-61-87|
Early life and educationEdit
Joan Smalls Rodríguez was born and raised in Hatillo, Puerto Rico. She has two sisters. Her father, Eric Smalls, is an accountant, and is West Indian from St. Thomas, U.S. Virgin Islands of African and Irish ancestry. Smalls' mother, Betzaida Rodríguez, is a social worker, who is Puerto Rican, and of Spanish, Taino, and Indian (South Asian) heritage. Smalls graduated magna cum laude from the Interamerican University of Puerto Rico with a bachelor's degree in psychology. Upon graduation, she moved to New York City to become a model. She was signed by Elite Model Management in 2007. In 2009, she left Elite Model Management and signed with IMG Models worldwide, where she changed her focus to runway work. She was signed as a Givenchy exclusive for Riccardo Tisci's Spring/Summer Haute Couture show in January 2010, and her modeling career took off.
Since working for Givenchy, Smalls has modeled haute couture and ready-to-wear collections for top designers and fashion houses such as Chanel, Prada, Gucci, Marc Jacobs, Tom Ford, Isabel Marant, Burberry, Moschino, Miu Miu, Bottega Veneta, Lanvin, Missoni, Chloé, Alexander Wang, Versace, Balenciaga, Yves Saint Laurent, Louis Vuitton, Hermès, Jean Paul Gaultier, Balmain, Fendi, Dior, DSquared², Valentino, Oscar De La Renta, DVF, Tommy Hilfiger, Anna Sui, Stella McCartney and many more. She has appeared in shows for fashion week in New York, London, Milan, and Paris. In 2010, Smalls began modeling for Victoria's Secret and has appeared in their 2011, 2012, 2013, 2014, 2015 and 2016 Victoria's Secret Fashion Show.
She has appeared in editorials for several international editions of Vogue, Harpers Bazaar, i-D, GQ, Dazed & Confused, Elle, Industrie, Interview, American and Spanish V, Glamour and W. Her international covers include the Italian, American, Australian, Japanese, Turkish, Brazilian, Mexican, Latin American, Korean, Russian, Spanish, and German editions of Vogue; the British, French, Dutch, South African, Turkish, Belgium, Italian and American editions of Elle; the South African, Mexican, Latin American and British editions of GQ; and the American, British, Japanese, Brazilian, Kazakhstan, Bulgarian, Dutch, Thai, Czech, Singaporean, Malaysian, Argentine, Vietnamese, Taiwanese, German, Spanish, Korean, Latin American, Mexican, Indian, Arabian and Greek editions of Harper's Bazaar. She has appeared on the cover of Numéro, W, W Korea, Lui, Porter, Garage, Lucky, Dazed & Confused, Glam Belleza Latina, The Last Magazine, V, 10, Madame Figaro, Self, Grazia, The Edit, The Impression, Caras, ES Magazine, WSJ, POP, i-D, 032c, Narcisse, Document Beauty, WWD, Glamour, Stylist and CR Fashion Book. In September 2013, Smalls and fellow model Karlie Kloss appeared on a feature of Vanity Fair, which dubbed them "The New Supers". She appeared in the 2012 and 2014 Pirelli Calendar. She also featured on the cover of American Vogue's September 2014 issue. In 2018, Joan Smalls was featured as one of the CR Calendar Girls representing the month of February, in CR Fashion Book first ever Calendar. Styled by Carine Roitfeld, editor-in-chief of CR Fashion Book & fashion stylist and shot by Photographer Steven Klein.
Smalls has been photographed by fashion photographers such as Steven Meisel, Mert and Marcus, Steven Klein, Mario Sorrenti, Mario Testino, Peter Lindbergh, Patrick Demarchelier, Nick Knight, Karl Lagerfeld, Annie Leibovitz, Craig McDean, Hans Feurer, Terry Richardson, David Sims, Inez & Vinoodh, Norman Jean Roy, Camilla Akrans, Alasdair McLellan, Ellen Von Unwerth, Emma Summerton, Josh Olins, Mikael Jansson, Daniel Jackson, Tom Munro, Willy Vanderperre, Michael Thompson, Gilles Bensimon, Luigi Murenu, Daniele + Iango, Sean & Seng, Sebastian Faena, Sølve Sundsbø, Giampaolo Sgura, Cass Bird, Roe Ethridge, Richard Bush, Cedric Buchet, Henrique Gendre, Txema Yeste, Victor Demarchelier, Boo George, Matt Jones, Russell James, Charlotte Wales, Chris Colls, Todd Hido, Jason Kibbler, Greg Kadel, Marcus Ohlsson, Carter Smith, Sebastian Kim, Vivian Sassen, Cuneyt Akeroglu, Luigi & Iango, Zee Nunes, Matthew Welch, Greg Swales, Luke Gilford, Brigitte Lacombe, Mariano Vivanco, Glen Luchford and Lachlan Bailey.
Smalls is the first Puerto Rican fashion model chosen by brands to front their advertising campaigns, including Gucci, Gucci Eyewear, Chanel, Fendi, Fendi eyewear, Versace, Versace Eyewear, Balmain, Calvin Klein Jeans, Givenchy, Givenchy Eyewear, Roberto Cavalli, Lacoste, Gap, J Crew, Ralph Lauren, Studio W., Neiman Marcus, Barneys New York, Bloomingdale's, Free People, W Hotels, Mercedes-Benz, Next, Ogilvy, Target, Smartwater, Hanes x Karla, H&M, Katie Grand for Hogan, ICB, Smart & Sexy, Americana Manhasset, La Maison Simons, True Religion, Giambattista Valli, David Yurman, Estée Lauder, Ports 1961, Rag & Bone, Prabal Gurung, Hugo Boss, Hugo Boss Eyewear, Tiffany & Co., Alexander Wang, Stella McCartney, Missoni, and Missoni Eyewear, Stuart Weitzman, United Colors of Benetton, Calvin Klein Underwear, Joe Fresh, Replay, Moschino, Liu·Jo, Liu·Jo eyewear, Karl Lagerfeld, Bottega Veneta, Bottega Veneta Eyewear, Dsquared², Etam, Animale, Brandon Maxwell, Michael Kors, Marc Jacobs, Miu Miu Cruise, Tom Ford, Tom Ford Eyewear and Jimmy Choo.
In late 2017, Jeremy Scott, creative director of the fashion house Moschino, unveiled Joan Smalls as the new face for the new Moschino fragrance, Fresh Couture Gold, shot by Giampaolo Sgura. This marks Joan Smalls first fragrance campaign ever.
In 2017, W Hotels Worldwide appointed Supermodel Joan Smalls as the first ever Global Fashion Innovator. Smalls will help create, shape and innovate W’s global fashion platform around the world. From special appearances and distinct collaborations to exclusive in-room and digital content, Smalls will add her signature style and taste to the W Hotel guest experience.
In 2011, Estée Lauder signed Smalls to its line-up of global beauty ambassadors. She is the first Latina signed to a worldwide campaign for the brand. Richard Ferretti, Estée Lauder's global creative director stated, "The word supermodel is overused, but if there's any woman of our generation who deserves the title, it's Joan. She can go from looking girl-next-door to superchic-tough-strong—and she is all of that."
In 2015, Smalls teamed up with Estée Lauder to create 12 New Matte Lipsticks for the cosmetics giant. The Supermodel provided inspiration for the 12 new shades, including a broad selection of reds, pinks, chocolatey browns and a dark burgundy (all permanent additions to the Estée Lauder line).
Television and mediaEdit
Smalls served as co-host (along with model Karlie Kloss) of the MTV fashion series House of Style. She was featured alongside singer Bruno Mars in the June 2011 edition of Vogue. In 2006 she appeared in Ricky Martin's "It's Alright" music video. In November 2013, she co-starred with actor Michael K. Williams in the music video and short film for the American rapper ASAP Rocky's track "Phoenix", written by Asia Argento and Francesco Carrozzini and directed by Carrozzini. In 2013, she appeared in Beyoncé's "Yoncé" video.
She will appear as a guest judge on the ninth season of the reality competition RuPaul's Drag Race.
In 2015, Smalls designed a Denim Collection, Joan Smalls x True Religion. Photographer Steven Klein shot Smalls for the True Religion collection ad campaign. In 2017, Smalls teamed up with the Smart and Sexy brand, to create a line of lingerie and swimwear to be sold at Walmart.
Awards and recognitionEdit
In September 2012, Smalls was named "Model of the Year" at the 9th Annual "Style Awards". Supermodel Iman presented Smalls with the award. In 2013, Smalls ranked #8 on Forbes magazine's "World's Highest-Paid Models" list, earning an estimated $3.5 million.
In September 2012, Smalls was ranked #1 on the "Top 50 Models Women" list by Models.com. She remained at the top of the list until August 2014, when the site named her as one of the "New Supers". In January 2014, Smalls appeared on the cover of American Elle and was featured in the article "The Return of the Supermodel: It's Joan Smalls".
In April 2014, supermodel Cindy Crawford posted an update on her Facebook page calling Smalls one of her favorite new models. Crawford wrote, "[...] She has great style—sexy and elegant with a touch of tomboy thrown in! And she showed off her great moves in the "Yoncé" video!"
Awards and nominationsEdit
|2012||Style Awards||Model of the Year||Numerous||Won|
Smalls is involved with a non-profit organization called Project Sunshine, where she helps children with medical needs. Smalls was part of the ‘Jeans for Refugees’ campaign, a Johny Dar project and artistic fundraising initiative dedicated to helping refugees around the world, with all proceeds going to the International Rescue Committee. She has also been involved with The Garden of Dreams Foundation, a non-profit organization that works with The Madison Square Garden Company and MSG Networks, Inc. to positively impact the lives of children facing obstacles.
|2017||John Wick: Chapter 2||Continental Female Assassin||Chad Stahelski|
|2018||Set It Up||Suze||Claire Scanlon||A Netflix Original Film|
|2010||Videofashion||Herself||Joan Smalls - Model Profile - Videofashion|
|2011–2016||Victoria's Secret Fashion Show||Herself||Annual Victoria's Secret Fashion Show|
|2012||The Style Awards||Herself||The Style Network 9th Annual Style Awards|
|2015||Victoria's Secret Swim Special||Herself||Victoria's Secret Swim Special in Puerto Rico|
|2017||RuPaul's Drag Race||Herself||Episode: "Gayest Ball Ever"|
|2018||Lip Sync Battle||Herself||Episode: "S4.E7 Luis Fonsi vs Joan Smalls"|
|2018||Movie Night with Karlie Kloss||Herself||Episode: "S1.E6 Hitch"|
|2006||"It's Alright"||Ricky Martin||Simón Brand|
|2013||"Phoenix"||ASAP Rocky||Francesco Carrozzini|
|2016||"Wolves"||Kanye West||Steven Klein|
|2017||"Hermosa Ingrata"||Juanes||Kacho López|
|2018||"Està Rico"||Marc Anthony, Will Smith, Bad Bunny||Carlos Perez|
- "FMD Profile of Joan Smalls". Fashion Model Directory. Retrieved October 20, 2014.
- Alesse, Norell (6 October 2010). "Remember this face. Joan Smalls is owning Fashion Week, Spring 2011". Batch!Please.
- Grinberg, Emanuella (February 17, 2012). "Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time". CNN. Retrieved March 15, 2012.
- "The World's Highest-Paid Models, 2013 – Joan Smalls Rodriguez-No.8". Forbes. August 20, 2013. Retrieved August 20, 2013.
- "First Latina face of Estee Lauder - Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time". CNN. September 2, 2012. Retrieved August 8, 2015.
- Janelle (December 4, 2013). "Cover Star". Daily Feed. Retrieved December 6, 2013.
- Young, Molly (December 4, 2013). "The Return of the Supermodel: It's Joan Smalls Rodriguez". Elle Magazine. Archived from the original on 2013-12-09. Retrieved December 6, 2013.
- "Numero Uno: Joan Smalls | models.com MDX". MODELS.com. Retrieved 2018-11-14.
- "The New Supers List". Models.com. Retrieved February 20, 2017.
- Blasberg, Derek (September 22, 2013). "It's a Smalls World: My Interview With Joan Smalls". Mr. Blasberg. Archived from the original on 2014-10-20. Retrieved October 19, 2014.
- Binlot, Ann (February 5, 2014). "Joan Smalls Says She and Cara Delevingne Still Get Nervous Before Runway Shows". Fashionista. Retrieved February 9, 2014.
- "The Return of the Supermodel: It's Joan Smalls". Elle Magazine. December 4, 2013. Retrieved December 6, 2013.[dead link]
- "Joan Smalls, Model". December 20, 2011. Retrieved April 12, 2014.
- Carl, Michael (September 2013). "Two for the Mode". Vanity Fair. Retrieved October 19, 2014.
- Kline, Katie (April 10, 2017). "A Model Guest: W Hotels Worldwide Names Joan Smalls First Global Fashion Innovator". Marriott. Retrieved August 27, 2017.
- "Estee Stories Article: Jump On It". Estée Lauder Australia Official Site. Retrieved 2018-06-19.
- Chernikoff, Leah (December 4, 2013). "From Tomboy To Supermodel: Charting Joan Smalls' Runway Rise". Elle Magazine. Archived from the original on 2013-12-11. Retrieved December 6, 2013.
- Grinberg, Emanuella (September 7, 2012). "Puerto Rican model Joan Smalls breaks down color barriers, one runway at a time". CNN. Retrieved September 7, 2012.
- Regensdorf, Laura (August 3, 2015). "Exclusive! Model Joan Smalls on Her 12 New Matte Lipsticks for Estée Lauder". Vogue. Retrieved August 5, 2017.
- "Bruno Mars and Joan Smalls in Puerto Rico". Vogue. January 16, 2012. Retrieved May 15, 2012.
- Blasberg, Derek (December 23, 2011). "Model Q & A: Joan Smalls". Mr. Blasberg. Archived from the original on 2013-12-27. Retrieved March 23, 2014.
- Busis, Hillary (December 24, 2013). "Beyonce gets down with grills and girls in new 'Yonce' video – WATCH". Entertainment Weekly. Retrieved December 30, 2013.
- Remsen, Nick (February 18, 2015). "Exclusive: Model Joan Smalls Unveils Her New Denim Collection for True Religion". Vogue. Retrieved August 2, 2017.
- BOF, Team (June 26, 2017). "News Bites Joan Smalls' Designs on Mass-Market Lingerie". BOF. Archived from the original on July 10, 2017. Retrieved August 2, 2017.
- "9th Annual Style Awards Announces 2012 Honorees". PR Newswire. September 5, 2012. Archived from the original on December 27, 2013. Retrieved December 26, 2013.
- "Cindy Crawford Model Monday". Cindy Crawford. April 28, 2014. Retrieved July 18, 2014.
- Davies, Dean Mayo (July 12, 2012). "Joan Smalls Goes Big". Dazed. Retrieved December 13, 2013.
- Fure, Rana (April 25, 2017). "The Garden of Dreams Foundation". Hollywood Life. Retrieved July 16, 2017.