IMG Models is an international modeling agency headquartered in New York City and with additional offices in London, Los Angeles, Milan, Paris, and Sydney.[1] It is a subsidiary of the talent management company International Management Group. The company merged with William Morris Endeavor in 2013.[2] The agency represents more than half of the highest paid supermodels.[3] Ivan Bart is the current President, and Lisa Marie Benson is the Vice President.[4][5]

IMG Models
IndustryModeling agency
FounderMark McCormack
Area served
North America, Europe, Australia
ParentIMG (company)


IMG Models was founded circa 1987 by sports agent Mark McCormack.[6] In 1994, Ivan Bart joined the company as the creative director and later became IMG Models' president in 2013.[7] Tyra Banks and Niki Taylor joined, followed by Angela Lindvall, Bridget Hall, Carolyn Murphy, Gisele Bündchen and Kate Moss.[8]

In September 2012, IMG decided to reintroduce their men's division, after its dismantling in 2007.[9]

In 2013, Bart decided to sign models without regard to traditional height, weight, race, or age requirements, or other factors that historically have prevented diversity in model casting.[10]

In 2014, IMG Models began a scouting initiative on Instagram called #WLYG (We Love Your Genes).[11] Models that have been discovered through this process include Lameka Fox,[12] Alyssa Traoré,[13] and Gizele Oliveira.[14] They also have done online scouting via their website.


Notable models currently represented by IMG include:


  1. ^ "About". IMG Models. Retrieved August 4, 2019.
  2. ^ Cohan, William D. (February 13, 2015). "The Inside Story of Ari Emanuel's Big, Risky WME-IMG Merger". Vanity Fair.
  3. ^ "How To Get Scouted By A Modeling Agency". Forbes. September 17, 2015.
  4. ^ "IVAN BART". IMG Models. 2019-05-01. Retrieved 2022-06-11.
  5. ^ Herd, Written in Partnership with Thomas (2021-08-20). "Within a World of Creativity, Innovation, and Potential: Lisa Marie Benson, Vice President of IMG Models". LA Weekly. Retrieved 2022-06-11.
  6. ^ Litsky, Frank (May 17, 2003). "Mark H. McCormack, 72, Pioneer of Sports Marketing". The New York Times.
  7. ^ Larkworthy, Jane (September 11, 2018). "Ivan Bart Knows How to Sell to Win". The Cut.
  8. ^ a b Chivu, Daniel (February 8, 2018). "Ivan Bart, Head of IMG Models, Charts the Future of the Modelling Business". Fashion Week Daily.
  9. ^ "IMG Models Launches Men's Division". September 21, 2012. Archived from the original on November 17, 2015.
  10. ^ Cardellino, Carly (November 17, 2013). "World's Top Modeling Agency Now Casting Talent Regardless of Size, Race, and Age". Cosmopolitan. Retrieved August 4, 2019.
  11. ^ McCall, Tyler (December 15, 2015). "50 Models Have Been Scouted With This Hashtag and You Could Be Next". Teen Vogue.
  12. ^ Satenstein, Liana (July 15, 2015). "How a Hashtag Turned a Horse-Training Teen Into a Model". Vogue.
  13. ^ Davis, Jessica (September 20, 2018). "How social media has transformed the model casting process". Harper's Bazaar UK.
  14. ^ "You Can Now Use Instagram To Become A Supermodel". NYLON. January 5, 2015. Retrieved July 20, 2019.
  15. ^ "Exclusive : "Mirage" fashion story by Txema Yeste". Numéro. Roos Abels at IMG Models
  16. ^ "IMG Model Prep". Into the Gloss.
  17. ^ "The "southern boy" is hooked on elegance". Vogue Italia.
  18. ^ "This is what Nick Bateman is picking up for his girlfriend from India". Vogue India.
  19. ^ "IMG Models Signs Hailey Baldwin". WWD.
  20. ^ "Thylane Blondeau: Everything You Need to Know About the 'Most Beautiful Girl in the World'". Fashion Magazine.
  21. ^ "How Maria Borges Went From Making Ends Meet to Signing One of Modeling's Most Lucrative Contracts". Forbes.
  22. ^ "IMG Models Signs Christie Brinkley and Sailor Brinkley-Cook". WWD.
  23. ^ "Korea's Next Top Model Winner Hyun Ji Shin Strikes a Pose". W Magazine.
  24. ^ "Pyper America Smith signs with IMG Models - Los Angeles Times". Los Angeles Times.
  25. ^ Moore, Booth (June 7, 2017). "Top Modeling Agencies Moving to L.A. as 'Hollywood-Adjacent' Talent Flock to Fashion". The Hollywood Reporter. Retrieved August 1, 2019.