Balmain (fashion house)

Pierre Balmain S.A. (French: [balmɛ̃]) trading as Balmain, is a French luxury fashion house that was founded by Pierre Balmain (1914–1982) in 1945. It operates 16 monobrand stores, including locations in New York City, London, Los Angeles, Las Vegas, Miami, and in Milan's Via Montenapoleone.[1]

Pierre Balmain S.A.
TypeSociété Anonyme
FounderPierre Balmain
Area served
Key people
Olivier Rousteing, Head Designer
ProductsHaute couture, ready-to-wear, perfume, jewellery
OwnerHedgewood Investments

In 2016, Mayhoola Investments acquired Balmain for a figure reportedly close to €500 million ($548 million).[2] Balmain was 70 percent controlled by heirs of Alain Hivelin. The company does not regularly release financial information, but Les Echos estimated its revenue in 2015 at €120 million (about $136 million), growing from an estimated €30 million (about $34 million) in 2012.[3][4] Balmain expected to reach a revenue of €150 million in 2017, 90% of which is generated by the wholesale channel, and is also putting more effort into direct retail.


Pierre Balmain, 1945–1982Edit

Balmain was born in 1914 in France. His father owned a drapery business and his mother and sister owned a fashion boutique where he often worked after his father's death in 1921. He attended the École des Beaux-Arts in 1933–1934, with intent to study architecture but instead ended up spending the majority of his time designing dresses. After working for atelier Robert Piquet as a freelance artist and spending time with Edward Molyneux, he left school to work for Molyneux. In the late 1930s, he served in the French air force and the army pioneer corps. After peace was declared, he worked at Lucien Lelong and opened his own fashion house under his name[5] at 44, rue François 1er in Paris. He released his first collection in October 1945 and his first fragrance, Jolie Madame in 1949.[6][7]

Pierre Balmain and the actress Ruth Ford, photographed by Carl Van Vechten, 1947

In the period following World War II, Pierre Balmain was "a king of French fashion" and outfitted stars including Ava Gardner and Brigitte Bardot, the Nicaraguan first lady Hope Portocarrero,[8] and Queen Sirikit of Thailand. Marlene Dietrich wore Balmain clothes that she selected in "No Highway in the Sky" (1951).

Erik Mortensen, 1982–1990Edit

After Balmain's death in 1982, the house was led by Erik Mortensen, described by Vogue as "Pierre Balmain's right hand".[8] Mortensen had joined the house to work as Balmain's assistant in 1951. After succeeding Balmain, Mortensen worked to maintain the brand aesthetic in the ever-living world of couture while still maintaining the progressive spirit of creativity in the fashion industry. The Balmain house recruited Peggy Huynh Kinh in 1982 to provide artistic direction for women's ready-to-wear and women's and home accessories license studios.[9] Eric Mortensen won two Golden Thimble awards for his haute couture collections, one for the Autumn/Winter 83/84 and one for the Autumn/Winter 87/88. He left the house in 1990.

Hervé Pierre, 1990–1992Edit

Designer Hervé Pierre took over until 1992 working as director of ready-to-wear and haute couture.

Oscar de la Renta, 1993–2002Edit

Possibly the most influential designer to take over at Balmain was Oscar de la Renta, who led the house between 1993 and 2002.[8] Already a fashion veteran before joining Balmain, De la Renta brought a famous face to the brand Balmain. He lived in New York City most of his life, although he was born in the Dominican Republic and became a naturalized United States citizen in 1971. He fit into the Balmain design aesthetic, with an eye for detail and classic silhouettes. He, like Balmain, preferred modest and simple design rather than extremely ornamental and flashy styles. Couture had been suffering at the time since it was an extremely impractical business, so Oscar joined the brand in order to challenge himself and to help it through the beginning of the decline of couture.[10]

Christophe Decarnin, 2005–2011Edit

After Oscar de la Renta's departure Christophe Decarnin joined the house in 2005. Contrary to all the designers before him, Decarnin insisted on bringing the brand into the 21st century. He favored expensive prices and flashy pieces that sharply contrasted with the label's reputation for its classic and luxurious designs. He was considered a "star designer", and the brand became more about his star status than about its clothes.[11]

Olivier Rousteing, 2011–presentEdit

In April 2011, Balmain announced that Decarnin was to be replaced by Olivier Rousteing.[12]

Rousteing had joined the company in 2009, after attending a prestigious French fashion school and working under Roberto Cavalli.[13] While he liked Decarnin's aesthetic, he wanted to orient the label towards the finer aspects of French couture. At the time of his appointment, Rousteing was a relatively unknown designer, and has brought a fresh take on the brand's aesthetic that remains to this day. He was credited with adding an Asian influence to the clothing, as Asia comprises a huge part of the brand's buyers.[14]

  • In November 2015, Balmain released their collaboration with the international Swedish retail store H&M.[15]
  • In April 2016, Balmain opened its New York flagship store in Soho.[16]
  • On June 22, 2016, Balmain announced that their new owner will be Mayhoola Investments.[17]
  • In 2017, Balmain's creative director Olivier Rousteing debuts Balmain's first accessory line.[18]
  • On December 4, 2018, Olivier Rousteing introduces Balmain's new logo.[19]

Other activitiesEdit

As of 2012, 50% of the company's total income is from license royalties.[20]


Licensing, development & production deal for 12 years starting from January 2012.

$1.9 million, in fragrance sales in 2012, rising to $6.8 million in 2014

$4.2 million in 2016 sales declined 21 percent at average exchange declining 5.8 percent the previous year. Olivier terminated this contract in March 2017 due to declining sales. Production was turned over to Inter Parfums America temporarily, until Balmain can work out a deal with a new distributor for its 12 fragrances.[21]


In 2013, Balmain introduced their Care and Styling for Hair Couture.[22]

In 2017, Balmain introduced a lipstick collection in collaboration with L’Oreal.[23]

In 2019, Balmain announced the capsule makeup collection, KYLIE X BALMAIN, a collaboration with cosmetics entrepreneur, Kylie Jenner.[24][25][26][27] Jenner was also named Artistic Director for Makeup for the Spring-Summer 2020 Runway Collection.[28]


In 2017, Balmain launched a capsule collection with Victoria's Secret.[29][30][31][32][33]


In 2022, Balmain launched its first ever fine jewellery collection.[34]

Head designers of BalmainEdit

From 1947 to 1976 Balmain's directrice (director) was Ginette Spanier.[35]

In popular cultureEdit

In 1969, singer/songwriter Peter Sarstedt hit the top 40 with the song "Where Do You Go To (My Lovely)?". In the first couplet he sings about Balmain: "You talk like Marlene Dietrich and you dance like Zizi Jeanmaire. Your clothes are all made by Balmain and there's diamonds and pearls in your hair - yes there are."


In 2018, Balmain joined forces with (RED) to auction off its custom-made looks for that year's Met Gala, with 100% of the proceeds going toward the Global Fund to Fight AIDS, Tuberculosis and Malaria.[36] The brand has since cooperated with (RED) on various occasions.[37]


  1. ^ Muret,, Dominique. "Balmain to leverage Olivier Rousteing's pull in ambitious expansion drive". Retrieved 2018-01-26.
  2. ^ Valentino’s Qatari Owners Acquire Balmain JUNE 22, 2016
  3. ^ "Inside Balmain's Digital Revolution".
  4. ^ "Valentino's Parent Company Confirms Purchase of Balmain". Fashionista. Retrieved 2018-01-26.
  5. ^ Emirates, Mall of the. "Shopping's never been better, Mall of the Emirates". Archived from the original on 2019-05-05. Retrieved 2016-08-23.
  6. ^ “Balmain.” Vogue English. Accessed January 24, 2014. Archived February 10, 2014, at
  7. ^ English, Vogue. "Balmain". Vogue English. Archived from the original on 2017-09-30. Retrieved 2017-09-30.
  8. ^ a b c Yaeger, Lynn. "Balmain Nouveau." Vogue (October 2007), p. 254–256.
  9. ^ "Isabelle Adjani wearing a Peggy Huynh Kinh for Balmain dress". Jour de France. 27 December 1986. ISSN 0022-5681.
  10. ^ Duffy, Martha. "Mais Oui, Oscar!" Time 141, no. 6 (February 8, 1993): 68.
  11. ^ "Star Designer Leaves Balmain Fashion House". The New York Times. 7 April 2011.
  12. ^ Horyn, Cathy. "Balmain Taps an Inside Man".
  13. ^ Voight, Rebecca. "Olivier Rousteing Named New Designer at Balmain".
  14. ^ “Exclusive Interview with Balmain’s Olivier Rousteing.” The D’Vine. Accessed January 26, 2014.[permanent dead link]
  15. ^ "The Business Logic Behind Balmain x H&M". The Business of Fashion. 2015-10-19. Retrieved 2018-12-05.
  16. ^ "Balmain's New York Flagship Is Finally Open For Business". Observer. 2016-04-05. Retrieved 2016-04-27.
  17. ^ Friedman, Vanessa (2016-06-22). "Can a New Owner Take 'Balmainia' to the Next Level?". The New York Times. ISSN 0362-4331. Retrieved 2018-12-05.
  18. ^ "Balmain Debuts An Accessories Line". Fashionisers. 2017-01-16. Archived from the original on 2018-12-06. Retrieved 2018-12-05.
  19. ^ "Balmain unveils its new Instagram-friendly logo". Harper's BAZAAR. 2018-12-04. Retrieved 2018-12-05.
  20. ^ Chevalier, Michel (2012). Luxury Brand Management. Singapore: John Wiley & Sons. ISBN 978-1-118-17176-9.
  21. ^ Wynne, Alex (2017-03-14). "Balmain Terminates Inter Parfums SA Fragrance License". WWD. Retrieved 2018-01-26.
  22. ^ "Balmain Hair | About Us". Archived from the original on 2018-12-05. Retrieved 2018-12-05.
  23. ^ "The L'Oreal Paris x Balmain Lipstick Has Finally Arrived | V Magazine". Retrieved 2018-12-05.
  24. ^ Diderich, Allison Collins,Joelle; Collins, Allison; Diderich, Joelle (2019-09-24). "EXCLUSIVE: Kylie Jenner Takes on Paris Fashion Week With Balmain Makeup Collaboration". WWD. Retrieved 2019-09-24.
  25. ^ "Kylie Jenner announces Balmain collaboration will drop at Paris Fashion Week". Metro. 2019-09-24. Retrieved 2019-09-24.
  26. ^ "Kylie Jenner Created a Makeup Collection With Balmain — Here's Everything We Know". Allure. Retrieved 2019-09-24.
  27. ^ "Kylie Jenner Announces Kylie Cosmetics Collaboration with Balmain to Debut During Paris Fashion Week". Retrieved 2019-09-24.
  28. ^ "Paris Fashion Week: Kylie Jenner Named Artistic Director of Makeup for Balmain Show". The Hollywood Reporter. 24 September 2019. Retrieved 2019-09-24.
  29. ^ "Olivier Rousteing Talks Balmain X Victoria's Secret". British Vogue. Retrieved 2019-09-24.
  30. ^ "These VS Angels are clearly excited by Victoria's Secret x Balmain range". Grazia Australia. Retrieved 2019-09-24.
  31. ^ "Victoria's Secret Is Introducing Its Most High-Fashion Collab Yet". Brit + Co. Retrieved 2019-09-24.
  32. ^ Gonzales, Erica (2017-11-20). "The Victoria's Secret x Balmain Collaboration Just Debuted on the Runway and It's Pure Gold". Harper's BAZAAR. Retrieved 2019-09-24.
  33. ^ "Take a Look at the Victoria's Secret x Balmain Lingerie Collaboration". Fashion Gone Rogue. 2017-11-14. Retrieved 2019-09-24.
  34. ^ Divya Bala (20 June 2022), Balmain’s golden boy Olivier Rousteing breaks new ground Financial Times.
  35. ^ Rubinstein, William D.; Jolles, Michael; Rubinstein, Hilary L. (2011-03-15). The Palgrave Dictionary of Anglo-Jewish History. Palgrave Macmillan. p. 942. ISBN 9781403939104. Retrieved 28 July 2014.
  36. ^ Sabrina Carder (8 May 2018), Met Gala 2018: Jennifer Lopez's Balmain dress is being auctioned to raise money for AIDS Evening Standard.
  37. ^ Vanessa Friedman (30 September 2021), A Decade of Work, a Shocking Accident and a Bevy of Supermodels Evening Standard.

External linksEdit