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Fendi (Italian pronunciation: [ˈfɛndi]) is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, timepieces and accessories. Founded in Rome in 1925, Fendi is known for its fur and fur accessories, and for its leather goods such as "Baguette", 2jours, Peekaboo or Pequin handbags.[1]

Fendi
Subsidiary of LVMH
IndustryLuxury fashion
Founded1925; 94 years ago
Headquarters,
Number of locations
197 stores worldwide (2014)
Key people
......(Creative Director for Accessories and Men's)
Pietro Beccari (Chairman and CEO)
RevenueIncrease € 800 million (2011), tg
US$ 1.1 billion
Total assetsUS$ 970 million
Total equityUS$ 330 million
OwnerLVMH (100%)
ParentLVMH
Websitewww.fendi.com
Fendi shop at the Elements, Union Square, Kowloon

HistoryEdit

The house of Fendi was launched in 1925 by Adele and Edoardo Fendi as a fur and leather shop in Via del Plebiscito, Rome.[2] Since 1946, the five sisters Paola, Anna, Franca, Carla and Alda joined the company in its second generation as a family-owned enterprise.[1] Karl Lagerfeld joined Fendi in 1965 and became the creative director of the luxury fashion label's fur and women's ready-to-wear collection (launched in 1977).[3] Silvia Venturini Fendi, daughter of Anna, joined the iconic fashion house in 1994 and is the creative director for accessories and men's lines. Since 2001, Fendi has become a multinational brand and a part of the LVMH group.

In 2014, Fendi started making plans to use drones to show its catwalk fashions.[4]

In 2015, Fendi discontinued all of the Fendi fragrances. "The commercial development of Fendi perfume did not meet the expectations of the company." [5]

Also in 2015, Fendi funded the restoration of the Trevi Fountain in Rome, and held the company’s 90th anniversary show over the fountain using a plexiglas floor.[6][7] Fendi signed a partnership with the Galleria Borghese to support the museum's exhibitions for the following three years.[8] In 2017, Fendi released a customization shop in collaboration with e-commerce platform Farfetch for made-to-order handbag designs.[9]

ReferencesEdit

  1. ^ a b "Fendi perfumes and colognes". Fragrantica.com. Retrieved October 24, 2011.
  2. ^ Chevalier, Michel; Gerald Mazzalovo (2012). "3". Luxury Brand Management (second ed.). Singapore: John Wiley & Sons. p. 53 (of 316). ISBN 978-1-118-17176-9.
  3. ^ Bergin, Olivia (October 24, 2011). "Karl Lagerfeld to launch new, accessible line". The Telegraph. London. Archived from the original on November 4, 2011. Retrieved October 24, 2011.
  4. ^ Zargani, Luisa (18 February 2014). "Fendi Partnering With Google to Livestream Runway Show". WWD. Retrieved 24 February 2014.
  5. ^ "LVMH discontinue Fendi fragrances (again) — Basenotes.net". www.basenotes.net. Retrieved 2019-06-15.
  6. ^ "Fendi: why the fashion house is investing in Rome's patrimony". The Week. 5 March 2018. Retrieved 27 March 2018.
  7. ^ Roberts, Andrew (23 June 2014). "Fendi Touts Dolce Vita as Owner LVMH Relies on Brand". Bloomberg.
  8. ^ Luisa Zargani (13 September 2017). "Fendi Inks Partnership With Rome's Galleria Borghese". WWD. Retrieved 27 March 2018.
  9. ^ Rachel Arthur (29 November 2017). "Customized Luxury: Fendi Turns To Digital For Bespoke Handbag Launch". Forbes. Retrieved 27 March 2018.

External linksEdit