Bottega Veneta (pronounced [botˈteːɡa ˈvɛːneta]) is an Italian luxury fashion house based in Milan, Italy. Its product lines include ready-to-wear, handbags, shoes, accessories, and jewelry; and it licenses its name and branding to Coty, Inc. for fragrances.[1]

Bottega Veneta S.r.l
Founded1966; 57 years ago (1966) in Vicenza, Veneto
  • Via Privata Ercole Marelli, 6
  • 20139 Milan
  • Italy
45°26′35″N 9°12′04″E / 45.44299°N 9.20102°E / 45.44299; 9.20102
Area served
Key people
Bartolomeo Rongone (CEO)
Matthieu Blazy (creative director)
ProductsReady-to-wear, handbags, shoes, accessories, jewelry, fragrances.
Revenue€1.168 billion (2019)

History Edit

Founding to 1990s Edit

Bottega Veneta was established in 1966 in Vicenza, Italy[2] by Michele Taddei and Renzo Zengiaro. Crafting artisanal leather goods, the brand developed a distinctive leather weaving design, the Intrecciato, which instantly became Bottega Veneta's iconic look.[3] "When your own initials are enough" became the brand's historic slogan because the crafted Intrecciato made Bottega Veneta's products immediately recognizable, and its logo only appeared discreetly on the inside of its products.[4][5]

In 1972, Bottega Veneta opened its first store in the USA, in New York City.[3] In the mid-1970s, the company started to make shoes.[6]

Renzo Zengiaro left the company at the end of the 1970s. Soon after, Michele Taddei handed over the company to his ex-wife Laura Braggion, who headed the company with her second husband Vittorio Moltedo from then on.[7] She moved to New York to develop the company and became a member of the local jetset.[8] In 1980, the actress Lauren Hutton carried a Bottega Veneta Intrecciato bag in the movie American Gigolo.[9] In 1985, Andy Warhol made the short film Bottega Veneta Industrial Videotape.[10][8]

During the 1990s, Bottega Veneta launched its first ready-to-wear collection.[6]

2000 to present Edit

In February 2001, Gucci a subsidiary of Kering, acquired Bottega Veneta for $156 million.[11] The following May, Patrizio di Marco was appointed CEO, and in June Tomas Maier creative director.[12] Vogue coined the term “stealth wealth” to describe the brand's new style.[13]

The brand launched a fashion jewellery line in 2002, followed by a fine jewellery line in 2006.[14] By 2005, the company was profitable again.[15] From 2001 to 2010, Bottega Veneta's sales grew 15-fold.[16] Bottega Veneta presented its first women ready-to-wear runway show in February 2005 and its first men runway show in June 2006.[17] In January 2009, Marco Bizzarri succeeded to Patrizio di Marco as CEO of Bottega Veneta.[18] In June 2011, Bottega Veneta launched its first women's fragrance Eau de Parfum.[19] In 2012, Bottega Veneta's sales reached the $1 billion mark.[20]

In 2006, Bottega Veneta launched a 3-year, tuition-free training program in partnership with the 4-century-old Scuola d'Arte e Mestieri di Vicenza.[21] Bottega Veneta launched the Women's Mountain Cooperatives in 2011, independent artisanal leather workshops for unemployed women of the Alto Astico and Posina mountain community.[22] Bottega Veneta opened a first manufacturing site Manifattura Veneta Pelletterie in Altavilla Vicentina in 2011, and a second in Malo in 2012.[23] In 2011, La Scuola dei Maestri Pellettieri di Bottega Veneta created a 3-month post-graduate course with the Università Iuav di Venezia to train students to advanced handbag design and product development.[24]

In 2013, Bottega Veneta moved its atelier from Vicenza to a historic 18th-century villa surrounded by a 590,000-square-foot park near Montebello Vicentino.[25] The renovation of the property underwent a strict environmental process.[26] Bottega Veneta also opened its first flagship store, a 11,448 square-foot boutique in a historical building on Via Sant'Andrea in Milan.[27] In April 2014, Marco Bizzarri stepped down as CEO of Bottega Veneta[28] and Carlo Alberto Beretta became the company's new CEO in January 2015.[29]

In 2016, the brand's second flagship store opened on North Rodeo Drive in Beverly Hills.[30] The company announced it would unify its men and women's shows.[31] During the company's 50th anniversary show at the Accademia di Brera, the Bottega Veneta clutch bag carried by Lauren Hutton in the 1980 movie American Gigolo was revived (and renamed The Lauren 1980).[32] In October 2016, Claus-Dietrich Lahrs was appointed CEO of Bottega Veneta.[33] In 2018, Bottega Veneta opened a 6-floor flagship store in Ginza, Tokyo, in a building designed as a tribute to the capital's architectural modernism.[34] In January 2018, Bottega Veneta opened a 15,000-square-foot store - its third flagship store - on the corner of Madison and 64th Street in New York City.[5][35] In June 2018, Tomas Maier stepped down as creative director of Bottega Veneta.[36]

Bottega Veneta store in Munich

Daniel Lee Edit

In June 2018, Kering appointed Daniel Lee as creative director of Bottega Veneta.[37][38] Lee launched the Pouch clutch bag which became the fastest selling bag in the history of the brand.[39] He maintained the brand's emphasis on well-crafted, logo-less and simplicity-driven products.[40] The brand is also credited with reviving the trend for square-toe heels.[41]

In June 2019, Kering appointed Bartolomeo Rongone as CEO of Bottega Veneta.[42] The company announced the opening of a third, 64,583-foot-square Manifattura Veneta Pelletterie site in Dueville[43] and opened its first store in Miami (the first under the direction of Daniel Lee).[44] In 2019, Bottega Veneta won four awards during the British Fashion Awards.[45] By the end of 2019, as the sales of Gucci started to deflate, Bottega Veneta turned into Kering's next rising star.[46] In 2020, Bottega Veneta's sales reached 1.140 billion euros.[47]

On the 6th January 2021, Bottega Veneta created a buzz in the luxury industry by unexpectedly shutting down its social media accounts.[48] The move was followed by the creation of a digital journal, Issued by Bottega, leaving Bottega Veneta to rely on clients, influencers, collaborators, and fans to spread the company's news.[49] Monthly fashion shows were replaced by private staged trunk shows called Salons.[50][51][52][53] The fashion house reinvented its shows with industrial setups and hip-hop guest stars.[54]

In April 2021, the Berlin police investigated Bottega Veneta's Salon afterparty following the show held at Berghain pursuant to social distancing and masking laws during the COVID-19 pandemic.[52][55]

Bottega Veneta window display

On November 10, 2021, Bottega Veneta and Lee announced Lee would be leaving his post as creative director in a "joint decision to end their collaboration."[56][57]

Matthieu Blazy Edit

In late 2021, Kering appointed Matthieu Blazy, former design director at Bottega Veneta, as the new creative director of the company,[58] who is expected to maintain Lee's New Bottega style.[59][60] Under Blazy, Bottega Veneta shows returned to Milan and the company revealed plans to move its headquarters into Milan's Palazzo San Fedele before the end of 2023.[61]

Corporate structure Edit

  • 2001–2008: Patrizio di Marco
  • 2009–2014: Marco Bizzarri
  • 2015–2016: Carlo Beretta
  • 2016–2019: Claus-Dietrich Lahrs
  • Since 2019: Bartolomeo Rongone
Creative directors

Sponsoring Edit

Bottega Veneta has sponsored the Venice Dance Biennale since 2021 and the Festival de Hyères since 2022.[61]

Bibliography Edit

  • Moltedo, Laura (1995). Bottega Veneta. New York. ASIN B073WC95KJ.{{cite book}}: CS1 maint: location missing publisher (link)
  • Maier, Tomas (2015). Bottega Veneta: When Your Own Initials Are Enough. Rizzoli. ISBN 9780847837885.
  • Maier, Tomas (2015). Bottega Veneta : Art of Collaboration. Rizzoli. ISBN 978-0-8478-4603-0.

References Edit

  1. ^ Naughton, Julie (December 4, 2009). "Coty, Bottega Veneta Ink Scent Deal". Women’s Wear Daily. Retrieved September 3, 2022.
  2. ^ Amed, Imran (May 31, 2016). "Carlo Beretta on Operation '€2 Billion Bottega Veneta'". The Business of Fashion. Archived from the original on April 11, 2021. Retrieved May 5, 2021.
  3. ^ a b "The story behind Bottega and its knots". Good Times. September 1, 2017. Retrieved November 9, 2020.
  4. ^ "Up Close With the Bottega Veneta Artisans". PurseBlog. April 25, 2014. Retrieved November 9, 2020.
  5. ^ a b Wolf, Cam (February 11, 2018). "Bottega Veneta Bets That You Still Want to Shop in a Store". GQ. Archived from the original on February 11, 2018. Retrieved November 9, 2020.
  6. ^ a b "50 anni di Bottega Veneta". Il Post (in Italian). September 26, 2016. Retrieved November 9, 2020.
  7. ^ "Bottega Veneta: la historia detrás de la firma de lujo más popular del momento" [Bottega Veneta: The story behind the most popular luxury brand of the moment]. talentiam (in European Spanish). April 1, 2020. Archived from the original on December 21, 2020. Retrieved May 5, 2021.
  8. ^ a b «Un anno con Andy Warhol poi lanciai Bottega Veneta», Il Mattino di Padova, 11 February 2007
  9. ^ Tsui, Diana (March 15, 2017). "Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo". The Cut. Retrieved November 9, 2020.
  10. ^ "Warhol: Where and when". The New York Times. February 22, 1991. ISSN 0362-4331. Retrieved May 5, 2021.
  11. ^ Marsh, Lisa (February 8, 2001). "GUCCI GETS MAJORITY CONTROL OF BOTTEGA VENETA". New York Pos. Retrieved November 9, 2020.
  12. ^ Marsh, Lisa (June 20, 2001). "BOTTEGA'S BIG BOOT – FOUNDERS OUT, GUCCI EXECS IN AT LUXE BRAND". New York Post. Retrieved November 9, 2020.
  13. ^ Mower, Sarah (February 21, 2006). "Fall 2006 Ready-to-Wear Bottega Veneta". Vogue. Retrieved February 10, 2016.
  14. ^ "Bottega Veneta, a display of jewels -". (in Italian). November 3, 2010. Retrieved November 9, 2020.
  15. ^ Dans les ateliers de Bottega Veneta, maroquinier de luxe en temps de crise, Le Monde, 28 December 2009
  16. ^ How Tomas Maier Saved Bottega Veneta with a Woven Bag, NBC New York, 27 December 2010
  17. ^ "Bottega Veneta". Vogue Paris. November 24, 2015. Archived from the original on October 3, 2016. Retrieved October 4, 2016.
  18. ^ Wendlandt, Astrid (September 17, 2008). "Italian fashion house Gucci denies ousting CEO". Reuters. Retrieved November 9, 2020.
  19. ^ Brien, Caroline (August 5, 2011). "The slow fragrance movement". Retrieved November 9, 2020.
  20. ^ "Bottega Veneta Crosses the $1 Billion Mark". The Business of Fashion. February 22, 2013. Retrieved November 9, 2020.
  21. ^ Kaiser, Amanda (August 7, 2006). "Bottega Veneta Opens School for Future Artisans". WWD. Retrieved November 9, 2020.
  22. ^ Ming, Liu (January 28, 2015). "Luxury marques give back: Part Four". Retrieved November 9, 2020.
  23. ^ Zargani, Luisa (February 22, 2013). "Made in Italy: The Intangible Quality". WWD. Retrieved November 9, 2020.
  24. ^ Garoffolo, Nunzia (November 2, 2011). "The bag design and product development post-graduate course of Venice IUAV fashion design faculty". Fashion Beyond Fashion. Retrieved November 9, 2020.
  25. ^ "Inside Bottega Veneta's New Atelier". Departures. Retrieved November 9, 2020.
  26. ^ "Brave New World". Indonesia Tatler. Retrieved November 9, 2020.
  27. ^ Zargani, Luisa (September 23, 2013). "Bottega Veneta Unveils Maison in Milan". WWD. Retrieved July 25, 2015.
  28. ^ Sanderson, Rachel (May 11, 2014). "Kering's Marco Bizzarri has the billion-euro touch". Retrieved November 9, 2020.
  29. ^ Kering taps Carlo Alberto Beretta as CEO of Bottega Veneta, Fashion United, 21 October 2014
  30. ^ "Bottega Veneta Beverly Hills store features arched openings". Dezeen. May 9, 2016. Retrieved November 9, 2020.
  31. ^ "Bottega Veneta to show men's and women's collections together". Retrieved November 9, 2020.
  32. ^ Tsui, Diana (March 15, 2017). "Now You Can Own the Exact Bag Lauren Hutton Carried in American Gigolo". The Cut. Retrieved November 9, 2020.
  33. ^ gretlerc, Paul Jarvis Corinne Gretler (September 29, 2016). "Bottega Veneta Names ex-Hugo Boss Chief Lahrs as New CEO". Retrieved September 30, 2016.
  34. ^ Baeyens, Lupe (December 8, 2018). "Bottega Veneta opens Flagship store in Ginza, Tokyo – The Glass Magazine". Retrieved November 9, 2020.
  35. ^ Magazine, Wallpaper* (February 12, 2018). "Playing house: Bottega Veneta's Manhattan boutique looks to apartment living". Wallpaper*. Retrieved November 9, 2020.
  36. ^ Schneier, Matthew (June 13, 2018). "Tomas Maier and Bottega Veneta Part Ways (Published 2018)". The New York Times. ISSN 0362-4331. Retrieved November 9, 2020.
  37. ^ "Daniel Lee Appointed Creative Director Of Bottega Veneta". British Vogue. June 15, 2018. Retrieved November 9, 2020.
  38. ^ "PRETAVOIR.US | Online Opticians | Shop Sunglasses & Glasses". Pretavoir. Retrieved March 7, 2022.
  39. ^ Friedman, Vanessa (February 18, 2020). "Breaking the Curse of the It Bag". The New York Times. ISSN 0362-4331. Retrieved November 9, 2020.
  40. ^ Ahmed, Osman (March 13, 2020). "How Daniel Lee is reinventing Bottega Veneta". i-D. Retrieved November 9, 2020.
  41. ^ Fisher, Lauren Alexis; Cohen, Jaclyn Alexandra (August 7, 2019). "Square-Toe Shoes Are Back and Already One of Fall's Hottest Trends". Harper's Bazaar. Hearst.
  42. ^ "Bottega Veneta Appoints New CEO". JCK. June 18, 2019. Retrieved November 9, 2020.
  43. ^ Carrera, Martino (June 25, 2019). "Bottega Veneta Expands Leather Goods Industrial Plant". WWD. Retrieved November 9, 2020.
  44. ^ Bottega Veneta Opens Its First Store in Miami, High Snobiety, 13 November 2019
  45. ^ Bottega Veneta Sweeps the Fashion Awards With Four Big Wins, Vogue, 2 December 2019
  46. ^ McDonald, Samantha (October 25, 2019). "As Gucci's Growth Slows, Bottega Veneta Becomes Kering's Rising Star". Footwear News. Retrieved November 9, 2020.
  47. ^ "Kering: 2020 Activity Report" (PDF). 2021.
  48. ^ Danziger, Pamela N. "Bottega Veneta Shutting Down Its Social Media Accounts Might Signal A Trend". Forbes. Retrieved April 2, 2021.
  49. ^ "Bottega Veneta Launches Online Magazine". The Business of Fashion. March 31, 2021. Retrieved April 2, 2021.
  50. ^ O'Neill, Grace (September 10, 2021). "Bottega Veneta Finally Unveils Their "Secret" Salon 02 Collection". Grazia. Archived from the original on September 18, 2021. Retrieved September 18, 2021.
  51. ^ "Bottega Veneta Unveils Salon 02". Office. September 21, 2021. Retrieved December 4, 2021.
  52. ^ a b "Berlin police investigate possible breach of Covid rules at Soho House party". the Guardian. April 12, 2021. Retrieved May 1, 2021.
  53. ^ Valle, Natalí (September 9, 2021). "Bottega Veneta Salon 02: The Berghain Disco Mistery Revealed Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine". Retrieved March 7, 2022.
  54. ^ Rachel Tashjian, The Industrial Magnitude of Bottega Veneta,, 25 October 2021
  55. ^ Fashion label Bottega Veneta receives criticism amid reports of a Soho House party following their Berghain Fashion show 12 April 2021
  56. ^ "Daniel Lee is Leaving Bottega Veneta — Daniel Lee Designer New Bottega Exit". L'Officiel USA. Retrieved November 10, 2021.
  57. ^ "Daniel Lee unexpectedly stopped being Creative Director at Bottega Veneta". Retrieved March 7, 2022.
  58. ^ "Bottega Veneta names Matthieu Blazy as creative director". Vogue Business. November 15, 2021. Retrieved November 16, 2021.
  59. ^ "Bottega Veneta boosts Matthieu Blazy into the spotlight as creative director". the Guardian. November 17, 2021. Retrieved November 21, 2021.
  60. ^ Pieri, Kerry (November 15, 2021). "Everything to Know About Daniel Lee's Successor at Bottega Veneta, Matthieu Blazy". Harper's BAZAAR. Retrieved November 21, 2021.
  61. ^ a b Luisa Zargani (23 February 2022), Bottega Veneta’s CEO Maps Out Strategies as Brand Returns to MFW Women's Wear Daily.

External links Edit