Avenue Montaigne

Avenue Montaigne (French: [avəny mɔ̃tɛɲ]) is a street in the 8th arrondissement of Paris, France

Avenue Montaigne
Paris avenue montaigne.jpg
Avenue Montaigne is located in Paris
Avenue Montaigne
Shown within Paris
Length 615 m (2,018 ft)
Width 33 m (108 ft)
Arrondissement 8th
Quarter Champs Élysées.
Coordinates 48°52′00″N 2°18′22″E / 48.86667°N 2.30611°E / 48.86667; 2.30611Coordinates: 48°52′00″N 2°18′22″E / 48.86667°N 2.30611°E / 48.86667; 2.30611
From 7 Place de l'Alma
To 3 rond-point des Champs Élysées
Construction
Completion before 1672
Denomination July 13, 1850
Avenue Montaigne

Name originEdit

Avenue Montaigne was originally called the allée des Veuves (widows' alley) because women in mourning gathered there, but the street has changed much since those days of the early 18th century. The present name comes from Michel de Montaigne, a writer of the French Renaissance. In the nineteenth century, the street earned some renown for its sparkling and colourful Bal Mabille (Mabille Gardens) on Saturday nights.

FashionEdit

Avenue Montaigne boasts numerous stores specialising in high fashion, such as Louis Vuitton, Dior, Chanel, Fendi, Valentino, Ralph Lauren, Yves Saint Laurent, Gucci, Chanel, Prada, Chloe, Giorgio Armani, Versace and Dolce & Gabbana, as well as jewellers like Bulgari and other upscale establishments such as the prestigious Plaza Athénée hotel.[1][2]

By the 1980s, the avenue Montaigne was considered to be la grande dame of French streets for high fashion and accessories, and is now considered more important than rue du Faubourg Saint Honoré. Several established clothing designers set up here, particularly the LVMH (Moët Hennessey Louis Vuitton) group. LVMH brought investment and international attention to the street, and its stable of top designers and firms, such as Céline, Louis Vuitton, Inès de la Fressange and formerly Christian Lacroix, own a substantial portfolio of the street's real estate.

In 2009, the Comité Montaigne presided over by Jean-Claude Cathalan[3] launched a website[4] with an interactive map.

Other usesEdit

MonumentEdit

At 15, avenue Montaigne stands the Théâtre des Champs-Élysées.

HistoryEdit

Paris 1855Edit

The pavilion for the arts display of the Exposition Universelle (1855) was on Avenue Montaigne.[5]

Paris 1913Edit

In 1913, Avenue Montaigne got both the Theatre des Champs Elysees and the Plazza Athenee hotel which created its fame.[6]

Jewellery robberiesEdit

On 4 December 2008 the Harry Winston boutique at No 29 was robbed of more than 80 million (about US$100 million) worth of "diamond rings, necklaces and luxury watches" by a "gang of three or four" armed men just before closing. At least two of the thieves were men wearing "wigs and women's clothes." It had also been robbed in October 2007, when a similar heist netted the robbers about €20 million.

ReferencesEdit

  1. ^ "Avenue Montaigne fashion stores. Dior. Chanel. Louis Vuitton". 6 December 2019.
  2. ^ "7 Iconic Addresses on Avenue Montaigne, Paris". 8 December 2018.
  3. ^ Jean-Claude Cathalan : « Une démarche très systématique », in L'Anti-Crise, Jean-Pierre Thiollet and Marie-Françoise Guignard, Dunod, Paris, 1994, pp.26-28
  4. ^ "Le Guide de l'Avenue Montaigne". Archived from the original on 2021-02-28. Retrieved 2021-05-15.
  5. ^ Ratcliffe, Barrie M (2008), "Paris 1855", in Findling, John E; Pelle, Kimberley D (eds.), Encyclopedia of World's Fairs and Expositions, McFarland & Company, Inc, p. 23, ISBN 978-0-7864-3416-9
  6. ^ "Avenue Montaigne". Paris Digest. 2018. Retrieved 2018-08-08.