Hasbro, Inc. (/ˈhæzbr/; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island.[5] Hasbro owns the trademarks and products of Kenner, Milton Bradley, Parker Brothers, and Wizards of the Coast, among others. As of August 2020, over 81.5% of its shares were held by large financial institutions.[6]

Hasbro, Inc.
  • Hassenfeld Brothers
  • Hasbro Industries
  • Hasbro Bradley
Company typePublic
IndustryToys and entertainment
FoundedDecember 6, 1923; 100 years ago (1923-12-06)
  • Henry Hassenfeld
  • Hillel Hassenfeld
  • Herman Hassenfeld
Area served
Key people
RevenueDecrease US$5.86 billion (2022)[1]
Decrease US$407.7 million (2022)[1]
Decrease US$203.5 million (2022)[1]
Total assetsDecrease US$9.2959 billion (2022)[1]
Total equityDecrease US$2.8619 billion (2022)[1]
Number of employees
5,600[3] (2021)
Footnotes / references

Among its products are Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Ouija boards, Play-Doh, Twister, and My Little Pony, and with the Entertainment One acquisition in 2019, franchises like Peppa Pig and PJ Masks. The Hasbro brand also spawned TV shows to promote its products, such as Family Game Night on the Discovery Family network. It is the former parent of mass media and entertainment company Entertainment One. Hasbro sold Entertainment One to Lionsgate in 2023, however, it kept eOne's family brands and eOne's stake in Astley Baker Davies, placing them into a new subsidiary called Hasbro Entertainment.[7]



Hassenfeld Brothers


Three Polish-Jewish brothers,[8][9][10][11] Herman, Hillel, and Henry Hassenfeld,[12] founded Hassenfeld Brothers in Providence, Rhode Island, in late 1923, a company selling textile remnants. Over the next two decades, the company expanded to produce pencil cases and school supplies. On January 8, 1926, Hassenfeld Brothers was incorporated in Rhode Island;[13] Hillel left for another textile business while Henry took charge of the corporation. They began making their own pencils after their pencil supplier began making pencil cases as well.[12]

Hassenfeld Brothers produced modeling clay and then doctor and nurse kits as their first toys, and they became primarily a toy company by 1942. Hillel died in 1943 and Henry Hassenfeld became CEO, while his son Anthony Merrill became president. The company entered the plastic fields during World War II to support its toy line.[12] The Hassenfeld brothers, immigrants from Ulanów, Poland, also spent the war years helping to rescue and employ fellow Jews from Ulanów;[14] Jacob Klapper, a holocaust survivor born in Ulanów, recalled being told when he arrived in the United States that Hassenfeld Brothers would employ any survivor from Ulanów, no questions asked.[15] Hassenfeld Brothers' first popular toy was Mr. Potato Head,[12] which the company purchased from George Lerner in 1952. In 1954, the company became a Disney major licensee.[12]

The original version of Mr. Potato Head, introduced in 1952

In 1960, Henry died and Merrill took over the parent company, and his older brother Harold ran the pencil-making business of Empire Pencil. Hassenfeld Brothers expanded to Canada with Hassenfeld Brothers (Canada) Ltd. in 1961. In 1963 the company introduced Flubber, but reports of sore throats and rashes from the product and knock-offs prompted an investigation by the Food and Drug Administration and a voluntary recall by Hassenfeld Brothers.[16] The company was approached in 1963 to license a toy based on The Lieutenant, which they turned down because they did not want to be tied to a possibly short-lived television series. Instead, Hassenfeld Brothers produced the G.I. Joe toy in 1964 which they termed an "action figure" in order to market it to boys who wouldn't want to play with dolls. In 1964 and 1965, G.I. Joe accounted for two-thirds of Hassenfeld's sales.[12]

Hasbro Industries


The company had previously sold toys under the Hasbro trade name, and it shortened its name to Hasbro Industries on July 12, 1968[13] and sold a minor stake in the corporation to the public. The unpopular Vietnam War was at its height in 1969, so Hasbro redesigned GI Joe to be less militaristic and more adventure-oriented.[12] Its promotional efforts included the catchphrase "Boy Oh Boy! It's A Hasbro Toy!" in television commercials and print ads. Also in 1969, Hasbro bought Burt Claster Enterprises which produced "Romper Room" and had just begun a Romper Room toy line. A month-long Teamsters strike and Far Eastern supplier troubles caused the company to post a $1 million loss for the year.[12]

In 1970, Hasbro began a plan of diversification and opened the Romper Room Nursery School franchise chain to cash in on President Richard M. Nixon's Family Assistance Plan which subsidized day care for working mothers. By 1975, the company had ended the nursery chain. Hasbro also entered the cookware field with the Galloping Gourmet line based on a television cooking show.

Two new 1970s toys were public relations disasters. One of the toys was named Javelin Darts which were similar to the ancient Roman plumbata. On December 19, 1988, the Consumer Product Safety Commission banned lawn darts from sale in the United States due to their hazards as a flying projectile with a sharp metal point causing multiple deaths.[17] The other toy was named The Hypo-Squirt, a hypodermic needle-shaped water gun tagged by the press as a "junior junkie" kit. Both were recalled. Romper Room and its toy line had continued success, although Action for Children's Television citizens group considered the program to be an advertising channel for toys.[12]

Merrill Hassenfeld took over as CEO in 1974, and his son Stephen D. Hassenfeld became president. The company became profitable once again but had mixed results due to cash flow problems from increasing the number of toys in the line to offset G.I. Joe's declining sales. Hasbro ended the G.I. Joe line in 1975 because of the rising prices of plastic and crude oil. In 1977, Hasbro's losses were $2.5 million, and the company held a large debt load. That same year, Hasbro acquired licensing rights to Peanuts cartoon characters. With the financial situation poor, Hasbro's bankers made the company temporarily stop dividend payments in early 1979. The toy division's losses increased Harold Hassenfeld's resentment regarding the company's treatment of the Empire Pencil subsidiary as Empire received lower levels of capital spending relative to profits than did the toy division.

With Merrill's death in 1979, Harold did not recognize Stephen's authority as the successor to the chairman and CEO position. As a solution, Hasbro spun off Empire Pencil in 1980, which was the nation's largest pencil maker, with Harold trading his Hasbro shares for those of Empire. Stephen then became both the CEO and chairman of the board. Between 1978 and 1981, Stephen reduced the Hasbro product line by one-third and its new products by one-half. Hasbro focused on simple, low-cost, longer life-cycle toys like Mr. Potato Head. Hasbro thus stayed out of the electronic games field which went bust in the early 1980s.

In 1982, Hasbro revived its G.I. Joe line with the help of Marvel Comics, as an anti-terrorist special forces team based on current events. The company launched the successful Transformers toy line along with a children's animated TV series two years later. With the toys and TV series being popular, Stephen Hassenfeld posed with the toys for a People magazine cover photo.

In 1982, Hasbro produced the successful toy franchise My Little Pony. In 1983, they purchased GLENCO Infant Items, a manufacturer of infant products and the world's largest bib producer, and Knickerbocker Toy Company, a struggling Warner Communications subsidiary. Hasbro paid 37% of its stock to Warner, which was paid into Hasbro's executive-controlled voting trust, and also received a cash infusion. In 1984, Alan G. Hassenfeld took over as president from his brother Stephen, who continued as CEO and chairman. That same year, the company was the nation's sixth best-selling toymaker, and then acquired the Milton Bradley Company, which was the nation's fifth best-selling toymaker. This brought The Game of Life, Twister, Easy Money, and Playskool into the Hasbro fold and on September 10[13] transformed Hasbro into Hasbro Bradley. Stephen Hassenfeld became the merged company's president and CEO, with Milton Bradley chief James Shea Jr. taking the chairman position. However, the executives clashed and Shea left after a few months, and Stephen and Alan returned to their previous positions.[12]





On June 6, 1985,[13] the company changed its name again to just Hasbro, Inc.[12] The Jumpstarters toys were the subject of a lawsuit in 1985 when Hasbro sued a toy manufacturer for selling toys based on their Transformers design. Hasbro won the suit.[18]

In the mid-1980s, Hasbro moved past Mattel to become the world's largest toy company. Hasbro then moved to outsell Mattel's Barbie in the fashion doll market with the 1986 introduction of Jem, a record producer/rock musician dual identity fashion doll. Jem initially posted strong sales but plummeted and was withdrawn from the market in 1987. Hasbro followed up in 1988 with Maxie, a Barbie-sized blonde doll, so that Barbie clothing and accessories would fit. Maxie lasted until 1990.[12]

Under Alan's initiative in the late 1980s, Hasbro moved to increase international sales by taking toys overseas that had failed in the US market and selling them for as much as four times the original price. This increased international sales from $268 million in 1985 to $433 million in 1988.[12]

In 1988, Hasbro purchased part of Coleco Industries' indoor and outdoor children's furniture and ride-on toy product lines for $21 million including two just closed manufacturing plants in Amsterdam, N.Y.[19] In July 1989, Hasbro acquired bankrupt Coleco for $85 million.[20] Stephen Hassenfeld died later that year with the company having gone from sales of $104 million in the year he took control to 1989 sales of over $1.4 billion.[12]

Alan succeeded Stephen as chairman and CEO. In 1991, Hasbro purchased Tonka Corp. for $486 million, along with its units Parker Brothers, the maker of Monopoly, and Kenner Products. Milton Bradley and Parker Brothers were merged into one division. Alan moved to expand Hasbro overseas with new units in Greece, Hungary, and Mexico.[12]

Alan saw the Far East as an important market to expand. In 1992, Hasbro purchased Nomura Toys Ltd. in Japan, and majority ownership of Palmyra, a Southeast Asian toy distributor. These increased the proportion of international sales from 22% in 1985 to 45% ($1.28 billion) in 1995. In 1993, Hasbro lost its bid for J. W. Spear & Sons, a U.K.-based game maker, to Mattel.[12]

In the US, Hasbro's growth since 1980 was from acquisitions and the leveraging of the new assets. New product development was not as successful except for film and TV tie-in product lines with Jurassic Park and Barney. Thus, US sales were stagnant in the early 1990s, falling from 1993 to 1995. To turn domestic performance around in 1994, Hasbro merged the Hasbro Toy, Playskool, Playskool Baby, Kenner, and Kid Dimension units into the Hasbro Toy Group. Meanwhile, Mattel purchased Fisher-Price and retook the top spot in the toy industry.[12]

Hasbro Interactive was started in 1995 and released the Monopoly game on CD-ROM. Mattel also proposed a merger that year, but was turned down by the Hasbro board in 1996 due to antitrust issues and Justice Department investigation into exclusionary policies between toy manufacturers and toy retailers, particularly Toys "R" Us.[12]

Wordmark used since October 1, 1998
Logo used from October 1, 1998 to 2009, the wordmark is still in use

In 1998, Hasbro bought Avalon Hill for $6 million[21][22] and Galoob for $220 million.[23] That same year, Milton Bradley merged with Parker Bros. to form Hasbro Games. In 1999, Hasbro paid $325 million for rights to Pokémon toys.[24] The same year, Wizards of the Coast was bought in a deal worth $325 million.[25] Wizards of the Coast is now a subsidiary of Hasbro and has Avalon Hill as its division. In 2001 money-losing Hasbro Interactive was sold to Infogrames, a French software concern, for $100 million.[26] Hasbro entered the building block toy with its Built to Rule line in 2003, which did not hold together well or were too hard for the targeted age group, thus ended in 2005.[27]

In 2004, the company entered into a deal with Paramount Home Entertainment to release its programs based on its games and toys on VHS and DVD.[28]



In 2008, Hasbro acquired game maker Cranium, Inc. for $77.5 million. The deal was announced on January 4 and closed on January 25.[29]

Hasbro and Universal Pictures signed an agreement in February 2008 to derive four films from seven Hasbro properties for production.[30] In May, Bennett Schneir was hired to lead its Hasbro Films division,[31] while Hasbro also reacquired series based on their properties from Sunbow Productions.[32]

The year of his promotion to CEO of Hasbro, Brian Goldner was named CEO of the year by News Corp affiliate website MarketWatch.com.[33] Goldner became the first person not from the founding Hassenfeld family to hold the position.

In 2009, the Milton Bradley and Parker Bros. brands were retired after eleven years and eight years of Hasbro ownership respectively. That same year, Hasbro Studios was formed for TV development, production and distribution. On December 11, 2012, Hasbro transferred all entertainment divisions to Hasbro Studios, including their LA-based film group, and Cake Mix Studio, the company's Rhode Island-based producer of commercials and short form content.[34]

Hasbro collaborated with Discovery on The Hub, a cable television network targeting younger children and families, which launched on October 10, 2010. The venture found unexpected success with the revival of the My Little Pony franchise, My Little Pony: Friendship Is Magic, which became the network's highest-rated program and attracted a significant cult following[35] among teens and adults.[36] The Hub Network was rebranded as Discovery Family on October 13, 2014.

In 2013, Hasbro renewed its deal to produce Marvel Comics and Star Wars toys through at least 2020.[37]

In 2011, Greenpeace accused Hasbro of purchasing paper for its packaging from ancient forests in Indonesia. Hasbro changed its paper purchasing policy, earning the company praise from Greenpeace executive director Phil Radford, who said: "The new Hasbro policy will also increase the recycled and Forest Stewardship Council (FSC) certified paper in its toy packaging. Hasbro's new commitments are great news for Indonesian rainforests and the people and wildlife that depend on them."[38]

By April 2011, Hasbro started 360 Manufacturing Services, a contract OEM game manufacturing operating out of Hasbro's USA plant.[39] Having been absent from the building block market since the failure of the Built to Rule line, Hasbro re-entered the market with the Kre-O line in late 2011, starting with some Transformers-based sets.[27]

In 2012, Hasbro received a US$1.6 million tax credit from the state of Rhode Island with a promise to create 245 new jobs in the state. Instead, they laid off more than 125 workers. This was followed in 2013 with further layoffs of North American workers, amounting to 10% of its salaried employees. Meanwhile, CEO Brian Goldner signed a new five-year contract.[40][41][42] As of fiscal year 2012, Goldner had a total calculated compensation of $9,684,285.[43] On July 9, 2013, Backflip Studios sold a 70% stake in the company to Hasbro for $112 million in cash.[44]

On November 6, 2012, it was rumored that The Walt Disney Company was discussing a multi-billion dollar deal to acquire Hasbro.[45][46] While Hasbro declined to discuss the rumor, advisors stated there was "absolutely nothing going on" they knew of between the two companies.[47][48] Additionally, financial analysts said the deal was illogical, as the rumor came out just a week after Disney had acquired Lucasfilm.[46][48]

Hasbro was named by Fortune magazine as one of the top 100 companies to work for in 2013, citing that the "company enhanced its vacation policy by giving new employees three weeks off in their first year instead of having to wait five years."[49]

On November 12, 2014, it was reported that Hasbro was in talks to buy DreamWorks Animation. The proposal reportedly calls for the combined company to take the name "DreamWorks-Hasbro" and for Jeffrey Katzenberg to become its chairman, but as a matter of policy, neither Hasbro nor DWA publicly comment on mergers and acquisitions.[50] Two days later, the talks were reported to have fallen through.[51]

On July 14, 2015, the company announced the intent to sell its last two factories, in Ireland and East Longmeadow, Massachusetts (including its 360 Manufacturing Services), to Cartamundi. The deal was set to close in sixty days. Hasbro signed a five-year deal with Cartamundi to produce their board games at the East Longmeadow plant.[52]

With Mattel adding two competing lines, and the expiration of their Disney Princess license at the end of 2015, Disney gave Hasbro a chance to gain the license given their work on Star Wars, which led to a Descendants license. DCP was also attempting to evolve the brand from one of them less as damsels and more as heroines. In September 2014, Disney announced that Hasbro would be the doll licensee for the Disney Princess line starting on January 1, 2016.[53]

On July 13, 2016, Hasbro acquired Dublin-based Boulder Media Limited and placed it under the control of its chief content officer.[54] Hasbro announced that it would launch its own convention, named HasCon, and featuring "all things Hasbro" in 2016, with the inaugural event being held at the Rhode Island Convention Center in September 2017.[55]

On November 10, 2017, the Wall Street Journal reported that Hasbro had made a takeover offer for Mattel, Inc.[56][57] At the time, Mattel's worth was $5 billion, while Hasbro's worth was about $11 billion.[57] On November 15, 2017, Reuters reported that Mattel rejected the offer.[58] On February 27, 2018, Variety reported in a detailed article that Hasbro came close to buying Lionsgate, but the deal fell through.[59]



On February 16, 2018, Saban Brands appointed Hasbro as the global master toy licensee for Power Rangers with a future collaboration and option to purchase the franchise.[60] On May 1, 2018, Hasbro agreed to purchase Power Rangers and other entertainment assets from Saban Brands for US$522 million in cash and stock with the licensing fee recently paid with credit. The sale, which also collaborated with My Pet Monster, Popples, Julius Jr., Treehouse Detectives and additional properties, was expected to close in the second quarter until it was finished with Saban's collab.[61]

On October 19, 2018, the company announced plans to cut jobs amounting to less than 10% of its 5,000-plus global workforce in response to changes in how consumers buy toys.[62]

In 2018, Hasbro signed a number of licensing agreements for hospitality deals based on Hasbro brands. On May 1, 2018, the Monopoly Mansion hotel agreement was announced by Hasbro, with M101 Holdings overseeing construction and M101's Sirocco Group assigned to manage the hotel when it opened in 2019.[63] Hasbro granted Kingsmen Creatives a license to build a chain of NERF Action Xperience family entertainment centers, with the first to be opened in Singapore in fall/winter 2019.[64] In November, the company issued a license for family entertainment centers to Kilburn Live, who were to launch a new division for the centers.[65] That December, the company granted a license for theme parks to Imagine Resorts and Hotels, co-founded by Bruce Neviaser. Neviaser had previously co-founded Great Lakes Companies, which launched Great Wolf Resorts indoor waterpark resorts. On December 18, 2019, Hasbro and West Edmonton Mall announced that Galaxyland would get a makeover, with rides being redone and renamed to Hasbro properties. Construction was begun later that month and scheduled to wrap up in late 2020.[66]

On August 22, 2019, Hasbro announced its purchase of Entertainment One for about US$4 billion.[67] The deal was completed on December 30, 2019.[68]

On October 24, 2019, Hasbro announced the closing of Backflip Studios,[69] while its Wizards of the Coast subsidiary purchased Tuque Games in October.[70]

On February 28, 2020, Hasbro announced that Campbell Arnott's former CMO David McNeil had joined the company as the managing director for Pacific operations.[71]

On September 30, 2020, Renegade Game Studios announced they had acquired licensing for creating tabletop games for multiple Hasbro brands. Several of the games would be using the 5E role-playing system owned by Hasbro's subsidiary Wizards of the Coast.[72][73]

On February 25, 2021, during the 2021 Investor Event, Hasbro announced a company reorganization with three divisions: Consumer Products, Entertainment, and Wizards & Digital.[74][75] The Wall Street Journal reported that "Hasbro's net revenue fell 8% last year to $5.47 billion, due in part to retail shutdowns related to Covid-19," however, its Wizards of the Coast subsidiary "posted revenue of $816 million last year, up 24% from 2019, fueled by what Hasbro says were record years for" Dungeons & Dragons and Magic: The Gathering.[74] ICv2 reported, "the WotC and Digital Gaming segment is over $112 million more than the operating profit for Hasbro's entire consumer products segment" and that "Wizards of the Coast on its own is also more profitable than Hasbro's consumer products segment [...]. From the outside, Hasbro looks like a toy company, but with these numbers, it's revealed to be a geek game company with toy and entertainment divisions".[76]

In April 2021, Hasbro agreed to sell eOne Music unit to Blackstone for $385 million, offloading part of the Entertainment One operations that it acquired in 2019.[77]

Hasbro's longtime CEO Brian Goldner died on October 12, 2021, after a 7-year battle with cancer.[78][79] Richard Stoddart served as the interim CEO of the company following Goldner's death; Chris Cocks was named as Goldner's successor on January 5, 2022, and became CEO on February 25, 2022.[80] Cocks was formerly the president and chief operating officer of Wizards of the Coast, a division of Hasbro.[80]

In June 2022, Hasbro defeated a board challenge from activist investor Alta Fox Capital Management LLC.[81][82] The hedge fund company, which owns a 2.5% stake of Hasbro, had been pushing to spin out Wizards of the Coast[83][84] "into its own company in an attempt to create what they saw was more value by making a second publicly traded company with a more profitable line of business".[85] On November 17, 2022, Hasbro announced they had put Entertainment One up for sale. This includes their film and TV business but would exclude the company's children's division, so eOne franchises like Peppa Pig would remain under Hasbro.[86] On March 15, 2023, it was reported that Fremantle, Lionsgate and Legendary Entertainment are interested in the buyout. However, Fremantle dropped out of the bid while CVC Capital Partners and GoDigital Media Group joined in the bid for the eOne buyout.[87] On April 20, 2023, it was reported that Hasbro was in talks with Throop on the possibility of buying the company back.[88] On July 17, 2023, Deadline reported that Lionsgate was a frontrunner to acquire Entertainment One.[89]

On August 3, 2023, Hasbro announced that Lionsgate would acquire Entertainment One for $500 million, with the transaction closed on December 27, 2023.[90]

On December 12, 2023, TechCrunch reported that paperwork Hasbro filed with the SEC contained information announcing layoffs of 1,100 employees (20% of their entire workforce across all divisions) effective immediately. President and COO Eric Nyman left the company. Hasbro's CEO, Chris Cocks, stated that this reduction is part of a broader cost-saving strategy, aimed at saving $350 million to $400 million by 2025, with a renewed focus on high-profit areas like licensing and entertainment, particularly in the Wizards of the Coast division.[91][92] Hasbro also announced to have signed a deal with McFarlane Toys as part the latter's Page Punchers line-up.[93]

On February 13, 2024, following the completion of its sale of Entertainment One assets, Hasbro reported losses of $1 billion for the fourth quarter of 2023 and $1.49 billion for the full year,[94] resulting in its entire total net income from 2019 to 2023 to plummet to $0.[95] The company now plans to cut its costs by $750 million by the end of 2024.



Consumer products




Wizards & Digital








Toys and games


Hasbro has several brands of toys and games aimed at different demographics. Some of its better-known toy lines (past and present) are:

Hasbro is the largest producer of board games in the world as a result of its component brands, such as Parker Brothers, Waddingtons, Milton Bradley, Wizards of the Coast, and Avalon Hill (all acquisitions since the 1980s)[citation needed]. As a result, it has well known and top selling games such as:

Hasbro also produces many variations of most of their games. For example, in addition to original Scrabble, the game is also available as "Scrabble Deluxe Edition", "Scrabble Deluxe Travel Edition", "Scrabble Junior", and "Scrabble Onyx Edition".

Hasbro also offers Game of skill such as:

They also formerly sold:

  • Brain Warp and its sister products which include Brain Shift, Brain Bash, Death Star Escape, Hyperslide and Torx.
  • Bull's-Eye Ball

Hasbro also offers a memory game called Simon which involves memorising sequences of colors and lights.

In 1995, Hasbro began a short-lived video game development and publishing venture called Hasbro Interactive, but disbanded it in 2001 when it was bought by the now defunct Infogrames. Now Hasbro develops video games based on its brands through third-party developers and licensing strategies, notably with major American companies such as Activision, Electronic Arts, and THQ. Following the rise of smartphones and tablet PCs in the 2010s, as well as major video gaming publishers cutting back on releasing games based on licensed IPs for various reasons, such as economic slumps, several of Hasbro's brands were licensed towards mobile game developers such as Gameloft, releasing their games under the label Hasbro Gaming.

On February 25, 2005, Hasbro announced that it would be introducing a musical toothbrush to the market. The Tooth Tunes, released in early 2007, transmits music from the jawbone to the ear when the bristles touch the teeth.[118]

In November 2023, Hasbro signed a licensing deal with Ageless Innovation to design toys and games for people over 65. Hasbro will produce "Generations" versions of known games such as Scrabble, Life, and Trivial Pursuit.[119] The new versions will include larger fonts and game pieces as well as content that is relevant to different generations.[120]

In January 2024, Hasbro launched a new line of Star Wars figures to join The Black Series and The Vintage Collection for the 25th anniversary of The Phantom Menace.[121][122] The line includes a Destroyer Droid that can roll.[123] In the same month, Hasbro announced a pre-order for a new crowdfunding project; the creation of Omega Prime, a Transformer that is a combination of Optimus Prime and Ultra Magnus.[124][125]

In February 2024, Hasbro announced a new game, Life in Reterra, a Eurogame-style board game created by Eric M. Lang and Ken Gruhl.[126]

Criticism and controversy


In 2007, a workers' rights group investigated several of Hasbro's Chinese suppliers and found that, in one instance, a toy factory in China's Guangxi Province had hired 1000 junior high school students. The same group discovered other widespread labor violations, including unsafe working conditions, mandatory overtime, verbal abuse and sexual harassment of employees. Hasbro issued a statement, saying that it would "act swiftly and decisively in making any necessary changes" and had "increased the intensity of [its] ongoing safety review efforts." Critics pointed out that Hasbro had no official regulatory control of these factories. Hasbro responded by hiring independent auditors. These auditors make unannounced visits to the East Asian subcontractors. Reports then emerged that the factory managers have been coached in how to fool the auditors.[127]

Hasbro has also been criticized for focusing some of its products on specific demographic groups. For example, a letter spread widely on social media in November 2012 written by a six-year-old Irish girl complaining about the lack of female characters in the guessing game Guess Who?[40] This garnered attention in the press after the girl's mother posted the exchange on her blog.[128] Guess Who? had previously received complaints over gender and ethnic bias in its choice of 24 images.[40]

Hasbro primarily sells toys directed at either the girl or boy markets. As such, there have been criticisms that Hasbro's toys reinforce gender stereotypes. For example, in December 2012, 13-year-old McKenna Pope started a campaign on Change.org, calling on the company to create a "boy-friendly" version of the popular Easy-Bake Oven and to feature boys on their packaging and materials.[129][130] Within a week, over 30,000 people signed her petition.[131]

Hasbro was criticized for "sexist" product design when its 2015 Star Wars Monopoly board game failed to feature Rey, the female protagonist in Star Wars: The Force Awakens, while including all of the supporting male characters. Hasbro explained that Rey was left out of the Monopoly game to avoid spoilers, because the game was released months before the movies.[132] On January 5, 2016, Hasbro announced that Rey would be included in future versions. Hasbro later stated that it struggled to distribute the updated Monopoly game that includes the Rey piece, because retailers (especially in the United States) showed "insufficient interest" after having already purchased stock of the first release.[133]

On October 2, 2015, Lorraine Markham sued Hasbro for breach of contract for failure to pay royalties to her. She was seeking a declaration from the U.S. District Court in Providence that her husband Bill Markham was the sole creator of The Game of Life.[134]

On August 7, 2020, Hasbro produced a DreamWorks Animation Troll doll device for pre-school age children which had an unadvertised activator on the doll's private parts that caused the device to emit several audio recordings that were questioned by some American mothers; in particular one of them posted a Facebook video stream that went viral. In it, she questioned whether the intent was to groom children for depravity: "It makes a gasping sound when you touch her privates. And to me it's just like sexual sounds, and it's so disturbing. This is 100% why I say that they have been GROOMING kids all along." A Hasbro senior officer for global communications quickly back-pedalled and protested that it was "not intentional" and the company removed the device from the marketplace. A writer for USA Today opined that "We rate the claim that the doll was designed to groom children as PARTLY FALSE."[135]

In late December 2022, continuing into 2023, Hasbro and subsidiary company Wizards of the Coast fell under a fire of backlash from Dungeons & Dragons fans due to leaked information indicating the companies planned to revoke a longstanding open license and to replace it with one that imposed severe new regulations on content created under the previous license agreement.[136] The legality of this move by Hasbro has been debated.

In 2023, subsidiary Wizards of the Coast hired several Pinkerton employees to seize the upcoming March of the Machine: The Aftermath card set for trading card game Magic: The Gathering from a YouTuber who had purchased them from a local game store and published their contents on YouTube ahead of release.[137]



HasCon (2017)


HasCon was a fan convention created by Hasbro to promote its various licensed properties, including Transformers, G.I. Joe, My Little Pony: Friendship Is Magic, and Magic: The Gathering. It thus replaces the previous fan convention from Fun Publications, BotCon.[138] However, Fun Publications' G. I. Joe Convention continued to be held as of 2017. It was subsequently announced that the first HasCon is scheduled for September 8–10, 2017, at the Rhode Island Convention Center. Meanwhile, Summer Hayes, LLC., which organizes My Little Pony Fair convention, has announced that their convention will not be held for 2017, and would collaborate with HasCon instead.

There was supposed to be a HasCon event in 2019 at the Rhode Island Convention Center and Dunkin' Donuts Center in Providence, Rhode Island, but it has since been cancelled due to the COVID-19 pandemic.[139][140]

Hasbro Pulse Con (2020–present)


Hasbro Pulse Con is a virtual convention held through the Hasbro Pulse website, following the cancelation of HasCon 2019 due the COVID-19 pandemic. Since 2020, four yearly conventions were made at the moment.


  • BotCon (1994–2002/2005–2016)
  • OTFCC (2003–2004)
  • G.I. Joe Collectors Club (by Fun Publications, 2005–2016)
  • Transformers Collectors Club (by Fun Publications, 2005–2018)

Other media


See also



  1. ^ a b c d e f "Hasbro Reports Fourth Quarter and Full-Year 2022 Financial Results". Hasbro. February 16, 2023. Retrieved February 22, 2023.
  2. ^ a b c d "DEF 14A". Sec.gov. Retrieved February 16, 2022.
  3. ^ a b "Hasbro 2021 Investor Presentation". Investor.hasbro.com. Retrieved February 16, 2022.
  4. ^ Hoofer, Christian (February 25, 2021). "Wizards of the Coast Gets a Big Promotion at Hasbro". ComicBook.com. Retrieved October 11, 2021.
  5. ^ "10-K". 10-K. Retrieved July 29, 2020.
  6. ^ "HAS Institutional Holdings". NASDAQ. Retrieved August 12, 2020.
  7. ^ a b Jackson, Angelique; Shafer, Ellise (August 3, 2023). "Lionsgate Closes Deal to Acquire eOne From Hasbro for $500 Million". Variety. Retrieved November 20, 2023.
  8. ^ Stanley, James (September 15, 2003). Twin Killing. AuthorHouse. ISBN 9781410776587 – via Google Books.
  9. ^ "Companies That Almost Weren't: Hasbro". Minyanville. December 11, 2009. Archived from the original on February 28, 2015.
  10. ^ "Hasbro Inc | Encyclopedia.com". Encyclopedia.com.
  11. ^ Why The Transformers Movies Are Really Stories Of Jewish Resilience and Adaptability Nathan Abrams, Forward/
  12. ^ a b c d e f g h i j k l m n o p q r "Hasbro, Inc. History". International Directory of Company Histories Vol. 16. St. James Press. Retrieved February 6, 2013.
  13. ^ a b c d "Entity Summary | Hasbro, Inc". RI Business Portal | Rhode Island Department of State, Business Services Division. Retrieved April 28, 2023.
  14. ^ Benioff, Marc (January 22, 2009). Compassionate Capitalism: How Corporations Can Make Doing Good an Integral Part of Doing Well. ReadHowYouWant.com. ISBN 978-1-4429-5682-7.
  15. ^ Memoirs of Jacob Klapper (Privately Printed)
  16. ^ a b Heim, R.J. (May 19, 2014). "What happened to recalled Flubber 50 years ago?". WJAR. Archived from the original on September 18, 2020. Retrieved December 13, 2021.
  17. ^ "Lawn Darts Are Banned and Should Be Destroyed". U.S. Consumer Product Safety Commission. May 15, 1997. Archived from the original on December 16, 2010. Retrieved January 25, 2011. Pointed lawn darts, intended for use in an outdoor game, have been responsible for the deaths of three children. The most recent injury occurred last week in Elkhart, Ind., when a 7-year-old boy suffered a brain injury after a lawn dart pierced his skull.
  18. ^ "Copyright". Law.cornell.edu. Retrieved February 16, 2022.
  19. ^ "Company News; Hasbro in Accord For Coleco Lines". New York Times. July 12, 1988. Retrieved February 8, 2013.
  20. ^ "Company News; Hasbro's Purchase Of Coleco's Assets". New York Times. AP. July 13, 1989. Retrieved February 8, 2013.
  21. ^ Leffall, J. (August 5, 1998). "Monarch Avalon to sell game unit to Hasbro In wake of loss, local company to get $6 million in cash". The Baltimore Sun. Retrieved February 9, 2013.
  22. ^ de Rosa, Peter L. (Summer 2002). "The Fall of Avalon Hill". Academic Gaming Review. 4 (4). Archived from the original on January 29, 2016. Retrieved June 2, 2017.
  23. ^ Fost, Dan.Hasbro Adds Galoob to Its Toy Chest." San Francisco Chronicle. Tuesday September 29, 1998. Retrieved on April 25, 2010.
  24. ^ Kohler, Chris (October 21, 2016). Power-Up: How Japanese Video Games Gave the World an Extra Life. Courier Dover Publications. p. 234. ISBN 978-0-486-80149-0.
  25. ^ "Hasbro to Acquire Wizards of the Coast". About.com. September 11, 1999. Archived from the original on August 18, 2000. Retrieved January 4, 2008.
  26. ^ Company News; Hasbro Completes Sale Of Interactive Business from The New York Times
  27. ^ a b "Hasbro pushes into Lego's land with new blocks". USA Today. Gannett Co. Inc. AP. February 13, 2011. Retrieved November 6, 2015.
  28. ^ Tformers.com. "Hasbro and Paramount to Join Forces". Tformers. Retrieved February 20, 2024.
  29. ^ "Hasbro Acquires Cranium". Boardgames.about.com. January 4, 2008. Archived from the original on February 2, 2008. Retrieved June 9, 2011.
  30. ^ Fritz, Ben (January 30, 2012). "Universal-Hasbro deal fizzles with departure of 'Stretch Armstrong'". Los Angeles Times. Retrieved February 6, 2013.
  31. ^ Collura, Scott (May 13, 2008). "More Hasbro Movies Coming". ign.com. Retrieved February 6, 2013.
  32. ^ "Hasbro Reacquires Sunbow Cartoons". icv2.com. May 15, 2008. Retrieved April 6, 2013.
  33. ^ Andria Cheng (December 4, 2008). "Hasbro's chief transformer". MarketWatch. Retrieved December 4, 2008.
  34. ^ Graser, Marc (December 11, 2012). "Hasbro Studios chief Davis takes charge of entertainment". Variety. Retrieved February 6, 2013.
  35. ^ Watercutter, Angela (November 5, 2011). "Bronies' TV Spot Shows Changing Face of My Little Pony Herd". Wired. Retrieved November 5, 2012.
  36. ^ Gennis, Sadie (July 31, 2013). "Give Bronies a Break! In Defense of Adult My Little Pony Fans". TV Guide. Retrieved September 23, 2014.
  37. ^ "Hasbro Extends Disney Pact for Marvel, Star Wars Toys and Games". Variety. July 22, 2013. Retrieved August 10, 2013.
  38. ^ Phil Radford. "Hasbro Turns Over a New Leaf, Steps Up for Rainforests". Huffington Post. Retrieved August 24, 2011.
  39. ^ Gottlieb, Richard (April 27, 2011). "Manufacturing your products in the USA; Hasbro steps up with a domestic contract manufacturing service". Global Toy News. Archived from the original on August 26, 2015. Retrieved July 21, 2015.
  40. ^ a b c "Guess Who's sexist? Classic board game's gender bias leaves six-year-old fuming from The Independent
  41. ^ Hasbro Continues To Lay Off Workers Despite Expansion Plans. GoLocalProv (April 30, 2013). Retrieved on 2013-09-27.
  42. ^ "Six-year-old schools Hasbro on gender equality" from "Yahoo Games"
  43. ^ Brian Goldner: Executive Profile & Biography - Businessweek. Investing.businessweek.com. Retrieved on September 27, 2013.
  44. ^ Patane, Matthew (July 9, 2013). "Boulder's Backflip Studios sells majority stake to Hasbro". The Denver Post. Digital First Media. Retrieved June 2, 2017.
  45. ^ Jagernauth, Kevin (November 6, 2012). "Disney Will Own Your Youth, Rumored To Be In Talks To Buy Hasbro". IndieWire. Retrieved October 1, 2022.
  46. ^ a b "RUMOR: Disney Buying Hasbro?". MTV. Retrieved October 1, 2022.
  47. ^ Han, Angie (November 7, 2012). "Hasbro Denies Disney Acquisition Rumors - /Film". /Film. Retrieved October 1, 2022.
  48. ^ a b "Kostrzewa - Wall Street focuses on spike in Hasbro stock | Business | providencejournal.com". The Providence Journal. November 6, 2012. Archived from the original on November 8, 2012. Retrieved October 1, 2022.{{cite web}}: CS1 maint: bot: original URL status unknown (link)
  49. ^ "Hasbro – Best Companies to Work For 2013 – Fortune". Money.cnn.com. February 4, 2013. Retrieved July 10, 2013.
  50. ^ Lieberman, David; Patten, Dominic (November 12, 2014). "DreamWorks Animation & Hasbro In Merger Talks; Deal With Hearst Looming". Deadline Hollywood. Penske Business Media. Retrieved November 15, 2014.
  51. ^ de la Merced, Michael J.; Barnes, Brooks (November 14, 2014). "Hasbro Said to End Talks to Take Over DreamWorks Animation". The New York Times. Retrieved November 15, 2014.
  52. ^ Kinney, Jim (July 14, 2015). "Hasbro to sell East Longmeadow plant to Belgian playing cards and games manufacturer". MassLive. The Republican. Retrieved July 14, 2015.
  53. ^ Suddath, Claire (December 17, 2015). "The $500 Million Battle Over Disney's Princesses". Bloomberg Businessweek. Retrieved February 18, 2016.
  54. ^ Schwindt, Oriana (July 13, 2016). "Hasbro Acquires Dublin-Based Animation Studio Boulder Media". Variety. Retrieved July 14, 2016.
  55. ^ Tsirbas, Christos (October 19, 2016). "Hasbro's HASCON Convention Celebrates My Little Pony, Transformers & More". Comic Book Resources. Retrieved May 18, 2017.
  56. ^ Zaiobro, Paul; Mattioli, Dana (November 10, 2017). "Hasbro Sets Its Sights on Mattel". The Wall Street Journal. Retrieved November 11, 2017.
  57. ^ a b "Hasbro approaches Mattel about takeover, says WSJ, citing sources". CNBC. November 10, 2017.
  58. ^ Roumeliotis, Greg. "Mattel snubs Hasbro's latest acquisition approach – sources". Reuters. Retrieved November 25, 2017.
  59. ^ Lopez, Brent Lang,Ricardo (February 27, 2018). "Lionsgate Courts Buyers as It Struggles to Compete With Industry Heavyweights".{{cite web}}: CS1 maint: multiple names: authors list (link)
  60. ^ "Hasbro Named Global Master Toy Licensee for Saban's Power Rangers". Hasbro. February 16, 2018. Retrieved February 18, 2018.
  61. ^ "Hasbro buying Power Rangers, other brands in $522M deal". ABC News. AP. May 1, 2018. Archived from the original on May 2, 2018. Retrieved August 3, 2018.
  62. ^ Ziobro, Paul (October 19, 2018). "Hasbro to Cut Workforce in New Round of Layoffs". The Wall Street Journal. ISSN 0099-9660. Retrieved October 19, 2018.
  63. ^ Bernama (March 2, 2018). "World's first Monopoly hotel to open in KL in 2019". New Straits Times. Retrieved December 21, 2018.
  64. ^ Foster, Elizabeth (December 5, 2018). "NERF to open first indoor attraction". Kidscreen. Retrieved December 28, 2018.
  65. ^ Griepp, Milton (November 13, 2018). "Hasbro Licenses Chain of Family Entertainment Centers". ICv2. Retrieved December 13, 2018.
  66. ^ Griepp, Milton (December 12, 2018). "Hasbro Enters the Parks Business". ICv2.com. Retrieved December 13, 2018.
  67. ^ "Hasbro to buy Entertainment One for $4B US". CBC. Thomson Reuters. Retrieved August 22, 2019.
  68. ^ a b c Vlessing, Etan (December 30, 2019). "Hasbro Closes $3.8B Entertainment One Takeover". The Hollywood Reporter. Retrieved December 30, 2019.
  69. ^ a b Takahashi, Dean (October 24, 2019). "Hasbro closes Backflip, studio behind DragonVale and Transformers mobile games". VentureBeat. Retrieved December 30, 2019.
  70. ^ a b Favis, Elise (December 12, 2019). "Dungeons & Dragons has a long history in video games. Dark Alliance wants to take that further". The Washington Post. Retrieved December 30, 2019.
  71. ^ Cameron, Nadia (February 28, 2020). "Campbell Arnott's CMO takes up Pacific MD post at Hasbro". cmo.com.au. Retrieved February 28, 2020.
  72. ^ "Exclusive: Renegade Game Studios Extends Partnership With Hasbro". Forbes. September 30, 2020. Retrieved October 6, 2020.
  73. ^ Dohm-Sanchez, Jeffrey (September 30, 2020). "Renegade Game Studios Licenses More Hasbro Brand for Games". ICv2. Retrieved October 6, 2020.
  74. ^ a b Ewalt, David M. (February 25, 2021). "Dungeons & Dragons Gets a Bigger Role at Hasbro". The Wall Street Journal. ISSN 0099-9660. Archived from the original on February 25, 2021. Retrieved February 26, 2021.
  75. ^ "Wizards of the Coast Gets a Big Promotion at Hasbro". ComicBook.com. February 25, 2021. Retrieved February 26, 2021.
  76. ^ Griepp, Milton (February 26, 2021). "WotC Makes More Money than Hasbro's Toy Business". ICv2. Retrieved February 26, 2021.
  77. ^ "Hasbro to Sell EOne Music Unit to Blackstone for $385 Million". Bloomberg.com. April 26, 2021. Retrieved November 30, 2022.
  78. ^ Saperstein, Pat (October 12, 2021). "Hasbro CEO Brian Goldner, Producer on 'Transformers' Movies, Dies at 58". Variety. Retrieved October 13, 2021.
  79. ^ McLean, Rob (October 13, 2021). "Hasbro CEO Brian Goldner has died". CNN. Retrieved October 13, 2021.
  80. ^ a b Eckhouse, Brian (January 5, 2022). "Hasbro Names Chris Cocks CEO Following Death of Longtime Head Goldner". Bloomberg.com. Retrieved January 6, 2022.
  81. ^ "Hasbro Fends Off Activist Alta Fox's Push for Board Shake-Up". Bloomberg.com. June 7, 2022. Retrieved June 8, 2022.
  82. ^ Whitten, Sarah (June 8, 2022). "Dungeons & Dragons maker Hasbro wins board battle against activist investor Alta Fox". CNBC. Retrieved June 8, 2022.
  83. ^ "An epic proxy battle comes to Hasbro" (Transcript). The Indicator from Planet Money. NPR. May 31, 2022. Retrieved June 8, 2022.
  84. ^ Whitten, Sarah (May 18, 2022). "Hasbro slams activist investor's proposed board directors as proxy battle heats up". CNBC. Retrieved June 8, 2022.
  85. ^ "Hasbro Board of Directors Re-Elected, Defeats Attempt to Spin Out Wizards of the Coast". ComicBook.com. June 8, 2022. Retrieved June 8, 2022.
  86. ^ "Hasbro puts Entertainment One film and TV business up for sale, retains Peppa Pig". C21media. Retrieved November 18, 2022.
  87. ^ White, Nellie Andreeva,Peter; Andreeva, Nellie; White, Peter (March 15, 2023). "eOne: Fremantle, Lionsgate & Legendary In Pursuit Of Hasbro Company As Sale Process Enters Final Stage". Deadline Hollywood. Retrieved March 16, 2023.{{cite web}}: CS1 maint: multiple names: authors list (link)
  88. ^ Shaw, Lucas; Buckley, Thomas (April 20, 2023). "Hasbro Is in Talks to Sell 'Yellowjackets' Studio to Its Founder". Bloomberg. Retrieved June 19, 2023.
  89. ^ Fleming, Mike Jr.; Andreeva, Nellie (July 17, 2023). "Lionsgate In Pole Position On Entertainment One Acquisition: The Dish". Deadline Hollywood. Retrieved July 17, 2023.
  90. ^ "Hasbro to Sell eOne Film & TV Business to Lionsgate" (Press release). August 3, 2023.
  91. ^ Silberling, Amanda (December 11, 2023). "Hasbro to cut 1,100 jobs despite Dungeons & Dragons thriving". TechCrunch. Retrieved December 13, 2023.
  92. ^ "Hasbro lays off 15% of staff to cut costs". Eurogamer.net. January 27, 2023. Retrieved March 2, 2024.
  93. ^ Smith, Sam (December 12, 2023). "McFarlane Toys and Hasbro Sign Multi-Brand Licensing Deal". CBR. Retrieved December 14, 2023.
  94. ^ "ICv2: Hasbro Loses $1.06 Billion in Q4". February 14, 2024. Retrieved March 14, 2024.
  95. ^ "Hasbro Net Income 2010-2023". MacroTrends. January 1, 2024. Retrieved March 14, 2024.
  96. ^ "Management of Avalon Hill Board Game Brand Will Move From Wizards of the Coast to Hasbro". ICv2. September 9, 2020. Retrieved October 10, 2021.
  97. ^ "Edited Transcript HAS.OQ - Hasbro Inc Investor Event 2021". Hasbro. February 25, 2021. Retrieved October 11, 2021. This year, we'll bring the relaunch of the Avalon Hill brand within the Hasbro Gaming portfolio
  98. ^ "Brochure" (PDF). investor.hasbro.com.
  99. ^ a b Goldsmith, Jill (December 27, 2023). "Lionsgate Closes Acquisition Of eOne From Hasbro". Deadline. Retrieved December 28, 2023.
  100. ^ "Archetype Entertainment is a new Wizards of the Coast studio founded by BioWare veterans". Windows Central. January 31, 2020.
  101. ^ Macgregor, Jody (September 27, 2021). "Wizards of the Coast is making a big-budget G.I. Joe game". PC Gamer. Retrieved October 10, 2021.
  102. ^ Vlessing, Etan (April 13, 2022). "Hasbro Buys D&D Beyond for $146.3M in Gaming Expansion". The Hollywood Reporter. Retrieved April 14, 2022.
  103. ^ Vanjani, Karishma. "Hasbro Pushes for Digital Growth of Dungeons & Dragons With $146M Acquisition". www.barrons.com. Retrieved April 14, 2022.
  104. ^ "Celebrate young adult literature's rise with Teen Read Week 2008". American Library Association. July 31, 2008. Retrieved October 11, 2021. Since launching in 2004, Mirrorstone Books, a subsidiary of Wizards of the Coast, Inc., has offered a wide array of fantasy fiction for children and young adults.
  105. ^ "Princess Pictures Buys Irish Animation Studio Boulder Media from Hasbro". November 2022.
  106. ^ "| Entertainment One announces agreement to acquire Alliance Films". August 23, 2019. Archived from the original on August 23, 2019. Retrieved June 30, 2020.
  107. ^ "Seville International". Sevilleinternational.com. Retrieved June 30, 2020.
  108. ^ a b White, Peter (July 11, 2019). "eOne To Acquire British Factual Producer Daisybeck Studios". Retrieved June 30, 2020.
  109. ^ a b Mitchell, Robert (April 9, 2018). "Entertainment One Acquires Majority Stake in Whizz Kid Entertainment". Retrieved June 30, 2020.
  110. ^ Low, Elaine (September 12, 2019). "Entertainment One Acquires Blackfin, Geno McDermott to Head U.S. Unscripted TV". Retrieved June 30, 2020.
  111. ^ a b Andreeva, Nellie (March 24, 2016). "eOne Acquires Majority Stake In Reality Producer Renegade 83 For $23 Million". Retrieved June 30, 2020.
  112. ^ a b "| Entertainment One Acquires Round Room Entertainment". Entertainmentone.com. Archived from the original on March 29, 2018. Retrieved June 30, 2020.
  113. ^ Low, Elaine (September 12, 2019). "Entertainment One Acquires Blackfin, Geno McDermott to Head U.S. Unscripted TV". Retrieved June 30, 2020.
  114. ^ Coopee, Todd. "Light Bulb Baking". ToyTales.ca.
  115. ^ "Vintage Lawn Darts Game Hasbro Javelin in Box 4 Darts 2 Target Rings Action Skill Outdoor". etsy.com. Etsy, Inc. Archived from the original on December 13, 2021. Retrieved December 13, 2021.
  116. ^ "Hasbro Joins Blizzard Entertainment's Overwatch® in the Fight for the Future as Master Toy Licensee". Hasbro. May 22, 2018. Retrieved August 3, 2018.
  117. ^ McWhertor, Michael (January 4, 2024). "Trivial Pursuit has a new Wordle-inspired (and AI-powered) version". Polygon. Retrieved January 4, 2024.
  118. ^ Buckleitner, Warren (March 1, 2007). "The Tune in Your Head Could Be Your Toothbrush". The New York Times. Retrieved January 24, 2024.
  119. ^ "Not just kid play: Toy companies aim more products at older adults". AP News. November 20, 2023. Retrieved November 21, 2023.
  120. ^ "Not just kid play: Toy companies aim more products at older adults". November 20, 2023. Retrieved November 21, 2023.
  121. ^ Hartsock, Bug (January 24, 2024). "New Star Wars Figures Blast Into a Galaxy Right, Right Here". The Pop Insider. Retrieved January 24, 2024.
  122. ^ Schedeen, Jesse (January 23, 2024). "Star Wars Rebels: Hasbro Reveals New Sabine Wren and Chopper Figures". IGN. Retrieved January 24, 2024.
  123. ^ "Hasbro's New Star Wars Toy Reveals Include One Very Rollable Droid". Yahoo Tech. January 23, 2024. Retrieved January 24, 2024.
  124. ^ "Optimus Prime Gets an Ultra Update in New Transformers HasLab Project". Gizmodo. January 30, 2024. Retrieved January 31, 2024.
  125. ^ "HasLab Reveals Omega Prime Transformer Crowdfunding Project". GameSpot. Retrieved January 31, 2024.
  126. ^ "Hasbro is Making a Eurogame". Gaming. Retrieved February 27, 2024.
  127. ^ "U.S. Group Accuses Chinese Toy Factories of Labor Abuses" from The New York Times
  128. ^ "Hasbro knows all about selling to kids – and nothing much about talking to them". Archived from the original on March 6, 2013.
  129. ^ "Teen starts campaign for gender neutral Easy Bake Oven" from Good Morning America
  130. ^ "Teen girl petitions Hasbro to market Easy Bake Oven also to boys" from the Los Angeles Times
  131. ^ Grinberg, Emanuella (December 6, 2012). "Teen says pink toy ovens discourage boys from kitchen play". CNN.
  132. ^ "Hasbro explains why Rey was excluded from Star Wars: Monopoly (update)". Polygon. January 5, 2016.
  133. ^ "Star Wars: Hasbro on why the Rey piece is still missing from Monopoly". July 12, 2017.
  134. ^ "Complaint" (PDF). PacerMonitor. Archived (PDF) from the original on November 17, 2015. Retrieved November 16, 2015.
  135. ^ Stanglin, Doug (August 7, 2020). "Fact check: Troll doll button in 'private' area not intentional or part of kids 'grooming'". USA Today. Gannett Satellite Information Network.
  136. ^ "Linda Codega at Gizmodo". January 13, 2023. Retrieved January 13, 2023.
  137. ^ "Magic publishers sent Pinkerton agents to a YouTuber's house to retrieve leaked cards". Polygon. April 24, 2023. Retrieved April 26, 2023.
  138. ^ "Hasbro to Create the Ultimate Entertainment and Play Experience by Bringing Its Iconic Brands to Life with First-Ever 'HASCON' | Hasbro". Newsroom.hasbro.com. April 7, 2021. Retrieved February 12, 2022.
  139. ^ "Hasbro Announces Dates for 2019 HasCon Event" (Press release). Hasbro. October 30, 2017. Archived from the original on March 9, 2019.
  140. ^ Black Convoy (December 23, 2018). "Hascon 2019 Has Been Postponed". Transformer World 2005.
  • Official website  
  • Business data for Hasbro: