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Peppa Pig is a British preschool animated television series directed and produced by Astley Baker Davies in association with Entertainment One, which originally aired on 31 May 2004. It went on a hiatus for just over two years before re-premiering on 14 February 2015. Four seasons have been aired, with a fifth airing.

Peppa Pig
Peppa Pig.png
Genre
Created by
Written by
Directed by
  • Neville Astley
  • Mark Baker
  • Phillip Hall (2011)
  • Joris van Hulzen (2011)
Starring
Narrated byJohn Sparkes
Theme music composerJulian Nott
Composer(s)Julian Nott
Country of originUnited Kingdom
Original language(s)English
No. of series5
No. of episodes254 (list of episodes)
Production
Producer(s)Phil Davies
Running timeabout 5 minutes
Production company(s)
Distributor
  • Contender Entertainment Group (2004)
  • Rubber Duck Entertainment (2006–2007)
  • E1 Kids/Entertainment One Family (2009–2012)
  • Entertainment One (2016–)
Release
Original network
Picture formatHDTV
Original release31 May 2004 (2004-05-31) – present (present)
Chronology
Related showsBen & Holly's Little Kingdom
External links
Website

The series is shown in 180 territories including the US and UK.[1]

Contents

Background

Peppa Pig is a children's television programme broadcasting on Channel 5 and Nick Jr. in the UK, Nickelodeon/Nick Jr. in the USA, ABC 4 Kids in Australia and Discovery Kids in Latin America, including Brazil. Each episode is approximately 5 minutes long. The show revolves around Peppa, an anthropomorphic female pig, and her family and friends. Each of her friends is a different species of mammal. Peppa's friends are the same age as she is, and Peppa's younger brother George's friends are the same age as him. Episodes tend to feature everyday activities such as attending playgroup, going swimming, visiting their grandparents, cousins, going to the playground or riding their bikes.

The characters wear clothes, live in houses, and drive cars, but still display some characteristics of the animals on which they are based. Peppa and her family snort like pigs during conversations in which they are speaking in English, the other animals make their respective noises when they talk, with some exhibiting other characteristics, such as the Rabbit family's communications of squeaking sounds and their enjoyment of carrots. The Rabbits are also the sole exception to the rule of human-like habitation, in that they live in a burrow in a hill, although it does have windows and is furnished in the same way as the other houses. The characters also blush when embarrassed and their mouths are used to express other emotions such as sadness, happiness, irritation, bewilderment and confusion. Although the mammals are anthropomorphic, other animals are not, for example, Tiddles the tortoise, Polly Parrot, and the ducks. In addition, the narrator of the series John Sparkes reinforces the action and humour, saying things like "Oh, dear" when something unfortunate happens (such as George starts crying) or "Look out!" when a character is doing something unsafe (such as Peppa riding her bicycle without looking where she's going).

The first series of 52 five-minute episodes started on Channel 5 on 31 May 2004, and had its American première as part of Cartoon Network's Tickle-U preschool television programming block on 22 August 2005, redubbed with American actors,[2] and Noggin in December 2007 and January 2008. As of 2014, the series currently airs on the Nick Jr. channel in the US. In the United Kingdom, it can also be seen on Nick Jr., the same with Portugal, Italy, Benelux, Scandinavia and Australia. In Taiwan, the show can be seen on Playhouse Disney. The second series of 52 episodes began on Channel 5 on Monday 4 September 2006, with Cecily Bloom replacing Lily Snowden-Fine as Peppa, amongst other cast changes. The third series started broadcasting on the Channel 5 kids block, Milkshake! on 4 May 2009 with Harley Bird replacing Cecily Bloom and Lily Snowden-Fine as Peppa.

Characters

Episodes and DVD releases

Books

There is a line of personalised books in which any child can be added into the story with Peppa and her friends.[3] There is also a series of books based on Peppa Pig, one of which, Peppa Meets the Queen, was written to coincide with the Queen's Diamond Jubilee.

Film and "cinema experience"

A 15-minute film called Peppa Pig: The Golden Boots[4] was released on 14 February 2015[5] alongside several episodes of the TV series.[6] As of December 2015, it had grossed £2,326,328.[7]

A second film, branded a "cinema experience" was released on 16 March 2017, and was shown in cinemas on 7 April 2017. It features nine exclusive new episodes, four of which share the same theme, Peppa's holiday in Australia. Between the episodes are segments with a live-action host named Daisy and Peppa and George as 3D puppets, based on the Peppa Pig Live stage show.

Peppa Pig World Theme Park

Peppa Pig World, a family theme park located in the New Forest, Hampshire,[8] opened on 9 April 2011 at Paultons Park, Hampshire, UK with seven rides, an indoor play zone, a muddy puddles water splash park, smaller play areas and themed buildings.

Merchandise

Peppa Pig, the Entertainment One (eOne) brand, grossed over £200 million in UK merchandise sales in 2010, far exceeding the 2009 figure of £100 million. Additionally, for the first time in the brand's history, NPD figures for the year reveal that Peppa Pig was the number one pre-school property in the total toy market for 2010 – moving up four places from its previous position in 2009. Now in its seventh year, new licensees continue to join the Peppa Pig licensing programme, which currently has 63 licensees on board.[9]

In addition to episode DVDs, a variety of licensed Peppa Pig products are available, play including video games and other toys such as playsets, playing cards, vehicles, and stuffed toys. Merchandise has also been expanded to include household items such as bathroom products, stationery,[10] bed-linens, food, drink, clothing, and jewellery. Licensees include Holland Publishing in the United Kingdom.

Criticism, controversy, and safety concerns

 
Comparison of identical frame in original (top) and re-edited versions of the Series 1 episode "Bicycles", with cycle helmets added.

Peppa and her family did not wear seat belts in the first two series. After receiving several complaints, Astley Baker Davies announced that all future animation would include characters wearing seat belts, and that the relevant scenes in the first two series would be re-animated to include them.[11] Similar changes were also made to early episodes with characters riding bicycles to add cycle helmets, which were not included in the original versions.[12]

In April 2010, during the UK General Election campaign, E1 Entertainment confirmed Peppa would not be attending the launch of the UK Labour Party's families manifesto "in the interests of avoiding any controversy or misunderstanding". Peppa had previously been used to promote the Labour government's Sure Start programme.[1]

In 2012, the Australian Broadcasting Corporation received a complaint that the episode "Mister Skinnylegs" was not appropriate for Australian audiences, since it encouraged befriending spiders. Given the toxicity of some common Australian spiders, the complaint was upheld and the episode was restricted from being aired on the ABC’s television networks.[13]

In late May 2014, the Australian Broadcasting Corporation's Mark Scott expressed fears about the future of Peppa on Australian television, given Australian federal budget cuts to ABC funding that were said to affect its ability to pay for, and broadcast, overseas media products such as Peppa Pig. Australian media noted the character's appeal to Australian toddlers and echoed concerns about the future of her Australian distribution rights. Australian Federal Agriculture Minister Barnaby Joyce made reference to the character as a menu item at a Thai restaurant, while conservative columnist Piers Akerman thought that Peppa "pushes a weird feminist line".[14] On 28 May 2014, then-Minister for Communications Malcolm Turnbull quelled fears about the future of Peppa Pig on Australian TV, by tweeting that: "Contrary to media rumours, Peppa's is one snout we are happy to have in the ABC trough".[15]

During September 2015, the cartoon once again entered the realm of political parody, as commentators referenced it when making light of the supposed Piggate scandal revolving around David Cameron.[16] Earlier in 2015, former UK health minister Norman Lamb said that programmes such as Peppa Pig should include gay characters, because having arbitrary boundaries as to what relationships are acceptable in children's television was "not equitable".[17]

The British Medical Journal carried a light-hearted article in its Christmas 2017 edition, which suggested that although the programme includes numerous "positive public health messages, encouraging healthy eating, exercise, and road safety", it ran the risk of "contributing to unrealistic expectations of primary care" by depicting general practitioner Doctor Brown Bear as making out-of-hours home visits as soon as contacted about apparently trivial illnesses, and dispensing medicines rather too freely.[18] The media company responsible for Peppa Pig offered no comment when contacted about the article by the BBC.[19]

In May 2018, content relating to Peppa Pig was blocked on the Chinese video app Douyin.[20] At least 30,000 clips referenced under "#PeppaPig" were removed by the site.[21] The ban was a result of Peppa Pig's popularity within shehuiren (simplified Chinese: 社会人; traditional Chinese: 社會人; pinyin: shè huì rén; literally "society person") subculture, which used Peppa Pig as a subversive "gangster" icon, with members of the subculture creating memes and getting tattoos using images from the cartoon.[22] Although original Peppa Pig cartoons remain accessible on the platform, digitally manipulated images are banned. Despite this, Peppa Pig is incredibly popular within mainstream Chinese culture, as two Peppa Pig theme parks are set to open in Beijing and Shanghai in 2019.[23]

In late September 2018, a mixed martial arts match was disrupted by an episode of Peppa Pig because it took to long to begin and was cut off due to Ofcom watershed rules, much to the dismay of many viewers.[24]

Awards and nominations

Awards
  • British Academy Children's Awards
    • 2012, Winner for Best Pre-School Animation[25]
    • 2011, Winner for Best Pre-School Animation[26]
    • 2011, Winner for Best Performer (Harley Bird)
    • 2005, Winner for Best Pre-School Animation series
  • Annecy International Animated Film Festival 2005, Winner of the Grand Prize, The Crystal for Best TV Production[27]
  • Bradford Animation Film Festival 2005, Winner of Best Children's Animation Series
  • Cartoons on the Bay Festival 2005, Winner of Pulcinella Award for Best European Programme of the Year
  • Cartoons on the Bay Festival 2005, Winner of Pulcinella Award for Best Pre-School Series
  • Cartoons on the Bay Festival 2005, Children's audience award for Best Pre-School series
Nominations
  • British Academy Children's Awards
    • 2013, Nomination for Best Pre-School Animation[28]
    • 2013, Nomination for Best Writing[28]
    • 2013, Nomination for Best Multiplatform (Peppa Pig's Holiday game)[28]
    • 2010, Nomination for Best Pre-School Animation
    • 2010, Nomination for Best Writing
    • 2009, Nomination for Best Pre-School Animation
    • 2009, Nomination for Best Writing
    • 2008, Nomination for Best Pre-School Animation
    • 2007, Nomination for Best Pre-School Animation
    • 2004, Nomination for Best Pre-School Animation

Software

Peppa Pig: The Game

Peppa Pig: The Game was developed by Ubisoft and published by Pinnacle Inc. It was released on 27 November 2009 for the Nintendo Wii console and Nintendo DS hand-held game system. It is a children's video game to learn and play, and it contains 11 games and activities.

Peppa Pig: Fun and Games

Peppa Pig: Fun and Games was developed by Ubisoft and published by Pinnacle Inc. It was released on 22 October 2010 for the Nintendo Wii console and Nintendo DS hand-held game system.

References

  1. ^ a b "Peppa Pig moved from Labour event". BBC News. 27 April 2010.
  2. ^ "Cartoon Network Launches Tickle U To Humor Preschoolers". Animation World Network. 22 August 2005. Retrieved 23 May 2017.
  3. ^ "Personalised Peppa Pig Childrens Books". PeppaPigAndMe. Retrieved 18 December 2015.
  4. ^ "PEPPA PIG: THE GOLDEN BOOTS". British Board of Film Classification. Retrieved 18 December 2015.
  5. ^ Simmy Richman (13 February 2015). "TV cartoon Peppa Pig – now worth $1bn a year – is making the leap to the big screen". The Independent. Retrieved 18 December 2015.
  6. ^ "Peppa Pig: The Golden Boots review". Den of Geek. Retrieved 18 December 2015.
  7. ^ "Peppa Pig: The Golden Boots - International Box Office Results". Box Office Mojo. Retrieved 18 December 2015.
  8. ^ "Paultons Family Theme Park - Home of Peppa Pig World - New Forest". Retrieved 18 December 2015.
  9. ^ "Record-breaking year for Peppa Pig". LTW Magazine. Retrieved 26 September 2013.
  10. ^ "Personalised Childrens Books". Penwizard. Retrieved 18 December 2015.
  11. ^ "Peppa Pig in seatbelt safety row". BBC. 15 January 2009.
  12. ^ Loveday, Samantha (14 December 2010). "ABD adds seatbelts to Peppa Pig episodes | Latest news from the licensing industry". Licensing.biz. Retrieved 26 September 2013.
  13. ^ "About the ABC: Peppa Pig, (received), 6th August 2012".
  14. ^ Maley, Jacqueline (28 May 2014). "Peppa Pig held aloft as sacrifice to god of prosperity". The Age. Retrieved 29 May 2014.
  15. ^ Malcolm Turnbull [@TurnbullMalcolm] (28 May 2014). "Contrary to media rumours, Peppa's is one snout we are happy to have in the ABC trough" (Tweet) – via Twitter.
  16. ^ "Peppa Piggate: the trial of David Cameron". The Poke. Retrieved 18 December 2015.
  17. ^ Murphy, Joe (1 July 2015). "Give Peppa Pig gay friends to diversify children's TV, says Lib-Dem hopeful". London Evening Standard. p. 13.
  18. ^ Bell, Catherine (2017). "Does Peppa Pig encourage inappropriate use of primary care resources?". British Medical Journal (Christmas 2017). doi:10.1136/bmj.j5397.
  19. ^ Westbrook, Ian (12 December 2017). "Peppa Pig's GP visits copied by fans, says doctor". BBC News. Retrieved 14 December 2017.
  20. ^ "China bans Peppa Pig because she 'promotes gangster attitudes'". The Independent. 2 May 2018. Retrieved 23 May 2018.
  21. ^ Ong, Thuy (1 May 2018). "Peppa Pig blocked on popular Chinese video app for association with counterculture". The Verge. Retrieved 23 May 2018.
  22. ^ Jie, Shan (30 April 2018). "Chinese video app removes Peppa Pig, now a subculture icon in China". The Global Times. Retrieved 23 May 2018.
  23. ^ Haas, Benjamin (1 May 2018). "Peppa Pig, subversive symbol of the counterculture, in China video site ban". The Guardian. Retrieved 23 May 2018.
  24. ^ https://inews.co.uk/culture/television/peppa-pig-channel-5-mma-match/
  25. ^ "2012 Children's Pre-School Animation | BAFTA Awards". BAFTA. Retrieved 5 September 2014.
  26. ^ "2011 Children's Pre-School Animation | BAFTA Awards". BAFTA. Retrieved 5 September 2014.
  27. ^ "2005 - The Cristal for a TV production". AIAFF. Retrieved 5 September 2014.
  28. ^ a b c "Children's in 2013 | BAFTA Awards". BAFTA. Retrieved 6 September 2014.

External links