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Warner Communications, Inc. was an American entertainment company established in 1972 from the entertainment assets of Kinney National Company, which were spun off due to a financial scandal over its parking operations (as National Kinney Corporation) and changed its name.
|Fate||Merged with Time Inc.|
|Predecessor||Kinney National Company|
|Successor||Time Warner (now WarnerMedia)|
|Defunct||January 10, 1990|
|Steve Ross (CEO)|
|Divisions||Warner Bros. Inc.|
It was the parent company for Warner Bros. Pictures, Warner Music Group and, through Warner Cable, Dimension Pictures. It also owned DC Comics and Mad magazine. Warner made (and later lost) considerable profits with Atari, Inc., which it owned from 1976 to 1984.
In 1979, Warner formed a joint venture with credit card company American Express, Warner-Amex Satellite Entertainment, which owned such cable channels as MTV, Nickelodeon, and The Movie Channel. Warner bought out American Express's half in 1984, and sold the venture a year later to Viacom, which renamed it MTV Networks (now known as Viacom Media Networks).
Taking advantage of Warner Communications' financial situation in 1987 (which was due to the video game crash of 1983), the neighboring company of Time Inc., led by Henry Luce III, announced that the two were to merge, although it took two years for the merger to take place. In context, Time Inc. took over Warner Communications, and merged. The merged company, Time Warner, was acquired by AT&T in 2018 and renamed WarnerMedia.
The Warner Communications name was still credited on releases from Elektra Records and its sister labels until 2004. Warner Music Group continues to use the "Big W" logo, designed by Saul Bass in 1972.