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Crunchyroll is an American distributor, publisher, licensing company and international online community focused on video streaming East Asian media including anime, manga, drama, music, electronic entertainment, and content. Founded in 2006 by a group of University of California, Berkeley graduates,[3] Crunchyroll's distribution channel and partnership program delivers content to over 35 million online community members worldwide. Crunchyroll is a subsidiary of Otter Media, which is a subsidiary of AT&T's WarnerMedia.[4] Crunchyroll has offices in San Francisco, Los Angeles, Chișinău and Tokyo, and is a member of the Association of Japanese Animations (AJA).[5]

Crunchyroll
CR Logo-2018.jpg
Type of businessSubsidiary
Type of site
Video streaming service
FoundedMay 14, 2006; 12 years ago (2006-05-14)
HeadquartersSan Francisco, California, U.S.
Key people
  • Kun Gao (co-founder)
  • Tom Pickett (Ellation CEO)
  • Joanne Waage (Crunchyroll GM)
IndustryAnime industry, anime, Manga, drama, video on demand
ParentOtter Media
Websitewww.crunchyroll.com
Alexa rankIncrease 578[1]
RegistrationOptional
UsersIncrease 45 million
(2 million paying)[2]
Current statusActive

Crunchyroll offers over 900 anime shows,[5] more than 200 Asian dramas to users, and 50 manga titles, although not all programming is available worldwide due to licensing restrictions. In February 2017, Crunchyroll passed one million paid subscribers.[5][6] Beside internet streaming, Crunchyroll also selects some anime titles to release on Blu-ray/DVD through its distribution partners (Funimation in the United States, Anime Limited in the United Kingdom).[7][8]

Contents

HistoryEdit

Crunchyroll started in 2006 as a for-profit video upload and streaming site that specialized in hosting East Asian video content. Some of the content hosted on Crunchyroll included fansubbed versions of East Asian shows.

In 2008, Crunchyroll secured a capital investment of $4.05 million from the venture capital firm Venrock.[9] The investment drew criticism from anime distributors and licensors Bandai Entertainment and Funimation as the site continued to allow users to upload illegal copies of licensed titles.[10]

However, Crunchyroll eventually began securing legal distribution agreements with companies, including Gonzo, for an increasing number of titles. On January 8, 2009, after announcing a deal with TV Tokyo to host episodes of Naruto Shippuden, Crunchyroll stated that it was committed to removing all copyright-infringing material from its site and to hosting only content to which it had legitimate distribution rights.[11]

In 2010, Crunchyroll announced its acquisition of the North American DVD rights to 5 Centimeters Per Second. This was the first DVD release licensed by Crunchyroll.[12]

On October 30, 2013, Crunchyroll began digitally distributing 12 different manga titles from Kodansha – series such as Attack on Titan and Fairy Tail were part of the manga that were available initially – through Crunchyroll Manga.[13]

On December 2, 2013, The Chernin Group, former News Corp. president Peter Chernin's holding company, announced that it has acquired a controlling interest in Crunchyroll. A person with knowledge of the transaction said the price for the acquisition was close to $100 million. The Chernin Group said that Crunchyroll management and existing investor TV Tokyo will maintain a "significant" stake in the company.[14][15]

On April 22, 2014, AT&T and The Chernin Group announced the formation of a joint venture to acquire, invest in and launch over-the-top (OTT) video services. Both companies committed over $500 million in funding to the venture.[16] The new company was named Otter Media and became the majority owner of Crunchyroll.[17] On August 3, 2015, Variety reported that Otter Media will unveil Ellation, a new umbrella company for its subscription-based video services including Crunchyroll.[18] Ellation's services included VRV, which debuted in 2016, a video streaming platform described as targeting "geeks, gamers and lovers of comedy, fantasy and technology."[19]

On October 22, 2015, the Anime News Network reported that Crunchyroll has 700,000 paying subscribers. In addition, the company announced that Crunchyroll and Sumitomo Corporation had created a joint venture to produce and invest in anime productions.[20][21][22][23]

On April 11, 2016, Crunchyroll and Kadokawa Corporation announced the formation of a strategic alliance that gave Crunchyroll exclusive worldwide digital distribution rights (excluding Asia) for Kadokawa anime titles in the upcoming year. It also granted Crunchyroll the right to co-finance Kadokawa anime titles to be produced in the future.[24]

On July 1, 2016, Crunchyroll announced plans to dub and release a number of series on home video.[25]

On September 8, 2016, Crunchyroll announced a partnership with Funimation.[26] Crunchyroll will stream selected Funimation titles, while Funimation will stream selected Crunchyroll titles, as well as their upcoming dubbed content. In addition, Funimation and Universal Pictures Home Entertainment will act as distributors for Crunchyroll's home video catalog. On October 18, 2018, Funimation announced that their partnership with Crunchyroll has ended as a result of Sony Pictures Television's acquisition of Funimation and AT&T's acquisition of Crunchyroll's parent company Otter Media.[27]

On February 9, 2017, Crunchyroll announced that it had reached one million paid subscribers.[5][6]

On March 30, 2017, Crunchyroll began to distribute anime through Steam.[28][29]

On November 4, 2017, a group of hackers managed to DNS hijack the official site for almost 6 hours. Users were redirected to a fake lookalike site which prompted users to download a ransomware under the guise of "CrunchyViewer," although no accident has been reported. Crunchyroll has filed a First information report against the hackers.[30]

In January 2018, Otter Media bought the remaining shares (20%) of Crunchyroll from TV Tokyo[31] and other investors. In August 2018, WarnerMedia acquired Otter Media.[32][33]

In 2018 Crunchyroll's parent company, Elation Media, announced it would begin to produce original content starting in 2019, starting with High Guardian Spice an anime-inspired series produced by Burbank-based Ellation Studios. The series is said to focus on the lives of four girls; Rosemary, Sage, Thyme and Parsley, whom meet at Guardian Academy as they train to become guardians. The girls hone their battle and sorcery skills while also navigating adolescence and preparing to combat an ominous unknown threat.[34]

AvailabilityEdit

With paid memberships, streaming to select Windows Phone devices (with OS 7.5 or higher), Roku devices, Boxee, Wii U,[35] PlayStation 3,[36] PlayStation 4,[37] PlayStation Vita,[38] Xbox 360[39] and Xbox One[40] consoles, and Vizio, Google and Internet enabled televisions is available.[citation needed] In June 2013 the service became available through Apple TV.[41] It is also the last title for WiiWare released in October 2015.[42] The service also has iOS and Android apps.

The Anime AwardsEdit

The Anime Awards, also known as the Crunchyroll Anime Awards, are annual awards given to recognize anime from the previous year. The awards were first held in January 2017. The judges create a short list in different categories and public votes for the winners are held online.

See alsoEdit

ReferencesEdit

  1. ^ "Crunchyroll.com Site Info". Alexa Internet. Retrieved 2018-10-26.
  2. ^ "Crunchyroll Surpasses 2 Million Subscribers". Anime News Network. 2018-10-26. Retrieved 2018-10-26.
  3. ^ "Crunchyroll CEO: Making Online Anime Pay". ICv2. 2008-12-15. Retrieved 2008-12-15.
  4. ^ "AT&T Acquires Full Ownership of Otter Media". August 7, 2018.
  5. ^ a b c d "Largest Anime Streaming Service Crunchyroll Surpasses One Million Paid Subscribers". Crunchyroll. February 9, 2017. Retrieved February 14, 2017.
  6. ^ a b Sevakis, Justin (February 13, 2017). "How Big Of A Deal Is Crunchyroll Reaching A Million Subscribers?". Anime News Network. Retrieved February 14, 2017.
  7. ^ http://www.crunchyroll.com/anime-news/2016/09/08/crunchyroll-and-funimation-partner-to-expand-access-to-anime
  8. ^ NormanicGrav (December 24, 2017). "Anime Limited News: New Podcast Episode, Update on Stock, Xmas Sales Updates". Anime UK News. Retrieved June 22, 2018.
  9. ^ "Video Site with Unauthorized Anime Gets US$4M Capital". Anime News Network. 2008-03-11. Retrieved 2009-02-04.
  10. ^ "Funimation, Bandai Entertainment Respond on Crunchyroll". Anime News Network. 2008-03-12. Retrieved 2009-02-04.
  11. ^ "TV Tokyo to Stream Naruto via Crunchyroll Worldwide". Anime News Network. 2008-11-17. Retrieved 2009-02-04.
  12. ^ "Crunchyroll Adds Shinkai's 5 Centimeters per Second DVD". Anime News Network. 2010-08-13. Retrieved 2010-08-14.
  13. ^ Marcias, Patrick. "It's Here! Crunchyroll Manga is Now Open!". Crunchyroll. Retrieved 2015-10-15.
  14. ^ Lieberman, David (2013-12-02). "Peter Chernin Takes Control Of Anime Provider Crunchyroll". Deadline Hollywood.
  15. ^ Glover, Ronald (2013-12-02). "Chernin buys anime site Crunchyroll to expand online video assets". Reuters.
  16. ^ "The Chernin Group and AT&T Create New Venture to Acquire, Invest In and Launch Online Video Businesses". AT&T. 2014-04-22. Retrieved 2016-04-12.
  17. ^ Spangler, Todd (2014-07-14). "AT&T-Chernin Group's Otter Media Online-Video Venture Acquires Creativebug for $10 Mil". Variety. Retrieved 2016-04-12.
  18. ^ Roettgers, Janko (2015-08-03). "Chernin, AT&T Set Brand for New Online Video Venture: Ellation". Variety. Retrieved 2016-04-12.
  19. ^ Baumgartner, Jeff (2016-06-20). "Ellation Will Ride SVOD's Next Wave". Broadcasting & Cable: 18.
  20. ^ "Crunchyroll, Sumitomo Announce Partnership to Create Company to Co-Produce Anime (Updated)". Anime News Network. Retrieved 2015-12-14.
  21. ^ "Crunchyroll & Sumitomo Join Forces to Create Anime Investment Joint Venture". Sumitomo Corporation. Retrieved 2015-12-14.
  22. ^ "Crunchyroll Partners With NBCUniversal Entertainment Japan to Co-Develop Anime". Anime News Network. Retrieved 14 July 2017.
  23. ^ "Sumitomo, Crunchyroll's Parent Chernin Group Announce Strategic Partnership". Anime News Network. Retrieved 14 July 2017.
  24. ^ "Crunchyroll and KADOKAWA Enter into Strategic Alliance". Crunchyroll. 2016-04-11. Retrieved 2016-04-12.
  25. ^ "Crunchyroll To Dub, Release Anime on BD/DVD". Anime News Network. July 1, 2016.
  26. ^ "Crunchyroll, Funimation Announce Partnership to Share Content Via Streaming, Home Video, Est". Anime News Network. September 8, 2016.
  27. ^ "Funimation, Crunchyroll End Content Sharing Partnership". Anime News Network. Retrieved October 18, 2018.
  28. ^ "Steam's anime library gets better, thanks to Crunchyroll". Polygon. Retrieved 31 March 2017.
  29. ^ "Steam Anime Sale 2017". Retrieved 2 April 2017.
  30. ^ Gach, Ethan. "Crunchyroll Website Currently Down Following Malware Attacks". Kotaku. Retrieved 4 November 2017.
  31. ^ "Majority Owner Otter Media Buys Remaining Shares Of Fullscreen, Ellation - Tubefilter". Tubefilter. 2018-01-25. Retrieved 2018-02-23.
  32. ^ "AT&T Buys Out Crunchyroll's Otter Media". Anime News Network. Retrieved October 26, 2018.
  33. ^ Patrick Hipes (August 7, 2018). "AT&T Acquires Rest Of Otter Media To Fold Into New WarnerMedia". Deadline Hollywood. Retrieved October 26, 2018.
  34. ^ Haasch Palmer. "Crunchyroll to produce original content, starting in 2019". Ploygon. Retrieved October 29, 2018.
  35. ^ "Crunchyroll Wii U". Crunchyroll. 2014-12-25. Retrieved 2014-12-25.
  36. ^ "Forum - Crunchyroll is on PS3™ Now!". Crunchyroll. 2013-03-18. Retrieved 2013-03-27.
  37. ^ "Crunchyroll App Available on PlayStation 4 at Launch". Crunchyroll. 2013-11-07. Retrieved 2013-12-16.
  38. ^ "Crunchyroll App Available for PlayStation Vita Starting Today!". Crunchyroll. 2014-03-18. Retrieved 2014-06-14.
  39. ^ "Forum - Crunchyroll is on Xbox LIVE now!". Crunchyroll. 2013-03-19. Retrieved 2013-03-27.
  40. ^ "Forum - Crunchyroll Now on Xbox One!". Crunchyroll. 2014-11-19. Retrieved 2014-11-24.
  41. ^ "HBO GO & WatchESPN Come to Apple TV". Apple Inc. 2013-06-19. Retrieved 2013-06-19.
  42. ^ "Crunchyroll App Now Available on Nintendo Wii". Crunchyroll. 2015-10-15.

External linksEdit