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Coordinates: 39°55′32″N 116°26′30″E / 39.9255°N 116.4416°E / 39.9255; 116.4416

Xiaomi Corporation (/ˈʃˌm/;[2] Chinese: 小米 [ɕjǎu.mì] (About this sound listen)) is a Chinese electronics company headquartered in Beijing. Xiaomi makes and invests in smartphones, mobile apps, laptops, and related consumer electronics.[3]

Xiaomi Corporation
Native name
Traded as SEHK1810
Industry Consumer electronics
Computer hardware
Founded 6 April 2010; 8 years ago (2010-04-06)
Founder Lei Jun
Headquarters Haidian District, Beijing, China
Area served
Selected markets
Key people
Lei Jun (CEO)
Lin Bin (林斌) (President)
Manu Kumar Jain (Global Vice President)
Products Mobile phones
Tablet computers
Smart home devices
Smart TV
Revenue Increase US$18 billion (2017)
Number of employees
Approximately 15,000[1]
Subsidiaries Huami
Chinese 小米
Literal meaning "millet [technology]"
Xiaomi store in China

Xiaomi released its first smartphone in August 2011 and has rapidly gained market share in China to become China's largest smartphone company in 2014.[4] As of the start of Q2 of 2018, Xiaomi is the world's 4th largest smartphone manufacturer.[5][6][7] Xiaomi has expanded into developing a wider range of consumer electronics, including a smart home (IoT) device ecosystem.[8][9][10][11]

Xiaomi has 15,000 employees[12] in China, India, Malaysia,[13] Singapore and is expanding to other countries such as Indonesia, the Philippines, and South Africa.[14][15] According to Forbes, Lei Jun, the founder and CEO, has an estimated net worth of US$12.5 billion.[16] He is China's 11th richest person and 118th in the world.[16] Xiaomi is the world's 4th most valuable technology start-up after receiving US$1.1 billion funding from investors, making Xiaomi's valuation more than US$46 billion.[17]




Xiaomi has produced many products. Notably, they produce smartphones which run on their own version of Android MIUI. Observers cite that part of Xiaomi's rapid success rests on its ability to differentiate itself within the Android universe.[18] It is able to successfully create its own ecosystem by increasingly offering a wide range of products. There are the varying lines of smartphones including; Mi Series, Mi Note Series, Mi Max Series, Mi Mix Series and the Redmi Series. Aside from mobile phones, Xiaomi started selling wearables, mobile accessories, and even appliances such as television and speakers. It now also offers tablets, laptops, and smart home devices - all available on its web store.

Xiaomi operates a vertically integrated model, which is considered a pioneering approach that enables the company to sell hardware at or below cost in order to attract users and augment potential financial shortfall with recurring revenue generated from content.[18] According to Hugo Barra, a former Google executive who is now Xiaomi's VP, the organization is "an internet and a software company much more than a hardware company."[19]

Xiaomi is also able to keep the prices of their products low or close to "bill-of-material" by keeping most of their products longer in the market - eighteen months rather than the six-month norm followed by smartphone companies.[19] This strategy allows Xiaomi to take advantage of price reductions in the prices of key components of their products. It enables the company to sell hardware with specifications that are comparable to high-end devices at a fraction of the cost.[20]

The integration of the Xiaomi ecosystem is also driven by the company's version of Android operating system, the MIUI skin. This platform, with its design, app marketplace, and functionalities, has established a community of engaged users,[18] who form a crucial part not only of Xiaomi's customer base but also the company's drive to raise the market's awareness of its brand, products, and services. Also, the ecosystem is a massive source of revenue as indicated in 2015, when sales from the platform reached $750 million.[21]

Xiaomi has launched a feature phone which is in direct competition with Jio Feature Phone in Indian Market. Its heavy focus on India, the world's second largest smartphone market[22][23], is widely known. Xiaomi announced on May 2, 2018, the launch of Mi Music and Mi Video to offer “value-added internet services” in India to secure its leadership in one of its most important markets[24]. On March 22, 2017, Xiaomi announced that it planned to set up a second manufacturing unit in India in partnership with contract manufacturer Foxconn[25][26]. On August 7, 2018, Xiaomi announced on its blog[27] that Holitech Technology Co. Ltd., Xiaomi's top supplier, will invest up to $200 million over the next three years to set up a major new plant in India[28].


Xiaomi is ranked number 2 on the list of 50 Smartest Companies 2015 by MIT Technology Review,[29] No. 3 in the list of Most Innovative Companies 2014 by Fast Company,[30] and No. 35 in the list of the Most Innovative Companies 2014 compiled by The Boston Consulting Group.[31][32][33][34][35]

Stratechery writer Ben Thompson notes in his article "Xiaomi's Ambition"[36] that Xiaomi's target consumer base is the young population of China, especially college students and young adults who just entered the workforce.

Xiaomi celebrated its 5th birthday on 6 April 2015 with the Mi Fan Festival, which includes an online shopping day. Xiaomi managed to break the world record for "most mobile phones sold on a single online platform in 24 hours", by selling 2,112,010 handsets through its direct-to-customer website[37]


See alsoEdit


  1. ^ "About Us". 5 June 2014. Archived from the original on 30 May 2014. Retrieved 5 June 2014. 
  2. ^ How to say: Xiaomi - BBC News -
  3. ^ 小米47寸电视真机照曝光 (in Chinese). 17 June 2013. Archived from the original on 25 August 2013. Retrieved 15 August 2013. 
  4. ^ "The China Smartphone Market Picks Up Slightly in 2014Q4, IDC Reports". IDC. Archived from the original on 17 February 2015. Retrieved 18 February 2015. 
  5. ^ "Xiaomi Dials Up Pressure on Samsung - Caixin Global". Retrieved 2018-08-07. 
  6. ^ "IDC: Xiaomi ends Q1 2018 as the fourth largest smartphone brand in the world". Notebook Check. Archived from the original on 7 May 2018. Retrieved 7 May 2018. 
  7. ^ "A Slowdown in China Drags the Worldwide Smartphone Market to a Year-over-Year Decline of 2.9% in Shipments During the First Quarter of 2018, According to IDC". IDC. Archived from the original on 7 May 2018. Retrieved 7 May 2018. 
  8. ^ Bischoff, Paul. "Xiaomi unveils sensor panels for its smart home ecosystem". Tech in Asia. Archived from the original on 18 February 2015. Retrieved 18 February 2015. 
  9. ^ Lococo, Edmond (18 January 2015). "Xiaomi Unveils Smart Home Suite With Security Features". Bloomberg Business. Archived from the original on 22 February 2015. Retrieved 18 February 2015. 
  10. ^ Kan, Michael. "Xiaomi looks beyond smartphones to smart home products". PC World. Archived from the original on 18 February 2015. Retrieved 18 February 2015. 
  11. ^ Song, Huei. "XIAOMI ANNOUNCES NEW SMART HOME GADGETS – WEBCAM, POWER PLUG, LIGHTBULB AND REMOTE CENTER". Archived from the original on 18 February 2015. Retrieved 18 February 2015. 
  12. ^ "User Agreement". Archived from the original on 6 June 2014. Retrieved 5 June 2014. 
  13. ^ Eilers, Chris (24 June 2014). "How China's Xiaomi Beats Huawei in Malaysia". Oizoioi Malaysia Tech Blog. Archived from the original on 28 June 2014. Retrieved 28 June 2014. 
  14. ^ Russell, Jon (30 June 2015). "Xiaomi Expands Its Empire To Brazil, Will Sell First Smartphone There July 7". Tech Crunch. Archived from the original on 2 July 2015. 
  15. ^ Shu, Catherine (28 August 2013). "Xiaomi, What Americans Need To Know". TechCrunch. AOL. Archived from the original on 30 August 2013. Retrieved 28 August 2013. 
  16. ^ a b "Xiaomi CEO Tries to Follow in Steve Jobs' Footsteps - Caixin Global". Retrieved 2018-08-07. 
  17. ^ "Xiaomi raises another $1.1 billion to become most-valuable tech start-up". 29 December 2014. Archived from the original on 3 March 2016. 
  18. ^ a b c Liu, Qiao (2016). Corporate China 2.0: The Great Shakeup. New York: Palgrave Macmillan. p. 205. ISBN 9781137603722. 
  19. ^ a b Treadgold, Alan; Reynolds, Jonathan (2016). Navigating the New Retail Landscape: A Guide for Business Leaders. Oxford: Oxford University Press. p. 128. ISBN 9780198745754. 
  20. ^ Xiaomi Patent Portfolio Analysis. LexInnova Technologies, LLC. 2014-10-01. p. 1. 
  21. ^ Giachetti, Claudio (2018). Smartphone Start-ups: Navigating the iPhone Revolution. Cham: Palgrave Macmillan. p. 65. ISBN 9783319679723. 
  22. ^ "Smartphone Upstart Xiaomi Brings Partner to India to Curry Local Favor - Caixin Global". Retrieved 2018-08-08. 
  23. ^ "Indian smartphone market grows 23% to overtake US in Q3; Samsung, Xiaomi drive shipments - ET Telecom". Retrieved 2018-08-08. 
  24. ^ "Xiaomi Rolls Out Music, Video Apps in India - Caixin Global". Retrieved 2018-08-08. 
  25. ^ "Xiaomi to Partner with Foxconn to Open Second Factory in India". Retrieved 2018-08-08. 
  26. ^ Solutions, EIU Digital. "Xiaomi to open second manufacturing facility in India". Retrieved 2018-08-08. 
  27. ^ "[News] Xiaomi brings smartphone component manufacturing to India with Holitech Technology – Mi Blog". Retrieved 2018-08-08. 
  28. ^ "Smartphone Upstart Xiaomi Brings Partner to India to Curry Local Favor - Caixin Global". Retrieved 2018-08-08. 
  29. ^ "50 SMARTEST COMPANIES 2015". MIT Technology Review. Retrieved 25 June 2015. 
  30. ^ "Most Innovative Companies 2014". Fast Company. Archived from the original on 19 February 2015. Retrieved 18 February 2015. 
  31. ^ "The Most Innovative Companies 2014" (PDF). The Boston Consulting Group. Retrieved 18 February 2015. 
  32. ^ Li, Nicole (4 June 2014). "Innovation, China Style: How Xiaomi is stepping up to challenge Samsung & Apple". Face Group. Archived from the original on 18 February 2015. Retrieved 18 February 2015. 
  33. ^ Sampere, Juan Pablo Vazquez. "Xiaomi, Not Apple, Is Changing the Smartphone Industry". Harvard Business Review. Archived from the original on 18 February 2015. Retrieved 18 February 2015. 
  34. ^ Nunes, Paul; Downes, Larry. "Big Bang Disruption: How China's Xiaomi Manages Catastrophic Success". Forbes. Archived from the original on 18 February 2015. Retrieved 18 February 2015. 
  35. ^ Jacky. "Xiaomi is the world's third most innovative company; "Made in China" now a compliment". Vulcan Post. Archived from the original on 18 February 2015. Retrieved 18 February 2015. 
  36. ^ Thompson, Ben (7 January 2015). "XIAOMI'S AMBITION". Stratechery. Archived from the original on 13 March 2015. Retrieved 2 March 2015. 
  37. ^ Lynch, Kevin (9 April 2015). " sells 2 million smartphones in a day to set sales world record". Guinness World Record. Archived from the original on 15 April 2015. 

External linksEdit