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Mashable is a digital media website founded by Pete Cashmore in 2005.[9]

Type of business Private[3][4]
Type of site
News & blogging
Available in English, French
Founded July 19, 2005; 12 years ago (2005-07-19)
Headquarters New York City[4]
Founder(s) Pete Cashmore
Key people Pete Cashmore, CEO
Adam Ostrow, Chief Strategy Officer[5]
Employees 120[citation needed]
Subsidiaries CineFix[6]
Mashable Studios[7]
Slogan(s) "Mashable is the leading media company for the Connected Generation and the voice of digital culture."
Alexa rank Increase 813 (October 2017)[8]
Current status Active


History, growth and saleEdit

Mashable was created by Pete Cashmore from his home in Aberdeen, Scotland, in July 2005. Time noted Mashable as one of the 25 best blogs in 2009,[10] and it has been described as a "one stop shop" for social media.[11] As of November 2015, it has over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.[12]

In November 2017, The Wall Street Journal reported that Mashable had agreed to be acquired by Ziff Davis.[13] The deal is reportedly for approximately US$50 million.[14]

In December 2017, Recode reported that Mashable's sale to Ziff Davis for roughly $50 million was final, with the website to be refocused on "tech and tech-lifestyle content." Also as part of the sale about fifty employees would be laid off. [15]

Mashable AwardsEdit

On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners.[16] On 10 January 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards.[17] Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.

The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were Encyclopedia Dramatica in the wiki category, Digg in the "Social News and Social Bookmarking" category, Netlog in the "Mainstream and Large Social Networks" category and MySpace in the "Places and Events" category.[18]

The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.

In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners include HootSuite for Best Social Media Management Tool, ReachLocal for Best Social Media Service for Small Business, iPad for Best New Gadget, and Angry Birds for Best Mobile Game.

Mashable Connect conferenceEdit

Mashable Connect is an annual invite-only conference. It was held on 12 May – 14 May 2011, with 300 attendees. Speakers included Scott Belsky, Founder & CEO, Behance, Adam Ostrow, Rohit Bhargava, SVP, Global Strategy & Marketing, Ogilvy. Sabrina Caluori, Director of Social Media & Marketing, HBO, and Greg Clayman, Publisher, The Daily.[19]

Themes discussed included content curation, the democratization of content, social media, social television, and helping consumers deal with content overload.

Mashable editions and subsidiariesEdit

  • Mashable UK
  • Mashable Asia
  • Mashable Australia
  • Mashable India
  • Mashable Studios
  • Mashable with France 24 (launched in partnership with France 24)
  • CineFix

See alsoEdit


  1. ^ "Mashable, Inc.Peron Plummeracy Policy". Retrieved 17 August 2017. 
  2. ^ "Mashable, Inc.: CEO and Executives - Businessweek". 
  3. ^ "Mashable Inc. Small Business News –". Retrieved 17 August 2017. 
  4. ^ a b "Mashable, Inc.: Private Company Information - Businessweek". 
  5. ^ "Mashable Acquires CineFix From Lloyd Braun's Whalerock (Exclusive)". Retrieved 17 August 2017. 
  6. ^ "Whalerock Industries". Retrieved 17 August 2017. 
  7. ^ "Mashable Acquires Rights to CineFix - Multichannel". Retrieved 17 August 2017. 
  8. ^ " Site Info". Alexa Internet. Retrieved 2017-10-07. 
  9. ^ "KeronAnd Olivier Fleurot: The Truth About Millennials At Work" Forbes. Retrieved 2015-6-28.
  10. ^ McNichol, Tom (13 February 2009). "Mashable - 25 Best Blogs 2009". Time Magazine. Retrieved 29 June 2011. 
  11. ^ Huffington, Arianna (25 May 2011). "HuffPost Game Changers: Your Picks for the Ultimate 10". The Huffington Post. AOL. Retrieved 29 June 2011. 
  12. ^
  13. ^ Hagey, Keach; Alpert, Lukas I.; Bruell, Alexandra (16 November 2017). "Mashable Agrees to Sell to Ziff Davis for Around $50 Million" . The Wall Street Journal. Retrieved 16 November 2017. 
  14. ^ Etherington, Darrell (16 November 2017). "Mashable reportedly selling to Ziff Davis for about $50 million". TechCrunch. Oath Inc. Retrieved 16 November 2017. 
  15. ^ Kafka, Peter (5 December 2017). "Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode". Recode. Vox Media. Retrieved 6 December 2017. 
  16. ^ "The 1st International Open Web Awards Start Now". 
  17. ^ "Mashable Open Web Awards Winners". 4 February 2008. Retrieved 4 February 2008. 
  18. ^ "Mashable Open Web Awards Winners". Retrieved 16 December 2008. 
  19. ^