The Roku Channel is an over-the-top VOD streaming service owned and operated by Roku, Inc. Launched in September 2017, the service is offered in the U.S., Canada, the U.K. and Mexico. It reaches 100 million U.S. viewers in Roku's estimates, and reportedly gathers 1.1% of all U.S. TV use as of 2023.
|Key people||Anthony Wood, Charlie Collier|
|Type||Over-the-top media service|
|Platform(s)||Web: browsers running on PCs, smartphones and tablets|
Streaming devices: Amazon Fire TV, Apple TV, Chromecast with Google TV, Android TV, Roku, Samsung smart TVs
|Status||Active (USA, Canada, the U.K., Mexico)|
|Members||100 million viewers|
|Pricing model||Free ad-supported streaming television (FAST)|
The Roku Channel offers nearly 350 linear streaming channels, more than 80,000 TV shows and movies, and access to premium content. The channel is available on streaming devices and smart TVs from Roku as well as other providers.
Launch in North America edit
The Roku Channel was launched in September 2017 as a free, ad-supported streaming television service ("FAST"),  offered to viewers in the U.S. Roku's CEO Anthony Wood stated in the same month that the channel was a "way for content owners to publish their content on Roku without writing an app". By August 2018, the channel was available in Canada, and a website version of the service was launched letting the channel to get watched using any browser. In August 2018, the Roku Channel was also reported to have inked content licensing deals with Sony Pictures, Warner Bros., Metro-Goldwyn-Mayer, Lionsgate, Disney, and Paramount Pictures. Additionally, the service offered content from existing partners such as American Classics, FilmRise, Nosey, OVGuide, Popcornflix, Vidmark, and YuYu.
Expansion into the U.K., Mexico edit
April 2020 saw the launch of the Roku Channel in the U.K. In January 2021, Roku announced that it had acquired the original content library of the defunct mobile video service Quibi for an undisclosed amount, reported to be around $100 million, to make the content available on the Roku Channel. The content was rebranded as Roku Originals.
In October 2022, the channel was launched in Mexico. According to Deadline Hollywood, October 2022 also saw Charlie Collier, previously the CEO of Fox Entertainment, join Roku as the President of Roku Media to manage ad platform business and content for the Roku Channel and more. By November 2022, the Roku Channel was offering premium subscriptions for over 50 services including Discovery+, Paramount+, MGM+, Showtime, Starz, HBO,, AMC+, Shudder and Acorn TV. By the end of 2022, the Roku Channel was reaching U.S. households with a total population of 100 million, in Roku's estimates.
Further development edit
According to The Hollywood Reporter, May 2023 Nielsen data revealed that the Roku Channel gathered 1.1% of all U.S. TV use, tying NBCUniversal’s Peacock, and trailing YouTube at 8.5% and Netflix at 7.9%. By August 2023, the Roku Channel was reportedly available on Roku-branded streaming devices and smart TVs, as well as on Amazon Fire TVs, Apple TV, Samsung smart TVs, Google TV and other Android TV OS devices. In September 2023, Variety stated that the Roku Channel was offering nearly 350 linear streaming channels, more than 80,000 TV shows and movies, and access to premium content, while reporting on the removal of "select titles" from the Roku Channel.
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- "HBO is available as a premium add-on through the Roku Channel". Engadget. 2019-04-04. Retrieved 2023-12-01.
- Spangler, Todd (2022-11-03). "AMC Expands Roku Deal, Adding 11 Free Streaming Channels to Roku Channel". Variety. Retrieved 2023-12-01.
- Shakir, Umar (2023-07-12). "The Roku Channel is now streaming on Google TV". The Verge. Retrieved 2023-07-12.