Talk:Adidas

Sponsor of Mason Greenwood

Addidas surely will remove photos of this specimen wearing their product and allow the Spanish sports wear company to take the flak for sponsoring him.

Wiki Education Foundation-supported course assignment

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This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Alexandriarod21.

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This article is or was the subject of a Wiki Education Foundation-supported course assignment. Further details are available on the course page. Student editor(s): Dchen10.

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Semi-protection

This article has been semi-protected due to persistent inappropriate edits, a number of which slip by the bots and editors looking after this article. Semi-protection prevents edits from unregistered users (IP addresses), as well as edits from any account that is not confirmed or extended confirmed (is at least 30 days old and has 500 edits). Such users can request edits to this article by proposing them on this talk page, using the {{Edit semi-protected}} template if necessary to gain attention. New users may also request the confirmed user right by visiting Requests for permissions. SilkTork (talk) 19:28, 5 December 2017 (UTC)

Injunction against BLM

In 2023, Adidas has claimed that the BLM Global Network Fountation's yellow-stripe design is too similar to Adidas' logo and has filed an injunction to stop the group from using the logo.

This needs to be added to the IP Protection section of the page.

Citation below

Yeezy product line

Under corporate criticism, I believe the partnership with Kanye West (whom had already been shown to be erratic and embracing extremist personalities) is also a criteria of criticism. He made antisemitic posts on social media, which led the leadership to realize the awkward situation they placed themselves by using far-right personalities in marketing. This is especially true knowing the founders association with the NSDAP and use of slave labor. The outcome of this is a storage of approximately 1.2B€ of unsold "Yeezy" product line. The most likely resolution is going to be accepting a loss and donating the product to non-profit organizations. — Preceding unsigned comment added by 69.24.84.136 (talk) 22:54, 8 March 2023 (UTC)

Unreliable info with dead link at the end of article

The final paragraph has a link which is dead. Also,it claims that several Adidas executives are being investigated in the NCAA Basketball scandal, however in the Wiki article about the scandal, only one executive is named. Dead link should be removed and the name of the executive should be included.Willierembis (talk) 22:20, 23 December 2017 (UTC)

Fixed. Thanks for bringing it to our attention. SilkTork (talk) 14:02, 24 December 2017 (UTC)

Extended-confirmed-protected edit request on 10 June 2018

There is speculation in the sponsorship section that Adidas are negotiating with Arsenal F.C for the 2019 Premier League season. There is no citation or confirmation that this is the case. 86.0.224.254 (talk) 11:59, 10 June 2018 (UTC)

 Done The claim was removed as unreferenced, WP:NOTACRYSTALBALL.  spintendo  23:27, 10 June 2018 (UTC)

Extended-confirmed-protected edit request on 10 June 2018

Footieedit (talk) 12:59, 10 June 2018 (UTC)

There is no reference that Adidas will or in negotiations to sponsor Arsenal there only rumours and speculation until its officially confirmed it should be removed the page.

 Done  spintendo  23:27, 10 June 2018 (UTC)

Extended-confirmed-protected edit request on 28 June 2018

Change image caption from "Addidas running shoe demo in Boston" to "Adidas running shoe demo in Boston" (Addidas to Adidas) in Products > Sportswear > Running FowlerST (talk) 09:30, 28 June 2018 (UTC)

 Done DRAGON BOOSTER ★ 11:00, 28 June 2018 (UTC)

Extended-confirmed-protected edit request on 28 June 2018

Please change net income to 668 million euros(772 million USD) from 83.8 billion U.S. dollars, for 2015. Enesuzel (talk) 18:38, 28 June 2018 (UTC)

 Not done: You would need a really reliable source to source this claim. It if very implausible that their net income went from 772 to 83,800 millions so fast. L293D (☎ • ✎) 19:01, 28 June 2018 (UTC)

Extended-confirmed-protected edit request on 28 June 2018

Please change their net income of 83.8 billion USD to 772 million USD. 83.8 billion USD is a bogus number. It's not possible to have net income exceeding their total revenue.

Please check for reference;

https://www.adidas-group.com/media/filer_public/18/ce/18ce3230-63a0-4d1f-aa3b-41196783618b/factsheet_q4_2015.pdf

Even fortune 10 companies such as Walmart, Apple, Berkshire Hathaway do not have a net income reaching anywhere near 83 billion USD.

It's inaccurate information. Enesuzel (talk) 21:41, 28 June 2018 (UTC)

 Fixed That was some vandalism that has been undone. Fish+Karate 09:26, 29 June 2018 (UTC)

Extended-confirmed-protected edit request on 2 July 2018

110.190.179.223 (talk) 14:49, 2 July 2018 (UTC)

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. L293D (☎ • ✎) 14:51, 2 July 2018 (UTC)

Extended-confirmed-protected edit request on 25 October 2018

As for the German pronunciation, a [ʔ] should be inserted initially per Help:IPA/Standard German, i.e. [ˈʔadiˌdas]. Miaowmiaowmew (talk) 12:57, 25 October 2018 (UTC)

 Done ―Abelmoschus Esculentus 12:16, 27 October 2018 (UTC)

Dolbury

What does this word do? It serves no function at all. Please remove. As the article is protected from edits by me, someone else will have to see to it. Ondundozonananandana (talk) 22:42, 15 January 2019 (UTC)

Extended-confirmed-protected edit request on 17 January 2019

I wish to add Adidas to the category of: Category:Skateboard shoe companies. They sponsor a good deal of skaters and should be listed in this category. Here is a mention of their skate shoes from 2013: https://web.archive.org/web/20131224113211/http://blog.ccs.com/go/article/view/skate/263069/adidas-skateboarding-ccs-pro-signature-selects

Thank you for considering this edit. --Wil540 art (talk) 17:24, 17 January 2019 (UTC) Wil540 art (talk) 17:24, 17 January 2019 (UTC)

 Done I added it for you Wil540 art since they manufacture skateboard shoes according to the article as well. Alucard 16_{❯❯❯ chat?} 04:12, 22 January 2019 (UTC)

Extended-confirmed-protected edit request on 13 February 2019

I want to make a small edit to the product section:- 3.2.2 'Baseball' heading should be placed properly. Line brakes required before "Baseball" as now its appearing as the part of the paragraph or content of 3.2.1 Raavi Mohanty 07:29, 13 February 2019 (UTC)

 Done ... although it leaves a lot of white space on my screen. It would probably be better to remove one of the three images in the soccer/football section. – Jonesey95 (talk) 05:10, 14 February 2019 (UTC)

Request for edit: Adidas no longer owns TaylorMade and Ashworth

The entry still states that Adidas owns TaylorMade and Ashworth, while Adidas sold TaylorMade and the associated brands to KPS Capital Partners in 2017.

References

Extended-confirmed-protected edit request on 1 July 2019

Footieedit (talk) 19:43, 1 July 2019 (UTC)

The Sponsorship Section needs to be updated

Arsenal FC has announced a sponsorship deal with Adidas today 01 July 2019.

Arsenal FC needs to be added on the sponsorship list of other football clubs.

I am requesting to edit the setence below from

"For example Other clubs include Real Madrid, Manchester United, River Plate and Juventus."

To

"For example Other clubs include Arsenal, Real Madrid, Manchester United, River Plate and Juventus."

 Done with a third party source (instead of provided source). Alduin2000 (talk) 22:39, 6 July 2019 (UTC)

References

Correct German pronunciation

I just saw how the pronunciation suggestion here ("AH-dee-DAHS") leads to so many weird tries all around the non-German speaking world ^^

It's more like "uddy-dus" whereas "dus" should be pronounced as in "dust", and "uddy" just as in "buddy".

You shouldn't put an accent on any syllable, I guess, but I'm not linguistically educated, so it's just the opinion of a guy on the Interweb ;) Here's a good explanation (actual pronunciation is at 31 seconds) by a native German speaker. Here's my try. --Sebw89 (talk) 16:04, 8 August 2019 (UTC)

It's "ə - DEE - dəs," obviously.

Can we add somewhere that a single Adidas sneaker is correctly referred to as an "Adida"? — Preceding unsigned comment added by 2601:86:0:3900:D5EF:4B8A:F3E:C31E (talk) 12:35, 17 March 2023 (UTC)

Extended-confirmed-protected edit request on 2 December 2019

I would like to add the tag at the end of the opening sentence of the Marketing in India subsection claiming that "India has been a very speculative market for Adidas." The rest of the paragraph does not convince a reader like me that Adidas faces unique challenges in India. Therefore, I believe clarification is necessary. Luka0188 (talk) 03:14, 2 December 2019 (UTC)

 Done ~~ CAPTAIN MEDUSA^talk 06:42, 2 December 2019 (UTC)

Extended-confirmed-protected edit request on 20 January 2020

change

It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, TaylorMade golf company (including Ashworth), 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.[2]

to

It is the holding company for the Adidas Group, which consists of the Reebok sportswear company, 8.33% of the German football club Bayern Munich, and Runtastic, an Austrian fitness technology company. Adidas' revenue for 2018 was listed at €21.915 billion.[2]. The former devision TaylorMade golf company (including Ashworth) was sold in 2017 to KPS Capital Partners. 62.216.202.183 (talk) 09:48, 20 January 2020 (UTC)

 Partly done: Transaction information does not belong in lead - added in appropriate place in body instead. Eggishorn (talk) (contrib) 18:31, 20 January 2020 (UTC)

Extended-confirmed-protected edit request on 22 April 2020

Please change in the segment History/Early Days

Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.[12]
The Dassler factory, used for production of anti-tank weapons during the Second World War, was nearly destroyed in 1945 by US forces, but was spared when Adolf Dassler's wife convinced the GIs that the company and its employees were only interested in manufacturing sports shoes.

To

Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.[12]
Both Dassler brothers joined the NSDAP in May 1933 and became also members of the National Socialist Motor Corps. Furthermore, Adolf took the rank of Sportwart in the Hitler Youth from 1935 until the end of the war. During the war, the company was running the last sport shoe factory in the country and predominantly supplied the Wehrmacht with shoes. In 1943 the shoe production was forced to cease operations and the company’s facilities and workforce was used to manufacture anti-tank weapons. From 1942 to 1945 at least nine forced labourers were working at both sites of the company. 
The Dassler factory was nearly destroyed in 1945 by US forces, but was spared when Adolf Dassler's wife convinced the GIs that the company and its employees were only interested in manufacturing sports shoes.

I would suggest to add some background about the Dassler brothers and their factory during the years of Nazi rule in accordance with the German version of the wiki. Main sources are two books about the company and brothers, one is already in the bibliography by Barbara Smit; the other one is a recent publication in German (there is an English translation, but apparently not yet available as ebook https://books.google.de/books?id=3J6NtwEACAAJ&dq=Playing+the+Game:+The+History+of+Adidas&hl=en&sa=X&ved=0ahUKEwjXhPqSqfzoAhWyy6YKHZnwBnIQ6AEIJzAA). Accordingly, a sentence in the following paragraph needed to be changed as well.

References

 Not done: it's not clear what changes you want to be made. Please mention the specific changes in a "change X to Y" format and provide a reliable source if appropriate. I am not sure where you want me to make that addition. I am not removing the second statement because you said it would be redundant if the addition was made. Aasim 09:28, 26 April 2020 (UTC)

 Done Aasim 04:25, 29 April 2020 (UTC)

When did Adidas start selling sneakers in the United States of America?

As the subject asks, when did Adidas start selling sneakers in the United States of America? --Bmoshier (talk) 22:11, 27 June 2020 (UTC)

Big gap in 'See also' section should be removed

In my opinion, the big gap at the end of the 'See also' section should be removed as in my opinion it looks odd. Xboxsponge15 (talk) 19:36, 14 July 2020 (UTC)

•  Done ‡ Єl Cid of Valencia ^talk 19:41, 14 July 2020 (UTC)

Benfica

I think Benfica is just as good as River Plate, if not better, and should therefore be added to the short list of shirt sponsors. Brotato The Great (talk) 02:27, 9 October 2020 (UTC)

To editor Brotato The Great:  Not done: please provide reliable sources that support the change you want to be made. P.I. Ellsworth  ed. ^put'r there 00:53, 9 October 2020 (UTC)

To editor Paine Ellsworth: https://www.slbenfica.pt/en-us/loja/produtos has a big Adidas logo. Brotato The Great (talk) 02:27, 9 October 2020 (UTC)

To editor Brotato The Great: is there any indication on their website that they have a sponsorship deal with Adidas? Are there any other websites or news organizations that indicate a sponsorship relationship between Adidas and Benfica? P.I. Ellsworth  ed. ^put'r there 00:26, 10 October 2020 (UTC)

To editor Paine Ellsworth: Are you serious? The Adidas logo is all over the page! Brotato The Great (talk) 19:43, 12 October 2020 (UTC)

Lots of stores and websites sport the Adidas logo. That does not mean they all have sponsorship agreements with Adidas. If there is a kit deal, then it has to be available to view somewhere. P.I. Ellsworth  ed. ^put'r there 20:14, 12 October 2020 (UTC)

To editor Paine Ellsworth: https://www.dn.pt/desporto/benfica/benfica-e-adidas-renovam-acordo-ate-2021-3820019.html does this work? it is what the benfica wikipedia page cited Brotato The Great (talk) 15:43, 13 October 2020 (UTC)

To editor Brotato The Great: yes, that works since it states that the sponsorship agreement has been renewed until next year. If it is not renewed next year, then Benfica can be removed. Where exactly would you like me to insert "Benfica"? P.I. Ellsworth  ed. ^put'r there 20:24, 13 October 2020 (UTC)

To editor Paine Ellsworth: In the first paragraph of the sponsorship section Brotato The Great (talk) 23:20, 13 October 2020 (UTC)

• I would note that we have an article List of Adidas sponsorships for this purpose. This article cannot and should not include every sponsorship, only some examples. Your personal opinion about them being better than a certain squad is not relevant. ‡ Єl Cid of Valencia ^talk 20:27, 13 October 2020 (UTC)
  • Good point, El Cid. Benfica is listed twice in that list, under "Portugal" and under "Club teams". I'm sure every one of those sponsors have followers who love them, too. Sorry BTG, this has to remain:  Not done (need to garner a consensus). Thank you very much for your enduring perseverance! P.I. Ellsworth  ed. ^put'r there 23:29, 13 October 2020 (UTC)
    • Oof. However, as a final note, I would like to point out that Extended-confirmed-protected edit request on 1 July 2019 was approved. Brotato The Great (talk) 19:25, 14 October 2020 (UTC)
      • To editors Brotato The Great and ‡ Єl Cid of Valencia: I see that. Since the list is shown in the section's hatnote, the "others" have been removed. P.I. Ellsworth  ed. ^put'r there 20:38, 14 October 2020 (UTC)
        • Oh, OK, cool. Brotato The Great (talk) 13:50, 15 October 2020 (UTC)

Unsourced promotion

I noticed some unsourced promotion in and after the "Adilette" subsection. For example, "The model provides a contoured orthopedic rubber sole with synthetic upper, and was designed as an après-sport slide, but the adilette were quickly used everywhere out of the sporting world. Opting for a wide, over the foot strap rather than the design of flip flops, the adilette sandals provide a fresh style and a different level of comfort for the wearer." This information, and the following two subsections should be deleted as unsourced promotion. Sam at Megaputer (talk) 15:41, 20 December 2020 (UTC)

With my new powers as an extended confirmed user, I can now delete this promotion myself. Sam at Megaputer (talk) 19:04, 24 December 2020 (UTC)

Fitness World Trading Lawsuit

This section is confusing as I’m not sure if it’s a typo.

The lawsuit about copyright infringement on adidas three stripes says

“ Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark”

Is there a NOT missing from there? — Preceding unsigned comment added by PeteysHead (talk • contribs) 00:34, 19 March 2021 (UTC)

Remove Reebok from subsidiaries

This past August, Adidas solld Reebok to Authentic Brands Group Uscusd (talk) 03:05, 14 October 2021 (UTC)

NFT drop/mild controversy

Looks like there was a rather significant sale from Adidas in terms of NFTs, earning approx. $22 million with one person managing to mint 160ish of them (following the twitter links on this article: https://www.theverge.com/2021/12/17/22843104/adidas-nfts-metaverse-sold-bored-ape

Would this be worth a mention on the page? — Preceding unsigned comment added by Thirty4 (talk • contribs) 20:28, 18 December 2021 (UTC)

Removing Financial Data

Under the Financial Data, there is an incomplete table of annual financials. I never seen this on any other pages and think it should be removed or at minimum brought up to date, as it goes only up to 2019. Downinit9 (talk) 09:46, 20 March 2022 (UTC)

Wrong Link

Chairman is Thomas Rabe (manager), not Thomas Rabe. --Jamiri (talk) 07:17, 24 April 2022 (UTC)

• They still have not fixed this. Why not? 209.107.189.129 (talk) 05:43, 17 October 2022 (UTC)

Adidas will end its contract.

Beginning the 2023-24 NHL season, Adidas will no longer provide jerseys for Ice hockey. https://www.cbssports.com/nhl/news/adidas-wont-return-as-nhls-official-apparel-supplier-following-2023-24-season-per-report/ 45BearsFan (talk) 01:15, 29 July 2022 (UTC)

Extended-confirmed-protected edit request on 30 July 2022

There is a bit of bad grammar in the "Taipe affair" section. We have an "as per" in the phrase "unusual as per the prevalent French banking practice". It should just be "per" (no "as"). Tmusgrove (talk) 17:59, 30 July 2022 (UTC)

 Not done: "As per", meaning "in accordance with", is grammatically correct when used in this context. Padgriffin ^{Griffin's Nest} 16:05, 31 July 2022 (UTC)

Vague Statement in History Section

The second paragraph in the history section is vague. Both Dassler brothers are named in the proceeding paragraph and the first sentence refers to one brother's without disambiguating which brother is the subject. Pedanticloser (talk) 23:44, 29 August 2022 (UTC)

Extended-confirmed-protected edit request on 25 October 2022

In section: History > Early Years

Change: - "Both Dassler brothers joined the Nazi Party (NSDAP) in May 1933 and became also members of the..." To: - "Both Dassler brothers joined the Nazi Party (NSDAP) in May 1933 and also became members of the..." CurdyKai (talk) 12:04, 25 October 2022 (UTC)

Done. --Mvqr (talk) 12:33, 25 October 2022 (UTC)

Rupture of relationship between Adidas and Ye (Kanye West)

Article needs to be updated with the recent developments in the termination of the relationship between Adidas and Ye (Kanye West) over Mr. West's increasingly strident antisemitic comments. Many news articles are available for referencing. Oceanic84 (talk) 20:18, 27 October 2022 (UTC)

Adidas was created by actual german nazis but terminate a contract with Kanye for antisemitic remarks?? lol --2603:90C8:503:BE18:109D:2626:232C:4568 (talk) 02:59, 29 October 2022 (UTC)

Wrong data about a jersey

The pictured Argentina national team jersey is not for the 2006 World Cup, it's for the 2014 WC. OHL1316 (talk) 03:56, 5 December 2022 (UTC)

Change of CEO

As of 2023-01-01 Kasper Rørsted is no longer the CEO, with the role having passed to Bjørn Gulden (formerly Puma).

• Announcement of Rørsted stepping down
• Announcement of Gulden taking over by 2023-01-01

Darth Ludi (talk) 09:56, 12 January 2023 (UTC)

merge from Adidas kickboxing

I think it would make sense to merge Adidas kickboxing in this article (in the Sportswear section). The current article on Adidas kickboxing is very spam-ish and could be condensed to a few objective sentences. Pichpich (talk) 00:56, 20 January 2023 (UTC)

Italy

Hello the Italian national football team has adidas as its sponsor. Thank you. Simonemb (talk) 19:41, 22 January 2023 (UTC)

Hahahahahahaha... No

An urban myth has promulgated the backronym All Day I Dream About Sports.[1]

That is not an actual urban myth any actual human has ever "promulgated".

The actual urban myth is All Day I Dream about Sex. We have an article on the song about it. There are Snopes articles on it. There are discussions of it on each page in the archive to this article, where people reaffirm that—yeah—of course it's dumb and childish but it's also part of the company's legacy and belongs in the article.

I don't know which prude or corporate agent removed it but, no, there's already a consensus and of course it belongs in the article. The bawdlerized version is ridiculous and is sourced to the company's own website. No, company websites can provide sales figures and history but (does this really need explaining?) they are emphatically not reliable sources for the popular culture surrounding themselves. — LlywelynII 13:09, 1 July 2023 (UTC)

I've added a mention of the other backronym to the article.

--MtPenguinMonster (talk) 10:33, 5 October 2023 (UTC)

Extended-confirmed-protected edit request on 5 October 2023

per new style

West German national football team = West Germany national football team 2603:8000:D300:3650:88E1:C9B7:7135:AA58 (talk) 02:19, 5 October 2023 (UTC)

Done :)

--MtPenguinMonster (talk) 10:26, 5 October 2023 (UTC)

Running section very out of date

Running shoes section is all 2017 or thereabouts. Given the "supershoe" revolution in running shoes, including notable performances such as a the women's world record being run in novel Adidas shoes (including their "single use" nature) I'm surprised how out of date this remains? Larkim (talk) 14:57, 2 November 2023 (UTC)

Extended-confirmed-protected edit request on 11 December 2023

Change Global Operations: Gil Steyeart to Global Operations: Gil Steyaert Mikadoo (talk) 12:18, 11 December 2023 (UTC)

 Done. Ertal72 (talk) 06:46, 13 December 2023 (UTC)

Global Brands Board Member is Incorrect

Eric Liedke was Global Brands Board Member until he left adidas at the end of 2019. Brian Grevy became Global Brands Board Member in 2020. Brian Grevy left adidas in 2023. CEO Bjorn Gulden took role as head of Global Brands in 2023. 87.237.222.165 (talk) 08:56, 12 December 2023 (UTC)

Uyghur forced labour

Research of Hallam University and social democrats in the European Parliament shows Uyghur forced labour is used to produce for Adidas. We should mention!!!

Source(Dec 2023):https://www.shu.ac.uk/helena-kennedy-centre-international-justice/research-and-projects/all-projects/eu-apparel WikiYeti (talk) 23:00, 27 March 2024 (UTC)

If you are really

102.36.230.26 (talk) 12:27, 7 April 2024 (UTC)