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Cebu Air, Inc., operating as Cebu Pacific (also known as Cebu Pacific Air and stylized as cebu pacific) (PSECEB) and informally known as Cebu Pac, is a Philippine low-cost airline based on the grounds of Ninoy Aquino International Airport (NAIA Terminal 3), Pasay City, Metro Manila, in the Philippines. It is Asia's oldest budget or low-cost carrier airline, founded in 1988.[4] It offers scheduled flights to both domestic and international destinations. Its main base is Ninoy Aquino International Airport, Manila, with other hubs at Mactan-Cebu International Airport, Clark International Airport, Kalibo International Airport[5] Francisco Bangoy International Airport,[6] Iloilo International Airport,[7] and Laguindingan Airport.[8]

Cebu Pacific
Cebu Pacific logo.png
IATA ICAO Callsign
5J CEB CEBU PACIFIC
Founded26 August 1988; 30 years ago (1988-08-26) (as Cebu Air)
Commenced operations8 March 1996
HubsNinoy Aquino International Airport (Manila)
Secondary hubs
Focus citiesZamboanga International Airport
Frequent-flyer programGetGo
AllianceValue Alliance
SubsidiariesCebgo
Fleet size49 (excluding subsidiaries), 67 (including subsidiaries), as of January 19, 2019
Destinations64
Company sloganLet's Take to the Sky
Parent companyJG Summit Holdings, Inc.
HeadquartersDomestic Road, Pasay
(headquarters)
Osmeña Boulevard, Cebu City
(registered office)[2]
Key people
  • James L. Go (Chairman)
  • Lance Y. Gokongwei (President and CEO)
  • Michael Ivan S. Shau (COO)
  • Bach Johann M. Sebastian (Senior Vice President - Chief Strategist and Compliance Officer)
RevenueIncrease PHP74.1 billion(US$1.43 billion)(2018)[3]
Net incomeDecrease PHP3.48 billion (US$67.3 million)(2018)
Websitewww.cebupacificair.com

The airline is a subsidiary of JG Summit Holdings. Cebu Pacific is currently headed by Lance Gokongwei, presumptive heir of John Gokongwei, the chairman emeritus of JG Summit. As of January 2013, the company has 3,297 employees. 2,565 were from operations, 429 from the commercial departments, and 303 from the support departments.[9] In October 2010, the airline completed an IPO of 30.4% of outstanding shares.[10]

In 2010, Cebu Pacific became the Philippines' largest airline based on number of passengers flown on domestic and international routes. According to Civil Aeronautics Board data, Cebu Pacific flew 2.45 million total passengers in the first quarter of 2010, nearly 110,000 more than Philippine Airlines, which carried 2.34 million systemwide during the same period.[11][12]

Contents

HistoryEdit

Foundation and Growth (1988-2006)Edit

The airline was established on 26 August 1988, and started operations on March 8, 1996. Republic Act No. 7151, which grants franchise to Cebu Air, Inc. was approved on 30 August 1991. Cebu Air, Inc. was subsequently acquired by JG Summit Holdings (owned by John Gokongwei). Domestic services commenced following market deregulation by the Philippine government. It temporarily ceased operations in February 1998 after being grounded by the government due to an accident, but resumed services later the next month following re-certification of its aircraft.[6] It initially started with 24 domestic flights daily among Metro Manila, Metro Cebu and Metro Davao. By the end of 2001, its operations had grown to about 80 daily flights to 18 domestic destinations.

In the 2000s (decade), Cebu Pacific was granted rights to operate international flights to the region, including Malaysia, Indonesia, Singapore, Thailand, South Korea, Hong Kong, and Guam. International flights were launched on 22 November 2001, with a twice-daily service to Hong Kong.[13] On 1 March 2002, it commenced thrice-weekly flights to Seoul.[14] Other regional flights were introduced and suspended later; however, including flights to Singapore (from 6 November 2002, to January 2003) and from Manila via Subic to Seoul (from December 2002) due in part to the effects of the SARS epidemic.[15]

The airline resumed its Manila-to-Singapore flights on August 31, 2006[16] and launched its direct flight from Cebu to Singapore on October 23, 2006, the first low-cost airline to serve the Cebu-Singapore-Cebu sector,[17] and in direct competition with Singapore Airlines' subsidiary SilkAir, CEB was the only Philippine carrier serving the Cebu-Singapore-Cebu route for years until PAL resumed its direct service in 2017. The airline operates direct flights from Cebu to Hong Kong which commenced October 2, 2006, which also made CEB the only Philippine carrier to serve a Cebu-Hong Kong-Cebu route after PAL terminated its direct service and is now code-sharing with Cathay Pacific for this route.[18]

In December 2006, after a month or two of operating the new direct flights, Cebu Pacific announced that it would increase flight frequency for its Cebu-Hong Kong-Cebu from four to five times weekly and Cebu-Singapore-Cebu flights from four to six weekly effective 25 January 2007. As of January 2008, it operates regional flights to Busan, Hong Kong, Singapore, Seoul-Incheon, Taipei and Bangkok beginning April 6, 2008 from its Cebu hub; and Bangkok, Guangzhou, Hong Kong, Jakarta, Kuala Lumpur, Macau, Singapore, Taipei, Seoul-Incheon, Shanghai and Xiamen from Manila.

Cebu Pacific's plans to begin international flights from Clark were initially unsuccessful when its request was denied. The nations involved came to an agreement that Cebu Pacific would be only allowed to operate charter flights from Clark to the respective countries' airport(s). Only Singapore initially agreed to allow Cebu Pacific to fly scheduled flights from Clark to Singapore.[19] Cebu Pacific now operates routes from Clark to Bangkok, Cebu, Hong Kong, Macau and Singapore.[20]

Expansion and re-branding (2007-present)Edit

In June 2007, Cebu Pacific announced an order of up to 14 brand-new ATR 72-500 aircraft, with six firm orders and eight options. It plans to initially offer flights to Boracay, using Boracay's Godofredo P. Ramos Airport.[21] On 12 November 2007, Cebu Pacific announced Davao's Francisco Bangoy International Airport as its fourth hub. Cebu Pacific announced that it would initially fly internationally from Davao City to Singapore, Hong Kong and fly one domestic flight to Iloilo. Both direct services from Davao to Singapore and Iloilo commenced on May 8, 2008, while the service to Hong Kong commenced on May 9, 2008.[22] In late 2007, Cebu Pacific mentioned that it was aiming to cross the Pacific and launch non-stop flights to the United States West Coast, Houston, Texas and Chicago, Illinois by mid-2009.[23] On 18 December 2007, Cebu Pacific announced that it would exercise options on its recent ATR 72-500 turboprop order (initially six firm) to increase its firm order to 10.[24]

On 19 February 2008, Cebu Pacific Air received its first brand-new ATR 72-500 and expected to take delivery of another five ATRs from March to December 2008.[25] The initial two ATRs fly on routes such as Cebu to Bacolod. Cebu Pacific took delivery of its 16th brand-new, 179-seater Airbus A320 aircraft on 20 March 2008. The new aircraft was to support CEB's expanding international and domestic operations which include flights to 12, soon to be 15, international destinations.[26] On 28 May 2008, Cebu Pacific was named as the world's number one airline in terms of growth. The airline was also ranked fifth in Asia for Budget Airline passengers transported and 23rd in the world. The airline carried a total of almost 5.5 million passengers in 2007, up 57.4 per cent from 2006[27] On 22 July 2008, Cebu Pacific was the first airline to use the new Terminal 3 of the Ninoy Aquino International Airport with its flight to Caticlan being the first to depart at 0515 local time. On 1 August 2008, it moved its international operations to the terminal; thus, becoming the first airline to have regular international commercial flights from the new terminal.

In August 2009, Cebu Pacific became the first airline in the Philippines to use social media. The airline created a fanpage on Facebook and Twitter.[28]

On 6 January 2011, Cebu Pacific flew its 50 millionth passenger, from Manila to Beijing. The airline aimed to reach the 100-million-passengers mark in 2015.[29]

On June 2011, Cebu Pacific signed a Memorandum Of Understanding for 30 Airbus A321neos includes nine leased that will help the airline's growth and development. It will fly to Southeast Asia including cities in Japan and Indonesia.[30]

On August 2011, The airline has finalized the order and claimed that it will start deliveries in 2017 but due to the certain problems with the engines, the deliveries have to be moved on 2019.[30]

Cebu Pacific is planning to commence international long-haul flights to the Middle-East, the United States, Australia, and some parts of Europe using the Airbus A330-300.[31] The first long haul flight commenced to Dubai, United Arab Emirates on 7 October 2013.[citation needed] Cebu Pacific is also applying for rights for a daily service to Auckland, New Zealand.[32] On 12 February 2018, Cebu Pacific announced that their subsidiary, Cebgo, will fly daily from Manila to Batanes starting March 25, 2018 until October 27, 2018.[33]

In 2016, Cebu Pacific revealed its new logo that represents the colors of the Philippines and also symbolizes as an evolution of a low-cost pioneer.[34]

Cebu Pacific Vice President for Market and Distribution Candice Iyog said the airline always prioritized building an extensive network within and from the Philippines.[34]

On 27 February 2018, Cebu Pacific, along with the Department of Tourism of Victoria announces the launch of 3x weekly service between Manila and Melbourne, starting 14 August 2018.

SubsidiariesEdit

In May 2015, for the fourth time, Tigerair Philippines rebranded into Cebgo to reflect the relationship between Tigerair Philippines as a wholly owned subsidiary airline of its parent Cebu Pacific. By October 2015, Cebgo returned 5 Airbus A320 to Cebu Pacific and thereafter operated a pure Turboprop fleet of ATR 72-500.[35]

DestinationsEdit

Cebu Pacific currently flies to 37 domestic destinations and 27 international destinations in 15 countries across Asia Pacific. It has the most extensive domestic route network in the Philippines.

FleetEdit

Current fleetEdit

Cebu Pacific
A Cebu Pacific (CPI) A330-300
One of Cebu Pacific's Airbus A320s at Don Mueang International Airport

In October 2006, Cebu Pacific completed the retirement of the DC-9 and the 757 and became an all Airbus customer. As of April 2019, their fleet consisted of the following aircraft:[36]

Cebu Pacific Fleet
Aircraft In
Service
Orders Passengers Notes
Airbus A320-200 33 180 [37]
Airbus A320neo 5 TBA Deliveries to arrive from Q1 2019.
Airbus A321-200 7 230
Airbus A321neo 1 31 236[38] Deliveries to arrive from Q4 2018 until 2022. In Airbus Cabin Flex configuration (ACF).[39]
Airbus A330-300 8 436
Total 49 36

On 16 June 2015 at the 2015 Paris Air Show, the airline announced an order for 16 ATR 72-600 aircraft for its regional branch Cebgo to meet growing demand in the Philippines for inter-island services. The airline will also be the launch customer of the new high density Armonia cabin.[citation needed] On 22 January 2016 the airline received its first Airbus A320 with new livery. The aircraft was delivered brand-new from the Airbus factory in Toulouse, France.[40]

Airbus A320Edit

In 2003, Cebu Pacific ordered for 15 A320s to replace the Boeing 757 to become an all Airbus customer. Until in 2007, Cebu Pacific adds additional orders up to 7 A320s to expand domestic and international route networks.[41]

The Airbus A320 currently flies to domestic and international destinations in Southeast Asia, East Asia and Micronesia.

Airbus A321Edit

In 2016, Cebu Pacific was supposed to receive the first batch of A321neos but agreed to postpone the deliveries while problems of the Pratt and Whitney PW1100G-JM engines that was supposed to power the A321neo. Instead, they ordered 7 A321ceo's to meet ongoing strong growth on its domestic and regional network. The latest contract comes on top of an existing order for 32 A321neo. “With the A321 Cebu Pacific will be able to respond to growing demand with the highest levels of efficiency. Carrying more passengers further, and at lower cost, the A321 is the perfect solution to meet the requirements of airlines worldwide in the middle of the market segment.”[42] In June 2011, Cebu Air Inc. announced that it was purchasing 30 Airbus A321neos and seven Airbus A320s for $3.8 billion, allowing it to more than double its fleet by 2021 and expand its international routes. The A320s would be delivered between 2015 and 2021, while the A321neo fleet would arrive from 2017 to 2021. The airline also took 10 additional options for the Airbus 321neos. Previous outstanding orders for 18 A320s to be delivered through 2014 brought the total Airbus order to 55.[43] The first A321 for Cebu Pacific arrived in Manila on March 22, 2018 and currently flying to domestic destinations.

On January 2019, Cebu Pacific received their first ever 236-seater Airbus A321neo (Registered RP-C4118) powered with Pratt and Whitney engines.

They have also announced that they will be receiving 6 Airbus A321neos and 5 Airbus A320neos in 2019.[44]

Airbus A330Edit

In 2007, The airline ordered for 6 A330s to operate to Middle East destinations such as Dubai and sometimes Cebu and Davao flights and East Asia flights. In 2016, The airline added 2 A330s on its orders to be used in longer routes, such as to Australia.

Formerly operatedEdit

 
A Cebu Pacific Boeing 757-200 at Hong Kong International Airport before retirement in October 2006
 
A Cebu Pacific DC-9 during its last flight to Mactan-Cebu International Airport in 2006
Cebu Pacific Retired Fleet
Aircraft Year Introduced Year Retired Replacement
McDonnell Douglas DC-9-30 1996 2006 Airbus A320
Boeing 757-200 2000 2006 Airbus A320
Airbus A319-100 2005 2018 Airbus A321

PartnershipsEdit

Cebu Pacific was the only Philippines-based member airline of Northwest Airlines' WorldPerks award travel program. WorldPerks offered regular travelers the ability to obtain free tickets, first-class upgrades on flights and other types of rewards. On August 1, 2006, Northwest and Cebu Pacific ended their mileage-accrual agreement[citation needed]. Cebu Pacific codeshares flights with Garuda Indonesia via Jakarta to Manila.

On 16 May 2016, Cebu Pacific became a founding member of the world's largest low-cost carrier alliance, Value Alliance.[45] It joined other pioneer members Singapore Airlines' Scoot, South Korea's Jeju Air, Thailand's Nok Air and NokScoot, Tigerair, Tigerair Australia, and Japan's Vanilla Air in the low-cost carrier network.[46] Cebu Pacific is also currently the only Philippine carrier which is a member of an airline alliance.

Incidents and accidentsEdit

  • On 2 February 1998, Cebu Pacific Flight 387, a DC-9-32 flying from Manila to Cagayan de Oro, crashed on the slopes of Mount Sumagaya in Misamis Oriental, killing all 104 people on board during its approach to Lumbia Airport.[47]
  • On 28 July 2010, Cebu Pacific Flight 509, an ATR-72-200 bounced while landing at Manila after a flight from Tuguegarao Airport. The pilots performed a Go-around and discovered that they could not retract the landing gear. The plane made a priority landing on runway 13. The aircraft (RP-C7254) was written off.[48]
  • On 2 June 2013, Cebu Pacific Flight 971, an Airbus A320-200 registered as RP-C3266 and carrying 165 passengers inbound from Manila, ran off the runway at Francisco Bangoy International Airport and investigators have found the cause was likely human error. There were no fatalities; however, the plane was heavily damaged, and passengers suffered injuries, in 2014, the plane was returned to service.[49]
  • On August 4 2017, Cebu Pacific Flight 5J 570, an Airbus A330-300 registered as RP-C3341, Nosegear went off the runway stopping on soft ground while taxiing for departure. There were no injuries. However, The aircraft received minor damage.The runway was closed until the aircraft was moved on back to paved surfaces.It was rated as an Incident by CAAP and is under investigation.[50]
  • On 13 October 2017, Cebu Pacific flight 5J 461's aircraft veered to the side of Iloilo International Airport's runway after landing. The Captain then initiated an evacuation. One of the passengers described the landing as "horrifying." [51]
  • On 23 April 2018, Cebu Pacific flight 5J-849 from Manila to Zamboanga with 180 people on board, had safely landed on Zamboanga's runway and was about to turn around at the end of the runway to backtrack to the terminal when the crew needed to stop the aircraft due to a nose gear steering fault. The runway and airport was closed for about 3 hours until the aircraft could be moved to the apron. [52]

ReferencesEdit

  1. ^ CebuPac opens Kalibo hub Archived 2012-12-18 at the Wayback Machine
  2. ^ "2015 Annual Report". Philippine Stock Exchange. Philippine Stock Exchange, Inc. Retrieved April 20, 2019.
  3. ^ "Cebu Air Financial Report". Philippine Stock Exchange. Retrieved April 20, 2019.
  4. ^ "Call Center / Guest Services / Product Ideas Archived 2010-04-01 at the Wayback Machine." Cebu Pacific. Retrieved on March 31, 2010.
  5. ^ CEB eyes Clark Archived 2008-01-13 at the Wayback Machine
  6. ^ a b "Directory: World Airlines". Flight International. April 3, 2007. p. 62.
  7. ^ "CEB launches direct flights from Iloilo to Hong Kong, Singapore, Palawan, Gensan" (Press release). Cebu Pacific. July 16, 2012. Archived from the original on July 21, 2012. Retrieved July 16, 2012.
  8. ^ "Cebu Pacific Launches Laguindingan as 7th Hub" (Press release). CDODev. October 20, 2017. Retrieved October 20, 2017.
  9. ^ Amojelar, Darwin (30 June 2014). "Layoffs begin at Tigerair amid takeover by Cebu Pacific". InterAksyon. Archived from the original on 8 July 2014. Retrieved 2 July 2014.
  10. ^ Blachly, Linda (October 26, 2010). "Cebu Pacific now largest LCC IPO offered globally". ATWOnline. Retrieved June 10, 2013.
  11. ^ Thomas, Geoffrey (June 9, 2010). "Cebu Pacific now Philippines' largest airline". Air Transport World. Retrieved September 9, 2016.
  12. ^ "Philippine Airlines struggling as Cebu Pacific becomes largest carrier". Center for Aviation. September 3, 2010. Retrieved September 9, 2016.
  13. ^ Cebu Pacific Flies to Hongkong Archived 2008-04-13 at the Wayback Machine
  14. ^ Cebu Pacific takes off for Seoul Archived 2008-04-15 at the Wayback Machine
  15. ^ "Flying between Subic Seoul". Cebu Pacific. Archived from the original on April 24, 2008. Retrieved March 31, 2008.
  16. ^ Flies Manila-Singapore Archived 2008-04-13 at the Wayback Machine
  17. ^ Cebu Pacific Flies direct flight to Singapore from Cebu Archived 2008-04-09 at the Wayback Machine
  18. ^ "Cebu Pacific Flies from Cebu to Hongkong". Archived from the original on April 24, 2008. Retrieved March 31, 2008.
  19. ^ Lack of reciprocal flight privileges keeps Cebu Pacific international flights grounded at Clark Archived 2007-12-24 at the Wayback Machine
  20. ^ Cebu Pacific now flying Cebu – Clark Archived 2007-12-11 at the Wayback Machine
  21. ^ Cebu Pacific orders up to 14 brand new ATR72-500 aircraft Archived 2007-12-27 at the Wayback Machine
  22. ^ "Cebu Pacific to make Davao its 3rd hub" (Press release). Cebu Pacific. November 12, 2007. Archived from the original on November 17, 2007. Retrieved November 12, 2007.
  23. ^ "Directory: CebuPac's next meal: Regional, US routes".
  24. ^ "Philippines' Cebu Pacific to buy 4 more ATR turbo-prop planes - Forbes.com". Archived from the original on June 4, 2011. Retrieved May 7, 2016.
  25. ^ "Cebu Pacific takes delivery of first ATR 72-500 aircraft". Cebu Pacific. Archived from the original on March 30, 2008. Retrieved March 22, 2008.
  26. ^ "Cebu Pacific expects new Airbus arrival". Archived from the original on March 30, 2008. Retrieved March 29, 2008.
  27. ^ Philippines Budget Carrier Cebu Pacific Is World No. 1 In Growth[permanent dead link]
  28. ^ "Why time is running out for the Singapore Airlines brand to get into Web 2.0". SimpliFlying - The Leading Airline Marketing Consultancy. May 8, 2009. Retrieved May 7, 2016.
  29. ^ Cebu Pacific Reaches 50 Million Passengers Mark Archived 2012-03-16 at the Wayback Machine
  30. ^ a b "CEB finalizes 30 A321neos". cebupacificair.com.
  31. ^ "Cebu Pacific to launch budget long-haul flights in Q3 2013" Archived 2012-02-02 at the Wayback Machine Cebu Pacific. Retrieved 31 January 2012.
  32. ^ "Plans for direct flights from the Philippines". Stuff. Retrieved May 7, 2016.
  33. ^ "Cebu Pacific to fly directly to Batanes". Rappler. Retrieved February 13, 2018.
  34. ^ a b "Cebu Pacific New Logo". rappler.com.
  35. ^ {{cite news|title=TigerAir Philippines rebranded into Cebgo|url=http://www.rappler.com/business/industries/171-aviation-tourism/92832-tigerair-philippines-rebranded-cebgo
  36. ^ "CEBU Pacific Air Fleet Details and History". Planespotters. November 14, 2016. Retrieved November 17, 2016.
  37. ^ "Cebu Pacific Air - Just Go!".
  38. ^ "Philippines domestic market: Airport constraints restrict growth".
  39. ^ "Cebu Pacific steps up re-fleeting program with its first Airbus A321neo | Inquirer Business".
  40. ^ "Cebu Pacific Air – Why everyone flies". Retrieved May 7, 2016.[permanent dead link]
  41. ^ "Cebu Pacific Air increases Airbus A320 orders by seven". cebupacificairlines.ph.
  42. ^ http://www.airbus.com/newsroom/press-releases/en/2017/06/cebu-pacific-orders-more-a321s.html
  43. ^ "Cebu Pacific orders 30 A321neos, firms seven A320 options" By Ghim-Lay Yeo, FlightGlobal. 16 June 2011
  44. ^ "Cebu Pacific looks to new stage of expansion with new Airbus jets". news.abs-cbn.com.
  45. ^ "CEB joins world's first pan-regional LCC alliance". CebuPacificAir.com. 16 May 2016. Archived from the original on 2 October 2016. Retrieved 9 September 2016.
  46. ^ Agence France Presse (May 16, 2016). "Cebu Pacific, 7 other budget airlines form alliance". Retrieved September 9, 2016.
  47. ^ "Accident Description". Aviation Safety Network. Retrieved September 9, 2016.
  48. ^ Ranter, Harro. "ASN Aircraft accident ATR 72-212A (ATR-72-500) RP-C7254 Manila-Ninoy Aquino International Airport (MNL)". aviation-safety.net. Retrieved March 23, 2019.
  49. ^ Manlupig, Karlos (June 2, 2013). "Cebu Pacific plane overshoots Davao airport runway". Retrieved June 3, 2013.
  50. ^ "Cebu Pacific A333 on Aug 4 2017, Runway excursion during backtrack".
  51. ^ "Cebu Pacific plane overshoots Iloilo airport runway". Retrieved November 20, 2018.
  52. ^ "Cebu Pacific Airbus A-320 at Zamboanga on Apr 23rd 2018, nose gear steering fault after landing". Retrieved November 29, 2018.

External linksEdit

  Media related to Cebu Pacific at Wikimedia Commons