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Blond Ambition World Tour was the third concert tour by American singer Madonna. It supported her fourth studio album Like a Prayer and the soundtrack of the film Dick Tracy, I'm Breathless. Originally planned to be called Like a Prayer World Tour, it was supposed to be sponsored by soft drink manufacturer Pepsi, whom Madonna signed a deal with. After the music video for "Like a Prayer", which featured Catholic symbols such as stigmata, burning crosses, and a dream about making love to a saint was released, the Vatican condemned it. Religious groups sought to ban the commercial and called for a boycott of Pepsi products and subsidiaries, leading the company to revoke the commercial and cancel Madonna's sponsorship contract. The Blond Ambition World Tour was officially announced by Sire Records on November 1989.

Blond Ambition World Tour
Tour by Madonna
Madonna - Blond Ambition Tour (poster).png
Promotional poster for the tour
Associated albumLike a Prayer
I'm Breathless
Start dateApril 13, 1990 (1990-04-13)
End dateAugust 5, 1990 (1990-08-05)
Legs3
No. of shows9 in Asia
32 in North America
16 in Europe
57 total
Box officeUS$62.7 million ($120.24 million in 2018 dollars[1])
Madonna concert chronology

The concert was divided into five segments: Metropolis, inspired by the 1927 German expressionist film of same name; Religious by religious themes; Dick Tracy by the film of the same name and cabaret; Art Deco was inspired by early Hollywood films using the works of artist Tamara de Lempicka, and the fifth was an encore. The art direction was developed by Madonna's brother Christopher Ciccone, while the costumes were created by designer Jean-Paul Gaultier. The tour garnered positive appreciation from contemporary critics and commercial success. It received the "Most Creative Stage Production" at the Pollstar Concert Industry Awards and grossed over US$62.7 million ($120.24 million in 2018 dollars[1]) from 57 concerts. Additionally, Madonna was named the second most successful solo touring act at the time behind Michael Jackson.

A highly controversial tour due to its sexual and catholic imagery; in Italy, several Religious organizations protested and condemned it as well as the singer, with Pope John Paul II urging the general public and the Christian community not to attend the tour, calling it "one of the most satanic shows in the history of humanity". The protests were successful and one of three planned Italian dates was cancelled. In Toronto, the police was alerted about "lewd" and "indecent" content, particularly the performance of "Like a Virgin", which featured Madonna laying on a red velvet bed flanked by two male dancers and simulating masturbation. The singer and her team were threatened with charges unless that specific part was changed; the show went on unaltered.

A number of concerts were recorded and broadcast. The last concert from the tour in Nice, France was recorded and broadcast as a special on HBO; afterwards it was released on Laserdisc, under the title Blond Ambition World Tour Live. Additionally, one of the concerts in Japan was recorded and released on VHS and Laserdisc exclusively in that country. In 1991, a documentary film, Madonna: Truth or Dare, was released chronicling the tour. The Blond Ambition World Tour has been noted by critics and authors for its theatricality and fashion, which have left its mark on the work of subsequent pop acts.

BackgroundEdit

In January 1989, Pepsi-Cola announced that they had signed a US$5 million deal with Madonna to feature her and her then upcoming single "Like a Prayer" on a television commercial for the company.[2] The deal also included Pepsi sponsoring Madonna's next world tour, announced then as the Like a Prayer World Tour.[3][4] Madonna wanted to use the commercial to launch the song globally before its actual release —the first time something like this was being done in the music industry. Pepsi also benefited from having their product associated with Madonna, thereby creating promotion.[2] Titled "Make a Wish", the commercial had its premiere during the global telecast of the 31st Grammy Awards on February 12, 1989, with an estimated 250 million people around the world viewing it.[5][6][7] The following day, Madonna released the music video for "Like a Prayer" on MTV.[8] Featuring a church and Catholic symbols such as stigmata, Ku Klux Klan-style cross burning and the singer kissing a black saint, Religious groups worldwide including the Vatican immediately protested, calling out its blasphemous use of Christian imagery and for the national boycott of Pepsi and PepsiCo's subsidiaries.[9][10] The company revoked the commercial and canceled her sponsorship contract.[11][12]

Sire Records officially announced the Blond Ambition World Tour on November 16, 1989; Madonna's performance of the single "Express Yourself" at the MTV Video Music Awards was deemed a "preview".[13] She described the tour as "much more theatrical than anything I've ever done [...] I know that I'm not the best singer and I know that I'm not the best dancer. But, I can fucking push people's buttons and be as provocative as I want. This tour's goal is to break useless taboos".[14][15] The tour promoted Madonna's fourth album Like a Prayer and the Dick Tracy-inspired soundtrack I'm Breathless.[16]

DevelopmentEdit

 
Two of the conical corsets designer Jean Paul Gaultier created for the tour

According to author J. Randy Taraborrelli, Madonna had "complete control over virtually every aspect".[17] The singer's brother Christopher Ciccone was selected as the tour's art director. He wrote in his autobiography Life with My Sister Madonna that she called him and said, "I'm going on tour, and of course I want you to dress me, but you think you ought to design the stage and art-direct the show as well".[18] The tour's troupe was made up of seven dancers, two backup singers and eight musicians.[19] Other personnel included Jai Winding as the music director, John Draper as the tour's manager and Chris Lamb as the production manager.[20] For the wardrobe, the singer contacted French designer Jean Paul Gaultier; she was attracted to the designer's "irreverence and humor" and sent him a handwritten letter asking him to design the tour's costumes.[21][22] Gaultier happily accepted. He was already an admirer of Madonna and liked that "when she was not so famous, she made her clothes herself [...] the visible bra, the transparencies, the crucifixes as jewelry".[22] During an interview with The New York Times in 2001, he recalled:

When Madonna first called me in 1989, it was two days before my ready-to-wear show, and I thought my assistant was joking. I was a big fan. She asked me if I would do the tour. She knew what she wanted - a pinstripe suit, the feminine corsetry. Madonna likes my clothes because they combine the masculine and the feminine. It was, that no, that yes, no, yes, no.[23]

Madonna and Gaultier took three months to finalize the details of the costumes; they first met at New York City's Carlyle Hotel, with additional meetings taking place in Paris' Bofinger restaurant, Balajo Club, Zoopsie nightclub and Théâtre Equestre Zingaro.[22] Gaultier remembers this period as one of intense stress, claiming to have gotten through "350 aspirins and 1,500 sketches" before the singer approved of his designs.[24] Tour backup singer and dancer Niki Haris later recalled that "with Madonna, it always comes down to clothes and shoes".[17] The result were two corsets with conical-shaped cups, one was peach-colored and the other solid gold.[25] Gaultier explained that the idea first came when, as a child, his grandmother took him to an exhibit where "they had a corset on display. I loved the flesh color, the salmon satin, the lace. The gold conical bra was just an extension of that idea".[23] Other costumes created included a pin-striped suit, a green and white striped vaudeville-style corset, a black mini-dress trimmed and stitched with a stuffed West African stork called the marabou, a black clergyman's robe with a neon crucifix and a cage vest.[26][27] To avoid any incidents, every piece was double sewn with elastic threads.[28]

Auditions for dancers took place on New York and Los Angeles. An ad was put on Daily Variety magazine by choreographer Karole Armitage, it read: "Open auditions for fierce male dancers who know the meaning of troop style, beat boy and vogue. Wimps and Wanna-Bes need not apply!".[29] Luis Camacho and Jose Gutierez Xtravaganza, who had previously worked with the singer on the video for her single "Vogue", were the first to be selected. They had met and auditioned for her, albeit not at a formal audition but at a nightclub in New York.[30] After his audition, dancer Carlton Wilborn was also asked by Madonna to meet her at a nightclub. He pointed out that she was "looking for very confident people – the best of the best – so I was acutely aware of how I was presenting myself. When I made the cut, I knew it was a huge opportunity"; he described the rehearsals as being "like boot camp".[31] The rest of the dancers selected were Oliver Crumes, Kevin Stea, Gabriel Trupin and Salim Gauwloos.[30] Vincent Paterson, whom the singer had met while shooting the Pepsi commercial, was appointed choreographer. He stated that "instead of just presenting songs, [Madonna] wanted to combine fashion, Broadway, rock and performance arts".[17][32] To allow greater movement while dancing and singing, she used a hands-free radio-frequency headset microphones, with the headset fastened over the ears or the top of the head, and the microphone capsule on a boom arm that extended to the mouth. Because of her prominent usage, the microphone design came to be known as the "Madonna mic".[33][34]

 
The stage for the tour as seen during the Rome concert on July 1990

Construction for the stage costed approximately US$2 million.[21] The stage was 80 X 70 feet long and needed over a hundred crew members to mount it and 18 trucks to haul it around.[32] The centerpiece was a huge hydraulic platform, in which Madonna ascended at the beginning of each concert.[32] The show was split into different sections, each one with its own specific settings, divided by a curtain going up or down.[21] To come up with the designs of each section, Madonna and her brother studied fashion and architecture from the 1920s, 30s and 40s.[21] The first section, which was inspired by Metropolis and the "Express Yourself" music video, featured several funnels billowing smoke, steel piping, cables hanging above and a flight of stairs in the middle.[35] As this section ends, the curtain drops to the floor and gives way to the second section, where the stage became a boudoir and featured the singer on a red velvet bed.[21] The third section, which was church-themed, had a large arc of Corinthian columns and votive candles. Halfway through one of the performances, a large scrim depicting a stained glass window was lowered from the ceiling.[21] The fourth act featured scenic elements inspired by Art Deco skyscrapers, had a grand semicircular double staircase in the middle and backdrops loosely inspired on Tamara de Lempicka paintings.[21] Additional props included a grand piano and a huge cross lit with purple and orange lights.[21] Dress rehearsals took place at the Walt Disney Studios in Burbank, California.[19] Belgian electronic music band Technotronic was signed as the opening act.[36]

Concert synopsisEdit

Madonna opening the concert with a performance of "Express Yourself" (left), wearing one of the Gaultier conical corsets. The religious-themed medley of "Live to Tell and "Oh Father" (right).

The show was separated into five different sections: Metropolis, Religious, Dick Tracy, Art Deco and an encore.[4] It began with "Express Yourself", and included a lyrical sample from "Everybody" (1982) during the introduction.[37] Seven bare-chested male dancers appeared from behind a steel structure and did a choreographed routine on the stage; towards the end Madonna appeared in a rising platform atop a flight of stairs.[21] She was dressed in a pin-striped suit with holes cut in it, so that her brassiere pocked out of them. Underneath she wore the Gaultier conical corset.[38] Accompanied by Niki Haris and Donna De Lory, her two backup singers and dancers, Madonna did a straightforward vocal rendition of the track, and an elaborate choreography, which included voguing, humping and simulated masturbation.[39] The next number, "Open Your Heart", featured her doing a choreography with a chair and a muscular dancer watching her from afar.[40] For "Causing a Commotion" the singer wore a colorful cycling jacket and wrestled Haris and De Lory.[26] The final song of the act was "Where's the Party". Three male dancers did an elaborate choreography while Madonna left the stage for a costume change.[26]

The Religious section began with a slow and sultry sitar-based version of "Like a Virgin".[21] Madonna was decked in the gold Gaultier corset and simulated masturbating on top of a red velvet bed. She was flanked by two male dancers wearing tights and gold pointy bras.[21] For "Like a Prayer", Madonna wore a black robe and knelt down in the middle of the stage, which was surrounded by votive candles, while her dancers, who were dressed like priests and nuns, gyrated around her and uttered the phrase "Oh my God" several times.[41] Next, she performed "Live to Tell" on a kneeler. Halfway through the song, she started singing "Oh Father" while Carlton Wilborn in a black frock played the role of a priest.[27] An energetic performance of "Papa Don't Preach" closed this section.[40] "Sooner or Later" opened the Dick Tracy act. Madonna sat atop a gran piano and wore a cabaret-themed corset under a long black robe. For the energetic "Hanky Panky", she was joined by Haris, De Lory and a dancer dressed as Dick Tracy. At the end of the performance, she would tell the audience: "You all know the pleasures of a good spanking, don't you? [...] When I hurt people, I feel better, you know what I mean?".[42][43] "Now I'm Following You" closed the act; Madonna danced with the Dick Tracy dancer to a pre-recorded version of the song. They were joined by six other dancers in yellow trenchcoats who did a kick line.[21]

The Art Deco act began with "Material Girl"; performed in a strong mid-western accent, Madonna, Haris and De Lory sat beneath beauty parlor hair dryers and wore fluffy pink dresses with dollar signs underneath bathrobes. Towards the end of the performance, they would take fake dollar bills from inside their bosoms and throw them to the crowd.[44] The next song performed was "Cherish". It featured Madonna playing the harp and her male dancers dressed up as mermen.[26] Madonna ends the section with "Into the Groove", performed with leather-clad dancers, and "Vogue". The latter featured Tamara De Lempicka paintings in the backdrops, with the singer and the dancers wearing black spandex and doing the original choreography from the music video.[45][46] The first encore, "Holiday", had Madonna dressed in a polka-dotted blouse with matching flounces at the bottom of white trousers.[26] The tour's final performance was "Keep it Together"; it featured lyrical samples of Sly and the Family Stone's "Family Affair". It started with dancers appearing on the stage, with chairs on their back. Madonna came dressed in an all-black ensemble involving a cage vest, skintight shorts, knee-pads and bowler hat. She started singing "Family Affair", then midway through the song switched back to "Keep It Together".[47] During the intermediate music, her and the dancers performed a choreography with the chairs. At the end, all the musicians, dancers and collaborators came to say good-bye to Madonna and disappeared in a hole on the stage.[26] The singer was left alone on stage to finish with a repeat of her line "Keep people together forever and ever".[47]

Critical receptionEdit

Madonna performing "Now I'm Following You" with a dancer dressed as Dick Tracy (left). The performance of "Material Girl" (right) with backup singers and dancers Niki Haris and Donna De Lory.

The tour received generally positive reviews from critics. Taraborrelli wrote that "brazenly sexual dance numbers and religious imagery commingled in a fast-paced, tightly choreographed unforgettable extravaganza".[2] Similar thoughts were shared by Rolling Stone's Barry Waters.[48] Writing for the Los Angeles Times, Robert Hilburn opined that "Madonna's 'Blond Ambition' show comes equipped with enough high-concept, Broadway-like choreography and stage design to satisfy the most demanding stargazer in a crowd equally populated by style-conscious wanna-be's and simply curious mainstream fans".[49] The Pittsburgh Press's Ron Miller called it "big, glitzy and full of elaborate production numbers and costume changes".[50] Also from The Pittsburgh Press, David Hinckley compared it to a "flashy, high-energy Broadway production".[51] On his review of the show on 7 May 1990 at Dallas' Reunion Arena, Tom Maurstad felt that "it wasn't so much a concert as it was a musical extravaganza, with each song functioning more as its own production"; however, he criticized the singer for mixing up Dallas with Houston when addressing the crowd.[52] Peter Buckley, author of The Rough Guide to Rock, praised the production and said it was "an imaginative take of the staging of a stadium gig".[53] Montgomery Brower and Todd Gold, from People, called it a "105-minute hullabaloo amazing for its breadth of controversy".[54] For Gay Times magazine's Scott Anderson, "despite all that's happening on the stage it still felt like a concert, and despite the precession of the choreography, it had a certain rawness to it, it felt playful and spontaneous".[55] Richard Harrington from The Washington Post, hailed the tour as "a roadshow version of the videos that have made her one of the world's biggest stars".[56]

Newsday's Frank DeCaro noted that "in just over an hour and a half, [Madonna] juggles as many looks as she does a month's worth of international magazine covers", concluding that "Blond Ambition is a night at the Roxy, the Pyramid and Studio 54 in its heyday, all rolled into one".[57] From the Same Publication, John LeLand said that "the advance word was that it was shocking and outrageous [...] But what brought most of the crowd together at Nassau Coliseum Monday night, was that we weren't shocked. Amused, tickled, stimulated or diverted, maybe, but not shocked or outraged".[58] Sujata Massey from The Baltimore Sun highlighted the "passionate" performances, Madonna's outfits and the "sexy" chatter.[59] Greg Kot from the Chicago Tribune felt that "though the music certainly offered a few shake-your-booty thrills, it was Madonna the performer, dancer, rogue philosopher and smart-mouthed comic who made the evening memorable".[60] He praised the singer's stage presence and pointed out the performance of "Like a Virgin" for being "both seductive and hilarious".[60] Kot concluded his review: "nothing about this production was second-rate. Each of the evening's 18 songs was expertly choreographed, and the lighting, staging and costuming were often spectacular".[60] In a mixed review, Jon Pareles from The New York Times wrote that "Madonna might be testing taboos, but she's hardly breaking new ground in rock theatrics", also criticizing the use of lip synch; "she would clearly rather lip-sync than risk a wrong note. It makes the concert airless and off-putting".[61] Three years later, the same author said that "with 'Blond Ambition' she was pop's least flirtatious sex symbol", and deemed it "proudly uningratiating".[62] On his review of the show in Gothenburg, Luis Hidalgo from El País said that "the big question is knowing if Madonna sings live or not completely [...] The non-existence of natural gasping and agitated breaths reinforces this hypothesis, strongly denied by the organization".[36] Author Lucy O'Brien was critical of the Dick Tracy-themed act, calling it "the least dynamic part of the show".[63] The Blond Ambition World Tour won the award for Most Creative Stage Production at the 1990 Pollstar Concert Industry Awards, and was also nominated in the Major Tour of the Year category.[64]

Commercial receptionEdit

The tour was viewed by 800,000 people around the world, with initial reports of a US$19 million gross.[65] The first three concerts at Japan's Chiba Marine Stadium were attended by 35,000 people each, grossing US$4.5 million.[66] In North America, 482,832 tickets were sold in the first two hours during the pre-sale, grossing US$14 million.[67] The first four dates alone were reported to have grossed almost US$1.5 million.[68] In Los Angeles, the tour set a record at the Memorial Sports Arena; tickets for the first three concerts were sold out in 45 minutes,[69] and grossed US$456,720 dollars, becoming the highest grossing musical event of all time in the history of the arena.[70] The proceeds of the last American date in New Jersey, over US$300,000, were donated to the Nonprofit organization amfAR; the show was dedicated to her friend Keith Haring who died of AIDS.[4]

The tour proved to be successful in Europe as well. The single concert in Rome was attended by 30,000 people.[71] In Spain, tickets went on sale on 11 June 1990; prices ranged from 1,200 to 4,000 pesetas.[72][73] The single concert at Madrid's Vicente Calderon Stadium attracted 50,000 fans, while in Vigo only 23,000 of the 40,000 tickets were sold.[74][73] The single concert at Gothenburg's Eriksberg Docks attracted 55,000 people, one of the biggest crowds for a concert at the time.[75] Upon completion, the tour was reported to have grossed a total of US$62.7 million ($120.24 million in 2018 dollars[1]) from 57 concerts.[76] Madonna was named the second most successful solo touring act of the time, only behind Michael Jackson.[77]

ControversiesEdit

 
In Toronto, local police threatened to arrest Madonna over the performance of "Like a Virgin", in which she simulated masturbation.

The Blond Ambition World Tour was subject to a lot of controversy due to its sexual and catholic imagery. In Italy, a private association of Roman Catholics called for a boycott of the shows in Rome and Turin; Pope John Paul II urged the general public and the Christian community not to attend the tour, calling it "one of the most satanic shows in the history of humanity".[78][79] The Vatican's newspaper L'Osservatore Romano deemed it "sinful, blasphemous" and "a complete disgrace", while the Famiglia Domani, a private association of conservative Catholics, criticized its eroticism and called it "shameful".[80][4][81][82] Madonna held a press conference in Rome's Leonardo da Vinci–Fiumicino Airport defending herself and the tour: "I am Italian American and proud of it ... The tour in no way hurts anybody's sentiments. It's for open minds and gets them to see sexuality in a different way. Their own and others [...] Like theater, [Blond Ambition] asks questions, provokes thought and takes you on an emotional journey, portraying good and bad, light and dark, joy and sorrow, redemption and salvation".[83][4] Nonetheless, the protests had effect and a planned second show in the city's Stadio Flaminio was cancelled due to low ticket sales and a threatened general strike by labor unions.[71]

In Toronto, the tour's explicit overtone also caused problems. During the first show at the city's SkyDome on 27 May, the crew received a visit from the local police who threatened to arrest the singer for "lewd and indecent display", specifically the masturbation scene during the performance of "Like a Virgin".[84][85] However, according to Rolling Stone, no charges were made after the tour's manager gave the police an ultimatum: "Cancel the show, and you'll have to tell 30,000 people why."[86] The show was unaltered and Madonna began the concert by asking the crowd "do you believe in freedom of expression?", and later issued a statement saying she was willing to be arrested to protect her freedom to "express myself as an artist".[87][88] Frank Bergen, a Toronto officer at the time, recalled that the claims were led by a retired police officer and detective with a "strong position" against Madonna and the tour. He also said that despite the appearance of heightened drama, as depicted in the Madonna: Truth or Dare documentary, he feels the police came across "as being real knobs".[89] Kevin Stea, one of the dancers, says the troupe really wanted to be arrested over the performance, suggesting it "may have been the most powerful moment I ever felt with Madonna. As a team we were all together".[89]

LegacyEdit

The Blond Ambition World Tour has been noted for its theatricality and fashion, something uncommon for concerts at the time. Drew Mackie from People, said that "Blond Ambition changed the pop-culture landscape". The fact that the show was divided into five different thematic acts represented, according to the author, "not only a level of creative planning unusual for concerts at the time but also the sheer volume of material Madonna had to work with".[4] Lucy O'Brien noted that the singer had previously explored "conceptual musical theatre as concert" with her Who's That Girl World Tour, but it wasn't until Blond Ambition that "art, spectacle and dance really came together".[24] Similarly, Courtney E. Smith wrote in her book Record Collecting for Girls: Unleashing Your Inner Music Nerd, One Album at a Time that Madonna had previously tried to "push the envelope in creating a multimedia stadium experience" with the Who's That Girl World Tour, but "it was Blond Ambition that forever changed audience expectations for pop concerts. Even if you didn't go, you're probably familiar with that tour".[90] Choreographer Vincent Paterson recalled that Madonna's goal was to "break every rule we can. She wanted to make statements about sexuality, cross-sexuality and the church. And she did".[17] Dancer Luis Camacho said that Madonna wanted to elevate the concert formula to a "level of theatre. Inserting art into that, too, she really wanted to give the audience an experience, rather than them just going to a concert [...] She set the stage for concert shows and experiences that followed".[91] Scott Anderson concluded that the Blond Ambition Tour "changed the way artists present and perform in stadiums and arenas".[55] According to Christopher Rosa from VH1, the tour "solidified Madonna's status as a cultural tour-de-force and groundbreaking pop artist".[92]

"Although her contemporaries had been selling out stadiums with big budget concerts, there hadn't been anything as theatrical. It was, as she said while speaking out against the Vatican, a theatrical presentation of her music. The sets rose from the ground, swooped in from the sides and came down from the ceiling, adding to the excitement of the show. Madonna had set the bar ... and was about to straddle it".[55]

—Scott Anderson from Gay Times talking about the tour.

Rolling Stone noted that Madonna had "reinvented the pop megatour itself"; in 2017, the magazine included Blond Ambition on their list of "The 50 Greatest Concerts of the Last 50 Years".[14] Similarly, Q magazine named it one of the "10 Greatest Gigs of All Time"; Sylvia Patterson explained that "in spring 1990, Madonna was not only the most regonisable woman on Earth, but the most gloriously dynamic pop force on the planet. [...] Blond Ambition, her third major tour, was acknowledged as the first-ever global pop tour to use Broadway theatre production values with sets and a narrative 'arc'".[93] Ramona Liera Schwichtenberg, Deidre Pribram, Dave Tetzlaff and Ron Scott, authors of The Madonna Connection: Representational Politics, Subcultural Identities, And Cultural Theory, wrote that the tour "revealed the underlying contradictory tensions within dominant American culture Vis-à-vis sexuality. [Blond Ambition] violated too many fragile, middle-class sexual codes and boundaries".[94] It has also left its mark on the work of subsequent pop acts; El Hunt wrote: "Think of the whips and chains of Rihanna's 'S&M', Ariana Grande's 'Side to Side' and countless other pop greats who emerged post-Madonna, and traces of Blond Ambition linger in their every move".[91] The music video for Lady Gaga's 2010 single "Alejandro" was deemed a "visual love letter" to Madonna and the tour.[95] Kylie Minogue's 1991 Let's Get to It Tour was criticized for its similarities to Blond Ambition and branded a "parody".[96]

The tour has also influenced the fashion world. On her book Fashion Details: 1,000 Ideas from Neckline to Waistline, Pockets to Pleats, Macarena San Martin called the Gaultier conical corset "an emblematic symbol of fashion in the early 90s".[97] Billboard's Gregory DelliCarpini Jr. stated that the corset "redefined the female silhouette and moved many designers to add some edge to their undergarments".[98] Entertainment Weekly's Nina Terrero said that Madonna "birthed a major fashion moment when she performed in a pink cone bra corset in her Blond Ambition Tour".[99] For Harold Koda, the singer's use of the corset, an undergarment, as outerwear suggested that "an explicit control of one's image might transform, or at least destabilize, the patriarchal relationships of voyeuristic male and sexually objectified female".[100] For Adam Geczy and Vicki Karaminas, the conical corset over a male suit represented both the breasts and the phallus. They concluded that "in the interval of a decade, she transmogrified from virgin to dominatrix to Übermensch [...] Until then, only Bowie had multi-morphed; Madonna was the first woman to do so".[101] Rebecca Dana from The Daily Beast stated that "the cone bra's genius lied in its subversion of traditional femininity: Soft becomes hard; curvy becomes phallic; the engine of maternity transforms into a weapon—it's a Freudian nightmare".[102] The conical corset has inspired and been recreated by many contemporary artists, including Lady Gaga, Katy Perry and Rihanna.[102] The synthetic ponytail the singer wore during the Asian and American legs became a fashion trend among the youth, with People magazine reporting that "lots of women—and men—are showing up at the concerts with this hairdo".[103] Madonna's look with the corset and ponytail was referenced by actress Stephanie Faracy in the 1993 film Hocus Pocus.[99] In 2001, one of the corsets was sold at an auction for US$21,105. It became the top-selling bra of all time until another one, worn by the singer during The Girlie Show World Tour (1993), outsold it.[65] The corset was reinvented by Gaultier for Madonna's 2012 MDNA Tour in a cage-like leather style; "what I have done this time is a nod to the conical bra corset of the Blond Ambition tour but reinterpreted in 3-D, in patent leather on the outside with metallic leather on the inside. It's all about masculine and feminine", the designer recalled.[104]

Broadcasts and recordingsEdit

Madonna during the final performances of the tour, "Holiday" (left) and "Keep It Together" (right)

The last concert in Nice, France, was recorded and broadcast on HBO. The special was advertised as "America's No. 1 female pop star in a live-by-satellite performance of one of the summer's biggest pop music events"; according to the Chicago Tribune, it was not a pay-per-view special as the channel wanted to distinguish itself from its pay-TV rival, Showtime.[105] The transmission gave HBO a record for the highest ratings ever for an original program at the time; around 4,5 million people watched the special.[2] It was considered too racy for television, and during the concert Madonna told the cameras: "You know that I have to say to America: Get a fucking sense of humor, okay?".[2] Soon after, the record was released exclusively on Laserdisc, entitled Blond Ambition World Tour Live; it earned Madonna her very first Grammy win for Best Long Form Music Video.[106] One of the Yokohama dates was also recorded and released exclusively in Japan under the title Blond Ambition - Japan Tour 90.[107] In addition to these releases, Spanish broadcaster TVE recorded the concert in Barcelona and aired it in 30 countries.[74] In England, BBC Radio 1 broadcast the full show from Wembley Stadium, which led to controversy over the profanity Madonna used live on air.[108]

The documentary film which chronicled the tour, Madonna: Truth or Dare (known as In Bed with Madonna outside North America), was directed by Alek Keshishian and released in theaters on May 10, 1991, grossing over US$15 million.[17][109] The singer approached Keshishian about doing an HBO special on her and the tour. The director found the backstage scene to be "a Fellini-esque dysfunctional family" and persuaded the singer to do an actual film focused on that, with interspersed footage of some performances.[110] It received generally positive reviews; Peter Travers from Rolling Stone wrote that "you may not leave Truth or Dare loving Madonna, but you'll respect her as a force of nature".[111] In 2018, it was named by The Guardian as the greatest music documentary of all time, with Ryan Gilbey claiming that "[Alek] Keshishian couldn't have trained his cameras on Madonna at a better time".[112] However, it was also nominated for a Razzie Award for Worst Actress for Madonna as herself.[113] It was released on video by LIVE Entertainment on 9 October 1991.[114] The 2016 documentary Strike a Pose chronicled the life of six of the dancers after the tour was finished.[115]

SetlistEdit

  1. "Express Yourself" (contains excerpts from "Everybody")
  2. "Open Your Heart"
  3. "Causing a Commotion"
  4. "Where's The Party"
  5. "Like a Virgin"
  6. "Like a Prayer" (contains excerpts from "Act of Contrition")
  7. "Live to Tell"
  8. "Oh Father"
  9. "Papa Don't Preach"
  10. "Sooner or Later"
  11. "Hanky Panky"
  12. "Now I'm Following You"
  13. "Material Girl"
  14. "Cherish"
  15. "Into the Groove" (contains elements of "Ain't Nobody Better")
  16. "Vogue"
  17. "Holiday" (contains elements of "Do the Bus Stop")
  18. "Keep It Together" (contains excerpts from "Family Affair")

Setlist and samples per the notes and track listing of Blond Ambition - Japan Tour 90 and Madonna's official website.[107][116]

ShowsEdit

List of concerts, showing date, city, country, venue, opening act, tickets sold, amount of available tickets and gross revenue
Date City Country Venue Opening act Attendance Revenue
Asia[116]
April 13, 1990 Chiba Japan Chiba Marine Stadium Technotronic N/A N/A
April 14, 1990
April 15, 1990
April 20, 1990 Nishinomiya Hankyu Nishinomiya Stadium
April 21, 1990
April 22, 1990
April 25, 1990 Yokohama Yokohama Stadium
April 26, 1990
April 27, 1990
North America[116][117]
May 4, 1990 Houston United States The Summit Technotronic 31,427 /31,427 $881,245
May 5, 1990
May 7, 1990 Dallas Reunion Arena 29,503 / 29,503 $820,914
May 8, 1990
May 11, 1990 Los Angeles Los Angeles Memorial Sports Arena 77,217 / 77,217 $2,242,110
May 12, 1990
May 13, 1990
May 15, 1990
May 16, 1990
May 18, 1990 Oakland Oakland–Alameda County Coliseum Arena 42,608 / 42,608 $1,278,245
May 19, 1990
May 20, 1990
May 23, 1990 Rosemont Rosemont Horizon 33,954 / 33,954 $955,181
May 24, 1990
May 27, 1990 Toronto Canada SkyDome 80,251 / 80,251 $2,146,733
May 28, 1990
May 29, 1990
May 31, 1990 Auburn Hills United States The Palace of Auburn Hills 40,662 / 40,662 $1,199,529
June 1, 1990
June 4, 1990 Worcester The Centrum 28,000 / 28,000 $776,767
June 5, 1990
June 8, 1990 Landover Capital Centre 32,295 / 32,295 $928,193
June 9, 1990
June 11, 1990 Uniondale Nassau Veterans Memorial Coliseum 51,000 / 51,000 $1,530,000
June 12, 1990
June 13, 1990
June 16, 1990 Philadelphia The Spectrum 34,821 / 34,821 $976,666
June 17, 1990
June 20, 1990 East Rutherford Brendan Byrne Arena 37,500 / 37,500 $1,125,000
June 21, 1990
June 24, 1990 37,500 / 37,500 $1,125,000
June 25, 1990[a]
Europe[116][119]
June 30, 1990 Gothenburg Sweden Eriksberg Technotronic N/A N/A
July 3, 1990 Paris France Palais Omnisports de Paris-Bercy
July 4, 1990
July 6, 1990
July 10, 1990 Rome Italy Stadio Flaminio
July 13, 1990 Turin Stadio delle Alpi
July 15, 1990 Munich West Germany Olympia-Reitstadion Riem
July 17, 1990 Dortmund Westfalenhalle
July 20, 1990 London England Wembley Stadium 225,000 / 225,000 $2,578,625
July 21, 1990
July 22, 1990
July 24, 1990 Rotterdam Netherlands Feijenoord Stadion N/A N/A
July 27, 1990 Madrid Spain Estadio Vicente Calderón
July 29, 1990 Vigo Estadio Municipal de Balaídos
August 1, 1990 Barcelona Estadi Olímpic Lluís Companys
August 5, 1990 Nice France Stade Charles-Ehrmann

Cancelled showsEdit

List of cancelled concerts, showing date, city, country, venue and reason for cancellation
Date City Country Venue Reason
May 25, 1990 Rosemont United States Rosemont Horizon Vocal cord infection[120][121][122]
June 6, 1990 Worcester The Centrum
June 15, 1990 Philadelphia The Spectrum
June 22, 1990 East Rutherford Brendan Byrne Arena
July 11, 1990 Rome Italy Stadio Flaminio Low ticket sales and labor unions' strike[71]

PersonnelEdit

Adapted from the Blond Ambition World Tour tour book.[20]

See alsoEdit

NotesEdit

  1. ^ The June 25, 1990 concert in East Rutherford, New Jersey at the Brendan Byrne Arena was originally planned to take place on June 19 but was rescheduled due to Madonna having laryngitis.[118]

ReferencesEdit

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FootnotesEdit

External linksEdit