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TimelineEdit

1924 through 1940Edit

 
A restored Huff Daland Duster

Delta's origins can be traced to a decision by B. R. Coad and Collett E. Woolman. Coad was an employee of the U.S. Department of Agriculture's field laboratory in Tallulah, Louisiana; Woolman was with its extension service. They worked on finding a solution to the boll weevil infestation of cotton crops and concluded that the "dusting" of an insecticide powder from the air would be the most effective form of treatment. From this decision, Huff Daland Dusters Incorporated was born. It was founded on May 30, 1924, in Macon, Georgia, and became the world's first aerial crop dusting company. The company moved to Monroe, Louisiana, in 1925. Woolman left his position with the extension service and in the off-season traveled with the company to Peru, where they helped to establish crop-dusting and passenger services. With this experience, Woolman returned to the United States and in 1928, he raised the capital to buy Huff Daland, purchasing it on September 13, 1928, and renaming the company Delta Air Service, with its headquarters in Monroe. The name Delta, referring to the Mississippi Delta, was suggested by Catherine Fitzgerald, a secretary who later would rise to the rank of an executive in the company.[4]

In 1930 the Delta Air Corporation (as it was then called) expanded eastward to include service to Atlanta, the fastest-growing city in the South, and westward to Fort Worth, Texas.[4] This service was terminated in 1930 after the "Spoils Conference", when the Post Office awarded the route to American Airlines. Delta's lack of success in winning a commercial airmail contract—the bread and butter of any aspiring airline—jeopardized its existence, and the company suspended passenger service.[4]

A reprieve came for Delta on the heels of the "airmail scandal", when the U.S. Congress enacted the Air Mail Act of 1934. Woolman secured a low-bid contract for the new Route 33 airmail service between Dallas and Charleston, South Carolina, via Atlanta.[4] In August of that same year Delta resumed passenger services, flying used Stinson "T" Trimotors,[4] with a route from Charleston, South Carolina, to Fort Worth, with stops in Columbia, Augusta, Atlanta, Birmingham, and Meridian along the way.[5]

1940s and 1950sEdit

On December 24, 1940, the first Delta DC-3 to carry passengers (and second Delta DC-3 overall), nicknamed "Delta Ship 41", took to the skies on a revenue flight for the first time. It served Delta until 1958; after it was found in Puerto Rico flying for Air Puerto Rico, the plane was returned to Delta in 1993 and it's now in Delta's flight museum.

In 1941, Delta moved its headquarters from Monroe to Atlanta.

Until 1941, Delta's network was an unbranched string of twelve cities from Fort Worth to Charleston SC. That December it scheduled ten departures a day at Atlanta: three to Ft Worth, one to Birmingham and two each to Cincinnati, Charleston and Savannah. Those ten flights and their returns were Delta's whole schedule.

 
A Delta Douglas DC-7, circa 1955

In 1943, Delta added New Orleans and in 1945 Chicago and Miami. Delta purchased Chicago and Southern Air Lines in 1953 and flew under the name Delta-C&S for the next two years. This added a north-south network from Chicago and Detroit to Houston and New Orleans — and Delta's first international route, New Orleans to Caracas via Havana.[6] The network expanded to Washington DC and New York in 1956; like Braniff, Delta initially flew only to Newark, but between 1957 and 1958 both airlines added flights to Idlewild.[citation needed] Delta had no direct flights between the Northeast and Florida until it merged Northeast Airlines in 1972.

Revenue Passenger-Miles (Millions)(Sched Service Only)
Delta Northeast C&S
1951 402 88 200
1955 1008 116 (merged DL)
1960 1870 565
1965 4304 666
1970 9713 1856
1975 16460 (merged)

1960s and 1970sEdit

 
Douglas DC-8-51 of Delta Air Lines landing at Miami International Airport in 1971
 
Delta Air Lines Douglas DC-10-10 at La Guardia Airport New York in 1973

Delta added jet airliners to its fleet in the 1960s; the Douglas DC-8 entered service in September 1959. Delta's new red, white, and blue triangle logo (the "widget") on their aircraft represented the jet's swept wing, as well as the Greek letter delta. Convair 880s were added in 1960 (they set a coast-to-coast record)[7] and in 1965 the DC-9. Delta became an all-jet airline in 1970.[4]

 
A Delta L-1011

In 1961, Delta (and National) routes reached west to California; Delta purchased Northeast Airlines in 1972.[4]

Delta purchased some Boeing 747-100s but were later sold to China Airlines in favour of the Lockheed L-1011.

Delta launched its cargo service Delta Air Express in 1975.[8]

1980sEdit

Delta launched its first frequent flyer program in 1981 which became the SkyMiles program in 1995. In December 1982, Delta took delivery of its first 767-200, named the Spirit of Delta, which was paid for "by voluntary contributions from employees, retirees and Delta's community partners." The effort, called Project 767, was spearheaded by three Delta flight attendants to show the employees' appreciation to Delta for solid management and strong leadership during the first years following airline deregulation."[9] The airplane remained in the Delta fleet until 2006, and was repainted in a commemorative paint scheme and toured the country to celebrate the airline's 75th anniversary in 2004.[10] In 1987, Delta merged with Western Airlines, and Ron Allen became CEO of the combined airline.

1990sEdit

 
A Delta Air Lines Boeing 767-300ER in 1997–2000 livery, more commonly referred to as the Ron Allen scheme. The last mainline aircraft in this livery was repainted to the current livery as of July 2008.

In 1990, Delta became the first U.S. airline to operate the McDonnell Douglas MD-11 aircraft,[11] leasing two from Mitsui.

Delta expanded dramatically by purchasing most of Pan Am's European routes after Pan Am declared bankruptcy in 1991. Delta initially explored a joint divvying-up of Pan Am's assets with United Airlines where Delta would take over the New York-based European operations and United would take over the Miami-based Latin American operations, but the two carriers reached a major disagreement over which would assume the Pan Am Miami-London route. On September 1, Delta acquired Pan Am's East Coast and European routes including intra-European routes from the Frankfurt hub, (IGS routes to and from Berlin were acquired by Lufthansa) and assumed a controlling interest in the remainder of Pan Am, which continued to operate routes from Miami to London, Paris and Latin America. The total price for these assets was $1.3 billion.[12]

Although Delta initially promised further equity injections to keep Pan Am afloat, it refused to do so only a month later, which forced Pan Am to cease operations on December 4.[13] United purchased the remaining assets of Pan Am a few days later, including transatlantic routes from Miami, for a total of $135 million.[12]

The Pan Am creditors' committee sued Delta for more than $2.5 billion on December 9.[14]

The Pan Am transaction gave Delta the largest transatlantic route network among U.S. airlines. Because of these acquisitions, Delta became and remains the largest U.S. transatlantic carrier, in terms of passengers carried and number of flights operated. The ex-Pan Am routes acquired by Delta included Detroit to London, despite Northwest Airlines' objections due to Delta's small presence in Detroit and Northwest's comparatively larger operations.[15] Northwest later attempted to buy US Air's (now American Airlines) Baltimore-London route for $5 million and transfer the route to Detroit[16] but ended up buying the route from Delta in 1995[17] for a rumored $32 million.[citation needed]

Throughout the 1990s, Delta maintained a secondary hub at Portland for its Asia operations. In addition to regularly scheduled flights to Delta's primary hubs during this time (Atlanta, Cincinnati, Dallas, and Salt Lake City), several of Delta's flights to Asia were routed from Portland and Los Angeles, using L-1011 and MD-11 aircraft. Destinations included Bangkok, Fukuoka (resumed December 28, 2011 from Honolulu as a seasonal route), Hong Kong, Manila, Nagoya, Seoul, Taipei, and Tokyo (resumed June 3, 2009 replacing Northwest Airlines route). Delta was one of the airlines targeted in the failed Operation Bojinka plot: the conspirators planned to bomb a Delta MD-11 flying from Seoul to Bangkok via Taipei on January 21, 1995.

In 1997, Delta achieved an unprecedented milestone in the airline industry: the first airline to board more than 100 million passengers in a single year. Delta also began an expansion of US-Latin America routes.[18]

In 1998, Delta and United Airlines introduced a marketing partnership that included a reciprocal redemption agreement between SkyMiles and Mileage Plus programs and shared lounges.[19] This scheme allowed members of either frequent flier program to earn miles on both carriers and utilize both carriers' lounges. Delta and United attempted to introduce an even closer codeshare agreement, but this was deal was effectively killed by ALPA.[20]

2000sEdit

In 2000, Delta partnered with AeroMéxico, Air France, and Korean Air to form SkyTeam, a global alliance. Three years later, Delta began the largest domestic codeshare alliance with Continental Airlines and Northwest Airlines. Today SkyTeam is the second largest airline alliance in the world (after Star Alliance).[21]

Delta's short-lived Los Angeles focus city was significantly reduced in 2008, ending the build up toward hub status as Delta went from a high of 48 destinations from the airport to just 17.[22]

Fleet transformation in the early 2000sEdit

In an effort to simplify its fleet and capitalize on cross-platform compatibility, not only in pilot training but also maintenance, the airline began to retire its trijets (three-engine planes) in favor of twinjets (two-engine planes). Delta's entire active fleet is now composed of twinjets. The airline is now the world's largest operator of 767 aircraft.

  • The Lockheed L-1011 was, for many years, the workhorse of the fleet and backbone of Delta's international network, numbering as high as 56 in service at one time. The last L-1011 (N728DA) was retired on July 31, 2001. The final flight operated as Flight 1949 from Orlando to Atlanta. The Lockheed L-1011's were replaced with the Boeing 767-400.
  • The airline's many Boeing 727s were completely replaced with Boeing 737-800s in 2003.
  • Delta operated its last MD-11 flight on January 1, 2004, operating as Flight 56 from Narita International Airport to Atlanta. This concluded the MD-11s relatively short service in the fleet. MD-11 aircraft have been replaced with Boeing 777-200ERs. On September 23, 2004, a Delta spokesperson confirmed plans to sell 8 MD-11s to FedEx Express. The remainder MD-11s were either sold to World Airways for charter use or converted to freighters for UPS Airlines.

BankruptcyEdit

 
Logo of Delta Air Lines from March 2000 to July 2004[23]

As early as 2004, in an effort to avoid bankruptcy, Delta began restructuring the company, which included job cuts and an aggressive expansion of Atlanta operations by some 100 new flights, making it a 'super-hub' and requiring the airline to spread its flight schedule more evenly across the day.[24]

On August 15, 2005, in an SEC filing, Delta finalized a deal to sell Delta Connection carrier Atlantic Southeast Airlines (ASA) for $425 million in cash to SkyWest Airlines in an effort to obtain money to avoid bankruptcy. Analysts called the move a desperate one, estimating ASA's worth at around $700–$800 million – a price which SkyWest would not have been willing to pay.[25]

Delta sought protection from its creditors under Chapter 11 of the U.S. Bankruptcy Code on Sept. 14, 2005, via a filing with the U.S. Bankruptcy Court for the Southern District of New York, in Manhattan; the company's liabilities included some $28.27 billion of total debt. Ironically, rival carrier Northwest Airlines also sought Chapter 11 protection that same day via a filing with the same court; Delta and Northwest would eventually merge several years later, after both companies had restructured and had emerged from bankruptcy, with Delta as the surviving corporate entity.

In December 2005, Delta cut 26% of its flights at its Cincinnati hub and redeployed the aircraft to its hubs in Atlanta and Salt Lake City.[26]

Reorganization during bankruptcyEdit

 
Boeing 767-300ER in the livery used from 2000 to 2007

In 2005, Delta accelerated its restructuring, targeting an additional $3 billion per year in cost reductions by 2007. Of that, $970 million was to come from debt relief, lease and facility savings, and previously commenced fleet modifications. Non-union workers' salaries were to be reduced by a minimum of 9% across the board, with a 15% reduction for executive officers and a 25% pay cut for CEO Gerald Grinstein. In December 2005, the Delta pilots agreed to an additional temporary 14% cut in pay, piggybacking onto the 32.5% taken at the beginning of 2005. This cut was made permanent with the ratification of an agreement in June 2006. Additionally, the company planned to lay off between 7,000 and 9,000 of its 52,000 employees.[27]

In 2006, Delta purchased rights to fly between New York City and London from United Airlines.[28]

On February 24, 2006, Delta, along with Continental Airlines and FedEx Express, saw future operations to Venezuela severely affected by President Hugo Chávez's decision to restrict flights coming into that South American country from the United States.[29][needs update]

Based on all of these new initiatives, Delta projected a return to profitability by late 2007, based on a crude oil price model of $66 per barrel, in contrast to other bankrupt carriers' restructuring modeled on $55 per barrel. Delta would eventually reach this goal of full year profitability in 2007.[30]

Starting in 2007, Delta began offering on-demand programming on all flights longer than four hours at its main hubs in New York City, Salt Lake City, and Atlanta. This countered entertainment offerings of other airlines like JetBlue Airways, and took after Song's services. Live programming and music are free, and movies are available on demand for a nominal fee in coach and for free in first class.[31] Delta also installed an improved in-flight entertainment system on internationally configured aircraft, featuring a personal selection of movies. The system was installed in all classes on Boeing 767-400ER and 777-200ER aircraft, and in the BusinessElite section on Boeing 767-300ER aircraft.[32]

On November 9, 2006, the airline recalled 1,000 flight attendants that were previously laid off. Delta also exhausted its pilot recall list and, in December 2006, began accepting pilot applications for the first time in 5 years. They expected to take on close to 200 first officers through 2007.[33]

Failed takeover attempt by US AirwaysEdit

On November 15, 2006, Bloomberg reported that US Airways Group, the parent of US Airways, proposed a takeover of Delta for $8 billion in cash and stock.[34]

In addition to Delta management, Delta employees appeared to be extremely skeptical of US Airways management's claims that a merger would result in no job reductions and provide a more secure future for a combined entity. Employees had started wearing "Keep Delta My Delta" buttons and campaigning to raise public awareness of their opposition to the proposed takeover.[35]

On December 19, 2006, Delta rejected US Airways Group's proposed merger. The airline also launched a media campaign against the merger to raise public support. The campaign, "Keep Delta My Delta", was picked up from the employee grassroots effort of the same name. The effort's website harbored an e-petition, quotes from prominent dissidents, and the effects the merger could have on selected localities. In its report, Delta cited many reasons for rejecting the bid, including it would lead to worse customer service, possible layoffs, an inefficient carrier, the carrier with the largest debt-load in the industry, and near-monopoly powers.[36]

On December 20, 2006, Delta and its financial advisor, the Blackstone Group, declared that Delta would be valued at between $9.4 billion and $12 billion after emerging from bankruptcy, which would (at the time of this writing[when?]) give it a market capitalization comparable to that of Southwest Airlines Co. or greater than that of American Airlines' AMR Corp. and Continental Airlines, Inc. combined. US Airways Group CEO Doug Parker stated that Delta's self-valuation lacked credibility and was unrealistic.[37] Delta CEO Gerald Grinstein retorted by stating that the Tempe-based airline was "the worst of all potential merger partners".[38]

On January 10, 2007, US Airways raised its bid by 20%, to $10.2 billion. The revised offer was set to expire by February 1 unless Delta's creditors opened the airline's books to US Airways and delayed a scheduled February 7 court hearing pertaining to Delta's reorganization plan.[39] Delta responded with a statement, claiming that "...the revised proposal does not address significant concerns that have been raised about the initial US Airways proposal and, in fact, would increase the debt burden of the combined company by yet another $1 billion."[40] That same day Delta Air Lines was speculated to be in talks with Continental Airlines, Northwest Airlines and United Airlines to fend off the US Airways bid.[41] CEO Gerald Grinstein, however, denied that any serious negotiations were ongoing with Northwest or any other airline.[citation needed]

On January 28, 2007, US Airways holding company raised its bid by another $1 billion according to the Wall Street Journal,[42] but company spokesmen denied any change.[citation needed] On January 31, 2007, Delta's creditors rejected US Airways' hostile takeover attempt, and US Airways withdrew its offer to buy Delta. On the same day, executives and employees of the company gathered to celebrate the re-lighting of the historic "FLY DELTA JETS" sign at the company's main hub, Hartsfield-Jackson Atlanta International Airport.[43][44]

Emergence from bankruptcyEdit

 
Delta Air Lines Boeing 777-200ER in new livery.

On April 25, 2007, the airline's bankruptcy plan was approved by the bankruptcy court. On April 30, 2007, Delta Air Lines emerged from bankruptcy protection as an independent carrier. Delta also unveiled a new logo, reminiscent of its logo from the 1970s and 1980s, and a new paint scheme.

Delta's previous stock was canceled as of Monday, April 30, 2007, and new shares are trading on a "when issued" basis on the New York Stock Exchange. These shares began trading normally on Thursday, May 3, 2007. The starting price was around $20.00 a share, and went up to as high as $23.35. But investors showed little confidence in the stock as the price fell to $19.00 later in the week.[45]

Upon exiting bankruptcy, Delta increased operations at Los Angeles International Airport by 50%,[46] thus establishing Los Angeles as Delta's second West Coast hub and new potential Asian gateway with a total of 99 daily departures.

Post-bankruptcyEdit

On May 10, 2007, Delta began a partnership with US Helicopter, who provides service from John F. Kennedy International Airport to several helipads in downtown Manhattan.[47]

On July 12, 2007, Delta and its SkyTeam partners forfeited slots in the European Union to relieve antitrust concerns.[48]

On August 21, 2007, Delta named Richard Anderson, former CEO of Northwest Airlines and executive at UnitedHealth Group, as a replacement for outgoing CEO Gerald Grinstein. Anderson assumed the post on September 1.[49]

On November 14, 2007, Pardus Capital Management LP, a hedge fund that owns 7 million shares of Delta and 5.6 million shares of United, called for the two carriers to merge. This action sent shares of both airlines up. However, the two airlines quickly denied official talks of any merger.[50][51][52]

Japan Airlines shareholder negotiationsEdit

In an effort to expand Delta's Tokyo hub operations at Narita International Airport after the merger with Northwest, on September 11, 2009, Japan's NHK reported that Japan Airlines (JAL) was seriously considering allowing Delta to become a majority shareholder. However, JAL is a member of Oneworld, which is rival to Delta's SkyTeam alliance.[53][54] In addition, it was reported that JAL was in talks with Delta's partner, Air France-KLM, and JAL's Oneworld partner and Delta's rival, American Airlines, for equity investments in the airline.[55]

On January 4, 2010, the Yomiuri Shimbun reported that JAL and the Japanese government-backed Enterprise Turnaround Initiative Corporation of Japan would likely choose to form a business and capital tie-up with Delta, and that JAL would enter the SkyTeam alliance as part of the deal. The move, according to the report, would reduce JAL's international flight operations in favor of code-share agreements with Delta. The report also said that American Airlines had begun procedures to end negotiations with JAL.[56] A JAL spokesman denied the report, stating that negotiations with Delta and American were continuing.[57]

Yomiuri reported, on January 16, 2010, that Delta had reached an agreement with JAL on a tie-up consisting mostly of code-sharing flight services. JAL and Delta intended to sign the agreement after JAL's bankruptcy protection proceedings began, and both airlines would apply for antitrust immunity with the United States Department of Transportation[citation needed]. Also, JAL announced that it would leave Oneworld and would join the SkyTeam alliance.[58][59] JAL was expected to officially announce the tie-up with Delta and the switch from Oneworld to SkyTeam on February 1, 2010, the day Delta's and Northwest's reservation systems would merge.

On February 8, 2010, Japan Airlines chose to remain partners with American Airlines and stay in Oneworld, ending talks with Delta.[60]

2010sEdit

Merger with Northwest AirlinesEdit

 
Most common symbol for the merger.
 
A Northwest Airlines Airbus A330-300 painted in Delta livery as a result of the merger

On April 14, 2008, following merger talks first reported on January 15, 2008,[61] Delta and Northwest Airlines announced that they would merge to create the world's largest airline under the Delta name.[62] The merger formed the largest commercial airline in the world, with 786 aircraft.[63] The Atlanta-based combined airline will have $17.7 billion enterprise value. The company also stated on April 14, 2008 that it agreed with its pilot union to extend the existing collective bargaining agreement through the end of 2012. The agreement, subject to a vote by the pilots, provides Delta pilots a 3.5 percent equity stake in the created new airline.[64]

Northwest WorldPerks was merged into Delta SkyMiles on October 1, 2009. Operating certificates were merged on December 31, 2009. Reservations systems were merged on January 31, 2010, officially retiring the Northwest brand.[65][66]

ApprovalEdit

 
A Delta Boeing 747-400, inherited from the Northwest merger

The deal passed anti-trust overview from the Department of Justice; as most analysis expected, the deal was not blocked, due to the minimal overlap between the two airlines' routes and very little threat to competition in the industry.[67] The merger was also expected to be the subject of several hearings on Capitol Hill. Representative Jim Oberstar of Minnesota, who also serves as chair of the House Committee on Transportation and Infrastructure, made clear his opposition to the merger, and he fought it in Washington[citation needed]. There was also strong support for the merger at the Capitol from legislators from Georgia, including Representative Lynn Westmoreland, Representative David Scott, and Senator Johnny Isakson.[68] On August 7, 2008, the merger won regulatory approval from the European Union.[69]

After a six-month investigation, government economists concluded the merger would likely drive down costs for consumers without curbing competition.[70] On October 29, 2008, the United States Department of Justice approved the merger between Delta Air Lines and Northwest.[71]

TransitionEdit

All of Northwest's aircraft were eventually repainted in Delta's livery. Northwest's three US hubs were rebranded and gates have been consolidated along with other US airports. In airports where Northwest and Delta operated in separate terminals, one airline moved to another's terminal.

In May 2012 the final group of employees and flight attendants began to work together. They had previously voted No to Union representation.

China Eastern AirlinesEdit

In 2015 the airline entered a partnership with China Eastern Airlines in which Delta will buy a 3.55% share in China Eastern for $450m.[72]

Grounding of flights in 2016Edit

In August 2016 thousands of airline flights were delayed or cancelled due to a technology issue. Tens of thousands of people were stranded worldwide.[73][74][75][76]

2017-2018Edit

In September 2017, Delta flight JFK-SJU-JFK became famous for fleeing a hurricane just before it arrived.[77]

In October 2018, Delta Air Lines received their first Airbus A220-100, N101DU, in an order of 75 jets. [78]

 
N101DU, Delta's first Airbus A220, on rollout date - 26.10.18.

PredecessorsEdit

 
A Northwest Airlines Airbus A330-300, shortly before the merger with Delta in 2008

Delta Air Lines as it exists today is the result of numerous mergers over its history. Predecessor carriers include:

  • Chicago and Southern Air Lines (formed in 1933, merged into Delta in 1953).[4] Delta flew under the carrier name of Delta-C&S for the following two years.[79]
  • Northeast Airlines (formed in 1931, merged into Delta in August 1972)[4][80]
  • Northwest Airlines (formed in 1926, merged into Delta in 2010. Also known as Northwest Orient Airlines from 1950-1986)
    • Republic Airlines (formed in 1979, merged into Northwest Airlines in 1986)
      • Hughes Airwest (formed in 1968 as Air West as a result of a three way merger of Bonanza Air Lines, Pacific Air Lines and West Coast Airlines, name change to Hughes Airwest in 1970, merged into Republic Airlines in 1980)
      • North Central Airlines (formed in 1944 as Wisconsin Central Airlines, name change to North Central Airlines in 1952, merged into Republic Airlines in 1979)
      • Southern Airways (formed in 1944, merged into Republic Airlines in 1979)
  • Pan American World Airways (formed in 1927, upon its bankruptcy in 1991 Delta bought a selection of Pan Am's assets and routes and merged them into its operations)
    • Atlantic, Gulf, and Caribbean Airways (formed in 1927, merged into Pan American World Airways in 1928)
    • American Overseas Airlines (formed in 1937, merged into Pan American World Airways in 1950)
    • Aviation Corporation of the Americas/American International Airways (formed in 1926, merged into Pan American World Airways in 1928)
    • National Airlines (formed in 1934, merged into Pan American World Airways in 1980)
  • Western Airlines (formed in 1925, merged into Delta in 1987)

Defunct Delta subsidiariesEdit

 
Delta Express Boeing 737 in 2001
  • Comair began services in March 1977 and was headquartered at Cincinnati/Northern Kentucky International Airport. After successfully introducing 50-seat planes into the United States, it was acquired by Delta in October 1999. Comair became the main carrier of Delta Connection and operated over 400 daily flights from Cincinnati/Northern Kentucky International Airport throughout the U.S., Mexico, and Caribbean. Comair ceased operations on September 29, 2012, and was folded into Delta Connection operations.
  • Delta Express began service in October 1996 in an attempt by Delta to compete with low cost airlines on leisure-oriented routes. Its main base of operations was Orlando International Airport and it used Boeing 737–200 aircraft. It ceased operations in November 2003 after Song was established.[81]
  • Song began service on April 15, 2003 as a single-class airline operated by Delta to compete directly with JetBlue Airways from both airlines' hub at New York–JFK. While the brand was considered a successful addition to the Northeast-to-Florida market, financially the airline suffered.[82] On May 1, 2006, Song was folded into the Delta mainline brand. Song used Boeing 757 aircraft.

See alsoEdit

ReferencesEdit

  1. ^ Little, Ron (14 February 2011). "Delta Air Lines, Inc (OUR HERITAGE AND LEGACY KEEPS CLIMBING)" (PDF). Delta.
  2. ^ "Founder's vision resonates today". Delta News Hub. Retrieved 5 July 2018.
  3. ^ "Timeline of airline". Delta News Hub. Retrieved 5 July 2018.
  4. ^ a b c d e f g h i This article incorporates material written by Jamil S. Zainaldin of the Georgia Humanities Council of May 31, 2007 for the New Georgia Encyclopedia ("NGE"), posted or last updated 1302. All derived works must credit the NGE and the original author.
  5. ^ "Delta Air Lines; Delta Through the Decades". Delta.com. Retrieved 30 January 2013.
  6. ^ "Delta Through the Decades". Delta.com. 30 April 2007. Archived from the original on 20 April 2008. Retrieved 1 March 2009.
  7. ^ A Texaco ad in Aviation Week September 19, 1960 p48 says flight time San Diego to Miami was 3 hr 31 min 45 sec (date not given).
  8. ^ "Delta Through the Decades". Delta.com. 30 April 2007. Archived from the original on 20 April 2008. Retrieved 1 March 2009.
  9. ^ "Spirit of Delta". Retrieved 17 September 2006.
  10. ^ "The Spirit of Delta launched to commemorate anniversary". Atlanta Business Chronicle. 23 April 2004. Retrieved 17 September 2006.
  11. ^ MD-11 jumbo jet arriving to fly Delta into the future, Atlanta Journal-Constitution December 22, 1990
  12. ^ a b Petzinger, Thomas (1996). Hard Landing: The Epic Contest For Power and Profits That Plunged the Airlines into Chaos. Random House. ISBN 978-0-307-77449-1.
  13. ^ Pan Am Faces Shutdown Today Without Financing, Associated Press December 4, 1991
  14. ^ "Pan Am, Creditors Sue Delta – The Washington Post – HighBeam Research". Highbeam.com. 9 December 1991. Archived from the original on 26 October 2012. Retrieved 1 March 2009. Cite uses deprecated parameter |dead-url= (help)
  15. ^ "Company news; Pan American Route Transfer". New York Times. 1 April 1992. Retrieved 30 January 2013.
  16. ^ "Company News; Northwest Agrees To Pay $5 Million For London Route". New York Times. 16 April 1993. Retrieved 30 January 2013.
  17. ^ "History". MetroAirport.com. Archived from the original on 4 February 2009. Retrieved 1 March 2009. Cite uses deprecated parameter |deadurl= (help)
  18. ^ "1990's-Delta History". www.deltamuseum.org. Retrieved 13 May 2019. First airline to board more than 100 million passengers in a year.
  19. ^ "Delta Air Lines and United Airlines to end marketing relationship|Airline Industry Information|Find Articles at BNET.com". Findarticles.com. 29 July 2003. Retrieved 1 March 2009.
  20. ^ "News & Analysis". FrequentFlier.com. Archived from the original on 27 December 2008. Retrieved 1 March 2009. Cite uses deprecated parameter |dead-url= (help)
  21. ^ "SkyTeam Alliance Members – Member Airlines of SkyTeam". Businesstravel.about.com. 10 April 2012. Retrieved 30 January 2013.
  22. ^ "Delta Air Lines Plan of Reorganization (LAX included in 5 hubs/gateways, pgs 23 and 24)" (PDF). Archived from the original (PDF) on 4 January 2007. Retrieved 20 December 2006. Cite uses deprecated parameter |deadurl= (help)
  23. ^ "Delta Logo Timeline". Retrieved 27 June 2010.
  24. ^ "Guiding Pilots to their Professional Goals". FLTops.com. Archived from the original on February 27, 2012. Retrieved March 1, 2009. Cite uses deprecated parameter |deadurl= (help)
  25. ^ Delta Air Lines Reaches Definitive Agreement to Sell Atlantic Southeast Airlines to SkyWest (Press release), Delta Air Lines, 15 August 2005, archived from the original on 18 November 2005
  26. ^ Delta Air Lines Strengthens Domestic Hubs, Offers Customers More International Choices with Winter Schedule (Press release), Delta Air Lines, 7 September 2005, archived from the original on 20 November 2005
  27. ^ Delta Air Lines Steps Up Transformation Plan to Accelerate Path to Profitability (Press Release), Delta Air Lines, 22 September 2005, archived from the original on 20 February 2006
  28. ^ "Delta Air Lines Seeks 'Crown Jewel' for New York-JFK Hub: Nonstop Flights to London". News.delta.com. 28 July 2006. Archived from the original on 27 May 2008. Retrieved 1 March 2009.
  29. ^ Bachelet, Pablo; Jane Bussey; Ina Paiva Cordle (25 February 2006). "Chávez restricting U.S. flights". The Miami Herald. Retrieved 10 January 2007.[dead link]
  30. ^ "Delta Air Lines in black for 2007; Business Courier of Cincinnati, Wednesday, January 23, 2008". Cincinnati.bizjournals.com. 23 January 2008. Retrieved 30 January 2013.
  31. ^ Adams, Marilyn (13 September 2006). "Delta plans to keep fliers entertained". USA Today. Retrieved 17 September 2006.
  32. ^ "Delta Continues Successful International Expansion with New Nonstop Service to Dubai, Seoul, three Destinations in Europe" (Press release). Delta Air Lines. 12 October 2006. Archived from the original on 22 October 2006. Retrieved 12 October 2006. Cite uses deprecated parameter |deadurl= (help)
  33. ^ [1]
  34. ^ Schlangenstein, Mary (15 November 2006). "US Airways Proposes Merging With Delta Air Lines". Bloomberg. Retrieved 10 January 2007.
  35. ^ Howe, Peter J. (23 November 2006). "Delta workers see trouble in takeover bid". The Boston Globe. Retrieved 10 January 2007.
  36. ^ Keep Delta My Delta, archived from the original on 31 December 2006
  37. ^ Grantham, Russell (22 December 2006). "US Airways CEO: Delta's self-valuation 'lacks credibility'". Atlanta Journal-Constitution. Retrieved 22 December 2006.[dead link]
  38. ^ Gibbons, Tom (24 December 2006). "Money talks in bid to acquire Delta". East Valley Tribune. Archived from the original on 6 June 2007. Retrieved 24 December 2006. Cite uses deprecated parameter |dead-url= (help)
  39. ^ Schneiderman, R.M. (10 January 2007). "US Airways Sweetens Delta Bid". Forbes. Retrieved 10 January 2007.
  40. ^ "Delta Air Lines Issues Preliminary Statement Regarding US Airways Revised Proposal" (Press release). Delta Air Lines. 10 January 2007. Archived from the original on 14 January 2007. Retrieved 10 January 2007. Cite uses deprecated parameter |deadurl= (help)
  41. ^ Delta Air Lines Is Speculated To Be In Talks with Two Other Airlines For Possible Merger (CNN Money: January 10, 2007)
  42. ^ "US Airways Bid Raised By Another $1 Billion", The Wall Street Journal, p. 3, 29 January 2007
  43. ^ Isidore, Chris (31 January 2007). "US Air drops hostile bid for Delta after creditors say no – Jan. 31, 2007". Money.cnn.com. Retrieved 1 March 2009.
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