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A‌i‌r‌b‌n‌b‌,‌ ‌I‌n‌c‌.‌, is an American online marketplace and hospitality service brokerage company based in San Francisco, California, United States. Members can use the service to arrange or offer lodging, primarily homestays, or tourism experiences. The company does not own any of the real estate listings, nor does it host events; it acts as a broker, receiving commissions from each booking.[4]

Airbnb, Inc.
Privately held company
IndustryLodging
FoundedAugust 2008; 10 years ago (2008-08) in San Francisco, California
FoundersBrian Chesky
Joe Gebbia
Nathan Blecharczyk
Headquarters888 Brannan Street,
San Francisco, California
Area served
Worldwide
Key people
ServicesHospitality service
Peer-to-peer property rental
RevenueIncrease $2.6 billion (2017)
Increase $450 million (2017)
Increase $93 million (2017)
Number of employees
3,100 (2017)
SubsidiariesLuxury Retreats International Inc.
Crowdtilt
Accomable
Aibiying
Trooly, Inc.
Deco Software Inc.
Trip4real Experiences, S.L.
Lapka, Inc.
Airbnb Uk Limited
HotelTonight
Websitewww.airbnb.com
Footnotes / references
[2][3]

The company was conceived after its founders put an air mattress in their living room, effectively turning their apartment into a bed and breakfast, in order to offset the high cost of rent in San Francisco; AirBnb is a shortened version of its original name, AirBedandBreakfast.com.

Contents

History

 
Airbnb founder Joe Gebbia (right)

Shortly after moving to San Francisco in October 2007, roommates and former schoolmates Brian Chesky and Joe Gebbia could not afford the rent for their loft apartment. Chesky and Gebbia came up with the idea of putting an air mattress in their living room and turning it into a bed and breakfast.[5][6] The goal at first was just "to make a few bucks".[7][8] In February 2008, Nathan Blecharczyk, Chesky's former roommate, joined as the Chief Technology Officer and the third co-founder of the new venture, which they named AirBed & Breakfast.[6][9] They put together a website which offered short-term living quarters, breakfast, and a unique business networking opportunity for those who were unable to book a hotel in the saturated market.[10] The site Airbedandbreakfast.com officially launched on August 11, 2008.[11][12] The founders had their first customers in town in the summer of 2008, during the Industrial Design Conference held by Industrial Designers Society of America, where travelers had a hard time finding lodging in the city.[6][13]

To help fund the site, the founders created special edition breakfast cereals, with presidential candidates Barack Obama and John McCain as the inspiration for "Obama O's" and "Cap'n McCains".[14] In two months, 800 boxes of cereal were sold at $40 each, which generated more than $30,000 for the company's incubation.[15][16] It also got the company noticed by computer programmer Paul Graham, who invited the founders to the January 2009 winter training session of his startup incubator, Y Combinator, which provided them with training and $20,000 in funding in exchange for a small interest in the company.[7][17][18] With the website already built, they used the $20,000 Y-Combinator investment to fly to New York City to meet users and promote the site.[19] They returned to San Francisco with a profitable business model to present to West Coast investors. By March 2009, the site had 10,000 users and 2,500 listings.[18]

In March 2009, the name of the company was shortened to Airbnb.com, and the site's content had expanded from air beds and shared spaces to a variety of properties including entire homes and apartments, private rooms, castles, boats, manors, tree houses, tipis, igloos, private islands and other properties.[20]

One year later, there were 15 people working from Chesky and Gebbia's loft apartment on Rausch Street in San Francisco. To make room for employees, Brian Chesky gave up his bedroom and lived at lodging booked via the Airbnb service until the company moved into its first office space.[21][7] In April 2009, the company received $600,000 in seed money from Sequoia Capital[7] and, in November 2010, raised $7.2 million in financing from Greylock Partners and, again, from Sequoia Capital, in a Series A round, then announcing that out of 700,000 nights booked, 80% had occurred in the previous six months.[22]

In February 2011, Airbnb announced its 1,000,000th night booked.[23][24] In January 2012, the company announced its 5,000,000th night booked.[25] In June 2012, Airbnb announced its 10,000,000th night booked, doubling business in the previous five months.[26][27] Of these bookings, 75% of the business came from markets outside of the continental United States.

In mid-2011, Airbnb began offering US$50,000 of secondary insurance, called its "host guarantee", which covers property damage due to vandalism and theft. In May 2012, the company increased the amount to US$1,000,000.[28]

On May 9, 2011, Airbnb added a feature called "Social Connections" that allows users to see if they have common friends with hosts or guests via Facebook.[29][30]

On May 25, 2011, Ashton Kutcher, an actor and partner at A-Grade Investments, announced a significant investment in the company and his role as a strategic brand advisor for the company.[31]

At the 2011 South by Southwest conference, Airbnb won the "app" award.[32]

In October 2011, Airbnb established an office in London, its second international office.[33][34]

Due to the growth of international end-users, in early 2012, Airbnb opened offices in Paris, Milan, Barcelona, Copenhagen, Moscow, and São Paulo.[25] These openings were in addition to existing offices in San Francisco, London, Hamburg, and Berlin.[35] In September 2013, the company announced that it would establish its European headquarters in Dublin.[36][37]

In November 2012, Airbnb opened an office in Sydney, Australia, its 11th office location, and announced plans to launch the service in Thailand and Indonesia.[38][39] In December 2012, Airbnb announced its strategy to move more aggressively into the Asian market with the launch of an office in Singapore.[40]

In November 2012, Airbnb launched "Neighborhoods", a travel guide of 23 cities that provides in-depth information via collaborative filtering to help travelers choose a neighborhood in which to stay based on criteria such as public transportation, dining, peace & quiet, nightlife, tourist attractions, and shopping.[41][42][43][44][45]

By October 2013, Airbnb had served 9,000,000 guests since its founding in August 2008,[46] and in December 2013, the company reported it had over 6,000,000 new guests in 2013, and nearly 250,000 properties were added in 2013.[47]

In July 2014, Airbnb revealed design revisions to the site and mobile app and introduced a new logo.[48] Some considered the new logo to be visually similar to genitalia,[7][49] but a consumer survey by Survata showed only a minority of respondents thought this was the case.[50]

In July 2014, Airbnb became the official jersey sponsor for the Australia men's national basketball team at the 2014 Basketball World Cup.[51]

In April 2015, following the Obama administration's easing of restrictions on U.S. businesses to operate in Cuba, Airbnb expanded to Cuba, making it one of the first U.S. companies to do so.[52][53]

In June 2015, Airbnb sponsored the Manor F1 Team and the Airbnb logo appeared on the front nose of the cars and on team wear including the drivers' overalls.[54]

In August 2015, Airbnb partnered with Tesla Motors to provide chargers at certain host houses.[55][56]

In the summer of 2016, at the request of three members of the United States Senate, the Federal Trade Commission began investigating how Airbnb affected housing costs. In October 2016, New York Governor Andrew Cuomo signed a bill charging Airbnb fines for violations of local housing laws. The New York Times reported that these events were related and part of a "plan that the hotel association started in early 2016 to thwart Airbnb".[57]

In January 2017, Airbnb led a $13 million investment in restaurant reservation-booking app, Resy, along with serial entrepreneurs Gary Vaynerchuk, Ben Leventhal and Mike Montero.[58]

Airbnb first became profitable during the second half of 2016. Airbnb's revenue grew more than 80% from 2015 to 2016.[59][60]

In February 2018, Brian Chesky said that the company is considering launching an airline.[61]

In February 2018, the company announced Airbnb Plus, a collection of homes that have been vetted for quality of services, comfort and design,[62] as well as Beyond by Airbnb, which offers luxury vacation rentals.[63]

Acquisitions

On May 31, 2011, Airbnb acquired a German competitor, Accoleo. This takeover, as well as other similar acquisitions, launched the first international Airbnb office, in Hamburg.[64][65] Prior to the 2012 Summer Olympics, Airbnb acquired London-based rival CrashPadder, subsequently adding 6,000 international listings to its existing inventory. This acquisition made Airbnb the largest lodging website in the United Kingdom.[66][67] In November 2012, Airbnb acquired NabeWise, a city guide that aggregates curated information for specified locations.[68] The acquisition shifted the company focus toward offering hyperlocal recommendations to travelers.[69] In December 2012, Airbnb announced the acquisition of Localmind.[70] Localmind is a location-based question and answer platform that allows users to post questions about specific locations online. These questions are then answered in real-time by experts on the specified territories.[71]

In February 2017, the company acquired Luxury Retreats International, a Canadian-based villa rental company, for approximately $300 million in cash and stock, its largest acquisition to date.[72][73] In February 2017, Airbnb acquired Tilt.com, a social payment startup. On November 28, 2017, Airbnb began allowing users to split payments with up to 16 other travelers.[74] On November 16, 2017, the company acquired Accomable, a startup focused on travel accessibility.[75][76]

In March 2019, the company acquired HotelTonight, a website for booking last-minute hotel rooms, for over $400 million.[77][78]

Product overview

 
Airbnb iPhone app screenshot

Accommodations

Airbnb provides a platform for hosts to accommodate guests with short-term lodging and tourism-related activities.[79] Guests can search for lodging using filters such as lodging type, dates, location, and price.[79][80] As of mid-2018, guests have the ability to search for specific types of homes, such as bed and breakfasts, unique homes, and vacation homes.[81] Before booking, users must provide personal and payment information.[79] Some hosts also require a scan of government-issued identification before accepting a reservation.[82] Guests have the ability to chat with hosts through a secure messaging system.[80] Listings with the "Instant Book" feature allow guests to immediately book an accommodation without first messaging the host; otherwise, guests "Request to book" and await approval from the host.[79]

Hosts provide prices and other details for their rental or event listings, such as the allowed number of guests, home type, rules, and amenities.[79][80] Pricing is determined by the host, with recommendations from Airbnb.[citation needed] Hosts and guests have the ability to leave reviews about the experience.[79]

Founder Joe Gebbia has said that Airbnb is specifically "designed for trust" and Airbnb provides a variety of safety mechanisms.[83] Host Protection Insurance is US$1,000,000 of free insurance for hosts and covers liability claims, such as losses to property or if a guest sues a host for bodily injury. This insurance does not cover damages to the host’s house.[84] Additionally, Airbnb provides a free "Host Guarantee" that covers up to US$1,000,000 of property damages, subject to numerous exclusions. The company has stated that this should not replace homeowner's or renter's insurance.[84] Airbnb has said that all hosts must follow local laws and regulations.[79] Some Airbnb hosts have been critical of the difficulty of claim filing and the company's exclusion policies.[85]

Users including hosts and guests may become verified through an online process by linking their Facebook profile or Google account, or offline process by providing government-issued identification.[86] Airbnb Social Connections allow users to connect with friends or friends of friends by linking their Facebook profiles.[87][30]

Airbnb Superhosts are hosts that have consistently high customer reviews.[88] As of December 2018, to become a Superhost they are required to have hosted at least ten trips and maintain an average rating of more than 4.8 out 5 stars.[89] Superhosts are identified in listings with a "Superhost badge".[90]

Experiences

Airbnb has expanded its product beyond its core accommodations, with the aim of becoming an "end to end travel platform."[91] The company announced in 2016 that it was expanding into "Experiences," which allow guests to book activities with local guides, including cooking classes, guided tours, and meetups.[92] Guests have the ability to filter Experiences by interest when browsing the website.[92] As of 2018, there are approximately 25,000 experiences in 1,000 locations.[93][94] Experiences vary in duration and cost.[92]

Airbnb partnered with Resy, a restaurant reservation platform, in September 2017, and started offering restaurant bookings through the Airbnb app.[95]

Airbnb Plus

Launched in February 2018, Airbnb Plus is a feature that distinguishes listings with additional amenities, such as those typically found in hotels, from standard listings with fewer luxuries.[96] In order to be part of the program, Airbnb Plus hosts must apply[96] and are required to meet 100 specific qualifications, in addition to providing standard amenities.[97][96][81] The location is professionally photographed and inspected to ensure the requirements are met.[96] Examples of required amenities include a clean refrigerator, full cooking equipment, stocked toiletries,[96] fast Wi-Fi, and strong water pressure.[97] Airbnb Plus listings are marked with a badge to differentiate from standard listings.[96]

Airbnb Collections

Airbnb Collections, which the company launched in February 2018, categorize homes ideal for specific occasions. Options include Airbnb for Families, Airbnb for Work, as well as homes for weddings, dinner parties, and other gatherings.[81] Airbnb for Work, formerly known as Airbnb for Business,[98] provides tools for companies to manage the work-related travel of employees.[98][99] The program includes homes suited for those traveling for work with amenities such as Wi-Fi and computer-friendly workspaces.[92]

Niido

In 2017, following a cash infusion from Brookfield Property Partners, Airbnb launched Niido, a brand of apartment communities designed for tenants to rent out their units for up to 180 days per year on Airbnb, in which profits are shared with the landlord.[100] Each Niido-branded property features a "master host" that oversees guest check-ins and cleaning services, while hosts can receive on-site help with setting up their profiles, apply for permits, and paying local occupancy taxes.[101] Niido currently has two buildings in Nashville, Tennessee and Kissimmee, Florida.[100]

Natiivo

In 2019, Airbnb announced two new building projects in Austin, Texas and Miami, Florida under their "Natiivo" concept, a brand of condo hotels designed to encourage home-sharing. Natiivo buildings, which carry hotel licenses, feature amenities such as 24-hour concierge, valet parking, co-working spaces, and other amenities. Homeowners can choose to list their units on Airbnb independently, or allow Natiivo to manage their listings for an additional fee.[102]

Operations

Office locations

Airbnb has offices in the following 21 cities:[103]

Corporate funding

The company's first venture funding was a $20,000 investment by Y Combinator in 2009.

In April 2009, the company raised $600,000 from Sequoia Capital, with Youniversity Ventures partners Jawed Karim, Keith Rabois, and Kevin Hartz participating.[104][105]

In November 2010, it raised $7.2 million in a financing round led by Greylock Partners. In July 2011, it raised $112 million in financing led by Andreessen Horowitz. Other early investors included Digital Sky Technologies, General Catalyst Partners,[106][107][108][109] and A Grade Investments partners Ashton Kutcher and Guy Oseary.

In April 2014, the company closed on an investment of US$450 million by TPG Capital at a company valuation of approximately US$10 billion.[110] Additional funding was provided by Andreessen Horowitz, Sequoia Capital, Dragoneer Investment Group, T. Rowe Price and Sherpa Capital.[111][106][112]

In June 2015, Airbnb raised US$1.5 billion in a Series E funding led by General Atlantic, and joined by Hillhouse Capital Group, Tiger Management, Kleiner Perkins Caufield & Byers, GGV Capital, China Broadband Capital, and Horizons Ventures.[113][114]

In September 2016, Airbnb raised US$555.5 million in funding from Google Capital and Technology Crossover Ventures, valuing the company at US$30 billion.[115]

In March 2017, Airbnb raised US$1 billion in funding, bringing total funding raised to more than US$3 billion and valuing the company at US$31 billion.[116]

On May 30, 2018, CEO Brian Chesky said Airbnb "will be ready to IPO next year, but I don't know if we will."[117]

For the third quarter 2018 the company announced revenue of more than $1 billion.[118]

Philanthropy

In November 2012, Airbnb partnered with New York City Mayor Michael Bloomberg to offer free housing for people displaced by Hurricane Sandy.[119] Airbnb built a microsite, where victims registered for housing and property owners offered free housing. Service fees were waived, while the host guarantee was maintained.[120][121]

In 2013, Airbnb launched its Global Citizenship Champion program in cities where its offices are located.[122]

In January 2017, the company offered free housing to refugees and any others not allowed into the United States as a result of Donald Trump’s Executive Order 13769, which temporarily banned refugees from the United States.[123][124]

In June 2017, Airbnb launched Open Homes, to connect hosts offering free or low-cost housing to uprooted people, such as refugees and those fleeing natural disasters.[125]

All employees receive four hours of paid time off each month to volunteer in their local communities, resulting in "11,000 hours of service to 250 projects worldwide" in 2018, according to the company.[126]

Terms of use and guest review system

Linguist Mark Liberman has criticized the extreme length of the legal agreements that Airbnb members are required to accept, with the site's terms of service, privacy policy, and other policies amounting to "55081 words, or about the size of a short novel, though much less readable".[127] Its 69 pages have been summarized by a lawyer.[128]

Airbnb features a review system in which guests and hosts can rate each other after a stay. Hosts and guests are unable to see reviews until both have submitted a review or until the window to review has closed, a system which aims to improve accuracy and objectivity by removing fears that users will receive a negative review in retaliation if they write one. However, the truthfulness and impartiality of reviews may be adversely affected by concerns of future stays because prospective hosts may refuse to host a user who generally leaves negative reviews. In addition, the company's policy requires users to forego anonymity, which may also detract from users' willingness to leave negative reviews. These factors may damage the objectivity of the review system.[129][130][131][132]

In August 2017, Airbnb cancelled numerous bookings and closed accounts belonging to attendees of the white nationalist Unite the Right rally in Charlottesville, Virginia, citing its terms of service in which members must "accept people regardless of their race, religion, national origin, ethnicity, disability, sex, gender identity, sexual orientation, or age."[133] The move was criticized by Jason Kessler, organizer of the rally.[134]

Controversies

Fair housing implications and discrimination

In July 2016, former Attorney General Eric Holder was hired to help craft an anti-discrimination policy for Airbnb after the company faced many complaints related to racism, including a study by Harvard Business School that showed widespread discrimination by hosts against guests whose names suggested that they were black.[135] Airbnb has also faced complaints of racist discrimination in China.[136]

Housing affordability

Airbnb has been criticized for allegedly resulting in increased housing prices. In San Francisco, the issue led to protests in November 2015.[137][138][139][140][141][142]

Several studies, some financed by the hotel industry, found that rental prices in many areas increased due to Airbnb, as landlords kept properties off the longer-term rental market and instead get higher rental rates for short-term housing via Airbnb.[143] Landlords have been accused of illegally evicting tenants in order to convert properties into Airbnb listings.[144]

A study published in 2017 found that increasing Airbnb listings in a given neighborhood by 10% leads to a 0.42% increase in rents and a 0.76% increase in house prices.[145]

A study found that on Manhattan's Lower East Side, full time listings earned hosts an average of two to three times the median average rent.[146]

A study by the University of Massachusetts Boston Department of Economics found that with every 12 Airbnb listings per census tract, asking rents increased by 0.4%.[147]

Similar concerns have been raised in other parts of the world such as Scotland, where, in 2017, an increase in Airbnb listings alarmed the local community.[148]

However, according to an analysis conducted in 2016, while commercial listings make up a significant share of host revenue, the number of listings on Airbnb is negligible compared to the total rental housing stock of many major cities.[149]

Bad experiences by guests

In 2017, travel blogger Asher Fergusson analyzed 1,021 negative experiences by guests. He found that there are ways for hosts to use fake information to circumvent Airbnb's background checks. He noted several reported incidents including last minute cancellations, moldy or rodent-infested lodging, theft, invasion of privacy, and even rape and murder. Airbnb responded that the 1,021 incidents are statistically insignificant compared to 260 million check-ins at the time and that the company tries to remedy any problems.[150][151][152][153][154]

Delisting of West Bank settlements

In 2018, Airbnb announced that it will remove the approximately 200 "listings in Israeli settlements in the occupied West Bank that are at the core of the dispute between Israelis and Palestinians".[155][156] Listings in Israeli settlements in East Jerusalem or the Golan Heights were not affected.[155] The move was praised by the Boycott, Divestment and Sanctions movement, Palestinians,[157][158] Human Rights Watch,[159][160][161] and Amnesty International.[162] The move was criticized by the Israeli Tourism Minister[163] and the Simon Wiesenthal Center,[164] which decried the move as antisemitism.[165][166] A class action suit in the Jerusalem district court alleging discrimination based on place of residence was filed against Airbnb by affected property owners.[167][168]

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