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Gary Vaynerchuk (born Gennady Vaynerchuk;[2][3] November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук) is a Belarusian American entrepreneur, author, speaker and internet personality.[4][5][6] First known as a wine critic who expanded his family's wine business,[7][8] Vaynerchuk is best known for his work in digital marketing and social media, leading New York–based companies VaynerMedia and VaynerX.[9][10]

Gary Vaynerchuk
Gary Vaynerchuk public domain.jpg
Gary Vaynerchuk
Born (1975-11-14) November 14, 1975 (age 43)
NationalityUnited States
Other namesGaryvee
Known forEntrepreneurship, social media, angel investing, wine education
Notable work
Wine Library TV The #AskGaryVee Show
Net worth$160 million (2017)[1]
Gary Vaynerchuk Signature.svg


Early lifeEdit

Vaynerchuk was born in Babruysk[11] in the Soviet Union (today part of Belarus), and emigrated to the United States in 1978 at the age of three.[12] He is of Jewish descent.[13] Vaynerchuk lived in a studio-apartment in Queens, New York, with eight other family members.[14] After living in Queens, Vaynerchuk and his family moved to Edison, New Jersey where Vaynerchuk operated a lemonade-stand franchise and earned thousands of dollars on weekends trading baseball cards.[15][16] At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School.[17] Vaynerchuk graduated with a bachelor's degree from Mount Ida College in Newton, Massachusetts in 1998.[18]


Wine LibraryEdit

After graduating from college in 1998, Vaynerchuk assumed day-to-day control of his father's Springfield, New Jersey store, Shopper's Discount Liquors. Gary renamed the store to Wine Library, launched sales online and in 2006 started Wine Library TV, a daily webcast covering wine.[19]

Through e-commerce and pricing Vaynerchuk grew the business from $3 million to $60 million a year by 2003. In August 2011, Vaynerchuk announced he would be stepping away to build VaynerMedia, the digital ad agency he co-founded with his brother in 2009.[19][20]


In 2009, Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media–focused digital agency.[21] The company provides social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez, and PepsiCo.[21][22] In 2015, VaynerMedia was named one of AdAge's A-List agencies.[22] With 600 employees in 2016, VaynerMedia grossed $100 million in revenue.[23] The company also partnered with Vimeo to connect brands and filmmakers for digital content.[24]

The GalleryEdit

In 2017 The Wall Street Journal reported that Vaynerchuk formed The Gallery, a new company that houses PureWow following its acquisition by Vaynerchuk and RSE Ventures along with other media and creative-content properties.[4][25] PureWow CEO, Ryan Harwood, is The Gallery's CEO. A sister company to digital agency, VaynerMedia, Marketing Dive wrote that "joining forces with VaynerMedia grants access to increased video capabilities given the in-house teams and resources."[26]


Vaynerchuk has made a number of personal investments as an angel investor including Facebook, Twitter, Venmo, Tumblr, and dozens of other startups.[27][6] In 2017, Entrepreneur estimated Vaynerchuk's net worth at $160 million.[1]


After exits in Tumblr and Buddy Media, Vaynerchuk started VaynerRSE as a $25 Million investment fund with RSE Ventures' Matt Higgins and backed by Miami Dolphins owner Stephen Ross. The fund focuses on consumer technology and acts as an incubator in addition to traditional angel investing.[28]

BRaVe VenturesEdit

In 2014, Vaynerchuk partnered with social TV entrepreneurs Jesse Redniss and David Beck to form BRaVe Ventures.[29] The firm advises television networks on emerging technology and funds and incubates emerging multi-screen and social network startups and technologies.[30] In November 2016 Variety magazine reported that Turner Broadcasting System acquired the advisory business of BRaVe Ventures to develop business and strategy for its flagship brands, TBS and TNT.[31]


In 2016 Vaynerchuk invested in the sports agency, Symmetry, to form VaynerSports to provide full-service athlete representation services. In 2017 VaynerSports signed NFL draft participants including Jalen Reeves Maybin, Jon Toth and Josh Jackson.[32][33]


Planet of the AppsEdit

In February 2017, Apple and Propagate announced the launch of Planet of the Apps, a reality television series with a recurring cast that includes Vaynerchuk, and Gwyneth Paltrow.[34] Described as Shark Tank meets American Idol, in the show Vaynerchuk and team evaluate pitches from app developers vying for investment. The series cast joined with Product Hunt for a tour to Austin, San Francisco, Los Angeles and New York.[35][36]


DailyVee is a daily, video-documentary series on YouTube that chronicles Vaynerchuk's life as a businessman. Started in 2015, Vaynerchuk records live, interviewing others and broadcasting investor meetings and strategy sessions at VaynerMedia.[37] In the series Vaynerchuk implements social media strategies, especially through Snapchat to demonstrate social-media marketing.[38]

The #AskGaryVee ShowEdit

In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube with his personal content-production team. In the show, Vaynerchuk canvases questions from Twitter and Instagram and responds in a signature, extemporaneous manner.[39] Show questions, most commonly on entrepreneurship, family and business topics, are pre-screened by the production team but remain unseen by Vaynerchuk until each show's taping. The AskGaryVee Show inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.[40]

Wine Library TVEdit

New Media Expo 2008
Left: with iJustine & Leo Laporte  Right: with Ben Parr, Ezarik, et al.

Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006 and was produced daily at the Wine Library store in Springfield, New Jersey.[41] Vaynerchuk appeared on the cover of the December 2008 issue of Mutineer Magazine, launching the "Mutineer Interview" series.[42] Celebrity guests included Jancis Robinson, Heidi Barrett, Kevin Rose, Timothy Ferriss, Jim Cramer of CNBC's Mad Money, Wayne Gretzky, and Dick Vermeil.[43]

At 1,000 episodes in 2011 Vaynerchuk retired the show and replaced it with a video podcast, The Daily Grape. In August 2011, Vaynerchuk announced on Daily Grape that he was retiring from wine video blogging.[44][45]

Wine & WebEdit

In 2010, Vaynerchuk launched Wine & Web on Sirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.[46]


In March 2009, Vaynerchuk signed a 10-book deal with HarperStudio, reportedly for over $1,000,000, and released his first book, Crush It! Why Now is the Time to Cash in on your Passion, in October 2009.[47] In the first weeks of its release Crush It! climbed to #1 on the Amazon Best Seller list for Web Marketing books. It also opened at number two on the New York Times Hardcover Advice bestseller list and on the Wall Street Journal bestseller List.[48] Crush It! was also among the first books released on the Vook platform.[49]

In 2011, Vaynerchuk's second book was released. The Thank You Economy explores the numbers and soft factors that drive successful relationships between businesses and consumers.[50] The Thank You Economy reached the number two spot on the New York Times hardcover advice bestseller list.

In 2013, Vaynerchuk released his third book, Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World, through publisher Harper Collins. By highlighting campaigns and strategies that both succeeded and failed across all of the major social media platforms, Vaynerchuk's third book shows social media marketing strategies and tactics that he believes businesses should be avoiding or employing. Jab, Jab, Jab, Right-Hook debuted at the top of the Wall Street Journal's business books list and at number four on the New York Times hardcover advice bestseller list.[51][52]

In March 2016, Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness, was published by Harper Business, part of Harper Collins. Based on Vaynerchuk's YouTube series, #AskGaryVee, Vaynerchuk compiled questions and answers from his YouTube show into a book, based on categories including self-awareness, parenting, and entrepreneurial hustle. #AskGaryVee became Vaynerchuk's fourth New York Times bestseller.[51]

In January 2018, Vaynerchuk published a fifth book, Crushing It: How great entrepreneurs build and influence- and how you can, too.[53][54]


  • Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (2018) ISBN 0062674692
  • #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcover (2016) ISBN 0062273124
  • Jab, Jab, Jab Right Hook (2013) ISBN 1594868824
  • The Thank You Economy (2011) ISBN 0061914185
  • Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009) ISBN 0061914177
  • Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008) ISBN 1594868824


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  16. ^ Friend, tad. "V-va-va-voom!", The New Yorker, June 7, 2010. Accessed January 31, 2013. "He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'"
  17. ^ O'Donnell, Chuck. "How Gary Vaynerchuk’s childhood in Edison helps him crush it in business", Courier News, February 20, 2018. Accessed June 29, 2018. "The Vaynerchuks eventually relocated and Gary would graduate from North Hunterdon High School, but the Edison environment and his own immigrant’s experience seem to have shaped Vaynerchuk to his core."
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  31. ^ "Turner Taps Consultancy to Build Ventures Around TBS, TNT". Variety. Retrieved 8 March 2017.
  32. ^ "Gary Vaynerchuk Creates VaynerSports to Go After the Sports Agency Market with Social Media". jobsinsocialmedia. June 14, 2016. Retrieved 22 June 2016.
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External linksEdit