Gary Vaynerchuk (born Gennady Vaynerchuk; November 14, 1975; Belarusian: Генадзь Вайнярчук, Russian: Геннадий Вайнерчук) is a Belarusian American entrepreneur, New York Times best selling author, speaker and internet personality. First known as a wine critic who expanded his family's wine business, Vaynerchuk is best known for his work in digital marketing and social media as the chairman of New York-based communications company, VaynerX, and as CEO of VaynerX subsidiary, VaynerMedia.
|Known for||Entrepreneurship, social media, angel investing, wine education|
|Wine Library TV, The #AskGaryVee Show|
|Net worth||$160 million (2019)|
Vaynerchuk was born in Babruysk in the Soviet Union (today part of Belarus), and immigrated to the United States in 1978 at the age of three. He is of Jewish descent. Vaynerchuk lived in a studio-apartment in Queens, New York, with eight other family members. After living in Queens, Vaynerchuk and his family moved to Edison, New Jersey where Vaynerchuk operated a lemonade-stand and earned thousands of dollars on weekends trading baseball cards. At age 14, he joined his family's retail-wine business. After his family moved, he graduated from North Hunterdon High School. Vaynerchuk graduated with a bachelor's degree from Mount Ida College in Newton, Massachusetts in 1998.
After graduating from college in 1998, Vaynerchuk assumed day-to-day control of his father's Springfield, New Jersey store, Shopper's Discount Liquors. Gary renamed the store to Wine Library, launched sales online and in 2006 started Wine Library TV, a daily webcast covering wine.
Through e-commerce and pricing strategies, Vaynerchuk grew the business from $3 million a year to $60 million a year by 2003. In August 2011, Vaynerchuk announced he would be stepping away from the family business to build VaynerMedia, the digital ad agency he co-founded with his brother in 2009.
In 2009, Gary, along with his brother AJ Vaynerchuk, founded VaynerMedia, a social media–focused digital agency. The company provides social media and strategy services to Fortune 500 companies such as General Electric, Anheuser-Busch, Mondelez, and PepsiCo. In 2015, VaynerMedia was named one of AdAge's A-List agencies. With 600 employees in 2016, VaynerMedia grossed $100 million in revenue. The company also partnered with Vimeo to connect brands and filmmakers for digital content.
Gallery Media GroupEdit
In 2017, The Wall Street Journal reported that Vaynerchuk formed The Gallery, later named Gallery Media Group, a VaynerX subsidiary company that houses PureWow, following its acquisition by Vaynerchuk and RSE Ventures, male-oriented news outlet One37pm.com, and other media properties. Ryan Harwood, formerly the CEO of PureWow, leads Gallery Media Group. A sister company to digital agency, VaynerMedia, Marketing Dive wrote that "joining forces with VaynerMedia grants access to increased video capabilities given the in-house teams and resources."
Planet of the AppsEdit
In February 2017, Apple and Propagate announced the launch of Planet of the Apps, a reality television series with a recurring cast that includes Vaynerchuk, will.i.am and Gwyneth Paltrow. Described as Shark Tank meets American Idol, in the show Vaynerchuk and team evaluate pitches from app developers vying for investment. The series cast joined with Product Hunt for a tour to Austin, San Francisco, Los Angeles and New York.
DailyVee is a daily, video-documentary series on YouTube that chronicles Vaynerchuk's life as a businessman. Started in 2015, Vaynerchuk records live, interviewing others and broadcasting investor meetings and strategy sessions at VaynerMedia. In the series Vaynerchuk implements social media strategies, especially through Snapchat to demonstrate social-media marketing.
The #AskGaryVee ShowEdit
In 2014, Vaynerchuk launched The #AskGaryVee Show on YouTube with his personal content-production team. In the show, Vaynerchuk canvases questions from Twitter and Instagram and responds in a signature, extemporaneous manner. Show questions, most commonly on entrepreneurship, family and business topics, are pre-screened by the production team but remain unseen by Vaynerchuk until each show's taping. The AskGaryVee Show inspired Vaynerchuk's fourth book, AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness.
Wine Library TVEdit
Vaynerchuk hosted a video blog on YouTube called Wine Library TV (WLTV or The Thunder Show) from 2006 to 2011, featuring wine reviews, tastings, and wine advice. The show debuted in February 2006 and was produced daily at the Wine Library store in Springfield, New Jersey. Vaynerchuk appeared on the cover of the December 2008 issue of Mutineer Magazine, launching the "Mutineer Interview" series. Celebrity guests included Jancis Robinson, Heidi Barrett, Kevin Rose, Timothy Ferriss, Jim Cramer of CNBC's Mad Money, Wayne Gretzky, and Dick Vermeil.
At 1,000 episodes in 2011 Vaynerchuk retired the show and replaced it with a video podcast, The Daily Grape. In August 2011, Vaynerchuk announced on Daily Grape that he was retiring from wine video blogging.
Wine & WebEdit
In 2010, Vaynerchuk launched Wine & Web on Sirius XM satellite radio. The show's programming paired new wine tastings in a "Wine of the Week" segment with coverage of gadgets, trends and startups in its "Web of the Week" segment.
- Crushing It! How Great Entrepreneurs Build Their Business and Influence—and How You Can, Too (2018) ISBN 0062674692
- #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness Hardcover (2016) ISBN 0062273124
- Jab, Jab, Jab Right Hook (2013) ISBN 1594868824
- The Thank You Economy (2011) ISBN 0061914185
- Crush It!: Why NOW Is the Time to Cash In on Your Passion (2009) ISBN 0061914177
- Gary Vaynerchuk's 101 Wines: Guaranteed to Inspire, Delight, and Bring Thunder to Your World (2008) ISBN 1594868824
- "What Gary Vaynerchuk Learned by Experimenting on Himself". Entrepreneur magazine. Retrieved 4 June 2017.
- "Gary Vaynerchuk – Facebook". www.facebook.com. Retrieved 2016-04-18.
- Lapidario, Milie (2012-02-04). Quicklet On Gary Vaynerchuk's Crush It! (CliffsNotes-like Book Summary). Hyperink Inc. ISBN 978-1-61464-765-2.
- "Gary Vaynerchuk is buying PureWow, a women's media company that generated about $20 million in 2016". Business Insider. Retrieved 20 February 2017.
- "How Gary Vaynerchuk Scales The Unscalable". Forbes magazine. Retrieved 20 February 2017.
- "Is Gary Vaynerchuk for real?". Fortune. Retrieved 20 February 2017.
- "Social media guru: Facebook video is the best ad buy for your money right now". CNBC. Retrieved 17 April 2017.
- Clifford, Catherine (2017-03-13). "Self-made millionaire Gary Vaynerchuk: This is the real secret to success". CNBC. Retrieved 2017-04-22.
- "I Spent a Week Living Like Gary Vaynerchuk". Vice. Retrieved 26 May 2019.
- "Millionaire Gary Vaynerchuk Shares His Secrets on Personal Branding". Entrepreneur magazine. Retrieved 20 February 2017.
- "Entrepreneur and investor Gary Vaynerchuk 'cannot wait' for the startup armageddon". Recode. Retrieved 20 February 2017.
- "Gary Vaynerchuk Builds Businesses". www.garyvaynerchuk.com. Retrieved 2017-09-03.
- Roberts, Daniel. "Is Gary Vaynerchuk for Real?". Fortune.
- Gary Vaynerchuk. Crush It:Why NOW Is the Time to Cash in on Your Passion.
- Gary Vaynerchuk (2016-03-19). SXSW Keynote 2016. Retrieved 2016-12-09.
- "Gary Vaynerchuk Reveals the Skill That Made Him Millions (and That Anyone Can Learn)". Inc. magazine. Retrieved 20 February 2017.
- Friend, tad. "V-va-va-voom!", The New Yorker, June 7, 2010. Accessed January 31, 2013. "He thumped his heart. 'I was born in the Soviet Union, and we were poor when we came here' — to Edison, New Jersey — 'so it's incredible to me that that many people are interested.'"
- O'Donnell, Chuck. "How Gary Vaynerchuk’s childhood in Edison helps him crush it in business", Courier News, February 20, 2018. Accessed June 29, 2018. "The Vaynerchuks eventually relocated and Gary would graduate from North Hunterdon High School, but the Edison environment and his own immigrant’s experience seem to have shaped Vaynerchuk to his core."
- Asimov, Eric (September 8, 2009). "Pop goes the critic". The New York Times.
- "At Wine Superstores, Tastings Are Just the Start". June 22, 2008. Retrieved October 10, 2016.
- "SELLING WINE THE WEB 2.0 WAY". KERMIT PATTISON. September 16, 2008.
- "'Everyone is a competitor': Gary Vaynerchuk's Gallery Media Group straddles the line between publisher and agency". DigiDay. Retrieved 26 May 2019.
- "Stepping Up: Serial Entrepreneur Gary Vaynerchuk". Entrepreneur. Retrieved 26 May 2019.
- "Riding the Hashtag in Social Media Marketing". New York Times. November 2, 2013.
- "Ad Age's 2015 Agency A-List Standouts: Grey, 180LA, AKQA and More". Retrieved 2016-12-09.
- "CNBC's 'Follow the Leader' Uncovers the Secrets to Entrepreneurial Success". CNBC. Retrieved 23 February 2017.
- "Vimeo and VaynerMedia Create Exclusive Content Partnership". AdAge. Retrieved 23 February 2017.
- "Gallery Media Group Aims for Authenticity". Variety. Retrieved 26 May 2019.
- "Gary Vaynerchuk Acquires Women's Publisher PureWow". The Wall Street Journal. Retrieved 9 March 2017.
- "Agency entrepreneur Gary Vaynerchuk buys women's lifestyle publisher". Marketing Dive. Retrieved 9 March 2017.
- "3 big-name celebrities will be mentors on Apple's new show about apps". Business Insider. Retrieved 23 February 2017.
- "There's nothing original about Apple's first foray into original TV". QZ. Retrieved 23 February 2017.
- "Somebody at Apple thought the reality show 'Planet of the Apps' really needed Jessica Alba". TechCrunch. Retrieved 23 February 2017.
- "Gary Vaynerchuk: "Entrepreneurs, You're Doing It Wrong"". Huffington Post. Retrieved 23 February 2017.
- "Gary Vaynerchuk reveals the skill that made him millions and that anyone can learn". Inc. magazine. Retrieved 23 February 2017.
- "#askgaryvee Changing the Mentoring Game for Young Entrepreneurs". Forbes magazine. Retrieved 23 February 2017.
- "Why Gary Vaynerchuk's '#AskGaryVee Show' Is Marketing Gold". Entrepreneur magazine. Retrieved 23 February 2017.
- Robinson, Jancis, Financial Times (November 15, 2008). "The online evangelist".
- "Issue #3 Cover Mutineer, Gary Vaynerchuk, Appears on the CBS Early Show". Retrieved 9 November 2013.
- "Wine Library TV – Dick Vermeil, Paul Smith and Gary Vaynerchuk".
- "Gary Vaynerchuk's Daily Grape". Eater magazine. Retrieved 23 February 2017.
- "The Final Grape". Retrieved 25 August 2011.
- "Gary Vaynerchuk to Host Sirius XM Radio Show". AdWeek. Retrieved 23 February 2017.