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Quartz ( is a news website owned by Atlantic Media.[2] It launched in 2012 and operates editions in Africa and India.[3] Quartz is a free digital news publication with no paywalls or registration. It relies entirely on native advertising and sponsored content to fund its business.[citation needed]

Quartz logo.png
Available in English
Owner Atlantic Media
Editor Kevin J. Delaney
Key people Jay Lauf
Alexa rank Increase 1827 [1] (Global, October 2017)
Commercial Yes
Launched September 24, 2012; 5 years ago (2012-09-24)

Quartz targets high-earning readers.[4] 60% of its readers access the site via mobile devices, and 40% of its readers are outside the United States. As of August 2017, Quartz states there are “more than 250,000 subscribers” to the Quartz Daily Brief.[5]


According to a press release, the name "Quartz" was chosen for reasons related to its branding and the unusual combination of two infrequently used letters, "q" and "z", in the title.[4]

On September 24, 2012, Quartz launched its website, The site was designed to deliver content primarily to mobile and tablet users. Its founding team members were from news organizations including Bloomberg, The Economist, The New York Times, and the Wall Street Journal (WSJ).[citation needed] According to its website, Quartz's team reports in 115 countries and speaks 19 languages.[6] They are led by Kevin Delaney, a former managing director of, Zach Seward, a former WSJ social media editor, and Gideon Lichfield, a global news editor from The Economist, among other editors.[4]

Quartz's main office is located in New York. It has correspondents and staff reporters located also in London, India, Hong Kong, Thailand, Los Angeles, Washington, D.C., and elsewhere.[6]

Quartz stated in September 2015 that they attracted 16 million monthly unique visitors and increased year-to-date revenue by 80%.[7][citation needed]

Quartz India launched in 2014. In less than a year of the launch of Quartz India, the number of monthly unique visitors of Quartz India has grown from 200,000 initially to 500,000, representing approximately 5 percent of Quartz's overall traffic.[citation needed]

Quartz decided to launch its second international news site in Africa in June 2015.[8] The launch was similar to the launch in India in 2014; it also partnered with GE.[9]

Quartz launched its first new edition in two years in October 2017. Quartz at Work focuses on being a better manager, career building, and navigating the modern workplace. It can be found directly at

The Quartz at Work launch was closely followed by the launch of Quartzy in November 2017. Quartzy, a culture and lifestyle edition[10] that bills itself a guide to living well in the global economy, was named for the eponymous email newsletter written by Quartz staff writer Jenni Avins.

Quartz launched Atlas in 2015, a home for all of its charts.[11] On May 10, 2016, Atlas became available to use free of charge and moved from to[12]

Quartz launched its first mobile app on February 11, 2016.[13] It is a semi-interactive app, because of the text-like design.[14] In September 2017, alongside the launch of iOS11, the app added augmented reality functionality.[citation needed]


In traditional newspaper "beats", news is divided into sections such as domestic, business and finance, and world economy. However, Quartz is structured around a collection of phenomena or "obsessions".[15] Quartz Global News Editor Gideon Lichfield wrote that instead of using a fixed beats structure, its newsroom is structured around a collection of phenomena or patterns, trends, and seismic shifts that shape the world its readers live in. He further explains, "Financial markets" is a beat, but "the financial crisis" is a phenomenon. "The environment" is a beat, but "climate change" is a phenomenon. "Energy" is a beat, but "the global surge of energy abundance" is a phenomenon.[16] That structure, according to Lichfield, allows the organization to follow larger phenomena and adapt to pattern changes more quickly. Also, Lichfield views news topics as unfixed with overlapping boundaries, which require all-rounder journalists, making necessary specialization in certain topics as with beat reporting, obsolete.[17]

Quartz's website design is made user-friendly for tablet and mobile users by allowing customers to scroll down without having to choose or click any links to read its news. Quartz is able to use the same website design for all types of devices, including tablets, mobile phones, and laptops.[18][dead link] Quartz is hosted on VIP Cloud Hosting which serves content across all platforms.[19]

Quartz extensively uses charts, created through their tool called "Chart Builder." It helps journalists create their own charts in a short period of time. Quartz's Chart Builder is open-source and now used by many media organizations, including NPR, The Wall Street Journal, The New Yorker, CNBC, The Press-Enterprise, New Hampshire Public Radio, NBC News, and FiveThirtyEight.[20][citation needed] A searchable chart database called "Atlas" allows users to access, download, and embed past charts.[citation needed]


  1. ^ " Site Info". Alexa Internet. 
  2. ^ "About". Quartz. Retrieved 2015-11-04. 
  3. ^ Jackson, Jasper (2015-03-11). "Quartz Africa site to launch in June". The Guardian. ISSN 0261-3077. Retrieved 2017-10-25. 
  4. ^ a b c Sonderman, Jeff (17 September 2012). "5 things journalists should know about Quartz, Atlantic Media's business news startup". Poynter. Retrieved 11 August 2017. 
  5. ^ "Press". Quartz. Retrieved 2015-11-04. 
  6. ^ a b "Welcome to Quartz". Quartz. Retrieved 2015-11-04. 
  7. ^ "Quartz Blog". Retrieved 2015-11-04. 
  8. ^ Jackson, Jasper. "Quartz Africa site to launch in June". The Guardian. Retrieved 2015-11-04. 
  9. ^ "Africa rising: Why and how Quartz, GE (Media) want in". Retrieved 2015-11-04. 
  10. ^ "Welcome to Quartzy, a new lifestyle and culture edition from Quartz". Quartzy. Retrieved 2018-05-14. 
  11. ^ "Quartz maps a future for its interactive charts with Atlas". Nieman Lab. Retrieved 2017-10-25. 
  12. ^ "Quartz's Atlas becomes open platform for building charts, data visualizations". Retrieved 2017-10-25. 
  13. ^ "Quartz's new app wants to text you the news". The Verge. Retrieved 2017-10-25. 
  14. ^ Popomaronis, Tom. "Why Quartz's news app is so much bigger than news". TechCrunch. Retrieved 2017-10-25. 
  15. ^ "The newsonomics of Quartz, 19 months in". Nieman Lab. Retrieved 2017-10-25. 
  16. ^ "On elephants, obsessions and wicked problems: A new phenomenology of news". Retrieved 2015-11-04. 
  17. ^ "What happens when news organizations move from "beats" to "obsessions"?". Nieman Lab. Retrieved 2017-10-25. 
  18. ^ "Quartz: The new digital-only publication with the tablet in mind | Lean back". Retrieved 2015-11-05. 
  19. ^ "A Behind The Scenes Look at Atlantic Media's Quartz". VIP. Retrieved 2015-11-05. 
  20. ^ "The most important things we learned in our first two years of chartbuildering". Retrieved 2015-11-04.