Panasonic Corporation,[a] formerly Matsushita Electric Industrial Co., Ltd.[b] is a major Japanese multinational electronics corporation, headquartered in Kadoma, Osaka. It was founded by Kōnosuke Matsushita in 1918 as a lightbulb socket manufacturer. In addition to consumer electronics of which it was the world's largest maker in the late 20th century, Panasonic offers a wide range of products and services, including rechargeable batteries, automotive and avionic systems, industrial systems, as well as home renovation and construction.
|Panasonikku kabushiki gaisha|
|Type||Public company KK|
|Founded||March 13, 1918|
|Headquarters||Kadoma, Osaka, Japan|
(President and CEO)
|Products||Electronics, home appliances, rechargeable batteries, software, real estate|
|Revenue||¥7.49 trillion (2020)[* 1]|
|¥293.75 billion (2020)[* 1]|
|¥225.71 billion (2020)[* 1]|
|Total assets||¥6.22 trillion (2020)[* 1]|
|Total equity||¥2.16 trillion (2020)[* 1]|
Number of employees
|Divisions||Panasonic Corporation of North America (US)|
|Footnotes / references|
From 1935 to October 1, 2008, the company's corporate name was "Matsushita Electric Industrial". On January 10, 2008, the company announced that it would change its name to "Panasonic Corporation", in effect on October 1, 2008, to conform with its global brand name "Panasonic". The name change was approved at the shareholders' meeting on June 26, 2008, after consultation with the Matsushita family.
Panasonic Corporation sells virtually all of its products and services worldwide under the Panasonic brand, having phased out the Sanyo brand in the first quarter of 2012. The company has sold products under a number of other brand names during its history.
In 1927, Matsushita adopted the brand name "National"[c] for a new lamp product. In 1955, the company began branding audio speakers and lamps for markets outside Japan as "PanaSonic", which was the first time it used the "Panasonic" brand name. The company began to use the brand name "Technics"[d] in 1965 for audio equipment. The use of multiple brands lasted for some decades. While 'National' had been the premier brand on most Matsushita products, including audio and video, 'National' and 'Panasonic' were combined in 1988 as National Panasonic after the worldwide success of the Panasonic name.
In May 2003, the company announced that "Panasonic" would become its global brand, and launched the global tagline "Panasonic ideas for life." The company began to unify its brands to "Panasonic" and, by March 2004 replaced "National" for products and outdoor signboards, except for those in Japan. In January 2008, the company announced that it would phase out the brand "National" in Japan, replacing it with the global brand "Panasonic" by March 2010. In September 2013, the company announced a revision of the decade-old tagline to better illustrate the company vision: "A Better Life, A Better World."
Rasonic is a brand name of Shun Hing Electric Works and Engineering Co. Ltd (信興電工工程有限公司), a company that has imported Panasonic and National branded product since Matsushita Electric Industrial era, and has also sold MEI/Panasonic products under the original brand names. In June 1994, Panasonic Shun Hing Industrial Devices Sales (Hong Kong) Co., Ltd. (松下信興機電(香港)有限公司) and Panasonic SH Industrial Sales (Shenzhen) Co., Ltd. (松下電器機電(深圳)有限公司) were established by joint venture between Matsushita Electric Industrial and Shun Hing Group respectively, making Rasonic a product brand for MEI and subsequent Panasonic Corporation.
In September 2014, Panasonic announced they will revive the Technics brand.
Panasonic, then Matsushita Electric, was founded in 1918 by Kōnosuke Matsushita as a vendor of duplex lamp sockets. In the 1920s Matsushita began regularly launching products. In 1927, he produced a line of bicycle lamps that were the first to be marketed with the National brand name. During World War II the company operated factories in Japan and other parts of Asia which produced electrical components and appliances such as light fixtures, motors, electric irons, wireless equipment and its first vacuum tubes.
After the war, the Matsushita group, largely having been split into MEI and MEW by the dissolution imposed by the occupation force, imperfectly regrouped as a Keiretsu and began to supply the post-war boom in Japan with radios and appliances, as well as bicycles. Matsushita's brother-in-law, Toshio Iue, founded Sanyo as a subcontractor for components after World War II. Sanyo grew to become a competitor to Matsushita, but was later acquired by Panasonic in December 2009.
In 1961, Matsushita traveled to the United States and met American dealers. The company began producing television sets for the U.S. market under the Panasonic brand name, and expanded the use of the brand to Europe in 1979.
The company used the National brand outside North America from the 1950s to the 1970s (the trademark could not be used in the United States because it was already in use). The inability to use the National brand name led to the creation of the Panasonic brand in the United States. Over the next several decades Matsushita released additional products, including black and white TVs (1952), electrical blenders, fridges (1953), rice cookers (1959), color TVs and microwave ovens (1966).
The company debuted a high-fidelity audio speaker in Japan in 1965 with the brand Technics. This line of high quality stereo components became a worldwide favorite, the most famous products being its turntables, such as the SL-1200 record player, known for its high-performance, precision and durability. Throughout the 1970s and early 1980s, Matsushita continued to produce high-quality specialized electronics for niche markets, such as shortwave radios, and developed its successful line of stereo receivers, CD players and other components.
In 1968, Matsushita began to make rotary compressors for air conditioners, and, in 1971, it began to make absorption chillers, also for air-conditioning applications.
In 1972, Matsushita established its first overseas factory, in Malaysia.
In 1973, Matsushita established "Anam National", joint venture with Anam Group in South Korea.
In 1984, Matsushita established the Panasoft software label, which published software for MSX computers from 1984 to 1989. The company also manufactured MSX computers of their own, such as Panasonic FS-A1.
In November 1990, Matsushita agreed to acquire an American media company MCA Inc., the predecessor of both Universal Music Group and Universal Pictures, for US$6.59 billion. The acquisition was preceded by the takeover of Columbia Pictures by Sony, the arch rival of Matsushita. At the time, Matsushita had dominated the home video market with the company's leading position in the electronics market. It had gotten strengthened by VHS, the de facto standard of consumer videotape that Matsushita and JVC co-introduced. Inspired by Sony's bold quest for Hollywood, Matsushita believed it could become a leader in the film industry as well. However, Matsushita subsequently sold 80% of MCA to Seagram Company for US$7 billion in April 1995, demoralized by the high volatility of the film industry.
In 1998, Matsushita sold Anam National to Anam Electronics.
2000 to presentEdit
On May 2, 2002, Panasonic Canada marked its 35th anniversary in that country by giving $5 million to help build a "music city" on Toronto's waterfront.
In 2005, Matsushita Toshiba Picture Display Co. Ltd. (a joint venture between Matsushita and Toshiba created in 2002) stopped production of CRTs at its factory in Horseheads, New York. A year later, in 2006, it stopped production at its Malaysian factory, following heavy losses. In 2007, it bought the venture from Toshiba, eventually ending all production.
On January 19, 2006, Matsushita announced that it would stop producing analog televisions (then 30% of its total TV business) from the next month, to concentrate on digital televisions.
In 2008, all models of electric shavers from the Panasonic factory were called Panasonic shavers, and they dropped Matsushita and National from their name, regardless of worldwide or Japanese markets.
On November 3, 2008, Panasonic and Sanyo announced that they were holding merger talks, which eventually resulted in the acquisition of Sanyo by Panasonic. The merger was completed in December 2009, and resulted in a corporation with revenues of over ¥11.2 trillion (around $110 billion).
With the announcement that Pioneer would exit the production of its Kuro plasma HDTV displays, Panasonic purchased many of the patents and incorporated these technologies into its own plasma displays.
In April 2011, it was announced that Panasonic would cut its work force by 40,000 by the end of fiscal 2012 in a bid to streamline overlapping operations. The curtailment is about 10 percent of its group work force.
In October 2011, Panasonic announced that it was going to trim its money-losing TV business by ceasing production of plasma TVs at its plant in Amagasaki, Hyogo Prefecture by March 2012, cutting 1,000 jobs in the process. Also, it sold some of Sanyo's home appliances business to Haier.
In January 2012, Panasonic announced that it had struck a deal with Myspace on its new venture, Myspace TV. Myspace TV will allow users to watch live television while chatting with other users on a laptop, tablet or the television itself. With the partnership, Myspace TV will be integrated into Panasonic Viera televisions.
On May 11, 2012, Panasonic announced plans to acquire a 76.2% stake in FirePro Systems, an India-based company in infrastructure protection and security solutions such as fire alarm, fire suppression, video surveillance and building management.
In line with company prediction of a net loss of 765 billion yen, on November 5, 2012, the shares fell to the lowest level since February 1975 to 388 yen. In 2012, the shares plunged 41 percent. On November 14, 2012, Panasonic said it will cut 10,000 jobs and make further divestments.
In a press release following its announcement at IFA 2013, Panasonic announced that it had acquired the "Cameramanager video surveillance service" with the intention of expanding its reach to cloud-based solutions.
In July 2014, it was announced that Panasonic has reached a basic agreement with Tesla Motors to participate in the Gigafactory, the huge battery plant that the American electric vehicle manufacturer plans to build in the U.S. In August 2014, Tesla said the plant would be built in the Southwest or Western United States by 2020. The $5 billion plant would employ 6,500 people, and reduce Tesla's battery costs by 30 percent. The company said it was looking at potential sites in Nevada, Arizona, Texas, New Mexico and California.
In November 2014, Panasonic announced its partnership with Photon Interactive to create customized and personalized digital signs in stores.
In January 2015, Panasonic announced it has stopped making TVs in China and plans to liquidate its joint venture in Shandong.
In March 2015, Panasonic announced plans to buy Houston-based satellite communication service provider ITC Global.
In April 2015, Panasonic announced its new range of products and relaunched its brand in South Africa. The company intends to use South Africa as a springboard into Africa, with Nigeria and Egypt as its initial targets.
In June 2015, Panasonic struck agreements with three Australian energy utilities (Red Energy, Ergon Energy and ActewAGL) to trial its home-based battery storage options.
In November 2015, Panasonic announced that it set up a new plant in Suzhou, China, through its subsidiary, Panasonic Ecology Systems Co., Ltd, to produce a new type of catalyst-coated diesel particulate filter (DPF) that decomposes matter contained in diesel engine exhaust gas.
In November 2015, Panasonic starts to retail locally harvested produce from its indoor agriculture facility salads via Veggie Life branding in Singapore, from the very first licensed indoor vegetable farm in the country using Panasonic's own technology.
In February 2016, Panasonic and the City of Denver formed a formal partnership to make Denver the "smartest" city in America. Joseph M. Taylor, Chairman and CEO of Panasonic Corp. of America, laid out the plans for the partnership in four key areas: smart housing and small offices, energy and utilities, transportation and city services and smart buildings.
Due to increased competition from China, Panasonic's Li-ion automotive market share decreased from 47% in 2014 to 34% in 2015. In June 2016, Tesla announced that Panasonic would be the exclusive supplier of batteries for its mass market vehicle Model 3. Batteries for the higher-end Model S sedan and Model X SUV will also be supplied by Panasonic. In early 2016 Panasonic president Kazuhiro Tsuga confirmed a planned total investment of about $1.6 billion by the company to construct Gigafactory to full capacity. However, after the number of Model 3 reservations became known in April, Panasonic moved production plans forward and announced a bond sale for $3.86 billion, most of it to be invested in Gigafactory.
In 2016, Panasonic debuted a transparent TV.
In July 2016, Panasonic unveiled its interest in making acquisitions in the artificial intelligence (AI) and machine learning space. According to a source, the company has put aside $10 million for use in either an acquisition or joint venture.
On September 25, 2018, Panasonic became one of the founding members of the L-Mount Alliance, and announced two full-frame mirrorless cameras and a range of L-Mount lenses to be launched in 2019. The 47-megapixel Panasonic Lumix S1R and the 24-megapixel Panasonic Lumix S1 will be the first full-frame mirrorless cameras produced by Panasonic and will offer the Lumix Pro support service for professional photographers. These cameras will also be equipped with Dual Image Stabilization technology to help photographers when shooting in low-light.
In 2019, Panasonic sold its semiconductors and security systems (security camera) businesses. The company also decided to completely exit from the liquid-crystal display panel business by 2021, marking the end of its display production, to focus its resources on the automotive and industrial businesses. Panasonic's LCD plant in Himeji, Hyogo will be overhauled to manufacture automotive batteries.
Meanwhile, Panasonic has made an investment to take a 20% stake in Blue Yonder, the supply-chain management software company previously known as JDA Software, deepening the integration of the former's industrial connected technology and the latter's products that has been under way since a year ago.
On November 19, 2020, Panasonic announced a restructuring set to be completed by 2022 in which the company spins off the domain companies as wholly owned subsidiaries while transforming itself into the holding company named Panasonic Holdings Corporation. Panasonic's plans are similar to that its competitor, Sony, did on April 1, 2021, when Sony Corporation became Sony Group Corporation.
In March 2021, it was reported that Panasonic will buy Blue Yonder for $6.45 billion after buying a 20% stake in Blue Yonder for 86 billion yen in 2020. This deal is considered one of the biggest since 2011.
In June 2021, it was reported that Panasonic sold its entire stake in Tesla for $3.6 billion.
As of March 31, 2012, Panasonic employed about 330,000 staff (reduced to around 260,000 by March 2020) and had around 580 subsidiaries. Panasonic had total revenues of ¥7,846,216 million in 2012, of which 53 percent were generated in Japan, 25 percent in Asia (excluding Japan), 12 percent in the Americas and 10 percent in Europe. The company invested a total of ¥520,216 million in research and development in 2012, equivalent to 6.6 percent of its revenues in that year.
As of March 31, 2012, Panasonic held a total of 140,146 patents worldwide. Panasonic was the world's top patent applicant for three decades, from the 1980s to the 2000s. According to a research conducted by the European Patent Office in 2020, the number of battery-related patents having been filed by Panasonic from 2000 to 2018 was the second-highest in the world.
The Panasonic IMP Building in Osaka, Japan
As of July 2020, Panasonic's operations are organised into seven "domain companies": Appliances, Life Solutions, Connected Solutions, Automotive, Industrial Solutions, and two overseas branches overseeing the businesses in the United States and Asia. Each of these companies may comprise multiple subsidiaries conducting actual operations.
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Panasonic Homes was a Japanese real estate and construction company and a subsidiary of Life Solutions Company, Panasonic, founded as the housing unit of Matsushita Electric Works in 1963. In recent years, Panasonic Homes has been involved in developing smart cities. In 2019, it was announced that Toyota and Panasonic would initiate a process to merge their housing businesses, Toyota Housing and Misawa Homes from the former and Panasonic Homes of the latter, into a joint venture scheduled to be established in January 2020 and co-controlled by the two parties, named Prime Life Technologies Corporation.
Panasonic Avionics CorporationEdit
Panasonic Avionics Corporation (PAC), a subsidiary of Panasonic Corporation of North America and a unit of Connected Solutions Company, Panasonic, is a supplier of in-flight entertainment (IFE) and communication systems. Headquartered in Lake Forest, California where engineering, development and testing is performed while system installation, field engineering, major quality functions, certification and program management are performed at the Bothell, Washington facility – Panasonic Avionics Corporation employs approximately 3,300 employees based in over 70 locations worldwide, with major facilities in London, Toulouse, Hamburg, Dallas, Dubai and Singapore. A majority of the component manufacturing is carried out in Osaka, Japan.
Panasonic Mobile CommunicationsEdit
Panasonic Mobile Communications manufactures mobile phone handsets and related equipment. As of 2012, it had around a 20 per cent share of the Japanese handset market. Panasonic used to market mobile phone handsets worldwide, but in December 2005 announced its withdrawal from overseas markets due to poor sales. Panasonic returned to the overseas market in 2012, with the release of the Panasonic Eluga Android-powered smartphone. In July 2013, Panasonic announced the company will not supply a new model of smartphone to NTT DoCoMo Inc., because NTT DoCoMo will focus with Sony and Samsung products. In Q2 2013, Panasonic Mobile Communications booked a 5.4 billion yen operating loss. From July 2013 to January 2018 Panasonic India has released one more series of Android Smartphones Panasonic P Series, along with Eluga Series.
Automotive Systems divisionEdit
Automotive Systems Business Division, Automotive Company, Panasonic, formerly Panasonic Automotive Systems (PAS), is an original equipment manufacturer of factory installed mobile audio equipment such as headunits, speakers and navigation modules. It is a subcontractor to most major auto manufacturers, supplying virtually every Japanese and American automaker, along with many European automakers. In 2015, PAS had a revenue of $12.4 billion. Panasonic also purchased the assets of Sanyo Corporation in 2017.
Panasonic also formerly manufactured aftermarket vehicle audio products such as head units and speakers.
Panasonic is the financial/technological partner of Tesla-owned Giga Nevada (Gigafactory 1) and has invested in the factory ever since the project's conception; in contrast to Tesla ever expanding its battery production to overseas, Panasonic has refrained from taking part in Tesla's ventures elsewhere; aside from Giga Nevada, it has own sites in Japan from which it has served Tesla since before the completion of the Gigafactory.
Prime Planet Energy and SolutionsEdit
In 2020, Panasonic founded an electric vehicle battery joint venture with Toyota, named Prime Planet Energy & Solutions Inc. (PPES), after its status as the exclusive battery supplier to Tesla has been diminished amid the changes in market environment, such as the rises of the competitors from South Korea and China and Tesla's move to bring the development and manufacturing of battery cells in-house. Panasonic owns 49% of the venture. It was the first time the two companies joined hands in the realm of battery technology since Primearth EV Energy (PEVE) kicked off in 1996 to produce batteries for hybrid electric cars.
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Panasonic Corporation of North AmericaEdit
Panasonic Corporation of North America is Panasonic's principal subsidiary in the United States. It has been headquartered in Newark, New Jersey since 2013, after being previously headquartered in Secaucus, since the 1980s; both Newark and Secaucus are located within New Jersey's Gateway Region.
Founded in New York City at the MetLife Building in September 1959, it was known as Matsushita Electric Corporation of America (MECA) prior to 2005.
Panasonic's principal subsidiaries in Europe are Panasonic Europe Ltd. and Panasonic Marketing Europe GmbH. Panasonic Europe is headquartered in London, England, but it is moving its headquarters to Amsterdam, Netherlands due to Brexit. Panasonic employs around 12,000 people in Europe, and the region generates around 10 per cent of its total revenues. In 2012, Panasonic had around a 10 per cent share of the consumer electronics market in Europe, ranking third behind Samsung Electronics (with 26 per cent) and LG Electronics (with 12 per cent).
Panasonic operates a chain of stores in the United Kingdom and Ireland called "Panasonic Store" which exclusively sell Panasonic products. Prior to 2008 the chain was named "shop@Panasonic".
In November 2010, Panasonic Electric Works established Panasonic Electric Works Vossloh-Schwabe Serbia d.o.o, a new company in Svilajnac, Serbia, to manufacture energy-efficient electronic devices (ballasts) for lighting fixtures. Volume production commenced in January 2011.
In May 2015, Panasonic launched its virtual solar service to UK consumers. The service allows users to run a simulation to provide an estimate of how much a rooftop solar installation would produce if it were installed in their home.
Mr. Daizo Ito serves as Group President for Panasonic Regional Headquarters India (situated in Haryana) at Panasonic India Pvt. Ltd. Panasonic India makes washing machines, refrigerators, electric rice cookers, electric irons, mixer-grinders/blenders and other home appliances for the Indian market.
Anchor Electricals Pvt. Ltd., an Indian company which makes electric lamps, switches, sockets and other electrical accessories, is a wholly owned subsidiary of Panasonic Corporation.
PT Panasonic Gobel IndonesiaEdit
PT Panasonic Gobel Indonesia (formerly known as PT National Gobel and PT National Panasonic Gobel) is the name of the company's Indonesia division based in Cawang, East Jakarta. Tomonobu Otsu is the current President Director and Rachmat Gobel is the current President Commissioner. It is a joint venture between Panasonic Corporation Japan and the Gobel Group of Indonesia.
Matsushita bought American media company MCA Inc. for US$6.6 billion. In 1995, it sold 80% of MCA's shares to Canadian drink company Seagram. MCA was renamed Universal Studios Inc. in 1996, after which its motion picture business has changed hands continuously, Vivendi, General Electric and Comcast in order, while the music division has become Universal Music Group, acquired and wholly owned by Vivendi up until 2019.
Panasonic used to manufacture 3DO gaming systems alongside GoldStar and Sanyo but stopped 3 years later, as it was not a success. There were a total of 2 million systems sold from 1993 to 1996, though it is not known how many of these were sold by each manufacturer. Panasonic obtained exclusive rights to manufacture the 3DO's successor console, the M2, but ultimately backed out of releasing it due to the highly competitive state of the console gaming market at the time.
In 2014, Panasonic Healthcare was bought by outside investors and renamed as PHCHD, which stands for Panasonic HealthCare HD. It mainly makes cryogenic and ULT freezers for laboratories and sterilization equipment.
Panasonic Semiconductor SolutionsEdit
Panasonic had been in the semiconductor industry since 1957, when it started the mass production of silicon transistors and bipolar ICs. From 2012 onwards the company had implemented a series of measures to boost productivity of the business, including transfers of its production facilities to a joint venture with TowerJazz, and the system-on-a-chip designing unit to Panasonic/Fujitsu joint venture Socionext.
Panasonic has offered a wide range of products and services, including air conditioners, refrigerators, washing machines, compressors, lighting, televisions, personal computers, mobile phones, audio equipment, cameras, broadcasting equipment, projectors, automotive electronics, aircraft in-flight entertainment systems, semiconductors, lithium batteries, electrical components, optical devices, bicycles, electronic materials and photovoltaic modules. Ventilation appliances such as electric fans are manufactured under KDK and rebranded as Panasonic.
Panasonic was a primary sponsor of Toyota's Formula One program, Panasonic Toyota Racing. Hiro Matsushita, grandson of the company founder, is a former race car driver who ran a company overseeing sponsorship arrangements for the company.
Panasonic was also a sponsor in NASCAR's Busch Series in 2005, sponsoring the No. 67 Smith Brothers Racing Dodge for Ken Schrader, Bryan Reffner, C.W. Smith, and Johnny Benson, Jr.. In 2007, Panasonic became a technology partner with Hendrick Motorsports, and will serve as a primary sponsor of the team's No. 24 car with Jeff Gordon for two races in 2014 and through 2015 .
Panasonic has been a top level sponsor of the Olympic Games since the Seoul Olympics in 1988.
On February 14, 2017, Panasonic was unveiled as the main sponsor of Lega Basket Serie A, the highest professional basketball league in Italy and one of the top ranked national domestic league in Europe.
Panasonic is ranked in joint 11th place (out of 16) in Greenpeace’s Guide to Greener Electronics, which ranks electronics manufacturers on policies and practices to reduce their impact on the climate, produce greener products and make their operations more sustainable. The company is one of the top scorers on the Products criteria, praised for its good product life cycles and the number of products which are free from polyvinyl chloride plastic (PVC). It also scores maximum points for the energy efficiency of its products with 100 percent of its TVs meeting the latest Energy Star standards and exceeding the standby power requirement.
However, Panasonic's score is let down by its low score on the Energy criteria, with the Guide stating it must focus on planned reductions of greenhouse gases (GHG), set targets to reduce GHG emissions by at least 30% by 2015 and increase renewable energy use by 2020.
In 2014, an article in The Guardian reported that Panasonic will compensate its expatriate workers in China a "hazard pay" as compensation for the chronic air pollution they are subjected to as they work.
- "Just slightly ahead of our time" (1970s–1990s)
- "Even more than you expected [out of the blue]" (1970s–1996 Australia)
- "What's on Panasonic" (1990–1996)
- "The quest for zero defect" (1990's-2003, South Africa)
- "Panasonic, The One That I Want" (1996–2003, USA)
- "What's New by Panasonic" (1996–2003)
- "Ideas for Life" (2003–2013, Global) 
- "A Better Life, A Better World" (2013–present)
- "Wonders!" (2014–present)
- "Let's Live Life Better" (2017–2018)
- パナソニック株式会社, Panasonikku Kabushiki-gaisha
- 松下電器産業株式会社, Matsushita Denki Sangyō Kabushiki-gaisha
- ナショナル, Nashonaru
- テクニクス, Tekunikusu
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