GAINAX Co., Ltd. (Japanese: 株式会社ガイナックス Hepburn: Kabushiki-gaisha Gainakkusu) is a Japanese anime studio famous for productions such as Neon Genesis Evangelion, Royal Space Force, Gunbuster, Nadia: The Secret of Blue Water, Kare Kano, FLCL, Magical Shopping Arcade Abenobashi, and Gurren Lagann, which have garnered critical acclaim and been commercially successful. Evangelion has reportedly grossed over 150 billion yen, or approximately US$1.2 billion. In a discussion at the 2006 Tekkoshocon, Matt Greenfield claimed Evangelion had grossed over US$2 billion; Takeda reiterated in 2002 that "It sold record numbers of laserdiscs in Japan, and the DVD is still selling well today,", as well as for their association with award-winning anime director and studio co-founder Hideaki Anno. The company is headquartered in Koganei, Tokyo.
|Founded||December 24, 1984|
|Hiroyuki Yamaga (president)|
|Products||Royal Space Force|
Neon Genesis Evangelion
Until Neon Genesis Evangelion, Gainax typically worked on stories created in-house, but the studio has increasingly developed anime adaptations of existing manga like Kareshi Kanojo no Jijou and Mahoromatic. Series produced by Gainax are often known for their controversial twist endings.
The studio was formed in the early 1980s as Daicon Film by university students Hideaki Anno, Yoshiyuki Sadamoto, Hiroyuki Yamaga, Takami Akai, Toshio Okada, Yasuhiro Takeda and Shinji Higuchi. Their first project was an animated short for the 20th Annual Japan National SF Convention, also known as Daicon III, held in 1981 in Osaka, Japan. The short film is about a girl who fights monsters, robots, and spaceships from early science fiction TV shows and films (including Ultraman, Gundam, Space Runaway Ideon, Space Battleship Yamato, Star Trek, Star Wars, and Godzilla) until she finally reaches a desert plain and pours a glass of water on a dried-out daikon radish, which immediately resurrects itself, grows into a huge spaceship, and beams her aboard. Though the short had an ambitious scope, the animation was rough and low-quality.
The group made a much bigger splash with the short they produced for the 22nd Annual Japan National SF Convention, Daicon IV, in 1983. Starting with a better animated recap of their original 1981 short, the short then moves to the girl as a grown woman, wearing a bunny suit and fighting an even wider range of science fiction creatures (including various Mobile Suits from the Gundam series, Darth Vader, an Alien, a Macross Valkyrie, a Pern dragon, Aslan, a Klingon battle cruiser, Spider-Man, and a pan across a vast array of hundreds of other characters) while surfing through the sky on the sword Stormbringer. The action was all set to the Electric Light Orchestra song "Twilight", though the group's failure to properly license the song would prevent the short's official release on DVD (and make the limited laserdisc release of the Daicon shorts very rare and highly sought after items).
The Daicon IV short firmly established Daicon Film as a talented new anime studio (albeit small and with only 20 million yen or about US$200,000). The studio changed its name to Gainax in 1985, basing the term "Gainax" on an obscure Tottori Prefecture term for "giant", with the English suffix -x added because it sounded "good and was international".
Gainax's first work as a commercial entity was Royal Space Force: The Wings of Honneamise, released in 1987. Honneamise was (and still is) critically acclaimed and a classic anime movie; however, it had a tepid commercial reaction (Gainax did attempt to develop a sequel later in March 1992, before abandoning it for lack of funds).
The next release, the 1988 OVA Gunbuster, was a commercial success and put Gainax on a stabler footing to produce works like Nadia and Otaku no Video. During this period, Gainax also produced a number of items such as garage kit and adult video games (a major earner which kept Gainax afloat on occasion, though they were sometimes banned).
In 1995, Gainax produced perhaps their best known series, the commercially successful and critically lauded Neon Genesis Evangelion. In the wake of Evangelion's success, however, Gainax was audited by the National Tax Agency at the urging of the Tokyo Regional Taxation Bureau on suspicion of committing tax evasion on the massive profits accruing from various Evangelion properties. It was later revealed that Gainax had concealed 1.56 billion yen worth of income (thereby failing to pay 560 million yen due in corporate taxes) which it had earned between the release of Evangelion and July 1997 by paying closely related companies various large fees, ostensibly to pay for animation expenses, but then immediately withdrawing 90% of the sums from the other company's accounts as cash and storing it in safe deposit boxes (leaving 10% as a reward for the other company's assistance).
Gainax president Takeshi Sawamura and tax accountant Yoshikatsu Iwasaki were arrested on July 13, 1999 and later jailed for accounting fraud. Yasuhiro Takeda later defended Sawamura's actions as being a reaction to Gainax's perpetually precarious finances and the shaky accounting procedures internally:
Sawamura understood our financial situation better than anyone, so when Evangelion took off and the money really started rolling in, he saw it as possibly our one and only opportunity to set something aside for the future. I guess he was vulnerable to temptation at that point, because no one knew how long the Evangelion goose would keep laying golden eggs. I don't think he purposely set out with the goal of evading taxes. It was more that our level of accounting knowledge wasn't up to the task of dealing with revenues on such a large scale.
In 2004, Gainax marked their 20th anniversary with the production of Diebuster, the sequel to Gunbuster. Gainax's most recent successes on television have been the popular anime series Gurren Lagann (2007) and Panty & Stocking with Garterbelt (2010).
In August 2011, Gainax was sued by A.D. Vision, who claimed Gainax's refusal to accept an option payment for the perpetual live-action rights to Evangelion was a breach of contract and had resulted in losing an opportunity to produce the film with a major studio. A.D. Vision has asked to be awarded the live-action rights to Evangelion and any accruing legal fees.
At the 2013 Tokyo Anime Fair, Gainax announced that they would be making once-dead Blue Uru film with Hiroyuki Yamaga as the director and screenwriter and Yoshiyuki Sadamoto as the character designer.
In August 2018, it was announced that Fukushima Gainax was acquired by Kinoshita Group Holdings on July 26, making them its new subsidiary. Fukushima Gainax changed its studio name to Gaina and relocated to Koganei, Tokyo on August 9.
|Royal Space Force: The Wings of Honnêamise||1987||Hiroyuki Yamaga|
|Nadia: The Movie||1991||Sho Aono||Sei Young|
|Evangelion: Death and Rebirth||1997||Hideaki Anno
Production I.G (Rebirth)
|The End of Evangelion||1997||Hideaki Anno
|Revival of Evangelion||1999||Hideaki Anno||Production I.G|
|Cutie Honey||2004||Hideaki Anno||Opening animation|
|Gunbuster vs. Diebuster||2006||Hideaki Anno
|Rebuild of Evangelion
(Four-part movie series)
|Produced by Anno's Studio Khara.|
Gainax collaborated in the project.
|Gekijōban Tengen Toppa Gurren Lagann
(Two-part movie series)
(Three-part movie series)
|2020–2026||Hiroyuki Yamaga||A film trilogy based on Leiji Matsumoto's works|
OVAs and ONAsEdit
|The Chocolate Panic Picture Show||1985||Kamui Fujiwara||Barque/Studio-2B Productions||Animation|
||1988||Kazuyoshi Katayama||Bandai Visual|
|Mahjong Hishō-den: Naki no Ryū||1988-1990||Satoshi Dezaki||Magic Bus|
|Beat Shot||1989||Takashi Akimoto|
|Circuit no Ohkami 2 Modena no Tsurugi||1990||Yoshihide Kuriyama|
|Honō no Tenkōsei||1991||Katsuhiko Nishijima|
|Money Wars||1991||Yusaku Saotome|
|Otaku no Video||1991||Takeshi Mori|
|K.O. Beast||1992-1993||Hiroshi Negishi||Project B4, Animate Film|
|Casshan: Robot Hunter||1993||Hiroyuki Fukushima||Tatsunoko Productions||Episode 4 only|
|Debutante Detective Corps||1996||Akiyuki Shinbo||Studio 4°C/FAI|
|FLCL||2000||Kazuya Tsurumaki||Production I.G|
|Anime Tenchou||2002||Hiroyuki Imaishi||Animate Film|
|Submarine 707R||2003||Shoichi Masuo
|Group TAC, Ashi Productions|
|Re: Cutie Honey||2004||Hideaki Anno||Toei Animation|
|Wish Upon the Pleiades||2011||Shouji Saeki|
Daicon tokusatsu fan filmsEdit
|Patriotic Squadron Dai-Nippon (愛国戦隊大日本 Aikoku Sentai Dai-Nippon)||1982||Parody of the popular Super Sentai shows (mostly from footages in Taiyo Sentai Sun Vulcan) and the Russo-Japanese War, with the members of the title team (AiKamikaze, AiHarakiri, AiSukiyaki, AiGeisha, and AiTenpura) fighting the evil plan of the Red Bear Empire (led by "Death Kremlin") to brainwash the children of Japan by replacing the pages of their textbooks with red paper in this "episode."|
|Swift Hero Noutenki (快傑のーてんき Kaiketsu Nōtenki)||1982||Parody of Shotaro Ishinomori's Kaiketsu Zubat|
|Return of Ultraman (帰ってきたウルトラマン Kaettekita Urutoraman)||1983||Parody of a title of the same name, with New Ultraman/Ultraman Jack replaced with a giant Hideaki Anno in a vinyl Ultraman trick-or-treat outfit and glasses.|
|Kaiketsu Nōtenki 2 - Pure Love in Minato City (快傑の-てんき2 純愛港町篇 Kaiketsu Nōtenki 2 - Junai Minato-cho Hen)||1984||Parody of Shotaro Ishinomori's Kaiketsu Zubat, in which the titular hero faces off against Mecha Noutenki, a mechanical clone of himself.|
|Kaiketsu Nōtenki in USA (快傑の-てんき in USA)||1984||Parody of Shotaro Ishinomori's Kaiketsu Zubat, in which the titular hero sightsees in San Francisco, California (while in costume)|
|The Eight-Headed Giant Serpent Strikes Back (八岐之大蛇の逆襲 Yamata no Orochi no Gyakushū)||1985||A 72-minute sendup of daikaiju (giant monster) movies and the most heavily promoted of the Daicon tokusatsu short films.|
|Roleplaying Nōtenki in Seoul (ロールプレイングの-てんき in ソウル)||1988||Role-playing parody of Shotaro Ishinomori's Kaiketsu Zubat, in which the titular hero sightsees in San Francisco, California (while in costume)|
Gainax has also teamed with other groups to create various works, such as a 1987 promotional video for the song "Marionette" by Boøwy and the 2006 Momoko-based "Gainax Girls" fashion dolls created in collaboration with a Japanese fashion doll. Gainax also collaborated with Game Arts in 1992, resulting in the video game Alisia Dragoon.
Gainax has also produced a number of computer games, including a strip mahjong game featuring Evangelion characters and its most famous, the Princess Maker series (later adapted as Puchi Puri Yūshi).
Gainax also collaborated with Saudi Arabian media content company ARiNAT on a three-minute anime trailer titled "Desert Knight" (Sabaku no Kishi), which debuted at the "ANI:ME" Japanese pop culture festival in Abu Dhabi in the United Arab Emirates.
Relationship to fan communityEdit
Since Gainax originated as a group of fans, it has maintained ties to the general otaku community, allowing dōjinshi of its work, fan-made action figures, promoting series like Evangelion at private festivals, and so on.
The term "Gainaxing" has been coined by fans to describe exaggerated bouncing of a female character's breasts. Similarly, the term "Gainax ending" has been used in reference to several Gainax productions to describe an ending to a work which is surreal, or seems to come out of nowhere and resolve little.
- "Considered one of the top 10 films of 1987 by Japanese film critics, The Wings of Honneamise is..." "Heads Up, Mickey: Anime may be Japan's first really big cultural export", Issue 3.04 - Apr 1995, Wired
- The studio's works have garnered them Animage's coveted Anime Grand Prix award over ten times since 1990.
- "スポニチ Sponichi Annex ニュース 芸能". sponichi.co.jp. Archived from the original on 14 February 2007. Retrieved 7 May 2015.
- Greenfield, Matt (April 2, 2006). Evangelion: 10 years of Death and Re:Birth (Speech). Tekkoshocon 2006. Pittsbugh.
- Gainax Internet Section. "GAINAX NET｜会社案内｜会社概要". Gainax.co.jp. Archived from the original on 2014-02-09. Retrieved 2015-04-30.
- Asahi Shimbun/ASAHI EVENING NEWS. November 13, 1998. "JAPAN- Animator hit for tax evasion" Pg. News.
- Takami Akai is from Tottori and suggested it.
- "Bienvenue sur le site internet de Sekai Project". Gainax.fr. Retrieved 2015-04-30.
- " "The first commercial success of the fan-turned-pro studio Gainax, "Gunbuster" ("Aim for the Top!") was the first anime OVA (original video animation) made by and for the "otaku generation" — a series for those who love anime. Not tied to any pre-existing manga or toy campaign, "Gunbuster" was a declaration that anime could be made for its own sake." Business Wire. October 24, 2006 Tuesday 1:00 PM GMT "Image Entertainment and Bandai Visual USA to Release Classic Anime Series Gunbuster"
- The first Dennou Gakuen (電脳学園) game(released July 1989) was banned in July 1992 in Miyazaki Prefecture, the first to be so banned in Japan; Gainax sued, charging the ban was unconstitutional, but lost. See Japan Economic Newswire JANUARY 24, 1994, MONDAY. "Court backs ban on sale, lease of porno computer game". By Miyazaki, Jan. 24 Kyodo
- "7-13-99—- President Of Gainax Arrested - July 1999 Anime News". Anime News Service. Yomiuri Shimbun. 13 July 1999. Retrieved 23 April 2019.
- "Gainax, company president admit tax evasion - News". Anime News Network. 12 November 1998. Retrieved 23 April 2019.
- "7-14-99—- President Of Gainax Arrested (More) - July 1999 Anime News". Anime News Service. Yomiuri Shimbun. 14 July 1999. Retrieved 23 April 2019.
- Takeda 2002, p. 170.
- "A.D. Vision, Inc. sues Gainax Co., Ltd. over live-action Evangelion movie agreement". Crunchyroll. August 12, 2011. Retrieved August 13, 2011.
- "Gainax, Nobuhiro Yamashita Create Live-Action TV Show EA's Rock". Anime News Network. February 23, 2012. Retrieved February 27, 2012.
- "Gainax Makes Blue Uru Film with Honneamise Yamaga, Sadamoto". Anime News Network. Retrieved 21 March 2013.
- "Gainax Sets Up Studio, Museum in Fukushima". Anime News Network. January 16, 2015. Retrieved January 31, 2018.
- "Kinoshita Acquires Fukushima Gainax, Moves Studio to Tokyo Under New Name". Anime News Network. August 20, 2018. Retrieved August 20, 2018.
- Takeda 2002.
- Takeda 2002
- "momokoDOLL.com". momokodoll.com. Archived from the original on 20 December 2006. Retrieved 7 May 2015.
- "警告：アダルトコンテンツ". Amazon.co.jp. Retrieved 2015-04-30.
- "Gainax, Saudi Arabia's Arinat Make 3-Minute 'Desert Knight' Trailer". Retrieved 4 September 2018.
- "The creation of a sexy Rei is in fact legal because anime production studio Gainax Co. approves fan-made production under certain conditions. Normally, anime copyright owners do not grant individuals approval to use their characters. But Gainax permits fans to make and sell up to 200 action figures a year per project. Gainax receives some 50 applications every year for fan production. The company believes permitting these products 'helps to prevent undesirable alterations and to maintain the characters' popularity', an official at the company's rights planning department said." The Nikkei Weekly (Japan) December 17, 2007 Monday, "Hostile responses not enough in battles with infringers"
- Hernandez, Lea. "The Curse of Urusei Yatsura", interview by PULP magazine, vol. 5, no. 8 (August 2001): 24–29. ISSN 1096-0228.
- Howell, Shon. "The Fabulous Dog and Pony Show: An Interview with Shon Howell". By Ben Dunn. Mangazine, vol. 2, no. 23 (May 1993): 11–18. Shon Howell was the second vice president of Gainax in charge of United States operations (General Products) after Lea Hernandez (the first) quit.
- Howell, Shon. "The Fabulous Dog and Pony Show". Mangazine, vol. 2, nos. 24 (June 1993), 25 (July 1993), 27 (September 1993), 30 (December 1993), 31 (January 1994), 32 (February 1994). A column further detailing Shon Howell's experiences with Gainax.
- Leonard, Andrew. "Heads Up, Mickey". Wired, issue 3.04, April 1995. An article on anime, focusing on the history of Gainax.
- Takeda, Yasuhiro (2002). The Notenki Memoirs: Studio Gainax and the Men Who Created Evangelion. Houston: ADV Manga. ISBN 1-4139-0234-0.