Burger King (BK) is an American global chain of hamburger fast food restaurants. Headquartered in the unincorporated area of Miami-Dade County, Florida, the company was founded in 1953 as InstaBurger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1954, its two Miami-based franchisees David Edgerton and James McLamore purchased the company and renamed it "Burger King". Over the next half-century, the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010, 3G Capital of Brazil acquired a majority stake in the company, in a deal valued at US$3.26 billion. The new owners promptly initiated a restructuring of the company to reverse its fortunes. 3G, along with partner Berkshire Hathaway, eventually merged the company with the Canadian-based doughnut chain Tim Hortons, under the auspices of a new Canadian-based parent company named Restaurant Brands International.
The Burger King logo
|Genre||Fast food restaurant|
Keith J. Kramer and Matthew Burns
David Edgerton and James McLamore
|Headquarters||5505 Blue Lagoon Drive, Miami-Dade County, Florida, United States|
Number of locations
|Revenue||US$4.05 billion (FY 2015):30|
|US$363.0 million (FY 2015 RBI):30|
|US$1.912 billion (FY 2015 RBI):30|
|Total assets||US$18.41 billion (FY 2015 RBI):31|
|Total equity||US$2.912 billion (FY 2015 RBI):31|
Number of employees
|34,248 (FY 2015 RBI)|
|Parent||Restaurant Brands International|
The 1970s were the "Golden Age" of the company's advertising, but beginning in the early-1980s, Burger King advertising began losing focus. A series of less successful advertising campaigns created by a procession of advertising agencies continued for the next two decades. In 2003, Burger King hired the Miami-based advertising agency Crispin Porter + Bogusky (CP+B), who completely reorganized its advertising with a series of new campaigns centered on a redesigned Burger King character nicknamed "The King", accompanied by a new online presence. While highly successful, some of CP+B's commercials were derided for perceived sexism or cultural insensitivity. Burger King's new owner, 3G Capital, later terminated the relationship with CP+B in 2011 and moved its advertising to McGarryBowen, to begin a new product-oriented campaign with expanded demographic targeting.
Burger King's menu has expanded from a basic offering of burgers, French fries, sodas, and milkshakes to a larger and more diverse set of products. In 1957, the "Whopper" became the first major addition to the menu, and it has become Burger King's signature product since. Conversely, BK has introduced many products, which failed to catch hold in the marketplace. Some of these failures in the United States have seen success in foreign markets, where BK has also tailored its menu for regional tastes. From 2002 to 2010, Burger King aggressively targeted the 18–34 male demographic with larger products that often carried correspondingly large amounts of unhealthy fats and trans-fats. This tactic would eventually damage the company's financial underpinnings, and cast a negative pall on its earnings. Beginning in 2011, the company began to move away from its previous male-oriented menu and introduce new menu items, product reformulations and packaging, as part of its current owner 3G Capital's restructuring plans of the company.
As of December 31, 2016, Burger King reported it had 15,738 outlets in 100 countries. Of these, 47.5% are in the United States and 99.5% are privately owned and operated, with its new owners moving to an almost entirely franchised model in 2013. BK has historically used several variations of franchising to expand its operations. The manner in which the company licenses its franchisees varies depending on the region, with some regional franchises, known as master franchises, responsible for selling franchise sub-licenses on the company's behalf. Burger King's relationship with its franchises has not always been harmonious. Occasional spats between the two have caused numerous issues, and in several instances, the company's and its licensees' relations have degenerated into precedent-setting court cases. Burger King's Australian franchise Hungry Jack's is the only franchise to operate under a different name, due to a trademark dispute and a series of legal cases between the two.
The predecessor to Burger King was founded in 1953 in Jacksonville, Florida, as Insta-Burger King. After visiting the McDonald brothers' original store location in San Bernardino, California, the founders and owners (Keith J. Kramer and his wife's uncle Matthew Burns), who had purchased the rights to two pieces of equipment called "Insta-machines", opened their first restaurants. Their production model was based on one of the machines they had acquired, an oven called the "Insta-Broiler". This strategy proved to be so successful that they later required all of their franchises to use the device. After the company faltered in 1959, it was purchased by its Miami, Florida, franchisees, James McLamore and David R. Edgerton. They initiated a corporate restructuring of the chain, first renaming the company Burger King. They ran the company as an independent entity for eight years (eventually expanding to over 250 locations in the United States), before selling it to the Pillsbury Company in 1967.:28
Pillsbury's management tried several times to restructure Burger King during the late 1970s and the early 1980s. The most prominent change came in 1978 when Burger King hired McDonald's executive Donald N. Smith to help revamp the company. In a plan called "Operation Phoenix",:118 Smith restructured corporate business practices at all levels of the company. Changes included updated franchise agreements, a broader menu:119:66 and new standardized restaurant designs. Smith left Burger King for PepsiCo in 1980 shortly before a system-wide decline in sales.
Pillsbury's Executive Vice President of Restaurant Operations Norman E. Brinker was tasked with turning the brand around, and strengthening its position against its main rival McDonald's. One of his initiatives was a new advertising campaign featuring a series of attack ads against its major competitors. This campaign started a competitive period between Burger King, McDonald's, and top burger chains known as the Burger wars. Brinker left Burger King in 1984, to take over Dallas-based gourmet burger chain Chili's.
Smith and Brinker's efforts were initially effective, but after their respective departures, Pillsbury relaxed or discarded many of their changes, and scaled back on construction of new locations. These actions stalled corporate growth and sales declined again, eventually resulting in a damaging fiscal slump for Burger King and Pillsbury. Poor operation and ineffectual leadership continued to bog down the company for many years.
Pillsbury was eventually acquired by the British entertainment conglomerate Grand Metropolitan in 1989. Initially, Grand Met attempted to bring the chain top profitability under newly minted CEO Barry Gibbons; the changes he initiated during his two-year tenure were hit or miss. Successful new product introductions and tie-ins with The Walt Disney Company were offset by continuing image problems and ineffectual advertising programs. Additionally, Gibbons sold off several of the company's assets in attempt to profit from their sale and laid off many of its staff members.
After Gibbon's departure, a series of CEOs each tried to repair the company's brand by changing the menu, bringing in new ad agencies and many other changes. The parental disregard of the Burger King brand continued with Grand Metropolitan's merger with Guinness in 1997 when the two organizations formed the holding company Diageo. Eventually, the ongoing systematic institutional neglect of the brand through a string of owners damaged the company to the point where major franchises were driven out of business, and its total value was significantly decreased. Diageo eventually decided to divest itself of the money-losing chain and put the company up for sale in 2000.
The twenty-first century saw the company return to independence when it was purchased from Diageo by a group of investment firms led by TPG Capital for US$1.5 billion in 2002. The new owners rapidly moved to revitalize and reorganize the company, culminating with the company being taken public in 2006 with a highly successful initial public offering. The firms' strategy for turning the chain around included a new advertising agency and new ad campaigns, a revamped menu strategy, a series of programs designed to revamp individual stores, a new restaurant concept called the BK Whopper Bar, and a new design format called 20/20. These changes successfully re-energized the company, leading to a score of profitable quarters. Yet, despite the successes of the new owners, the effects of the financial crisis of 2007–2010 weakened the company's financial outlooks while those of its immediate competitor McDonald's grew. The falling value of Burger King eventually led to TPG and its partners divesting their interest in the chain in a US$3.26 billion sale to 3G Capital of Brazil. Analysts from financial firms UBS and Stifel Nicolaus agreed that 3G would have to invest heavily in the company to help reverse its fortunes. After the deal was completed, the company's stock was removed from the New York Stock Exchange, ending a four-year period as a public company. The delisting of its stock was designed to help the company repair its fundamental business structures and continue working to close the gap with McDonald's without having to worry about pleasing shareholders. In the United States domestic market, the chain has fallen to third place in terms of same store sales behind Ohio-based Wendy's. The decline is the result of 11 consecutive quarters of same store sales decline.
In August 2014, 3G announced that it planned to acquire the Canadian restaurant and coffee shop chain Tim Hortons and merge it with Burger King with backing from Warren Buffett's Berkshire Hathaway. The two chains will retain separate operations post-merger, with Burger King remaining in its Miami headquarters. A Tim Hortons representative stated that the proposed merger would allow Tim Hortons to leverage Burger King's resources for international growth. The combined company will be the third-largest international chain of fast food restaurants. The deal lead to a controversy over the practice of tax inversions, in which a company decreases the amount of taxes it pays by moving its headquarters to a tax haven, a country with lower rates but maintains the majority of their operations in their previous location. As a high-profile instance of tax inversion, news of the merger was criticized by U.S. politicians, who felt that the move would result in a loss of tax revenue to foreign interests, and could result in further government pressure against inversions.
Structure and operations
Burger King Holdings is the parent company of Burger King, also known as Burger King Corporation and abbreviated BKC, and is a Delaware corporation formed on July 23, 2002.: A subsidiary, it derives its income from several sources, including property rental and sales through company owned restaurants;: however, a substantial portion of its revenue is dependent on franchise fees.: During the transitional period after the acquisition of the company by 3G Capital, Burger King's board of directors was co-chaired by John W. Chidsey, formerly CEO and chairman of the company, and Alex Behring, managing partner of 3G Capital. By April 2011, the new ownership completed the restructuring of Burger King's corporate management and Chidsey tendered his resignation, leaving Behring as CEO and chair.
The company operates approximately 40 subsidiaries globally that oversee franchise operations, acquisitions and financial obligations such as pensions.:Exhibit 21.1 One example of a subsidiary is Burger King Brands, Inc. which is responsible for the management of Burger King's intellectual properties. A wholly owned subsidiary established in 1990, Burger King Brands owns and manages all trademarks, copyrights and domain names used by the restaurants in the United States and Canada. It also responsible for providing marketing and related services to the parent company.
The majority of Burger King restaurants, approximately 90%, are privately held franchises. In North America, Burger King Corporation is responsible for licensing operators and administering of stores. Internationally, the company often pairs with other parties to operate locations or it will outright sell the operational and administrative rights to a franchisee which is given the designation of master franchise for the territory. The master franchise will then be expected to sub-license new stores, provide training support, and ensure operational standards are maintained. In exchange for the oversight responsibilities, the master franchise will receive administrative and advertising support from Burger King Corporation to ensure a common marketing scheme. The 3G Capital ownership group announced in April 2011 that it would begin divesting itself of many corporate owned locations with the intent to increase the number of privately held restaurants to 95%.
As the franchisor for the brand, Burger King Holdings has several obligations and responsibilities; the company designs and deploys corporate training systems while overseeing brand standards such as building design and appearance. The company also develops new products and deploys them after presenting them to its franchises for approval per a 2010 agreement between itself and the franchise ownership groups. Burger King has limited approval over franchise operations such as minimum hours of operation and promotional pricing. Additionally, Burger King designates approved vendors and distributors while ensuring safety standards at the productions facilities of its vendors.:
Burger King is headquartered in a nine-story office tower by the Miami International Airport in unincorporated Miami-Dade County, Florida. Elaine Walker of the Miami Herald stated that the headquarters has a "Burger King" sign that drivers on State Road 836 "can't miss". In addition, the chain planned to build a neon sign on the roof to advertise the brand to passengers landing at the airport. On Monday July 8, 2002, 130 employees began working at the Burger King headquarters with the remainder moving in phases in August 2002. Prior to the moving to its current headquarters in 2002, Burger King had considered moving away from the Miami area; Miami-Dade County politicians and leaders lobbied against this, and Burger King stayed. In August 2014, the future of the company's Miami headquarters was again in doubt as reports surfaced Burger King was in talks with Tim Hortons about buying the Canadian restaurant chain, with a view to relocating its headquarters to Canada where the corporate tax rate is lower.
The company's previous headquarters were in a southern Dade County campus described by Walker as "sprawling" and "virtually hidden away". The former headquarters were located on Old Cutler Boulevard in the Cutler census-designated place. The former Burger King headquarters as of 2007 houses rental offices for several companies.
When Burger King Corporation began franchising in 1959, it used a regional model where franchisees purchased the right to open stores within a geographic region.:117:64 These franchise agreements granted BKC very little oversight control of its franchisees and resulted in issues of product quality control, store image and design, and operational procedures.:118:64
During the 1970s, structural deficiencies in Burger King's franchise system became increasingly problematic for Pillsbury. A major example was the relationship between Burger King and Louisiana-based franchisee Chart House,:64 Burger King's largest franchisee group at the time with over 350 locations in the United States. The company's owners, William and James Trotter, made several moves to take over or acquire Burger King during the 1970s, all of which were spurned by Pillsbury. After the failed attempts to acquire the company, the relationship between Chart House and Burger King soured and eventually devolved into a lawsuit. Chart House eventually spun off its Burger King operations in the early 1980s into a holding company called DiversiFoods which, in turn, was acquired by Pillsbury in 1984 and absorbed into Burger King's operations.
As part of the franchising reorganization segment of Operation Phoenix, Donald N. Smith initiated a restructuring of future franchising agreements in 1978. Under this new franchise agreement, new owners were disallowed from living more than one hour from their restaurants – restricting them to smaller individuals or ownership groups and preventing large, multi-state corporations from owning franchises. Franchisee were also now prohibited from operating other chains, preventing them from diverting funds away from their Burger King holdings. This new policy effectively limited the size of franchisees and prevented larger franchises from challenging Burger King Corporation as Chart House had.:64 Smith also sought to have BKC be the primary owner of new locations and rent or lease the restaurants to its franchises. This policy would allow the company to take over the operations of failing stores or evict those owners who would not conform to the company guidelines and policies. By 1988, parent company Pillsbury had relaxed many of Smith's changes, scaled back on the construction of new locations which resulted in stalled growth of the brand. Neglect of Burger King by new owner Grand Met and its successor Diageo further hurt the standing of the brand, causing significant financial damage to BK franchises and straining relations between the parties.
By 2001 and after nearly 18 years of stagnant growth, the state of its franchises was beginning to affect the value of the company. One of the franchises most heavily affected by the lack of growth was the nearly 400-store AmeriKing. By 2001, the franchise owner, which until this point had been struggling under a nearly US$300 million debt load and been shedding stores across the US, was forced to enter Chapter 11 bankruptcy. The failure of AmeriKing deeply affected the value of Burger King, and put negotiations between Diaego and the TPC Capital-led group on hold. The developments eventually forced Diaego to lower the total selling price of the chain by almost $750 million. After the sale, newly appointed CEO Brad Blum initiated a program to help roughly 20 percent of its franchises, including its four largest, who were in financial distress, bankruptcy or had ceased operations altogether. Partnering with California-based Trinity Capital, LLC, the company established the Franchisee Financial Restructuring Initiative, a program to address the financial issues facing BK's financially distressed franchisees. The initiative was designed to assist franchisees in restructuring their businesses to meet financial obligations, focus on restaurant operational excellence, reinvest in their operations, and return to profitability.
Individual franchisees took advantage of the AmeriKing failure; one of BK's regional owners, Miami-based Al Cabrera, purchased 130 stores located primarily in the Chicago and the upper mid-west region, from the failed company for a price of $16 million, approximately 88 percent of their original value. The new company, which started out as Core Value Partners and eventually became Heartland Foods, also purchased 120 additional stores from distressed owners and revamped them. The resulting purchases made Cabrera the largest minority franchisee of Burger King, and Heartland one of the company's top franchises. By 2006, the company was valued at over $150 million, and was sold to New York–based GSO Capital Partners. Other purchasers included a three-way group of NFL athletes Kevin Faulk, Marcus Allen, and Michael Strahan who collectively purchased 17 stores in the cities of Norfolk and Richmond, Virginia; and Cincinnati-based franchisee Dave Devoy, who purchased 32 AmeriKing stores. After investing in new decor, equipment and staff retraining, many of the formerly failing stores have shown growth approaching 20 percent.
As part of 3G's restructuring plan, the company decided to divest itself of its corporate owned locations by re-franchising them to private owners and become a 100% franchised operation by the end of 2013. The project, which began in April 2012, saw the company divest corporate-owned locations in Florida, Canada, Spain, Germany, and other regions. The move gave the company a Q3, 2013 profit of US$68.2 million over the same quarter, 2012 of US$6.6 million.
At the end of its 2013 fiscal year, Burger King is the second largest chain of hamburger fast food restaurants in terms of global locations,:123 behind industry bellwether McDonald's (32,400 locations); it is the fourth largest fast food restaurant chain overall after Yum! Brands (parent of KFC, Taco Bell, and Pizza Hut totaling 37,000 locations), McDonald's, and Subway (32,000 locations).
While BK began its foray into locations outside of the continental United States in 1963 with a store in San Juan, Puerto Rico, it did not have an international presence until several years later. Shortly after the acquisition of the chain by Pillsbury, it opened its first Canadian restaurant in Windsor, Ontario in 1969.:66 Other international locations followed soon after: Oceania in 1971 and Europe in 1975 with a restaurant in Madrid, Spain. Beginning in 1982, BK and its franchisees began operating stores in several East Asian countries, including Japan, Taiwan, Singapore and South Korea. Due to high competition, all of the Japanese locations were closed in 2001; however, BK reentered the Japanese market in June 2007. BK's Central and South American operations began in Mexico in the late 1970s and by the early 1980s in Caracas, Venezuela, Santiago, Chile, and Buenos Aires, Argentina. While Burger King lags behind McDonald's in international locations by over 12,000 stores, as of 2008 it had managed to become the largest chain in several countries including Mexico and Spain. The company divides its international operations into three segments; the Middle East, Europe and Africa division (EMEA), Asia-Pacific (APAC) and Latin America and the Caribbean (LAC).:5 In each of these regions, Burger King has established several subsidiaries to develop strategic partnerships and alliances to expand into new territories. In its EMEA group, Burger King's Switzerland-based subsidiary Burger King Europe GmbH is responsible for the licensing and development of BK franchises in those regions.:5, Exhibit 21:1 In APAC region, the Singapore-based BK AsiaPac, Pte. Ltd. business unit handles franchising for East Asia, the Asian subcontinent and all Oceanic territories.:6, Exhibit 21:1 The LAC region includes Mexico, Central and South America and the Caribbean Islands and has no centralized operations group.:6, Exhibit 21:1
Australia is the only country in which Burger King does not operate under its own name.:6 When the company set about establishing operations down under in 1971, it found that its business name was already trademarked by a takeaway food shop in Adelaide. As a result, Burger King provided the Australian franchisee, Jack Cowin, with a list of possible alternative names derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury, that could be used to name the Australian restaurants. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake mixture products, and slightly changed the name to a possessive form by adding an apostrophe "s" forming the new name Hungry Jack's. After the expiration of the trademark in the late 1990s, Burger King unsuccessfully tried to introduce the brand to the continent. After losing a lawsuit filed against it by Hungry Jack's ownership, the company ceded the territory to its franchisee. Hungry Jack's is now the only Burger King brand in Australia; Cowin's company Hungry Jack's PTY is the master franchise and thus is now responsible for oversight of the operations that country with Burger King only providing administrative and advertising support to ensure a common marketing scheme for the company and its products.
Over a 10-year period starting in 2008, Burger King predicted 80 percent of its market share would be driven by foreign expansion, particularly in the Asia-Pacific and Indian subcontinent regional markets. While the TPG-led group continued BK's international expansion by announcing plans to open new franchise locations in Eastern Europe, Africa and the Middle East, and Brazil, the company plan is focusing on the three largest markets – India, China, and Japan. The company plans to add over 250 stores in these Asian territories, as well as other places such as Macau, by the end of 2012. Its expansion into the Indian market has the company at a competitive disadvantage with other fast food restaurants such as KFC because of the aversion of the country's large Hindu majority to beef. BK hopes to use their non-beef products, such as their TenderCrisp and TenderGrill chicken sandwiches, as well as other products like mutton sandwiches and veggie sandwiches, to help them overcome this hurdle to expand in that country. 3G has reported that it will continue with the plans to grow globally, even ramping up the planned expansion to help increase their return on investment.:1 It is expected that 3G Brazilian-based management connections in the region may help Burger King expand in Brazil and Latin America, where it has been having problems finding acceptable franchisees.:2
Controversies and legal cases
Burger King has been involved in several legal disputes and cases, as both plaintiff and defendant, in the years since its founding in 1954. Depending on the ownership and executive staff at the time of these incidents, the company's responses to these challenges have ranged from a conciliatory dialog with its critics and litigants, to a more aggressive opposition with questionable tactics and negative consequences. The company's response to these various issues has drawn praise as well as accusations of political appeasement from different parties over the years.
A trademark dispute involving the owners of the identically named Burger King in Mattoon, Illinois, led to a federal lawsuit. The case's outcome helped define the scope of the Lanham act and trademark law in the United States. An existing trademark held by a shop of the same name in South Australia forced the company to change its name in Australia, while another state trademark in Texas forced the company to abandon its signature product, the Whopper, in several counties around San Antonio. The company was only able to enter northern Alberta, in Canada, in 1995, after it paid the founders of another chain named Burger King.
Legal decisions from other suits have set contractual law precedents in regards to long-arm statutes, the limitations of franchise agreements, and ethical business practices. Many of these decisions have helped define general business dealings that continue to shape the entire marketplace.
Controversies and disputes have arisen with groups such as People for the Ethical Treatment of Animals (PETA), governmental and social agencies, and unions and trade groups over various topics. These situations have touched on legal and moral concepts such as animal rights, corporate responsibility, ethics, and social justice. While the majority of the disputes did not result in lawsuits, in many of the cases, the situations raised legal questions, dealt with legal compliance, or resulted in legal remedies such as changes in contractual procedure or binding agreements between parties. The resolutions to these legal matters have often altered the way the company interacts and negotiates contracts with its suppliers and franchisees, or how it does business with the public.
Further controversies have occurred during the company's expansion in the Middle East. The opening of a Burger King location in Ma'aleh Adumim, an Israeli settlement in the Israeli-occupied Palestinian territories, led to a breach of contract dispute between Burger King and its Israeli franchise due to the hotly contested international dispute over the legality of Israeli settlements in the Palestinian territories in accordance to international law. The controversy eventually erupted into a geopolitical dispute involving Muslim and Jewish groups on multiple continents over the application of, and adherence to, international law. The case eventually elicited reactions from the members of the 22-nation Arab League. The Islamic countries within the League made a joint threat to the company of legal sanctions including the revocation of Burger King's business licenses within the member states' territories.
A related issue involving members of the Islamic faith over the interpretation of the Muslim version of canon law, Shariah, regarding the promotional artwork on a dessert package in the United Kingdom raised issues of cultural sensitivity, and, with the former example, posed a larger question about the lengths that companies must go to, to ensure the smooth operation of their businesses in the communities they serve.
Charitable contributions and services
Burger King has two of its own in-house national charitable organizations and programs. One is the Have It Your Way Foundation, a US-based non-profit (501(c)(3)) corporation with multiple focuses on hunger alleviation, disease prevention and community education through scholarship programs at colleges in the US. The other charitable organization is the McLamore Foundation, also a non-profit, 501(c)(3) corporation that provides scholarships to students in the US and its territories.
In various regions across the United States, Burger King and its franchises have aligned themselves with several charitable organizations that support research and treatment of juvenile cancer. Each year, these coalitions hold a fund raising drive called "A Chance for Kids", in which Burger King restaurants sell lottery-style scratch cards for $1. Each card produces a winning prize that is usually a food or beverage product, but includes (rarer) items such as shopping sprees or trips. In the Northeast, BK has affiliated itself with the Major League Baseball team the Boston Red Sox and its charitable foundation, the Jimmy Fund. The group runs the contest in Boston. In the New York City area, it operates the contest in association with the Burger King Children's Charities of Metro New York and the New York Yankees. Funds raised in these areas go to support the Dana-Farber Cancer Institute, located in Boston. In Nebraska, the company is affiliated with the Liz's Legacy Cancer Fund "BK Beat Cancer for Kids" program at the UNMC Eppley Cancer Center at the University of Nebraska Medical Center in Omaha. In the Pittsburgh region, it funded the establishment of the Burger King Cancer Caring Center, a support organization for the families and friends of cancer patients.
When the predecessor of Burger King first opened in Jacksonville in 1953, its menu consisted predominantly of basic hamburgers, French fries, soft drinks, milkshakes, and desserts. After being acquired by its Miami, Florida, franchisees and renamed to its current moniker in 1954, BK began expanding the breadth of its menu by adding the Whopper sandwich in 1957. This quarter-pound (4 oz (110 g)) hamburger was created by Burger King's new owners James McLamore and David Edgerton as a way to differentiate BK from other burger outlets at the time. Since its inception, the Whopper has become synonymous with Burger King and has become the focus of much of its advertising. The company even named its new kiosk-style restaurants Whopper Bars.
The menu component of Donald Smith's Operation Phoenix was initiated in 1978 and led to the addition of the Burger King Specialty Sandwich line in 1979. The new product line significantly expanded the breadth of the BK menu with many non-hamburger sandwiches, including new chicken and fish offerings. The new Specialty Sandwich line was one of the first attempts to target a specific demographic, in this case, adults 18–34, who would be willing to spend more on a higher quality product.:119 One of Smith's other significant contributions to the menu was the addition of a breakfast product line, which until this time was not a market Burger King had entered. Besides the addition of the Croissan'Wich in 1983, the breakfast menu remained almost identical to the McDonald's offerings until a menu revamp in 1985. This expansion introduced BK's "Am Express" product line, which added new products such as French toast sticks and mini-muffins.
As the company expanded both inside and outside the US, it introduced localized versions of its products that conform to regional tastes and cultural or religious beliefs. International variations add ingredients such as teriyaki or beetroot and fried egg to the Whopper; beer in Germany, Italy, and Spain; and halal or kosher products in the Middle East and Israel. To generate additional sales, BK will occasionally introduce limited time offers (LTOs) that are versions of its core products, or new products intended for either long or short term sales. Items such as the Texas Double Whopper and various sandwiches made with mushrooms and Swiss cheese have been rotated in and out of its menu for several years, while products such as its 1993 Meatloaf Specialty Sandwich offering and accompanying limited table service, along with special dinner platters, failed to generate interest and were discontinued.
In order to appeal to as many demographic groups as possible and better compete with its competitor Wendy's, Burger King added a multi-tiered value menu in 1993 with items priced at 99¢, US$1.99 and $2.99. The additions, part of then CEO James Adamson's back to basics program also called Operation Phoenix, were an attempt to add not only a value menu, but also a line of value meals. The tiered menu was replaced with a more standard value menu in 1998 while the value meals were separated into their own menu segment. This value menu featured seven products: Whopper Jr., five-piece Chicken Tenders, a bacon cheeseburger, medium-sized French fries, medium soft drink, medium onion rings, and small shake. In 2002 and 2006, BK revamped its value menu, adding and removing several different products such as chili and its Rodeo Cheeseburger. Many of these items have since been discontinued, modified or relegated to a regional menu option. To better appeal to a more adult palate and demographic, BK introduced several new products to its menu in 2003, including several new or revamped chicken products, a new salad line and its BK Joe brand of coffee. Some of the new products, including its Enormous Omelet Sandwich line and the BK Stacker line, brought negative attention due to the large portion size, and amounts of unhealthy fats and trans-fats. Many of these products featured higher quality ingredients like whole chicken breast, Angus beef, and natural cheeses such as cheddar and pepper jack. Again, not all these products, such as the BK Baguette line, have met corporate sales expectations.
With the purchase of the company in 2010, 3G began a program to restructure its menu designed to move away from the male-oriented menu that had dominated under the previous ownership. The first major item to be introduced was a reformulation of its BK Chicken Tenders product in March 2011. Over the next few months, approximately 20 new products were researched and developed while others were reformulated, including its Chef's Choice Burger. Eventually pruned down to 10 items, Burger King began deploying the items in the United States throughout 2011–2012 with the official roll out beginning April 2012. The changes included new ice cream products, smoothies, frappés and chicken strips. The Whopper was the most prominently reformulated product in this round of introductions with a new type of cheese and packaging.
At the end of 2015, Burger King's parent company, Restaurant Brands International, announced that none of its subsidiaries would use chicken that had been fed antibiotics that are "critically important” to human health; that announcement referred only to a small class of antibiotics for which there is only one drug that kill a kind of bacteria and the announcement was described as a "small step" by advocates for stopping all antibiotic use in livestock.
Like its menu, the equipment the company cooks its hamburgers with has also evolved as the company expanded. The burgers have always been broiled mechanically; the original unit, called an Insta-Broiler, was one of two pieces of equipment the founders of Insta-Burger King purchased before opening their new restaurant.:27 The Insta-Broiler worked by cooking 12 burger patties in a wire basket, allowing the patties to be cooked from both sides simultaneously.:27 When McLamore and Edgerton took over the company, besides dropping the "Insta-" prefix, they switched to an improved unit which they called a "Flame Broiler". Designed by the two and featuring stationary burners that cooked the meat on a moving chain, the unit broke down less often while maintaining a similar cooking rate. The company would stay with that format for the next 40 years until Burger King began developing a variable speed broiler that could handle multiple items with different cooking rates and times. These new units began testing in 1999 and eventually evolved into the two models the company deployed system-wide in 2008–2009. Accompanying these new broilers was new food-holding equipment, accompanied with a computer-based product monitoring system for its cooked products. The monitoring system allows for more concise tracking of product quality while giving the company and its franchisees a method to streamline costs by more precisely projecting sales and product usage.
Since its foundation in 1954, Burger King has employed varied advertising programs, both successful and unsuccessful. During the 1970s, output included its "Hold the pickles, hold the lettuce..." jingle, the inspiration for its current mascot the Burger King, and several well known and parodied slogans such as "Have it your way" and "It takes two hands to handle a Whopper". Burger King introduced the first attack ad in the fast food industry with a pre-teen Sarah Michelle Gellar in 1981. The television spot, which claimed BK burgers were larger and better tasting than competitor McDonald's,:66 so enraged executives at McDonald's parent company that they sued all parties involved. Starting in the early 1980s and running through approximately 2001, BK engaged a series of ad agencies that produced many unsuccessful slogans and programs, including its biggest advertising flop "Where's Herb?"
Burger King was a pioneer in the advertising practice known as the "product tie-in", with a successful partnership with George Lucas' Lucasfilm, Ltd., to promote the 1977 film Star Wars in which BK sold a set of glasses featuring the main characters from the movie. This promotion was one of the first in the fast food industry and set the pattern that continues to the present. BK's early success in the field was overshadowed by a 1982 deal between McDonald's and the Walt Disney Company to promote Disney's animated films beginning in the mid-1980s and running through the early 1990s. In 1994, Disney switched from McDonald's to Burger King, signing a 10-movie promotional contract which would include such top 10 films as Aladdin (1992), Beauty and the Beast (1991), The Lion King (1994), and Toy Story (1995). A partnership in association with the Pokémon franchise at the height of its popularity in 1999 was tremendously successful for the company, with many locations rapidly selling out of the toys and the replacements.
Shortly after the acquisition of Burger King by TPG Capital, L.P. in 2002, its new CEO Brad Blum set about turning around the fortunes of the company by initiating an overhaul of its flailing advertising programs. One of the first moves by the company was to reinstate its famous "Have it your way" slogan as the corporate motto. BK handed the effort off to its new advertising agency, Miami-based Crispin Porter + Bogusky (abbreviated as CP+B). CP+B was known for having a hip, subversive tack when creating campaigns for its clients, exactly what BK was looking for. One of CP+B strategies was to revive the Burger King character used during BK's 1970s/1980s Burger King Kingdom children's advertising campaign as a caricatured variation, now simply called "the King". The farcical nature of "the Burger King" centered advertisements inspired an internet meme where the King is edited into unusual situations that are either comical or menacing, many times followed with the phrase "Where is your God now?"
Additionally, CP+B created a series of new characters like the Subservient Chicken and the faux nu metal band Coq Roq, featured in a series of viral web-based advertisements on sites such as MySpace and various BK corporate pages, to complement various television and print promotional campaigns. One of the more successful promotions that CP+B devised was the creation of a series of three advergames for the Xbox 360. Created by UK-based Blitz Games and featuring company celebrity spokesman Brooke Burke, the games sold more than 3.2 million copies, placing them as one of the top selling games along with another Xbox 360 hit, Gears of War. These ad campaigns, coupled with other new promotions and a series of new product introductions, drew positive and negative attention to BK and helped TPG and its partners realize about US$367 million in dividends.
With the late-2000s recession hitting the 18–35 demographic targeted by the CP+B created ads particularly hard, the company saw its market share decline and the company move into the red. After the completion of the sale of the company in late 2010, the new ownership group terminated Burger King's seven-year relationship with CP+B and hired rival firm McGarryBowen to create a new campaign with an expanded market reach. As part of the new campaign, McGarryBowen terminated the use of The Burger King in the company's advertising program in favor of a new program that focused on the food and ingredients in its new advertising campaigns.
- 2015 10-K SEC Filing, Restaurant Brands International, 31 December 2015, retrieved 12 May 2015
- Smith, Andrew F. (August 30, 2006). Encyclopedia of Junk Food and Fast Food (1st ed.). Greenwood Publishing Group. pp. 27–28. ISBN 0-313-33527-3. Retrieved June 14, 2009.
- Jakle, John A.; Sculle, Keith A.; Pappas (1999). Fast Food: Roadside Restaurants in the Automobile Age (1st ed.). JHU Press. pp. 116–117. ISBN 0-8018-6920-X. Retrieved June 15, 2009.
- Reiter, Ester (March 1996). Making Fast Food: From the Frying Pan Into the Fryer (2nd ed.). McGill-Queen's University Press. p. 64. ISBN 0-7735-1387-6. Retrieved April 6, 2008.
- Siler, Julia Flynn (August 11, 1988). "Deal for Friendly Offers Official Chance to Shine". The New York Times. Retrieved January 25, 2010.
- Romeo, Peter (December 19, 1988). "Brinker: a man with a vision". Nation's Restaurant News. Archived from the original on January 13, 2013. Retrieved March 3, 2008.
- "Brinker International". Funding Universe. Archived from the original on October 18, 2007. Retrieved December 19, 2007.
- Siler, Julia Flynn (August 11, 1988). "Deal for Friendly Offers Official Chance to Shine". The New York Times. Retrieved January 25, 2010.
- Eric N. Berg (November 14, 1988). "Burger King's Angry Franchises". The New York Times. Retrieved April 6, 2008.
- Dumaine, Brian; Caminiti, Susan (November 23, 1987). "A CEO Bake-Off at Pillsbury". Money Magazine. CNN Money. Retrieved November 1, 2010.
- Romero, Peter (December 19, 1998). "Burger King shifts marketing chiefs: irate franchisees spark latest upheaval". Nation's Restaurant News. BNet.com. Archived from the original on November 1, 2008. Retrieved November 1, 2010.
- Sharon, Justin (September 2, 2010). "How Burger King Lost Its Crown". Minyanville. Retrieved October 31, 2010.
- Brady, Diane; Helm, Burt; Mider, Zachary R. (September 2, 2010). "The Challenges Facing Burger King buyer 3G Capital". Bloomberg Business week. Bloomberg. p. 1. Retrieved October 31, 2010.
- Gale, Thomas (2004). "History of Burger King Corporation". Encyclopedia.com. International Directory of Company Histories. Retrieved October 8, 2014.
- "Grand Met to Retain A Burger King Unit". The New York Times. Reuters. August 11, 1989. Retrieved October 28, 2009.
- Prewitt, Milford (April 6, 1992). "Burger King launches new purchasing co-op". Nation's Restaurant News. BNet.com. Archived from the original on January 13, 2013. Retrieved October 28, 2009.
- "Burger King to sell Burger King Dist. to Canadian firm". Nation's Restaurant News. BNet.com. April 20, 1992. Archived from the original on January 13, 2013. Retrieved October 28, 2009.
- Stieghorst, Tom (July 22, 1993). "Burger King Chief Yields Post". Sun Sentinel. Retrieved January 21, 2011.
- Gilpin, Kenneth (January 13, 1995). "Chief Stuns Burger King In Shift to Denny's Parent". The New York Times. pp. D3. Retrieved March 9, 2010.
- "BK chief Lowes takes on chairman title". Nation's Restaurant News. BNet.com. November 13, 1995. Archived from the original on January 13, 2013. Retrieved March 13, 2010.
- Wiemer, Graham (July 2005). "Spirits soar at Diageo". The Gale Group. Archived from the original on 2009-06-28. Retrieved December 31, 2011.
- Reese, Shelly (February 4, 2005). "It was broken, and new owner's fixing it". The Cincinnati Enquirer. p. E1. Archived from the original (reprint) on May 12, 2008. Retrieved April 12, 2008.
- Batt, Carolyn (July 26, 2002). "Cash feast for Diageo shareholders from Burger King sale". Times of London. Retrieved October 31, 2010.
- Sorkin, Andrew Ross (November 19, 2002). "Deal to sell Burger King Collapses". The New York Times. Retrieved October 31, 2010.
- Trumbull, Mark (November 13, 2006). "Are private buyouts good for the economy?". The Christian Science Monitor. Retrieved October 24, 2007.
- Wong, Grace (May 12, 2006). "Burger King IPO set to fire up". CNN Money. Retrieved September 30, 2007.
- Krantz, Matt; Horovitz, Bruce (May 19, 2006). "Burger King's IPO declared 'a success'". USA Today. pp. C1. Retrieved October 26, 2010.
- Horovitz, Bruce (March 22, 2004). "Burger King zaps menu, image". USA Today. Retrieved September 26, 2007.
- "Burger King Corporation Selects Crispin Porter + Bogusky As Lead Creative Advertising Agency" (Press release). Burger King Corporation. January 23, 2006. Archived from the original on January 21, 2008. Retrieved September 28, 2010.
- "Welcome to the factory". Crispin Porter + Bogusky. Retrieved October 24, 2007.
- York, Emily Bryson (February 8, 2010). "Burger King's 'Superfan' Might Just Be Your Grandma". Ad Age. Retrieved February 12, 2010.
- "Revived and Remodeling Burger King Sees Long-Term Growth". FlexNews.com. Global Data Systems. Retrieved January 22, 2010.
- Heher, Ashley M. (October 7, 2009). "Burger King revamp aims for an 'edgy, futuristic' restaurant look". USA Today. Associated Press. Retrieved January 24, 2010.
- Jargon, Julie (February 1, 2010). "As Sales Drop, Burger King Draws Critics for Courting 'Super Fans'". The Wall Street Journal. Yahoo.com. Retrieved February 1, 2010.
- "Falling sales force Burger King to put up 'for sale' sign". Reuters. September 1, 2010. Archived from the original on October 17, 2012. Retrieved October 31, 2010.
- Heher, Ashley M.; Fredrix, Emily (September 3, 2010). "Burger King OKs $3.2 billion (USD) buyout". The Sun News. Associated Press. Archived from the original on November 16, 2011. Retrieved September 3, 2010.
- "Burger King sold to buy-out firm for $3.26 billion (USD) (£2.1bn)". BBC News. September 2, 2010. Retrieved September 2, 2010.
- Baertlein, Lisa (September 2, 2010). "Burger King agrees to $3.3 billion (USD) sale to 3G Capital". Reuters. Retrieved September 5, 2010.
- "Burger King deal to go private closes". Market Watch. October 19, 2010. Retrieved November 23, 2010.
- "Burger King goes private". South Florida Business Journal. October 19, 2010. Retrieved November 23, 2010.
- Horovitz, Bruc e (April 2, 2012). "Burger King reinvents itself with new food, new look". USA Today. Retrieved April 2, 2012.
- "Tim Hortons, Burger King agree to merger deal". CBC News. August 26, 2014. Retrieved August 26, 2014.
- "Burger King in talks to acquire Tim Hortons". The Globe and Mail. Retrieved August 25, 2014.
- "Burger King in Talks to Buy Tim Hortons in Canada Tax Deal". The Wall Street Journal. Retrieved August 25, 2014.
- "Burger King, Tim Hortons talks could turn up heat on tax inversions". Los Angeles Times. August 26, 2014. Retrieved August 26, 2014.
- "Burger King-Tim Hortons Merger Raises Tax-Inversion Issue". Wall Street Journal. August 25, 2014. Retrieved August 26, 2014.
- De La Merced, Michael (August 26, 2014). "Burger King to Buy Tim Hortons for $11.4 Billion". New York Times. United States. Retrieved August 26, 2014.
- de la MERCED, MICHAEL J. (September 2, 2010). "Burger Burger King Agrees to $4 Billion Private Equity Offer". The New York Times. Retrieved January 19, 2011.
- Brandau, Mark (March 28, 2011). "BK's Chidsey to resign in April". Nation's Restaurant News. Retrieved November 13, 2011.
- "Burger King Brands, Inc.". Bloomberg Businessweek. Retrieved January 18, 2011.
- "Chris Clouser Appointed President of Burger King Brands, Inc." (Press release). Burger King Corporation. January 4, 2002. Retrieved January 17, 2011.
- Rexrode, Christina (April 18, 2011). "Burger King settles value menu franchisee lawsuit". Boston Globe. Associated Press. Retrieved December 31, 2011.
- Sanchez, Elizabeth L. (October 18, 2006). "Ayala sells Burger King stake Lina, Pangilinan named as buyers.". Philippine Daily Inquirer. Archived from the original on January 22, 2012. Retrieved October 29, 2010.
- The Gale Group (June 9, 2003). "Hungry Jack's to replace BK brand in Australia". Nations Restaurant News. Archived from the original on July 8, 2012. Retrieved March 8, 2008.
- Maze, Jonathan (June 1, 2011). "BK's Latest Reimaging Plan Has Some Key Advantages". Restaurant Finance Monitor. Archived from the original on January 13, 2013. Retrieved December 31, 2011.
- Daszkowski, Don. "Burger King Franchise Review". About.com. Franchises Guide. Retrieved December 31, 2011.
- "Burger King To End Late Night Hours". CBS Miami. December 15, 2010. Retrieved December 31, 2011.
- Walker, Elaine (December 15, 2010). "Burger King pulls back on after-midnight hours". The Miami Herald.
- "We're Listening". Burger King Corporation. Retrieved January 31, 2009.
- Walker, Elaine (July 9, 2002). "Burger King begins switch to new Headquarters in Miami". The Miami Herald. Highbeam.com. Retrieved August 28, 2009.
- "Burger King in talks to buy Tim Hortons and relocate head office". Miami Mirror. August 24, 2014. Retrieved August 24, 2014.
- "Home Page". Burger King. Archived from the original on April 15, 1997. Retrieved October 2, 2009.
- "Cutler CDP, Florida". U.S. Census Bureau. Archived from the original on November 21, 2011. Retrieved October 2, 2009.
- "Bacardi U.S.A. to take over BK's planned Coral Gables headquarters". South Florida Business Journal. May 8, 2007. Retrieved October 2, 2009.
- Telberg, Rick (September 9, 1985). "How Pillsbury 'stole' DiversiFoods for just $390 million". Nation's Restaurant News. Archived from the original on July 8, 2012. Retrieved August 24, 2007.
- "DiversiFoods Net". The New York Times. December 12, 1984. Archived from the original on October 30, 2007. Retrieved August 24, 2007.
- Berman, Phyllis (April 15, 2003). "Burger King's Flame-Broiled Future". Forbes. Retrieved April 6, 2006.
- Napolitano, Jo (December 22, 2002). "A Fighter for Burgers and Fries". The New York Times. Retrieved April 6, 2008.
- Walker, Elaine (January 3, 2002). "Burger King bolstering its many weak franchisees.". Knight-Ridder. Archived from the original on January 21, 2012. Retrieved April 6, 2008.
- "Burger King Launches Franchisee Financial Restructuring Initiative" (Press release). Burger King Corporation on Bison.com. February 3, 2003. Retrieved April 6, 2008.
- "BK franchisee-led group buys 131 AmeriKing units". Nations Restaurant News. December 15, 2003. Retrieved April 12, 2008. (Subscription required (. ))
- "Major Burger King Franchisee To Sell 240 Restaurants". The Miami Herald. December 17, 2006. Archived from the original on October 7, 2008. Retrieved April 12, 2008.
- Reed, Keith (August 17, 2007). "Faulk joins other black athletes to buy Burger King franchises". The Boston Globe. Retrieved April 12, 2008.
- Taylor, Kate (October 29, 2013). "Burger King's Franchising Efforts Pay Off Big in 3Q". Entrepreneur Magazine. Burger King's Franchising Efforts Pay Off Big in 3Q. Retrieved October 30, 2013.
- Dostal, Erin (April 23, 2013). "Burger King sells 94 Canadian restaurants". Nation's Restaurant News. Retrieved October 30, 2013.
- "Burger King Divests German Stake". Yahoo! Finance. Zaks. May 6, 2013. Retrieved October 30, 2013.
- Bramhall, Joe. "YUM! Brands, Inc.". Hoovers.com. Retrieved September 28, 2010.
- Bramhall, Joe. "McDonald's Corporation". Hoovers.com. Retrieved September 28, 2010.
- Bramhall, Joe. "Doctor's Associates". Hoovers.com. Retrieved September 28, 2010.
- "Burger King Corporation and Caribbean Restaurants LLC Announce PepsiCo Renewed Agreement in Puerto Rico" (Press release). Caribbean Restaurants LLC (Burger King Franchisee). July 16, 2001. Retrieved November 2, 2010.
- "Burger King Canada Franchise" (Press release). Burger King Corporation. Archived from the original on July 6, 2011. Retrieved October 6, 2010.
- "Burger King slips into Hungry Jacks uniform". the Sydney Morning Herald. Associated Press. June 2, 2003. Retrieved March 8, 2008.
- "Spain Nixes Burger King Ad". Associated Press. November 16, 2006. Retrieved November 2, 2010.[dead link]
- Kageyama, Yuri (June 8, 2007). "Burger King back in Japan after 6 years". QSR Magazine. Retrieved August 25, 2007.
- "Burger King CEO John Chidsey on Innovation, Trust, and "The King"". Knowledge@Emory. Emory University. November 15, 2007. Archived from the original on July 17, 2012. Retrieved March 1, 2008.
- "The Burger King Brand Enters Poland" (Press release). Burger King Corporation. March 12, 2007. Archived from the original on October 11, 2007. Retrieved October 10, 2010.
- "The Burger King Brand Positioned for Growth in Taiwan" (Press release). Burger King Corporation. October 2, 2008. Archived from the original on August 18, 2011. Retrieved October 10, 2010.
- Terry, Andrew; Forrest, Heather (2008). "Where's the Beef? Why Burger King Is Hungry Jack's in Australia and Other Complications in Building a Global Franchise Brand". Northwestern Journal of International Law and Business, 2008. 28 (2): 171–214. ISSN 0196-3228.
- Restaurant Business News (May 30, 2003). "Burger King Re-flags Australian Stores". AllBusiness.com. Archived from the original on October 12, 2007. Retrieved September 29, 2007.
- Becker, Nicola (September 4, 2007). "Burger King aiming for Asian expansion". Euromonitor International. Archived from the original on October 10, 2007. Retrieved March 1, 2008.
- "The Burger King Brand Enters Poland" (Press release). Burger King Corporation. March 17, 2007. Archived from the original on October 11, 2007. Retrieved August 25, 2007.
- Levitov, Maria (May 5, 2006). "Burger King Mulls Franchises". The St. Petersburg Times. Archived from the original on September 25, 2006. Retrieved August 25, 2007.
- "Burger King increases number of restaurants in UAE" (Press release). Hana International Company Ltd. March 29, 2007. Archived from the original on April 19, 2005. Retrieved August 25, 2007.
- "Burger King To Expand in Egypt" (Press release). Burger King corporation. March 29, 2007. Archived from the original on October 30, 2007. Retrieved August 25, 2007.
- Lo, Bernard; Ng, Ting Ting (June 7, 2007). "Burger King May Add 250 Asia Stores Within Five Years". Bloomberg. Retrieved August 25, 2007.
- "Burger King arrives in India, all set to open first store in Delhi". Hindustan Times. Reuters. November 8, 2014. Retrieved November 9, 2014.
- Jargon, Julie; Chou, Gina (September 3, 2010). "BK's Strategy: Play Catch-Up". The Wall Street Journal. Retrieved January 19, 2011.
- Hall, Trish (August 8, 1991). "How Fat? Burger King to Post Answers". The New York Times. Retrieved May 30, 2008.
- Bennett Williams, Amy (April 28, 2008). "Burger King gets farm workers petition; Daughter of Burger King VP says dad wrote anti-coalition postings". The Fort Myers News-Press. Archived from the original on January 29, 2013. Retrieved April 28, 2008.
- Bennett Williams, Amy (April 12, 2008). "Tomato pickers feeling spied on". The Fort Myers News-Press. Archived from the original on January 29, 2013. Retrieved June 9, 2008.
- Cobb, Catherine (June 2, 2008). "Burger King relents, agrees to extra penny-per-pound payment to aid Fla. tomato pickers". Nation's Restaurant News. Retrieved August 14, 2010.
- Martin, Andrew (March 28, 2007). "Burger King Shifts Policy on Animals". The New York Times. Retrieved March 9, 2008.
- "Burger King Offers Cage-Free Food". Fox News. Associated Press. March 28, 2007. Retrieved August 21, 2007.
- Joyner, James (September 18, 2005). "Burger King Stops Selling Anti-Muslim Ice Cream". Outside the Beltway. Retrieved June 4, 2008.
- Jermaine, John (November 20, 2003). "The burger king and queen of Mattoon". The Illinois Times. Retrieved September 26, 2007.
- "Burger King Re-flags Australian Stores". AllBusiness.com. Restaurant Business News. May 30, 2003. Archived from the original on October 12, 2007. Retrieved September 29, 2007.
- Barkoff, Rupert M. (January 25, 2005). Fundamentals of Franchising. American Bar Association. p. 23. ISBN 1-59031-409-3. Retrieved September 29, 2007.
- "Burger King announces plans to expand in Edmonton, Alberta". Business Wire. August 28, 1995. Retrieved January 16, 2017.
- "471 U.S. 462". Findlaw. May 20, 1985. Retrieved March 4, 2008.
- Teply, Larry L.; Ralph U. Whitten (2002). Cases, Text, and Problems on Civil Procedure. Denis F. McLaughlin. Wm. S. Hein Publishing. pp. 244–258. ISBN 0-8377-3725-7. Retrieved September 28, 2010.
- Halpern, Sheldon W.; Nard, Craig Allen; Port, Kenneth L. (2006). Fundamentals of United States Intellectual Property Law: Copyright, Patent and Trademark. Alphen aan den Rijn, The Netherlands: Kluwer Law International. p. 354, text and footnote 326. ISBN 90-411-2599-X.
- Lee, Mona A. (Fall 1993). "Burger King's Bifurcated Test For Personal Jurisdiction: The Reasonableness Inquiry Impedes Judicial Economy And Threatens A Defendant's Due Process Rights". Temple Law Review. Temple University of the Commonwealth System of Higher Education. 66: 945.
- Welkowitz, David S. (October 1987). "Beyond Burger King: The Federal Interest In Personal Jurisdiction". Fordham Law Review. Fordham Law School. 56 (1).
- "Burger King responds to trans-fat cooking oil suit". CTV. Associated Press. May 17, 2007. Retrieved September 28, 2007.
- Martin, Andrew (May 24, 2008). "Burger King Grants Raise to Pickers". The New York Times. Retrieved May 25, 2008.
- Scheck v. Burger King, 756 F. Supp 543 (11th Cir. 1991).
- Holton, Lisa (Jan 1998). "Mathay Inc.: BK franchisee finally seeing light at the end of a long legal struggle". Nations Restaurant News. Archived from the original on 2006-04-01. Retrieved August 3, 2008.
- Goldman, Julia (September 1, 1999). "Dumping West Bank store puts Burger King in a pickle". The Jewish News Weekly. Archived from the original on February 5, 2008. Retrieved October 1, 2007.
- "Jews Plan to Boycott Burger King". Israel Faxx. Israel Faxx news report. August 30, 1999. Archived from the original on January 2, 2009. Retrieved June 4, 2008.
- Williams, Candice (July 7, 2007). "U.S. Muslims Call For Burger King Boycott". Israel Faxx. Archived from the original on January 2, 2009. Retrieved June 27, 2008.
- Steintrager, Megan (November 5, 2000). "Middle East Muddle". Nations Restaurant News. Archived from the original on January 2, 2009. Retrieved June 24, 2008.
- Innes, John (September 7, 2005). "Burger King recalls 'sacrilegious' desserts". The Scotsman. UK. Retrieved May 10, 2008.
- Rothestien, Edward (February 20, 2006). "History Illuminates the Rage of Muslims". The New York Times. Retrieved June 4, 2008.
- "the HIYW foundation". Burger King Corporation. Archived from the original on October 27, 2007. Retrieved September 26, 2007.
- "the McLamore Foundation". Burger King Corporation. Archived from the original on October 27, 2007. Retrieved September 26, 2007.
- "Burger King A Chance for Kids". The Jimmy Fund. July 1, 2007. Archived from the original on October 11, 2007. Retrieved September 28, 2007.
- "Burger King Children's Charities of Metro New York to help Small Fries become Large Fries". The Jimmy Fund. July 26, 2002. Archived from the original on October 26, 2007. Retrieved March 29, 2008.
- "BK Beat Cancer for Kids". University of Nebraska Medical Center. Retrieved March 9, 2008.
- "Burger King Cancer Caring Center". Archived from the original on December 23, 2006. Retrieved September 28, 2007.
- Carlino, Bill (August 19, 1996). "BK co-founder McLamore dead at 70". Nation's Restaurant News. Archived from the original on November 16, 2011. Retrieved January 25, 2010.
- Vranica, Suzanne (February 8, 2008). "Hey, No Whopper on the Menu?!". The Wall Street Journal. New York city. pp. B3. Archived from the original on April 17, 2009. Retrieved October 23, 2009.
- "Burger King to open first Whopper Bar". USA Today. Associate Press. March 9, 2009. Retrieved October 21, 2009.
- "BK expands breakfast line, marketing command". Nation's Restaurant News. BNet.com. September 1, 1986. Archived from the original on November 16, 2011. Retrieved February 15, 2010.
- "the History of Burgers". worldsgreatesthamburgers.com. Archived from the original on February 15, 2008. Retrieved March 28, 2008.
- "Prima-Agri to Produce Halal Beef for Regional Fast Food Chains". The Halal Journal. October 10, 2006. Archived from the original on October 13, 2007. Retrieved October 1, 2007.
- "Burger King UAE launches the king of all burgers across the UAE" (Press release). Olayan. May 5, 2004. Archived from the original on October 12, 2007. Retrieved October 1, 2007.
- "The Kosher Whopper Boosts Burger Sales in Israel.". AllBusiness.com. July 1, 2000. Archived from the original on November 6, 2007. Retrieved October 1, 2007.
- "Burger King Restaurants Spice Things Up with Introduction of the Texas Double Whopper Sandwich, Extreme Spicy TenderCrisp Chicken Sandwich, Shake 'Em Up Spicy Fries" (Press release). Burger King Corporation. September 2004. Archived from the original on August 18, 2011. Retrieved January 5, 2010.
- "The Menaissance". Time. June 11, 2006. Retrieved January 5, 2011.
- Collins, Glenn (August 28, 1997). "As Business Gets Lean, a Big King Dares Big Mac". The New York Times. Archived from the original on October 30, 2007. Retrieved August 21, 2007.
- Etter, Gerald (September 23, 1992). "Burger King Delivers". Philadelphia Inquirer. Retrieved August 21, 2007. (Subscription required (. ))
- "Burger King plans value-menu rollout". Nation's Restaurant News. BNet.com. Gale Group. September 13, 1993. Archived from the original on November 16, 2011. Retrieved February 27, 2011.
- "Burger King Debuts New 99¢ 'Great Tastes' Menu" (Press release). Burger King Corporation. March 17, 1998. Retrieved October 9, 2007.
- "Burger King promotes new menu". South Florida Business Journal. September 12, 2002. Retrieved October 9, 2007.
- "Burger King nutrition facts – United States" (PDF) (Press release). Burger King Corporation. November 2010. Archived from the original (PDF) on December 26, 2010. Retrieved December 29, 2010.
- Weisbaum, Herb (July 6, 2006). "Burger King Launches Line Of Jumbo High-Rise Burgers". KOMO Radio (Seattle, WA). Archived from the original on February 6, 2008. Retrieved October 24, 2007.
- Horovitz, Bruce (May 3, 2005). "Burger King to offer whopper of a breakfast sandwich". USA TODAY. Retrieved October 24, 2007.
- Lalley, Heather (September 6, 2005). "Word of the day: Meat'Normous". The Spokesman Review (Spokane, WA). Archived from the original on September 29, 2007. Retrieved October 1, 2007.
- "Chains beef up with Black Angus". Nation's Restaurant News. The Gale Group. August 4, 2004. Archived from the original on July 9, 2012. Retrieved July 16, 2007.
- Newcomb, Kevin (October 7, 2004). "Burger King's Back With New Buzz". ClickZ.com. Retrieved October 6, 2007.
- Thorn, Bret (March 11, 2011). "Burger King revamps chicken tenders". Nation's Restaurant News. Retrieved April 5, 2012.
- Hoffman, Ken (November 24, 2011). "BK's Chef's Choice Burger is a different breed". Utah Daily Herald. Retrieved April 5, 2012.
- Mohan, Geoffrey (December 30, 3016). "Is Burger King's antibiotic policy less than meets the eye?". latimes.com. Check date values in:
- Hoyland, Christa (April 7, 2009). "Burger King menu to get creative". QSRWeb.com. Archived from the original on July 15, 2011. Retrieved June 6, 2009.
- "Burger King Goes to the Heartland of the USA To Test The Next Big Thing – The Great American Burger". PRNewswire (Press release). Burger King Corporation. September 28, 1999. Archived from the original on February 19, 2006. Retrieved October 12, 2007.
- Cebrzynski, Gregg (April 26, 1999). "Burger King Plans systemwide overhaul in operations, image". Nation's Restaurant News. bNet.com. Archived from the original on November 15, 2004. Retrieved January 21, 2011.
- Reckert, John (January 2, 2001). "A Whopper of a Wireless Solution". Wireless Business and Technologies. Retrieved October 13, 2009.
- Boyle, Matthew (October 12, 2007). "Burger King reinvents flame broiling". Fortune. CNN. Retrieved October 13, 2009.
- Gabay, J. Jonathan (October 2006). Gabay's Copywriters' Compendium. Butterworth-Heinemann. p. 582. ISBN 978-0-7506-8320-3. Retrieved December 4, 2008.
- "Marketing and Advertising History". Burger King Corporation. March 12, 2007. Archived from the original on May 25, 2007. Retrieved October 24, 2007.
- Hyken, Shep (May 26, 2006). "Customer service and more". BlogSpot. Retrieved September 26, 2007.
- Salemi, Vicki (April 12, 2009). "Buffy's Having A Baby". SheKnows.com. AtomicOnline. Retrieved November 3, 2010.
- "Herb Comes Out of Hiding". Time. February 3, 1986. Archived from the original on January 28, 2013. Retrieved October 24, 2004.
- Schoifet, Mark (January 1, 1986). "Herb falls flat, but Wendy's breaks another winner". Nation's Restaurant News. Archived from the original on July 12, 2012. Retrieved October 24, 2007.
- Lucasfilm, LTD publication (May 20, 2005). "Doing Star Wars the Burger King Way". Starwars.com. Archived from the original on July 3, 2007. Retrieved November 19, 2007.
- Ken (May 10, 2005). "Star Wars returns to Burger King". FastFoodFacts.info. Retrieved November 19, 2007.
- Kandel, Jason (November 12, 1999). "Kids swarm Burger King as Pokémon-mania strikes". Los Angeles Daily News. Retrieved December 2, 2007.
- Stevenson, Seth (October 1, 2004). "Burger King is resurrecting a dubious icon. Why?". Slate.com. Retrieved October 9, 2007.
- "Big Burger Business: McDonald's and Burger King". Heavyweights. Season 2. Episode 3. April 21, 2008. Food Network. Archived from the original on September 19, 2012.
- "Burger King in MySpace campaign". Mad.co.uk. May 13, 2006. Archived from the original (Fee required) on January 15, 2008. Retrieved August 27, 2007.
- Delegge, Peter (July 31, 2005). "Burger King Goes Tasteless". MarketingToday.com. Retrieved August 25, 2007.
- Tippins, Robyn (August 3, 2006). "Burger King's Table Guests". AllBusiness.com. Retrieved August 25, 2007.
- Edery, David; Mollick, Ethan (October 2008). "3". Changing the game: how video games are transforming the future of business. FT Press. pp. 69–72. ISBN 0-13-235781-X. Retrieved January 20, 2011.
- Wilson, Douglas (March 11, 2007). "GDC 07: Burger King gets its game on". GameSpot. Retrieved January 20, 2011.
- Coola (December 21, 2006). "More than 2 Million Games Sold Nationwide...". XBox365.com. Archived from the original on January 1, 2007. Retrieved October 27, 2007.
- "CP+B website, Burger King section.". Crispin Porter + Bogusky. Retrieved October 24, 2007.
- Ochman, B.L. (April 12, 2004). "Burger King Has Fun With Subservient Chicken Viral Campaign". Archived from the original on December 31, 2006. Retrieved August 25, 2007.
- Parekh, Rupal; Morrison, Maureen (March 18, 2011). "Burger King and Crispin Split After Seven-Year Run". Advertising Age. Retrieved March 18, 2011.
- Morrison, Maureen (June 1, 2011). "McGarryBowen Set to Grab Burger King Account". Ad Age. Retrieved September 29, 2011.
|Wikimedia Commons has media related to Burger King.|
|Wikivoyage has a travel guide for Fast food in North America.|
- Official website
- Yahoo! Burger King Corporation Company Profile at Yahoo! Finance
- Burger King Corporation Company Profile at Hoovers.com
- Liz's Legacy Cancer Fund BK Beat Cancer for Kids
- Burger King at the Wayback Machine (archived March 24, 2002)
- "Burger King". Archived from the original on April 19, 2001. Retrieved December 9, 2013.
- "Burger King". Archived from the original on October 12, 1997. Retrieved May 18, 2005.
- "Burger King". Archived from the original on December 26, 1996. Retrieved November 10, 2016.