Freedom Mobile Inc. is a Canadian wireless telecommunications provider owned by Shaw Communications. With 1,181,483 active subscribers (as of the end of November 30th, 2017) in urban areas of Ontario, British Columbia and Alberta, it is Canada's fourth largest mobile network operator with 3.7% market share.
|Wind Mobile (2009–2016)|
|Industry||Mobile network operator|
|Founded||December 16, 2009|
|Headquarters||Toronto, Ontario, Canada|
|Paul McAleese (COO)|
|Products||Feature phones, mobile broadband modems, smartphones (Android, Apple iPhone, BlackBerry 10, Windows Phone)|
|Services||LTE, HSPA (including HSPA+), IP relay, mobile broadband, SMS, TDD operator, telephony|
Number of employees
Founded in 2008, as Wind Mobile by the telecommunications company Globalive, Freedom was one of several new mobile carriers launched in Canada in 2008 after a government initiative to encourage competition in the wireless sector alongside Mobilicity (later acquired by Rogers Communications) and Public Mobile (later acquired by Telus). It initially launched mobile data and voice services in the Greater Toronto and Hamilton Area, Ontario on December 16, 2009 and two days later in Calgary, Alberta. Since then, Southern Ontario has been the main target of network expansion: first with Ottawa in Q1 2011, and then with about half a dozen additional regions, the most recent being Brantford on July 3, 2014.
2008: Spectrum bid, CRTC overview and launch delaysEdit
Globalive, a Canadian company was primarily financed by an Egyptian corporation, Orascom Telecom Holding, managed by Wind Telecom S.p.A., which owns a number of other "Wind" brand telecommunications companies. Globalive bid $442-million (CAD) in 2008 to secure the Advanced Wireless Services (AWS) wireless spectrum (3G at 1,700mhz) required for the launch of the network. Ken Campbell, a former Vodafone and Orascom executive, was named as Chief Executive Officer of Globalive Wireless in 2008. The launch of the company was delayed due to a public ownership review by the Canadian Radio-television and Telecommunications Commission (CRTC). The regulatory body stated that Globalive did not meet Canadian ownership requirements. The most prominent issue was Globalive's reliance on Orascom for its debt, which stood at $508 million (CAD).
2009: Network tests, government approval, retail partnership and launchEdit
Globalive completed its first test call on the network in June 2009.
On December 11 of that year, the Governor-in-Council (acting on the advice of Tony Clement, then Minister of Industry) issued a final decision deeming that Globalive does meet ownership requirements, allowing Globalive to enter the Canadian market immediately.
On December 14, shortly before the peak of the Christmas and holiday season, Wind announced an alliance with Blockbuster LLC in Canada to offer Wind kiosks and prepaid products within Blockbuster stores at 16 locations, 13 in Ontario and 3 in Calgary. On December 16, Wind Mobile launched its service in Toronto. A launch event was hosted at its Queens Quay location in downtown Toronto.
Wind gained "close to 5,000 subscribers" during the 16 days it offered service in 2009.
2010: Robbins resigns, creation of urban networks, 100K subscribers and WindtabEdit
Chris Robbins, Chief Customer Officer, resigned from Wind Mobile on March 4, 2010. Both Robbins and Wind Mobile said that the departure was due to strategic changes and the former wanting to pursue other business opportunities. Analysts assessed the change negatively speculating that an executive departure so early reflected disappointing market penetration.
On March 27, 2010, Wind Mobile launched its service in Ottawa. A launch event was hosted at the Rideau St location. Service was also launched in most of Greater Vancouver area and Edmonton, Alberta throughout the year.
Wind Mobile announced on August 13 that in early July, they had reached "the 100,000 mark in terms of new wireless subscribers". Orascom's third-quarter financial report, released in November 2010, listed Wind's subscriber base as 139,681.
2011: CEO Campbell resigns, Court proceedings, VimpelCom, Ontario expansion and Windtab+Edit
On February 4, 2011, the Federal Court ruled in a suit brought by competitors Public Mobile and Telus that the Governor in Council's decision regarding Wind's Canadian ownership requirements was improper. Wind was granted a 45-day stay of the decision to file arguments. On May 18, the Federal Court of Appeal heard arguments from Wind and the federal government as to why the Federal Court decision should be quashed. The Federal Court of Appeal's decision allowed Globalive's appeal and restored the Governor in Council's order that Wind met Canadian ownership requirements. On September 19, Public Mobile entered an application for leave to appeal to the Supreme Court of Canada.
On March 17, the shareholders of Russian mobile telephone operator VimpelCom voted in support of a $6 billion deal to acquire Wind Telecom, whose assets include Orascom Telecom, a significant shareholder in Wind Mobile. The transaction would create the world’s fifth largest mobile operator by subscribers – more than 173 million subscribers.
In June, Ken Campbell, the founding CEO, departed the company. Campbell had led the management team since start up, leading the build out of the company in its five major markets. He went on to be CEO at a former Orascom property, Tunisiana, the leading operator in Tunisia, and co-found the Canadian cellphone repair chain Mobile Klinik. Wind's network in the region of Kitchener and Waterloo (K-W) was launched on August 16, during the back to school season of 2011. In conjunction with this launch, the company introduced a Windtab+ option for Pay After customers, and a promotional Super Smart plan for all customers. Both services were available to all Wind subscribers in any Wind zones. Guelph coverage was announced on September 9 and two stores opened in Guelph by the end of the month. The St. Catharines and Welland zones were launched on October 15, and one store was opened in each city. The provider added more stores in October for all these regions, along with new handsets and special promotions.
The carrier launched a new advertising campaign on November 7, adopting the slogan "That's the power of Wind" and reinforcing orange as its official colour. A promotional "Oh Canada" plan was also offered in conjunction with the new campaign. Service in Niagara Falls was launched on November 23. To celebrate, the company offered 30 Nokia C7 smartphones at its store in The Pen Centre shopping mall. Wind plans to connect the Niagara region coverage with that of the Greater Toronto Area. The Abbotsford and Cambridge cities were added to Wind's network between December 4 and 6. London was added the following week, on December 13.
2012: Further Ontario expansionEdit
Wind Mobile refreshed its plan lineup on March 1, 2012; the Clever and Brilliant plans were eliminated, Pay Your Way permanently included unlimited incoming calls answered when using Wind's network, while the mid-range Smart and high-end Genius plans lost their monikers and had some features changed. Only SMS messages sent to Canadian numbers were included, and all MMS or non-Canadian SMS became pay-per-use. The Wind 25 plan included 100 MB of mobile Internet access, while the Wind 40 plan feature 5 GB of full-speed mobile Internet instead of voice-mail.
Wind's network in Southern Ontario expanded throughout 2012. Kingston, Peterborough and Woodstock were added throughout Q3 2012. Although the carrier initially planned to add Windsor during that same fiscal quarter, the plans were delayed
Small business pricing was launched in October 2012 to coincide with Small Business Week. This includes a premium monthly plan and lower Windtab pricing on several high-end phones purchased with that plan. Windsor and Peterborough coverage and retail presence went live in November 2012 along with two new "Wish" customer monthly plans. Both include global SMS and reduced international long distance rates. TDD and IP relay operator services were launched by Wind in December 2012. Throughout the year, 122 additional retail locations were added, and 231 network sites. The operator finished 2012 with 200,000 Facebook fans and 35,000 Twitter followers.
2013: Lacavera steps downEdit
The promotional Wish plans were extended for the month of January and the first three days in February 2013. On January 18, 2013, Anthony Lacavera announced that he would no longer assume the role of CEO and instead become a chairman for the company. At the same time, the company announced that it had reached around 600,000 subscribers. VimpelCom Ltd. began seeking potential buyers for Wind in March 2013.
On April 10, 2013, Wind Mobile announced that it would withdraw from the Canadian Wireless Telecommunications Association. Competitors Mobilicity and Public Mobile also withdrew from the CWTA, citing bias to its competitors Bell, Rogers, and Telus as justification.
On June 19, 2013, Orascom Telecom, a subsidiary of Vimpelcom, withdrew its application to take full control of Wind Mobile - which reversed an earlier decision.
On June 26, 2013, the Globe and Mail reported that American provider Verizon Wireless made a $700 million offer to acquire Wind Mobile, though the company later announced it had no interest in entering the Canadian wireless market.
It was reported on September 4, 2013 that Wind Mobile was in negotiations to assume struggling competitor Mobilicity's customers as it shut down its consumer operations, though this report was later denied by Mobilicity.
2014: Recapitalization, investors buy out Vimpelcom/Wind Telecom stakeEdit
On January 13, 2014, majority shareholder VimpelCom (which owned indirect equity in Wind Mobile through its subsidiaries Wind Telecom and Global Telecom Holding) pulled out its financial backing for Wind Mobile's bid in the Industry Canada 700 MHz spectrum auction following a dispute with the Canadian federal government. The resulting fallout led some observers to cast doubt on Wind's ability in deploying LTE services on its network due to shortfalls in its spectrum holdings.
In September 2014, VimpelCom’s majority stake in Wind Mobile was sold to AAL Acquisitions Corporation (a holding company controlled by Wind Mobile founder Anthony Lacavera) for a fee of $135 million, with the consortium also assuming $150 million of Wind's debt. The deal received regulatory approval from Industry Canada in November 2014 and Wind's spectrum licences were transferred to AAL Acquisitions Corp. The stake and spectrum licences were then transferred to Mid-Bowline Holdings Corporation, a company controlled by a consortium of investors consisting of Globalive and several private equity firms based in Canada and the United States. Wind Mobile continued to license the Wind name and logo, which remained trademarks of Wind Telecom, until 2016.
New CEO Pietro Cordova announced in December 2014 that Wind was engaging in planning for further expansion and development of LTE services, including bidding in the Canadian government's 2015 spectrum auctions, which was not possible when the company was controlled by VimpelCom. Cordova stated that such a plan may also include purchasing spectrum from companies that are under-utilizing it (such as Vidéotron Mobile's spectrum licences outside Quebec and the unused AWS spectrum purchased by Shaw Communications in the previous auction) as well as developing agreements with other providers such as Mobilicity and Vidéotron to expand Wind's footprint. The company's new priorities also included improving the network quality in their existing coverage areas.
2015: Attempted merger with Mobilicity, spectrum acquisitions and transfersEdit
In February 2015, the Financial Post had reported that Wind Mobile was in negotiations to take over Mobilicity in the weeks leading up to the AWS-3 spectrum auction registration deadline. The negotiations had been reportedly stalled due to the high price that Mobilicity's creditors were requesting from Wind to purchase the smaller carrier's assets. Discussions halted on January 30, 2015 (the application deadline for the spectrum auction), since both carriers had registered for the auction and anti-collusion regulations prohibited any discussion or negotiation of deals between competitors during the auction.
Industry Canada announced the results of the AWS-3 auction on 6 March 2015. Mobilicity ultimately withdrew from the auction due to lack of funding, which allowed Wind to acquire the entire spectrum block set aside for new entrants in Alberta, British Columbia, and southern Ontario uncontested. The $56.4 million bid allowed Wind to increase its spectrum holdings in areas where it offers service by 180 percent.
On March 23, 2015, Alek Krstajic, former CEO of rival start-up Public Mobile, was named CEO of Wind Mobile Corporation, and Robert MacLellan, a former executive of Toronto-Dominion Bank, was made Chairman of the Board.
On June 17, 2015, Wind Mobile became the first cellular provider to offer service in TTC subway stations through an agreement with BAI Canada, the company which owns the infrastructure that provides mobile and Wi-Fi service for the TTC subway network. The deal included Wind having exclusive rights to the underground mobile system for one year before BAI Canada would allow other providers to join the system.
Under the terms of Rogers Communications' acquisition of Mobilicity in June 2015, Wind purchased certain AWS spectrum licences formerly held by Shaw Communications (purchased by Rogers in a separate deal) and Mobilicity for the provinces of British Columbia, Alberta, Saskatchewan, Manitoba, and northern and eastern regions of Ontario for a "peppercorn" payment of $1 per licence. Wind negotiated an option to pay Rogers $25 million for half of Mobilicity's cell sites and other infrastructure at a later date. Additionally, Wind agreed to swap spectrum licences with Rogers in southern Ontario so that both companies' AWS spectrum blocks were contiguous.
These new licences allowed Wind to increase its network capacity and the potential to develop a network across all of western Canada. However, on July 31, 2015, Wind sold several of the newly acquired AWS-1 spectrum licences to regional telecom companies in Manitoba and Saskatchewan, with Wind stating its desire to focus on providing better regional competition in the provinces where it already offered service (British Columbia, Alberta, and Ontario) and upgrade its network to LTE, both of which would be funded using proceeds from the sales. All of Wind's five spectrum licences in Manitoba were sold to MTS for $45 million, and all of Wind's six spectrum licences in Saskatchewan were sold to SaskTel for an undisclosed amount.
Wind announced on December 15, 2015 that it was beginning a "planned cross-Canada network upgrade" starting with the Greater Vancouver coverage area. This upgrade included adding new antennas, replacing existing infrastructure with new equipment from Nokia Networks, and the deployment of new AWS-1 spectrum to improve network performance.
2016-17: Acquisition by Shaw, network upgradesEdit
Shaw Communications announced on December 16, 2015 that it planned to acquire Wind Mobile's parent company Mid-Bowline Group in a deal worth approximately $1.6 billion. The acquisition required approval by Innovation, Science and Economic Development Canada (formerly Industry Canada) and the Competition Bureau. As part of the announcement of the transaction Shaw Communications outlined some terms of the acquisition: then-CEO Alek Krstajic would remain to lead Wind as a division within Shaw and it would remain headquartered in Toronto as a "distinct unit", Wind would remain a budget-priced mobile carrier at least for the short term, and the network upgrade from HSPA 3G to a faster LTE network would continue as planned. Brad Shaw, CEO of Shaw Communications, stated in an interview that the acquisition of Wind would allow Shaw to compete "at the same level" as an integrated telecommunications provider with rival Telus in western Canada and gain a foothold in the Ontario telecom market.
Wind completed the planned upgrades to its HSPA network in Vancouver in February 2016, announcing that the next coverage area to be upgraded would be Calgary.
The purchase was approved by the Competition Bureau on February 4, 2016 and the purchase of Wind Mobile by Shaw was completed on March 1, 2016. Shaw sold Shaw Media to Corus Entertainment, a company also controlled by the Shaw family, as part of the funding for the deal. Krstajic was given the new title within Shaw of "Executive Vice President & President, Wind" and continued to lead the new subsidiary.
LTE launch, re-brandingEdit
On November 21, 2016, Shaw announced that Wind Mobile had been renamed to Freedom Mobile. The company stated that it no longer wanted to license the Wind brand from VimpelCom due to increasing royalty fees, while CEO Alek Krstajic justified the move by stating that the company wanted to shed the "baggage" of the Wind name, and use the new ownership and developments as a means of re-launching the carrier.
The same day, Freedom announced that it would be launching LTE service on the AWS-3 band in Toronto and Vancouver, with a nationwide rollout to be completed by the end of fiscal year 2017. LTE access will require purchase of a compatible device and service plan; the company justified this requirement by noting that the service utilizes bands that are currently underutilized and not widely supported by existing LTE devices, describing its network as being a "superhighway" in comparison to other providers. Freedom will implement LTE service in Ottawa, Kingston and Peterborough on the AWS-1 band, providing LTE access to customers with existing AWS-1-compatible devices.
CEO Alek Krstajic, who had headed Freedom Mobile throughout the acquisition by Shaw, stepped down in April 2017 and was replaced by Paul McAleese. McAleese's title was changed to Chief Operating Officer.
Freedom Mobile announced on November 7, 2017, that LTE access was enabled on all grandfathered 3G plans at no additional cost. This coincided with a planned national upgrade of Freedom cell sites to utilize newly-acquired 2,500 MHz (Band 7) spectrum and the re-allocation of some AWS-1 (Band 4) spectrum for LTE, both of which are compatible with a greater number of devices than Freedom's initial AWS-3 (Band 66) LTE network.
Freedom Mobile provides UMTS wireless services with High Speed Packet Access (HSPA) for data using its licence for UMTS Band IV, also known as the Advanced Wireless Services (AWS) band. Using this band user equipment transmits at 1710–1755 MHz and receives at 2110–2155 MHz. HSPA+ was activated on Freedom's network starting in mid-2011.
Freedom Mobile was the first Canadian wireless service provider to make use of Advanced Wireless Services bands for its primary network. In North America, T-Mobile US is the largest provider to use this spectrum. Freedom's use of AWS requires that customers use an AWS-capable handset which, at launch, were somewhat less common than band II and V handsets, which predate band IV by more than 10 years.
Since Freedom's launch in Canada, other service providers have begun operations using AWS. Those that primarily use this spectrum for their network include Eastlink Wireless and Vidéotron Mobile. Canada's three largest mobile companies (Rogers Wireless, Bell Mobility and Telus Mobility) and their subsidiary brands, as well as independent regional provider SaskTel, only use AWS for their LTE networks. Bell and Rogers deployed LTE in late 2011, while Telus deployed it in early 2012 while maintaining a mutual roaming agreement with Bell. Devices that support AWS LTE but not AWS HSPA+ are incompatible with Freedom's network. In late 2015, Freedom announced it secured $425 million in funding to build its own LTE network, meaning it would be able to offer 4G speeds up to 5x faster than those offered through the current HSPA+ network.
Freedom's LTE network uses AWS-3 spectrum it obtained in a 2015 spectrum auction. The rollout is expected to be completed by August 2017. In June 2017, Freedom's parent company Shaw announced that it had made a $430 million deal to acquire 700 MHz and 2500 MHz spectrum licences covering Alberta, British Columbia, and southern Ontario from Quebecor (the parent company of Vidéotron Mobile). The acquisition received regulatory approval from Innovation, Science and Economic Development Canada on July 10, 2017 and closed on July 24, 2017.
The network in Ontario includes the Greater Toronto and Hamilton Area, Ottawa, Kitchener, Waterloo, Cambridge, Guelph, part of the Niagara Region, London, Brantford, Barrie, Kingston, Windsor, Amherstburg, Woodstock and Peterborough. Outside of Ontario, Freedom has coverage in Gatineau, Quebec, across from Ottawa, ON; Calgary, Edmonton, Sherwood Park, Fort Saskatchewan, St. Albert, Beaumont, Leduc, Nisku and Edmonton International Airport in Alberta; plus the Greater Vancouver area, Whistler and Abbotsford in British Columbia. Maximum theoretical speeds for mobile broadband are of 21.1 Mbit/s in most regions and 14.4 Mbit/s in other regions. In 2015, Freedom Mobile upgraded its existing HSPA+ network to DC-HSPA+, which has a theoretical maximum speed of 42 Mbit/s.
Throughout 2012, Freedom planned to launch service in several new cities while continuing to expand the edges and increase the density of its network in existing cities. Customers travelling outside of Wind's "Home" network areas can roam on Rogers Wireless, Telus Mobility and Bell Mobility where coverage exists (the "Away" network). Pay-per-use charges apply for such roaming.
Because of Freedom's reliance on the AWS HSPA+ network, there are limitations on which phones the carrier has been able to offer its subscribers. Most notably, the iPhone has been conspicuously absent from Freedom's device lineup until late 2017. In fact, Apple only began manufacturing AWS-compatible iPhones in early 2013 when AWS carrier T-Mobile US began selling the iPhone 5.
Even though newer iPhone models are compatible with Freedom's network, the carrier was not been able to strike an agreement with Apple to sell the iPhone directly to its subscribers until 2017. Carrying the iPhone is considered to be one of the most potent single sales driver for any mobile network operator, a fact cited after the launch of the iPhone 5 when Rogers signed up more new customers in a week than Wind Mobile had typically attracted over a three-month period.
With the introduction of AWS-compatible iPhones to the market in 2013, subscribers turned to other sources to buy unlocked iPhones that were AWS compatible. Around 2,500 iPhones were activated on the network by September 2013. At the time, some suggested that Apple, known to be controlling about its products, would require Freedom to provide LTE coverage before the carrier would be granted the ability to sell the iPhone. In order to remain competitive, Wind began working on alternative sources for the phone.
Freedom began offering refurbished iPhone 5C and iPhone 5S devices to its customers starting in 2015. Freedom's supply of the iPhone came through a deal with Ingram Micro, the company which distributes iPhones and iPads in Canada on behalf of Apple. Shortly after learning of the deal, Apple's Canadian division ordered Ingram Micro to stop supplying Freedom with the refurbished devices. According to Apple, Ingram’s actions were prohibited in their contract. Sources interviewed by The Globe and Mail stated that the response by Apple may have been prompted by Bell Canada. In December 2015, new CEO Alek Krstajic stated that the company had "started some conversations with Apple" about selling the iPhone.
In November 2017, Freedom gained the ability to sell the iPhone to its customers on its LTE Network.
Radio frequency summaryEdit
|Frequency range||Band number||Protocol||Class||Status||Note(s)|
|700 MHz C block (upper)||13||TBA||4G||Pending deployment||Acquired from Quebecor|
|1,700 MHz AWS||4||UMTS/HSDPA/HSPA+/DC-HSPA+/LTE||3G/4G||Active / Being Deployed (LTE)||Main band for providing 3G services. Used for both 3G and LTE in eastern Ontario. Being partially re-deployed for LTE nationally.|
|1,700 MHz AWS-3||66||LTE||4G||Active||Initial band used for LTE service in all regions except eastern Ontario.|
|2,500 MHz IMT-E||7||LTE||4G||Active / Being Deployed||Used for expanded compatibility LTE service. Acquired from Quebecor.|
At launch, three personal monthly voice plans were available from Freedom Mobile. The lowest priced plan had limited minutes, with rollover minutes in later revisions, but was since discontinued. In 2017, it was superseded by a Home 25 plan with unlimited incoming calls and a bucket of outgoing minutes. The latter two launch plans were revised over the years, and are now replaced with Home 30 and Home 40 plans, also featuring a small amount of mobile Internet access.
Occasionally, Freedom offers promotional plans with some or many bonus features to new and existing subscribers, notably the "Holiday Miracle" and the "Unlimited USA" plans. Small business customers received an exclusive plan in October 2012. This was later replaced to allow small businesses to choose the same rate plans as customers.
Big Gig base plans include unlimited in-zone incoming calls and pay-per-use outgoing calls. For an additional charge, Freedom offers unlimited in-zone outgoing calls to Canada and the United States, plus a bucket of 2,400 minutes for out-of-zone calls from Canada.
A variety of add-ons exist to add extra features to these plans such as voicemail and reduced rates for long-distance calling or roaming. Pay Your Way offered a broader selection of add-ons for talk time and messaging.
Freedom introduced HD Voice across its entire network on compatible handsets in September 2012. Freedom enabled Wi-Fi calling for compatible handsets, at time of launch only the LG V20, in April 2017.
Freedom offers various data services for its subscribers:
- Big Gig: includes a 10 to 20 GB in-zone Internet allowance, 250 MB to 1 GB out-of-zone Internet allowance and several calling features. Outgoing phone calls are pay-per-use.
- Everywhere Canada: a premium Big Gig plan, it adds unlimited in-zone outgoing calls and a bucket of out-of-zone calling minutes. The out-of-zone Internet allowance is either 500 MB or 1 GB.
- Tablet: includes a 2 GB in-zone Internet allowance and no calling features. Promotions can increase this allowance.
- Mobile Internet: includes a 10 GB in-zone Internet allowance and no calling features.
A variety of monthly plans are offered for both phones and mobile broadband modems. A pay per use plan also exists that bills based on the amount of time data is used. Customers used a monthly average of 0.9 GB in Q2 2013 and 1.5 GB in Q2 2014.
All Freedom customers, including those without a mobile Internet plan or add-on, can access the WindWorld web portal and the Facebook Zero social networking service at no cost. WindWorld consists of CBC News headlines, The Weather Network summaries for cities served by Freedom, premium mobile downloads, and monthly bill payments for Freedom accounts.
Mobile Internet plans and add-ons contain limits on usage. Lower cost plans have a hard limit for data usage; customers will be billed for excess usage. Higher cost plans incorporate a soft limit; usage exceeding this limit may result in the customer's device being throttled to allow other customers fair access to the network. Throttling speeds are typically 256 kbit/s for downloads and 128 kbit/s for uploads. In what Freedom defines as "extreme cases", speeds will be slower than dial-up Internet access at 32 kbit/s for downloads and 16 kbit/s for uploads. When throttling does occur, Freedom will inform customers of the reduced speeds.
The Windtab is a billing method introduced on November 5, 2010, well before the Christmas and holiday season of that year. It is very similar to Koodo Mobile's Tab payment system in that it subsidizes retail price of a device by placing the amount of the subsidy on a tab balance. Like Koodo, it only works on postpaid activations, known as Pay After.
During the Kitchener-Waterloo launch day on August 16, 2011, Wind introduced another subsidy option called the Windtab+. This increased the subsidy provided on more costly devices when combined with certain plans. At the same time Wind introduced the "Pay-off Promise": accounts in good standing with devices purchased under the Windtab+ agreement would have any remaining balance on their tab cleared after two years of service (originally three years prior to aligning to the CRTC Wireless Code in 2013).
As part of Wind's plan simplification during the month of March in 2012, the Windtab+ was simply renamed to Windtab. The amount of the subsidy depends on the device and plan chosen, though all plans continue to include the Pay-off Promise.
New monthly plans and lower Windtab amounts were introduced in February 2013. For all plans, the subsidy cannot exceed the outright price of the device. Since that time, those without Windtab can receive service credits in lieu of a phone subsidy.
Following its acquisition by Shaw in 2016, Wind changed the Windtab system on March 22 of that year to decrease by a fixed amount per month rather than decreasing by 10 percent of the user's monthly plan costs for that month. The fixed amount is determined based on dividing the current tab balance by the number of months remaining until the Pay-off Promise, and customers now had the option to make additional payments into their tab balance directly. The changes to the Windtab applied to both new and existing accounts, with a one-time tab credit to bring existing customers to the tab value they would have if they started on the new system.
Following the rebranding to Freedom Mobile, the Windtab was renamed to MyTab.
When a customer is outside of Freedom Mobile's coverage, services are provided by its roaming partners. Freedom roaming partners include Rogers Wireless, Bell Mobility and Telus Mobility within Canada; and AT&T Mobility for the United States. Talk and text services while connected to these carriers are charged at pay-per-use rates unless a customer has a plan which includes roaming or, in the case of US roaming, purchased a monthly add-on.
Regardless of plan, received text messages are free throughout the world. As of 2017, the three incumbent wireless providers in Canada continue to charge much more than Freedom for roaming in the United States. Small providers like Mobilicity offered very competitive roaming rates throughout North America.
On February 3, 2014, Freedom launched an "Unlimited U.S. Roaming" add-on. This add-on was later bundled at no extra charge with a regular and promotional plan. Customers could initially use the same full speed Internet allowance that they subscribed to in Canada, based on their billing cycle, but the Fair Usage Policy was shortly thereafter modified to impose a separate 1 GB of full speed usage in the United States.
On April 13, 2016 Freedom introduced two "Everywhere" plans that included unlimited usage on its network and certain unlimited features on both its Canada and US roaming partners.
Foreign ownership controversyEdit
In 2009, the Canadian Radio-television and Telecommunications Commission (CRTC) complained that Wind received the majority of its startup funding from the foreign company Orascom Telecom Holding. The case was dismissed by Q4 of that year, allowing Wind to launch for the Christmas and holiday season. Competitor Public Mobile quickly partnered with Telus Mobility for both roaming agreements and together sued Wind for its foreign ownership. Telus later backed out, leaving Public alone to continue the lawsuit all the way to the Supreme Court of Canada. On April 26, 2012, the Court announced that it would not hear the case about Wind Mobile's foreign ownership. Public Mobile itself received foreign funding of at least $350 million from the Export-Import Bank of China in 2010.
Wind's philanthropic arm is called "Windthanks". This started during the back-to-school season of 2011 in conjunction with the Kitchener-Waterloo launch. Those living in the region could nominate a charitable project to win a $10,000 grant from Wind. The winner was MobileED, and received complimentary mobile broadband products and services from Wind in addition to the grant. To commemorate its launches in the Niagara region and the city of London, Wind similarly plans to award one $10,000 grant per region. The winner in the Niagara region was announced in January 2012.
- Hardy, Ian (April 12, 2017). "Alek Krstajic is stepping down as CEO of Freedom Mobile". MobileSyrup. Retrieved July 10, 2017.
- Behar, Rose (December 7, 2017). "Freedom Mobile to launch iPhone 8, iPhone 8 Plus and iPhone X on December 8, pre-orders start November 24". MobileSyrup. Retrieved November 22, 2017.
- Hardy, Ian (October 26, 2017). "Freedom Mobile now has 1,147,173 subscribers, ARPU increases to $37.66". MobileSyrup. Retrieved October 29, 2017.
- Marlow, Ian (December 16, 2009). "Wind launches with cheaper phone rates". Toronto Star. Retrieved November 4, 2014.
- "Wind Mobile opens Brantford locations". Brantford Expositor. July 3, 2014. Retrieved July 13, 2014.
- "Decision Reached in Rare Public Hearing Proceeding into the Ownership and Control of a Canadian Telecommunications Carrier". Davies. October 30, 2009. Retrieved November 4, 2014.
- O'Brien, Kate (October 31, 2008). "Ken Campbell steps in as CEO of Globalive Wireless November 1st". MobileSyrup. Retrieved November 4, 2014.
- Robertson, Grant. Globalive fails ownership test: CRTC. Globe and Mail. October 29, 2009. Retrieved October 29, 2009.
- Sturgeon, Jamie. Wind Mobile takes off[permanent dead link]. National Post. December 11, 2009. Retrieved December 14, 2009.
- "Globalive Places First Successful Test Call in Canada" (Press release). Globalive Wireless. Newswire. June 15, 2009. Retrieved November 4, 2014.
- Government of Canada. Government of Canada Varies CRTC Decision on Globalive Archived March 27, 2012, at the Wayback Machine.. Government of Canada. December 11, 2009.
- Bettiol, Michael (December 14, 2009). "Wind Mobile to team up with Blockbuster to sell handsets". BGR. Retrieved November 4, 2014.
- Krashinsky, Susan (December 16, 2009). "Globalive's Wind Mobile keeps it simple". The Globe and Mail. Retrieved November 4, 2014.
- "Orascom Telecom Holding Full Year - 2009" (PDF). Orascom Telecom. p. 31. Archived from the original (PDF) on March 17, 2010. Retrieved November 4, 2014.
- "Third Quarter and Year-to-Date Results" (PDF). Financial Reports. Shaw Communications. Retrieved 16 July 2016.
- CWTA Statistics:
- "2010 Subscriber Stats" (PDF). CWTA. Retrieved November 4, 2014.
- "2011 Subscriber Stats" (PDF). CWTA. Retrieved November 4, 2014.
- "2012 Subscriber Stats" (PDF). CWTA. Retrieved November 4, 2014.
- "2013 Subscriber Stats" (PDF). CWTA. Retrieved November 4, 2014.
- "Q2 2014 Subscriber Stats" (PDF). CWTA. Retrieved November 4, 2014.
- Marlow, Iain. Wind Mobile's Chris Robbins leaves telecom start-up . Globe and Mail. March 4, 2010.
- WIND Mobile 100,000 is Just the Beginning! . WIND Mobile. August 16, 2010.
- Marlow, Iain (November 8, 2010). "Wind Mobile subscriber numbers climb". Globe and Mail. Canada. Retrieved November 11, 2010.
- O'Brien, Kate (November 8, 2010). "WIND subscriber base reaches 139,681". MobileSyrup.com. Retrieved November 11, 2010.
- Public Mobile v Canada (Attorney General), 2011 FC 130
- Chase, Steven (February 4, 2011). "Telecom ruling puts a leash on Tory cabinet authority". Globe and Mail. Canada. Retrieved February 5, 2011.
- Globalive Wireless Management Corp v Public Mobile Inc, 2011 FCA 194
- "SCC Case Information Docket 34418". Supreme Court of Canada. Archived from the original on May 4, 2012. Retrieved February 16, 2012.
- "New Telecom Merger – What It Means for WIND Mobile Customers". Wind Mobile. March 17, 2011. Archived from the original on March 20, 2011. Retrieved November 4, 2014.[non-primary source needed]
- Hardy, Ian (June 23, 2011). "Update: Ken Campbell departs WIND Mobile, Lacavera steps in as new CEO". MobileSyrup. Retrieved November 4, 2014.
- "Former Wind CEO lands in Tunisia". The Globe and Mail. Toronto. September 10, 2012.
- "Former CEOs of Wind and Rogers to Open Mobile Klinic Repair Stores". The Globe and Mail. Toronto. September 9, 2015.
- "Launch Day in KW! – WIND Mobile Blog". Retrieved July 17, 2015.
- "$0 BlackBerry Bold Smartphones: Exclusive Weekend Sale! – WIND Mobile Blog". Retrieved July 17, 2015.
- "WIND Mobile - Timeline Photos - Facebook". Retrieved July 17, 2015.
- "Move Savings & More Stores in October – WIND Mobile Blog". Retrieved July 17, 2015.
- "Here We Come, Niagara Region". WIND Mobile. Retrieved 2011-11-23.
- "New Cities, $200 Holiday Gift & Much More". WIND Mobile. Retrieved 2011-12-13.
- "Here's Looking at You, London". WIND Mobile. Retrieved 2011-12-13.
- Hardy, Ian. "WIND Mobile changing rate plans and add-ons March 1st, here are the details…". Mobile Syrup. Retrieved 2012-02-29.
- Hardy, Ian. "WIND updates coverage map showing "planned expansion" for Windsor, Woodstock, Peterborough and Kingston". Mobile Syrup. Retrieved 2012-05-26.
- WIND Mobile. "Good morning @RePoMaN. We're currently working on our Windsor network which is due to be completed this summer. Stay tuned!". Twitter. Retrieved 2012-06-14.
- "2012: A year in review". Wind Mobile. 2012-01-25. Retrieved 2013-02-05.
- Thomas, Shelley (2013-01-18). "Orascom Telecom to acquire AAL Corporation interest in WIND Mobile Canada; Anthony Lacavera to step down as CEO of WIND Mobile Canada, Plans to Launch Globalive Capital in 2013". CNW Group. Retrieved 2013-01-18.
- Trichur, Rita (2013-03-21). "Wind Mobile on block in new wireless shakeup". Toronto: The Globe & Mail. Retrieved 2013-03-21.
- "WIND Mobile, Mobilicity & Public Mobile withdraw from Canadian Wireless Telecommunications Association". CNW Group. April 10, 2013. Retrieved April 10, 2013.
- Hardy, Ian (2013-06-19). "Orascom withdraws application for complete control of WIND Mobile". MobileSyrup. Retrieved 2013-06-19.
- "Telecom shares slump after Verizon's $700-million bid for Wind". The Globe and Mail. June 26, 2013. Retrieved June 26, 2013.
- Yew, Madhavi Acharya-Tom (2 September 2013). "Verizon not interested in Canada after all". Toronto Star. Retrieved 4 September 2013.
- Dobby, Christine (4 September 2013). "Mobilicity plans to transfer wireless users to Wind Mobile". Financial Post. Retrieved 4 September 2013.
- "Mobilicity denies it's transferring subscribers to Wind". CBC News. The Canadian Press. 4 September 2013. Retrieved 13 September 2013.
- Christine Dobby (13 January 2014). "Wind Mobile withdraws from 700 MHz spectrum auction". Financial Post. Retrieved 13 January 2013.
- "VimpelCom and Global Telecom Holding to sell their interest in Wind Canada". Global Telecom Holding. 16 September 2014. Retrieved 11 August 2015.
- "Wind Mobile buyout deal gets Ottawa's OK". CBC News. 4 November 2014. Retrieved 5 November 2014.
- Dobby, Christine (16 December 2014). "Wind Mobile in 'normal situation,' poised to acquire spectrum: CEO". The Globe and Mail. Retrieved 17 December 2014.
- "Canadian trade-mark data - 1464058". Canadian Intellectual Property Office. Industry Canada. Retrieved 13 August 2015.
- Lewis, Michael (16 December 2014). "Wind Mobile owners prepared to invest". Toronto Star. Retrieved 17 December 2014.
- Shaw, Hollie (16 December 2014). "Wind Mobile's CEO ready to bulk up network regardless of M&A opportunities". The Financial Post. Retrieved 7 January 2015.
- Tedesco, Theresa; Pellegrini, Christina (11 February 2015). "Wind Mobile rekindled talks to take over Mobilicity ahead of spectrum auction deadline". The Financial Post. Retrieved 14 February 2015.
- Bader, Daniel (6 March 2015). "WIND Mobile big winner in AWS-3 spectrum auction as Rogers, Mobilicity no-shows". MobileSyrup. Retrieved 16 March 2015.
- "AWS-3 Provisional Results". Industry Canada. Retrieved 16 March 2015.
- Evans, Pete (6 March 2015). "Rogers buys no new spectrum as AWS-3 wireless auction raises $2.1B". CBC News. Retrieved 16 March 2015.
- Dobby, Christine (23 March 2015). "Wind Mobile replaces CEO, hands reins to former Public Mobile rival". The Globe and Mail. Retrieved 24 March 2015.
- "TTC, BAI Canada & WIND Mobile launch cellular service underground". BAI Canada. 17 June 2015. Retrieved 25 June 2015.
- Fox, Chris (17 June 2015). "Wind Mobile inks exclusive deal to provide cell service to subway stations". CP24. Retrieved 25 June 2015.
- Pellegrini, Christina (24 June 2015). "Rogers Communications Inc gets green lights on Mobilicity deal from courts". Financial Post. Retrieved 25 June 2015.
- Dobby, Christine (24 June 2015). "Mobilicity deal positions Wind to compete with wireless Big Three". The Globe and Mail. Retrieved 19 August 2015.
- "WIND Mobile to significantly expand network performance & service offerings". CNW. PR Newswire. Retrieved 25 June 2015.
- "MTS spectrum acquisition to significantly increase wireless speeds and improve the customer experience for Manitobans". Canadian Newswire. CNW Group. 31 July 2015. Retrieved 1 August 2015.
- "Transfer of Spectrum Licences Held by WIND Mobility Corp. (WIND) to MTS Inc. (MTS)". Spectrum Management and Telecommunications. Industry Canada. 31 July 2015. Retrieved 1 August 2015.
- Hardy, Ian (31 July 2015). "SaskTel acquires AWS-1 spectrum from WIND Mobile". MobileSyrup. Retrieved 1 August 2015.
- "Transfer of Spectrum Licences Held by WIND Mobility Corp. (WIND) to Saskatchewan Telecommunications (SaskTel)". Spectrum Management and Telecommunications. Industry Canada. 31 July 2015. Retrieved 1 August 2015.
- "Wind Mobile Begins Planned Cross-Canada Network Upgrade with Improvements in Vancouver Area". CNW. PR Newswire. December 15, 2015. Retrieved December 16, 2015.
- Dobby, Christine (December 16, 2015). "Shaw to buy Wind Mobile for $1.6-billion". The Globe and Mail. Retrieved December 17, 2015.
- "Shaw Communications Inc. to acquire WIND Mobile Corp". Newsroom. Shaw Communications. Retrieved 17 December 2015.
- Lewis, Michael (17 December 2015). "Shaw to keep Wind Mobile a discount mobile carrier". Toronto Star. Toronto, Ontario. Retrieved 18 December 2015.
- Bader, Daniel (February 4, 2016). "After Vancouver improvements, Wind Mobile looks to Calgary next for speed and capacity developments". Mobile Syrup. Retrieved February 7, 2016.
- "Canada's Competition Bureau clears Shaw's acquisition of Wind Mobile". Reuters. Retrieved 2 March 2016.
- "Shaw enters wireless market with closing of Wind Mobile deal". The Globe and Mail. Retrieved 2 March 2016.
- "Corus Entertainment acquires Shaw Media for $2.65-billion". The Globe and Mail. Retrieved 13 January 2016.
- "Shaw Closes WIND Acquisition". Shaw Newsroom. Retrieved March 2, 2016.
- "Wind Mobile to become Freedom Mobile, launch faster network in Toronto, Vancouver". The Globe and Mail. Retrieved 21 November 2016.
- "What makes Freedom Mobile's LTE network traffic-free?". Freedom Mobile. Retrieved 7 February 2017.
- "TRAFFIC-FREE LTE". Freedom Mobile. Retrieved 7 February 2017.
- Behar, Rose (November 7, 2017). "Freedom is enabling LTE for customers with grandfathered 3G plans". MobileSyrup. Retrieved November 8, 2017.
- Angove, Alex. "When Will WIND Mobile's 4G LTE Network go Live?".
- Chhabra, Sameer (June 13, 2017). "Quebecor sells seven spectrum licenses to Shaw Communications in $430 million deal". MobileSyrup. Retrieved July 8, 2017.
- Behar, Rose (July 10, 2017). "ISED approves transfer of Videotron spectrum licenses to Freedom Mobile". MobileSyrup. Retrieved July 12, 2017.
- "Wireless spectrum outside Québec - Quebecor closes sale of seven licences to Shaw for $430M". CNW. July 24, 2017. Retrieved August 6, 2017.
- "WINDspeedTM data stick E366". Wind Mobile. 2012-06-06. Retrieved 2012-06-06.
- "Wind debuts new price plans and financing options". MobileSyrup. 2015-04-06. Retrieved 2015-04-13.
- Campbell, Ken. "Making Progress (and More to Come)". Retrieved 2011-12-13.
- Campbell, Scott. "Coverage Update & News for K-W". Retrieved 2011-12-13.
- Bader, Daniel. "WIND adds TELUS as roaming partner, boasts 14% improvement in coverage". MobileSyrup. Retrieved 6 December 2014.
- "Cell Coverage Zones | Freedom Mobile". Freedom Mobile. Retrieved 19 August 2017.
- Bader, Daniel. "Unlocked iPhone 5s and 5c compatible with WIND, Mobilicity, Videotron & Eastlink out of the box".
- Sturgeon, Jamie. "Super-smart phones, faster networks tighten squeeze on new wireless carriers".
- Trichur, Rita. "Wind Mobile chases Big 3 with unlocked iPhones".
- "Apple Canada tells Ingram to stop selling used iPhones to Wind".
- "Wind Mobile Corp secures up to $425 million in financing to build LTE network".
- Dobby, Christine (August 4, 2015). "Apple Canada tells Ingram to stop selling used iPhones to Wind". The Globe and Mail. Retrieved August 25, 2015.
- Bader, Daniel. "Shaw deal all but assures Wind Mobile will sell the iPhone". MobileSyrup.
- "Freedom Mobile to launch LTE network in Canada on November 27". PhoneArena. Retrieved 15 December 2016.
- "Holiday Miracle Plan". Wind Mobile. Archived from the original on December 17, 2010. Retrieved 27 October 2013.
- Bader, Daniel (June 17, 2014). "Wind Mobile in it for the long haul, promises Lacavera". Mobile Syrup. Retrieved August 8, 2014.
- "Small Business". WIND Mobile. Retrieved 2012-10-12.
- "September updates: WIND upgrades Alberta network to HSPA+ and launches HD Voice". WIND Mobile. Retrieved 2012-11-02.
- Bonifacic, Igor (April 26, 2017). "Freedom Mobile launches Wi-Fi calling". MobileSyrup. Retrieved April 28, 2017.
- Hardy, Ian (March 1, 2016). "Wind Mobile restructuring WINDtab on March 22". Mobile Syrup. Retrieved March 20, 2016.
- "Freedom Mobile selects AT&T as its sole roaming partner in the United States". MobileSyrup. January 16, 2017. Retrieved February 10, 2017.
- "Bell increasing Roaming rates May 1st, 2010 - MobileSyrup.com". Retrieved July 17, 2015.
- Wind Mobile Store . Wind Mobile
- "WIND launches $15/month 'Unlimited U.S. Roaming' add-on, gives unlimited data, talk and text - MobileSyrup.com". Retrieved July 17, 2015.
- Behar, Rose (April 13, 2016). "Wind now offers plans with built-in Canada and US roaming". MobileSyrup. Retrieved April 14, 2016.
- Etherington, Darrell. "Canada's Wind Mobile Offering Unlimited U.S. Talk, Text And Data Roaming For $15 Per Month". TechCrunch. Retrieved 6 December 2014.
- "Globalive wins wireless fight with Public Mobile". CBC News. Archived from the original on August 26, 2012. Retrieved 2012-10-08.
- "Public Mobile, ZTE and the Export-Import Bank of China Agree on $350 Million Financing Arrangement". Marketwire. Retrieved 2012-05-13.
- "WINDthanks". WIND Mobile. Retrieved 2011-11-25.
- Lacavera, Tony. "Help Bring Positive Change to Niagara". WIND Mobile. Retrieved 2011-11-25.