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Rogers Communications

Rogers Communications Inc. is a Canadian communications and media company. It operates particularly in the field of wireless communications, cable television, telephone, and Internet connectivity with significant additional telecommunications and mass media assets. The company is headquartered in Toronto.[4]

Rogers Communications Inc.
S&P/TSX 60 component
Mass media
FounderRogers Vacuum Tube Company
Edward S. Rogers Sr.
Rogers Cablesystems
Edward S. Rogers Jr.
Headquarters333 Bloor Street East
Toronto, Ontario, Canada
M4W 1G9
Key people
Edward S. Rogers III (Chairman)[2]
Joe Natale (President & CEO)
ProductsLandline and mobile telephony, Internet services, digital television, broadcasting, cable TV, publishing
RevenueCAD$ 14.143 billion (2017)[3]
CAD$ 1.821 billion (2017)[3]
Total assetsCAD$ 29.175 billion (2015)[3]
Total equityCAD$ 5.745 billion (2015)
Number of employees
26,000 (2013)[3]

The company claims the heritage of the Rogers Vacuum Tube Company, founded in 1925 by Edward Rogers, which started the CFRB radio station in Toronto, which was later acquired by outside interests. The present enterprise dates to 1960, when Rogers' son, Ted Rogers, founded Rogers Radio Broadcasting Ltd. That company acquired CHFI that year,[5] as well as Aldred-Rogers Broadcasting, a partnership with Joel Aldred which helped launch CFTO in 1961. Rogers later bought out Aldred and started the current cable and wireless operations, known as Rogers Cablesystems Ltd.

The chief competitor to the company is Bell Canada, which has a similarly extensive portfolio of radio and television media assets, as well as wireless, television distribution, and telephone services, particularly in Eastern and Central Canada; the two companies are often seen as having a duopoly on communications services in their regions as both companies own a stake of Maple Leaf Sports and Entertainment. However, the company also competes nationally with Telus for wireless services, and primarily indirectly with Shaw Communications for television service. The company was named one of the top dividend stocks in Canada for 2019.



In 1925, Rogers Sr. invented the world's first alternating current (AC) heater filament cathode for a radio tube, which then enabled radios to be powered by ordinary transformer-coupled household electric current. This was a breakthrough in the technology and became a key factor in popularizing radio reception. In 1931, Rogers Sr. was awarded an experimental television licence in Canada. He was working on radar when, on May 6, 1939 he died suddenly due to complications of a hemorrhage. He was 38 years old. He left a widow, Velma, and a five-year-old son, Edward (Ted Rogers). While his business interests were sold, his son later determined to carry on his father's business.[citation needed]


Rogers logo used from 2000-2015. Prior to the late 2000s, a non-flat version of the mobius strip was used.

Rogers Communications Inc. unveiled its new Mobius strip logo on January 17, 2000 marking the departure of its original logo.[6]

In 2000, Rogers acquired Cable Atlantic.[7] from Newfoundland businessman Danny Williams

In July 2001, Rogers Media acquired CTV Sportsnet, and renamed Rogers Sportsnet that November. The FAN 590 sports radio station joined Rogers Media in August 2001 along with 14 Northern Ontario radio stations.[8]

In fall 2004, several strategic transactions were executed that significantly increased Rogers exposure to the potential of the Canadian wireless market. Rogers acquired the 34% of Rogers Wireless owned by AT&T Wireless Services Inc for $1.77 billion.[9]

On December 2, 2008, Edward S. Rogers died of heart failure.[10]

In 2012, Rogers Cable filed a complaint in an Ontario court against penalties levied under a 'Truth in Advertising' law, claiming that the amount of the penalties, and the requirements imposed by the law, are in violation of the Charter of Rights and Freedoms.[11]

The company has also had to recognize the rising market trend of customers canceling or foregoing cable television service subscriptions in favour of cheaper alternate content delivery means such as streaming media services like Netflix, a demographic called "cord cutters" and "cord nevers." In response, Rogers had acquired content with a speculated cost of $100 million to begin their own competing online streaming service, Shomi, much like the American Hulu Plus,[12] which launched November 4, 2014. Shomi subsequently shut down after only 2 years of operation on November 30, 2016.[13]

CEO Guy Laurence has spoken out about an upcoming change meant to jumpstart growth at the company. Laurence has not released any specific details, but says that the strategy will help allow the company's telecom and media units to work better together.[14]

In the summer of 2014, Rogers reported a 24% drop in profit compared to the previous year's second quarter.[15]

Corporate governanceEdit

Rogers Communications is traded on the Toronto Stock Exchange and on the New York Stock Exchange under ticker "RCI".

Following the death of Ted Rogers in 2008, control of Rogers Communications passed to the Rogers Control Trust, a trust for which a subsidiary of Scotiabank serves as trustee. Ted's son Edward Rogers III and daughter Melinda Rogers serve, respectively, as Chair and Vice-Chair of the trust.[16][17]

As of October 2018, members of the board of directors of Rogers Communications are:[2]

As of October 2018, senior corporate officers of Rogers Communications are:[18]

Assets and divisionsEdit

A Rogers Plus store in Markville Mall in Markham, Ontario.
  • Rogers Communications Inc.
  • Rogers Cable
  • Rogers Wireless
  • Rogers Communications
  • Rogers Smart Home Monitoring
  • Rogers Media


Rogers Publishing Limited publishes more than 70 consumer magazines and trade and professional publications, digital properties and directories in Canada, including Maclean's, Canada's weekly newsmagazine; its French-language equivalent, L'actualité; Sportsnet Magazine; Chatelaine; Flare; and a variety of other magazines and their companion web sites. The publishing arm was once part of the Maclean-Hunter Publishing empire.[citation needed] Unlike Maclean-Hunter, Rogers does not have printing facilities and has contracted out services (in 2008 contracted to Montreal-based TC Transcontinental to print magazines from their plants across Canada.[19])

On June 28, 2007, Rogers further offered to sell the two religious-licensed OMNI stations in Winnipeg and Vancouver as part of the Citytv deal, although the company stated that it intended to retain the multilingual-licensed OMNI stations.[20] On July 7, Rogers also announced a takeover offer for Vancouver's multicultural station CHNM. In September 2007, Rogers has also applied to the CRTC to acquire 20 per cent of CablePulse 24, a local news channel in Toronto which was previously paired with Citytv (both stations were previously owned by CHUM Limited) but was retained by CTVglobemedia in the June 8 licence approval.[21] Neither CTVglobemedia nor Rogers has, to date, announced whether this application will change future plans for the station.

In 2012, Rogers purchased CJNT-DT Montreal and on February 3, 2013, it was rebranded as City Montreal.


In addition to its ownership of Sportsnet, acquired from CTV, Sportsnet One and Sportsnet World, Rogers Media operates the Toronto Blue Jays baseball team through Rogers Blue Jays Baseball Partnership and the Rogers Centre (previously known as SkyDome). Through Sportsnet, Rogers Media also holds a 50% ownership in Dome Productions, a mobile production and distribution joint venture that is a leader in high-definition television production and broadcasting in Canada. Rogers also owns the naming rights to Rogers Arena, home of the Vancouver Canucks.,[22] as well as Rogers Place, the home of the Edmonton Oilers.[23]

On August 25, 2012, Rogers Media agreed to acquire Score Media which includes The Score Television Network for $167 million, including a 10% stake of its digital business. The deal was completed on Oct. 19, 2012.[24][25]

National Hockey LeagueEdit

On November 26, 2013, Rogers Communications Inc, unveiled the details of a 12-year, C$5.2 billion partnership with the National Hockey League which began in the 2014–15 season. This will give Rogers the controlling stake for national broadcast and digital rights of the NHL and will ultimately give them the ability to stream all NHL feeds on all of their current platforms replacing both Bell Media and CBC Sports as the national broadcast and cable television rightsholders respectively. The effects of this deal will shift the balance of power in the country's broadcast industry as it will drive demand for Rogers Cable TV subscriptions. This transaction marks the first time a first-class North American-wide sports league has allowed all its national right to one company on a long-term basis.[26][27] As part of the deal, Rogers also took over Canadian distribution of the NHL Centre Ice and GameCentre Live services. National English-language coverage of the NHL is carried primarily by Rogers' Sportsnet group of specialty channels; Sportsnet holds an exclusive window for games played on Wednesday nights. Hockey Night in Canada was maintained and expanded under the deal, airing up to seven games nationally on Saturday nights throughout the regular season across CBC Television, the Sportsnet networks, Rogers-owned television network Citytv, and FX Canada. While CBC maintains Rogers-produced NHL coverage during the regular season and playoffs through a time-brokerage agreement with the company, Rogers assumes editorial control and the ownership of any advertising revenue from the telecasts.[28] Citytv (and later Sportsnet) also airs a Sunday night game of the week, Rogers Hometown Hockey, which features a pre-game show originating from various Canadian communities. Sportsnet's networks also air occasional games involving all-U.S. matchups.[29][30][31][32][33][34]

Under a sub-licensing agreement with Rogers, Quebecor Media holds national French-language rights to the NHL, with all coverage airing on its specialty channel TVA Sports. TVA Sports' flagship broadcasts on Saturday nights focus primarily on the Montreal Canadiens.[35][36]

Rogers sought to increase the prominence of NHL content on digital platforms by re-launching the NHL's digital out-of-market sports package GameCentre Live as Rogers NHL GameCentre Live, adding the ability to stream all of Rogers' national NHL telecasts, along with in-market streaming of regional games for teams whose regional rights are held by Sportsnet.[37] GamePlus—an additional mode featuring alternate camera angles intended for a second screen experience, such as angles focusing on certain players, net and referee cameras, and a Skycam in selected venues, was also added exclusively for GameCentre Live subscribers who are subscribed to Rogers' cable, internet, or wireless services.[38][39]

In the lead-up to the 2014-15 season, Rogers began to promote its networks as the new home of the NHL through a multi-platform advertising campaign; the campaign featured advertising and cross-promotions across Rogers' properties, such as The Shopping Channel, which began to feature presentations of NHL merchandise, and its parenting magazine Today's Parent, which began to feature hockey-themed stories in its issues.[40] On May 28, 2014, Rogers announced a six-year sponsorship deal with Scotiabank, which saw the bank become the title sponsor for Wednesday Night Hockey and Hockey Day in Canada, and become a sponsor for other segments and initiatives throughout Rogers' NHL coverage.[41]

On October 6, 2014, Rogers and NHL began their media sales venture in which Rogers will lead all Canadian national NHL media sales across its owned and operated broadcast and digital platforms as well as ad sales for League-owned digital assets in Canada.[42]

Digital products and servicesEdit

OutRank by RogersEdit

In 2011, a partnership was formed between Rogers Communications and Yodle, Inc to provide a suite of digital marketing services to Canadian small, medium, and enterprise size business.[43][44][45][46][47] These solutions have been deployed under the name OutRank by Rogers and operate as a business unit within the company. Services include search engine optimization, mobile marketing, social media marketing, pay per click, and analytics.[48][49][50][51] The opening was announced in January 2012 with the launch of their first client, Ontario-based CLS Roofing.[52] OutRank by Rogers is a Google Premier SMB Partner and promotes responsive web design.[53][54] The company is a donor to the Ronald Mcdonald House of Toronto.[55]


In 2008, Rogers Communications launched Zoocasa, an online real estate listing service. The company later became a licensed real estate brokerage and in May 2013, the website relaunched to allow homebuyers to find properties and agents.[56] The service also provided rebates on real estate commissions to buyers and sellers. Zoocasa was shut down on June 22, 2015. The website's domain and technology were purchased for $350,000 and the website relaunched on July 2, 2015 under new ownership.[57]


Texture (previously known as Next Issue) is a digital magazine app introduced to the Canadian market by Rogers in 2013.[58] The service has a monthly subscription fee that gives readers access to over 200 magazines in English and French.[59]

Rogers BankEdit

In August, 2013 Rogers Communications launched Rogers Bank, a Schedule I bank, which offers Rogers Platinum MasterCard credit card.[60]

See alsoEdit


  1. ^ About Rogers: Our History Archived 2014-12-21 at Wikiwix
  2. ^ a b "Board of Directors".
  3. ^ a b c d "Rogers Investor Relations". Rogers Investor Relations. Retrieved 5 October 2017.
  4. ^ "Contact Us Mail or Fax." Rogers Communications. Retrieved on November 22, 2013.
  5. ^ Rogers Communications. "History of Rogers". Archived from the original on 2008-02-02. Retrieved 2012-05-31.
  6. ^ Rogers begins corporate branding blitz staff writer. Strategy. 10 January 2000
  7. ^ Rogers buys Cable Atlantic, CBC News, November 10, 2000
  8. ^ History of Rogers,
  9. ^ "Rogers buys AT&T stake in cell unit". The SeaBoard Group.
  10. ^ "Communications giant Ted Rogers dies at 75". Archived from the original on 14 May 2009. Retrieved 5 October 2017.
  11. ^ Rogers uses charter claim to fight truth in advertising. The Vancouver Sun. Archived January 28, 2012, at the Wayback Machine.
  12. ^ "Rogers may launch Netflix rival for $100M". CBC News. 10 January 2014. Retrieved 11 January 2014.
  13. ^ "Web streaming service Shomi to shut down as of Nov. 30". CBC News. 26 September 2016. Retrieved 2016-10-01.
  14. ^ Dobby, Christine. "Rogers CEO hints at new media strategy as profit slips again". Financial Post. Retrieved 20 May 2014.
  15. ^ Greenwood, John. "Rogers Communications Inc. profit drops 24% as revenue growth slows". Financial Post. Retrieved 5 August 2014.
  16. ^ CRTC ownership chart for Rogers Communications Archived February 3, 2007, at the Wayback Machine.
  17. ^ Voting Control of Rogers Group of Companies to be Held in Trust for Family, Rogers Communications press release, December 22, 2008
  18. ^ "Senior Leadership".
  19. ^ "TC Transcontinental to print Rogers' magazines until 2019 - PrintCAN". Retrieved 5 October 2017.
  20. ^ Robertson, Grant. Rogers offers to sell two stations, The Globe and Mail, June 28, 2007
  21. ^ (CRTC), Government of Canada, Canadian Radio-television and Telecommunications Commission (31 August 2007). "ARCHIVED - Broadcasting Notice of Public Hearing CRTC 2007-12". Retrieved 5 October 2017.
  22. ^ "Rogers Arena: New name for home of the Vancouver Canucks". Rogers Communications. Retrieved 31 October 2013.
  23. ^ "Rogers Place About". Retrieved 23 December 2014.
  24. ^ "Rogers will only have small stake in Score Media's digital growth". The Globe and Mail. Toronto. August 25, 2012.
  25. ^ "Rogers Media Completes Acquisition of Score Media". Toronto. October 19, 2012.
  26. ^ Christine Dobby (26 November 2013). "NHL, Rogers Communications Inc reach 12-year broadcast deal worth $5.2-billion". Financial Post.
  27. ^ "NHL, Rogers Communications announce 12-year, $5.2 billion TV, multimedia deal".
  28. ^ Shoalts, David. "Hockey Night in Canada: How CBC lost it all". The Globe and Mail. Retrieved October 11, 2014.
  29. ^ "500-plus NHL games to air under Rogers deal". Sportsnet. February 4, 2014. Retrieved February 5, 2014.
  30. ^ "Rogers reaches 12-year broadcast deal with NHL worth $5.2-billion". The Globe and Mail. Toronto. November 27, 2013. Retrieved November 26, 2013.
  31. ^ "Rogers scores national NHL TV rights for $5.2B". CBC News. Retrieved November 26, 2013.
  32. ^ "NHL deal with Rogers a huge blow to TSN and CBC: Mudhar". Toronto Star. November 26, 2013. Retrieved November 26, 2013.
  33. ^ "CBC partners with Rogers in landmark NHL rights deal". CBC Sports. Retrieved November 26, 2013.
  34. ^ Bradshaw, James. "Rogers' Hockey Night in Canada will be a whole new game for viewers". The Globe and Mail. Retrieved October 12, 2014.
  35. ^ "NHL, TVA Sports launch French-language agreement". Retrieved 21 September 2014.
  36. ^ "NHL signs 12-year TV, Internet deal with Rogers; CBC keeps 'Hockey Night in Canada'". Toronto Star. November 26, 2013. Retrieved November 26, 2013.
  37. ^ "Rogers will allow you to watch even more NHL games online this season … just not all of them". National Post. Archived from the original on September 18, 2014. Retrieved September 18, 2014.
  38. ^ "How do you like your hockey? Rogers, NHL want to find out". The Globe & Mail. February 4, 2014. Retrieved July 15, 2014.
  39. ^ "Rogers GamePlus has NHL angles covered, but app will come at a price". The Globe and Mail. Retrieved October 8, 2014.
  40. ^ "Rogers ramps up NHL ad buys". The Globe & Mail. July 6, 2014. Retrieved July 15, 2014.
  41. ^ "Rogers and Scotiabank reach NHL sponsorship deal". Toronto Star. Retrieved May 29, 2014.
  42. ^ "NHL and Rogers announce media sales partnership".
  43. ^ "Multi-Location: ONE Solution". Outrank by Rogers. Retrieved 30 September 2014.
  44. ^ Thomas, Ryan. "Why Most Renovations Start In The Kitchen And What Homeowners Might Be Missing". Wall Street Journal. Retrieved 30 September 2014. OutRank by Rogers helps small businesses connect with potential customers.
  45. ^ "Yodle Shows Strong Momentum in a Record-Breaking 2012". Retrieved 17 October 2014.
  46. ^ "Getting customers, a keyword at a time". Vancouver Sun. Retrieved 17 October 2014.
  47. ^ "Why Most Renovations Start In The Kitchen And What Homeowners Might Be Missing". Wall Street Journal. Retrieved 17 October 2014.
  48. ^ Arellano, Nestor. "Rogers targets small biz with new online marketing suite". ITBusiness. Retrieved 30 September 2014. Called Outrank, the service promises to help companies generate more inbound phone calls and emails by offering a suite of products that include Web site design, search engine optimization (SEO) services, campaign tracking and paid search marketing.
  49. ^ Roseman, Ellen. "Refunds can be elusive without media help: Roseman". Toronto Star. Retrieved 30 September 2014.
  50. ^ Atchison, Chris. "Creating a Mobile Website". Connected for Business. Retrieved 30 September 2014.
  51. ^ Condron, Frank. "Don't Ignore Online Customers". Profit. Retrieved 30 September 2014.
  52. ^ Laermer, Emily. "Online marketer Yodle expanding into Canada". Crain's New York Business. Crain Communications Inc.
  53. ^ "Find a Premier SMB Partner to help grow your business". Google. Retrieved 17 October 2014.
  54. ^ "OutRank by Rogers' Small Business Customers See 60% Rise in Web Traffic From Mobile Devices". Retrieved 17 October 2014.
  55. ^ "Home for Dinner Photos - Outrank by Rogers". Ronald McDonald House Charities. Retrieved 30 September 2014.
  56. ^ "Rogers shuts down discount brokerage Zoocasa | Toronto Star". Retrieved 2016-10-16.
  57. ^ "Rogers Communications sells Zoocasa real estate site | Toronto Star". Retrieved 2016-10-16.
  58. ^ Bradshaw, James (30 September 2015). "Rogers revamps Next Issue app to cater to digital reading habits". The Globe and Mail. Retrieved 24 December 2017.
  59. ^ "Texture Canada Catalog". Retrieved 24 December 2017.
  60. ^ "Rogers gets closer to starting banking business". Financial Post. 2013-05-03. Retrieved 2013-09-23.

External linksEdit