The Flintstones

"Flintstones" redirects here. For other uses, see Flintstones (disambiguation).

The Flintstones is an American adult animated sitcom produced by Hanna-Barbera Productions, which takes place in a romanticized Stone Age setting and follows the titular family, the Flintstones, and their next-door neighbors, the Rubbles. It was originally broadcast on ABC from September 30, 1960, to April 1, 1966, and was the first animated series with a prime-time slot on television.

The Flintstones
Genre	Adult animation Animated sitcom
Created by	William Hanna Joseph Barbera
Developed by	William Hanna Joseph Barbera
Directed by	William Hanna Joseph Barbera
Voices of	Alan Reed Jean Vander Pyl Mel Blanc Bea Benaderet Gerry Johnson Don Messick John Stephenson Verna Felton Doug Young June Foray Howard Morris Harvey Korman
Theme music composer	Hoyt Curtin
Opening theme	"Rise and Shine" (instrumental) (first two seasons and the first two episodes of season 3) "Meet the Flintstones" (remainder of the show's run)
Ending theme	"Rise and Shine" (instrumental) (first two seasons and the first two episodes of season 3) "Meet the Flintstones" (remainder of the show's run) "Open Up Your Heart (and Let the Sunshine In)" (two episodes in season 6)
Composers	Hoyt Curtin Ted Nichols (season 6)
Country of origin	United States
Original language	English
No. of seasons	6
No. of episodes	166 (list of episodes)
Production
Producers	William Hanna Joseph Barbera
Editors	Kenneth Spears (S1–3, 6) Donald A. Douglas (S1–3) Joseph Ruby (S1–3) Warner Leighton (S1–5) Greg Watson (S1–5)
Running time	25 minutes
Production company	Hanna-Barbera Productions
Original release
Network	ABC
Release	September 30, 1960 (1960-09-30) – April 1, 1966 (1966-04-01)
Related
The Pebbles and Bamm-Bamm Show Cave Kids (spin-off)

The show follows the lives of Fred and Wilma Flintstone and their pet dinosaur, Dino, and they later on have a baby girl named Pebbles. Barney and Betty Rubble are their neighbors and best friends, and later on adopt a super-strong baby boy named Bamm-Bamm and acquire a pet hopparoo (kangaroo) called Hoppy.

Producers William Hanna and Joseph Barbera, who had earned seven Academy Awards for Tom and Jerry, and their staff faced a challenge in developing a thirty-minute animated program with one storyline that fit the parameters of family-based domestic situation comedies of the era. After considering several settings and selecting the Stone Age, one of several inspirations was The Honeymooners, which was itself influenced by The Bickersons and Laurel and Hardy (Hanna considered it one of the finest comedies on television).

The enduring popularity of The Flintstones mainly comes from its juxtaposition of modern, everyday concerns with the Stone Age setting. Its animation required a balance of visual with verbal storytelling that the studio created and others imitated.

The Flintstones was the most financially successful and longest-running network adult animated television series for three decades, until The Simpsons surpassed it in 1997. In 2013, TV Guide ranked The Flintstones the second-greatest TV cartoon of all time, after The Simpsons.

Overview

The show is set in a comical version of the Stone Age, with features and technologies that resemble mid-20th-century suburban United States. The plots deliberately resemble the sitcoms of the era, with the caveman Flintstone and Rubble families getting into minor conflicts characteristic of modern life. The show is set in the Stone Age town of Bedrock (pop. 2,500), where dinosaurs and other prehistoric creatures are portrayed as co-existing with cavemen, saber-toothed cats, and woolly mammoths.

Animation historian Christopher P. Lehman considers that the series partly draws its humor from anachronism, mainly the placing of a "modern" 20th-century society in prehistory which takes inspiration from the suburban sprawl developed in the first two decades of the postwar period. This society has modern home appliances which work by employing animals. It also has automobiles, but they mostly do not resemble the cars of the 20th century, as they are large wooden and rock structures powered by people who run while inside them. This depiction varies according to the needs of the story; on some occasions, the cars appear to have engines, requiring ignition keys and some representation of gasoline. Fred might pull into a gas station and say, "Fill 'er up with Ethel", which is pumped through the trunk of a woolly mammoth marked "ETHEL". As well, the stone houses of this society are cookie-cutter homes positioned into neighborhoods typical of mid-20th-century American suburbs.

Characters

The Flintstones

• Frederick "Fred" Flintstone – The main character of the series and patriarch of the Flintstone family, who is easily angered but a loving husband and father. He is an operator at the Slate Rock and Gravel Company for a bronto-crane, a Brontosaurus used as an excavating machine, but is prone to accidents. He is also overweight and likes to eat copious amounts of unhealthy food. As well, he is good at bowling and is a member of the "Loyal Order of Water Buffaloes" Lodge No. 26, originally called the Loyal Order of Dinosaurs in Season 1, a men-only club which parallels fraternities such as the Loyal Order of Moose. His catchphrase is "Yabba Dabba Doo!", which is revealed in the first season to be the Lodge's official cheer.
• Wilma Flintstone – Fred's wife and Pebbles' mother, who is more intelligent and level-headed than her husband. She often serves as a foil to Fred's behavior and is a loyal wife to him. However, she has a habit of spending money, with her and Betty's catchphrase being "Da-da-da duh da-da CHARGE it!!". She can also be jealous, as she becomes easily angered if another woman interacts with Fred.
• Pebbles Flintstone – The Flintstones' infant daughter, who is born near the end of the third season. She normally wears a bone in her hair which holds up her hair in a ponytail, and a light green and black shirt with a turquoise and black diaper. She, like her family, does not wear shoes or pants.
• Dino (pronounced "dee-no") – The Flintstones' pet dinosaur, who acts like a dog. A running gag in the series involves Fred coming home from work and Dino getting excited and knocking him down.
• Baby Puss – The Flintstones' pet saber-toothed cat, who is rarely seen in the series, but is seen throwing Fred out of the house during the end credits. This causes Fred to repeatedly pound on the front door and yell "Wilma!", waking the neighborhood in the process.

Relatives of the Flintstones

• Pearl Slaghoople – Wilma's hard-to-please mother, Fred's mother-in-law, and Pebbles' grandmother, who constantly disapproves of Fred and his behavior. They briefly reconcile in the episode "Mother-in-Law's Visit", until she learns that Fred suckered her out of money he needed to buy a baby crib for Pebbles. Their disastrous first meeting was recounted in a flashback in the episode "Bachelor Daze". Her surname was not revealed until the fourth season while her first name, "Pearl", was conceived after the original series ended in 1966.
• Uncle Tex Hardrock – Fred's maternal uncle, Wilma's uncle-in-law, and Pebbles' great-uncle, who is a member of the Texarock Rangers. He constantly holds Fred's future inheritance over his head.

The Rubbles

• Bernard Matthew "Barney" Rubble – The secondary main character and Fred's best friend and next-door neighbor, who is nearly six inches (15 cm) shorter than him and also overweight. His occupation is unknown throughout most of the series, though later episodes depict him working in the same quarry as Fred. He shares many of Fred's interests, such as bowling and golf, and is also a member of the Loyal Order of Water Buffaloes. Though Fred and Barney frequently get into feuds with one another, usually due to Fred's short temper, they are still close friends.
• Elizabeth Jean "Betty" Rubble – Barney's wife and Wilma's best friend, who like Wilma has a habit of spending money and is jealous of other women being around her husband.
• Bamm-Bamm Rubble – The Rubbles' abnormally strong son, who they adopt during the fourth season. His name comes from the only phrase he speaks as a baby: "Bamm, Bamm!"
• Hoppy – The Rubbles' pet hopparoo, a hybrid of a kangaroo and a dinosaur who they purchase at the beginning of the fifth season. When she arrives, Dino and Fred mistake her for a giant mouse and are frightened of her, but they eventually become best friends after Hoppy gets help when they are in an accident. She babysits the kids as she takes them around in her pouch, which also serves as a shopping cart for Betty.

Other characters

Over 100 other characters appeared throughout the series. Below are those who have made more than one appearance:

• Mr. George Sylvester Seymour Nathan Oscar Slate – Fred’s hot-tempered boss at the gravel pit, who fires him on several occasions only to give him his job back (and inevitably grant him a raise every time he requests one). A running gag is his ever-changing first name, which has been revealed to be Sylvester, Seymour, Nate, Oscar, and George throughout the series. In the episode "The Long, Long, Long Weekend", he is shown to be the founder of "Slate Rock and Gravel Company", which is still in business two million years later and operated by his descendant, "George Slate the Eighty-thousandth". In early episodes, the more recognized "Mr. Slate" character was known as "Mr. Rockhead" and was a supervisor of Fred, while Mr. Slate was a short character. Over time, the two switched identities and Mr. Slate was phased out.
• Arnold – The Flintstones' paperboy, who Fred despises mainly because Arnold is frequently able to best and outsmart him and because he often throws the newspaper in his face. Arnold's parents are mentioned in the series, but his mother Doris, who is a friend of Wilma and Betty as shown in the episode "The Little Stranger", is referenced but never physically appears. Arnold's father appears in the episode "Take Me Out to the Ball Game", though his name is never mentioned.
• Joe Rockhead – A mutual friend of Fred and Barney, Fred usually mentions doing something with Joe when Fred and Barney have a falling out. Joe was, at some point, the fire chief of the Bedrock Volunteer Fire Department, as shown in the episode "Arthur Quarry's Dance Class". His appearance varied throughout the run of the series, but his appearance in the episode "The Picnic" was his most common appearance.
• Sam Slagheap – The Grand Poobah of the Water Buffalo Lodge.
• The Hatrocks – A family of hillbillies, who feuded with the Flintstones' Arkanstone branch similarly to the Hatfield–McCoy feud. Fred and Barney reignite a feud with them in "The Bedrock Hillbillies", when Fred inherits San Cemente from his late great-great-uncle Zeke Flintstone and they fight over who made Zeke's portrait. The Hatrocks later return in "The Hatrocks and the Gruesomes", where they bunk with the Flintstones during their trip to Bedrock World's Fair and their antics start to annoy them as they guilt-trip Fred into extending their stay. It is also revealed that they dislike bug music. and the Flintstones, the Rubbles, and the Gruesomes are able to drive them away by performing the Four Insects song "She Said Yeah Yeah Yeah". After learning that the Bedrock World's Fair would feature the Four Insects performing, they fled back to Arkanstone.
  • Jethro Hatrock – The patriarch of the Hatrock Family. He had brown hair in "The Hatrocks and the Flintstones" and taupe-gray hair in "The Hatrocks and the Gruesomes".
  • Gravella Hatrock – Jethro's wife.
  • Zack Hatrock – Jethro and Gravella's oldest son.
  • Slab Hatrock – The youngest son of Jethro and Gravella.
  • Granny Hatrock – The mother of Jethro and grandmother of Zack and Slab.
  • Benji Hatrock – Jethro's son-in-law.
  • Percy – The Hatrock's pet dogasaurus.
• The Gruesomes – A creepy but friendly family, who move in next door to the Flintstones in later seasons.
  • Weirdly Gruesome – The patriarch of the Gruesome family, who works as a reality-show host.
  • Creepella Gruesome – Weirdly's tall wife.
  • Goblin "Gobby" Gruesome – Weirdly and Creepella's son.
  • Uncle Ghastly – The uncle of Gobby from Creepella's side of the family, who is mostly shown as a large furry hand with claws emerging from a door, a well, or a wall. His shadow was also seen in their debut episode. He wasn't named until his second appearance, which is also the only time he is heard speaking, as he is heard laughing from a well.
  • Occy – The Gruesome family's pet giant octopus.
  • Schneider – Gobby's pet giant spider.
• The Great Gazoo – An alien from the planet Zetox, who was exiled to Earth and appears in the final season. He helps Fred and Barney with his reality-warping abilities, often against their will. He is actually from the future and is quite dismayed after realizing he has been sent back to "the Stone Age". He can be seen only by Fred, Barney, Pebbles, Bamm-Bamm, other small children, Dino, and Hoppy.

Voice cast

• Alan Reed – Fred Flintstone, Uncle Ghastly
• Jean Vander Pyl – Wilma Flintstone, Pebbles Flintstone
• Mel Blanc – Barney Rubble, Dino, Zack Hatrock
• Daws Butler – Barney Rubble (Season 2; episodes 1, 2, 5, 6 and 9 only)
• Bea Benaderet – Betty Rubble (Seasons 1–4), Gravella Hatrock
• Gerry Johnson – Betty Rubble (Seasons 5–6), Granny Hatrock (in "The Hatrocks and the Gruesomes")
• Don Messick – Bamm-Bamm Rubble, Hoppy, Arnold, Gobby Gruesome
• John Stephenson – Mr. Slate, Joe Rockhead, Sam Slagheap
• Verna Felton – Wilma's mother (Seasons 2–3)
• Janet Waldo – Pearl Slaghoople (Seasons 4 and 6)
• Harvey Korman – The Great Gazoo (Season 6)

Guest stars

• Hoagy Carmichael – Himself (in "The Hit Songwriters")
• Tony Curtis – Stony Curtis (in "The Return of Stony Curtis")
• James Darren – James Darrock (in “Surfin’ Craze”)
• Ann-Margret – Ann-Margrock (in "Ann-Margrock Presents")
• Elizabeth Montgomery – Samantha (in "Samantha")
• Jimmy O'Neill – Jimmy O’Neillstone (in "Shinrock-A-Go-Go")
• The Beau Brummels – The Beau Brummelstones (in “Shinrock-A-Go-Go”)
• Willard Waterman – Gus Gravel (in "The Long Long Weekend")
• Dick York – Darrin (in "Samantha")

Additional voice cast

• Dick Beals
• Herschel Bernardi
• Lucille Bliss – Hugo (in "The Good Scout")
• Henry Corden
• Leo De Lyon
• Walker Edmiston – J. Montague Gypsum (in "This Is Your Lifesaver")
• June Foray – Granny Hatrock (in "The Bedrock Hillbillies")
• Paul Frees
• Sandra Gould
• Naomi Lewis – Creepella Gruesome
• Howard McNear – Doctor, appeared in 3 episodes
• Allan Melvin
• Howard Morris – Weirdly Gruesome, Schneider, Jethro Hatrock, Slab Hatrock, Percy
• Frank Nelson
• Mike Road
• Hal Smith
• Bill Thompson – Mister Slate (in "The Engagement Ring")
• Ginny Tyler
• Herb Vigran – Cop, appeared in 3 episodes
• Paula Winslowe
• Doug Young – Benji Hatrock

Voice-actor details

Fred Flintstone physically resembles both the first voice actor who played him, Alan Reed, and Jackie Gleason, whose series, The Honeymooners, inspired The Flintstones. The voice of Barney Rubble was provided by voice actor Mel Blanc, except for five episodes during the second season (the first, second, fifth, sixth, and ninth); Hanna-Barbera regular Daws Butler filled in and provided the voice of Barney while Blanc was incapacitated by a near-fatal car accident in 1961. Blanc was able to return to the series sooner than expected because a temporary recording studio for the cast was set up at his bedside. Blanc's Barney voice varied from nasally to deep before the accident, as he and Barbera, who directed the sessions with Alan Dinehart, explored the right level in relation to comedy and other characters. Blanc uses both Barney voices in one of the earliest episodes, "The Prowler."

Reed was insistent on playing Fred in a relatively natural speaking voice, rather than a broad, "cartoony" style. Few animated short cartoons used this "straightforward" method, except for experimental studios like UPA and feature films with more realistic characters. The performances of Reed and the cast, combined with the writing, helped to ground the animated world of The Flintstones in a relatable reality. The dialogue style of The Flintstones set a precedent for acting in animation that continues to exist today, and is sometimes falsely attributed in modern animated productions as "revolutionary."

In a 1986 Playboy interview, Gleason said Alan Reed had done voice-overs for Gleason in his early movies, and that he had considered suing Hanna-Barbera for copying The Honeymooners, but decided to let it pass. According to Henry Corden, a voice actor and a friend of Gleason's, "Jackie's lawyers told him he could probably have The Flintstones pulled right off the air. But they also told him, 'Do you want to be known as the guy who yanked Fred Flintstone off the air? The guy who took away a show so many kids love and so many parents love, too?'"

Henry Corden first spoke for Fred Flintstone on the 1965 record album Songs From Mary Poppins, then continued doing the voice for most other Flintstone records on the label. Around the same time, Corden was providing Fred's singing voice in two films being produced at the studio: the 1966 special Alice in Wonderland, or What's a Nice Kid Like You Doing in a Place Like This? and the 1966 feature film The Man Called Flintstone. Corden assumed the role completely after Reed's death in 1977, starting with the TV special, A Flintstone Christmas.

Since 2000, Jeff Bergman, James Arnold Taylor, and Scott Innes, who performs both Fred and Barney for Toshiba commercials, have performed the voice of Fred. Since Mel Blanc's death in 1989, Barney has been voiced by Jeff Bergman, Frank Welker, Scott Innes, and Kevin Michael Richardson. Various additional character voices were performed by Hal Smith, Allan Melvin, Janet Waldo, Daws Butler, and Howard Morris, among others.

Episodes

Main article: List of The Flintstones episodes

Season	Episodes		Originally aired
			First aired	Last aired
Pilot			1959 (1959) (test screening) May 7, 1994 (1994-05-07) (on Cartoon Network)
1	28		September 30, 1960 (1960-09-30)	April 7, 1961 (1961-04-07)
2	32		September 15, 1961 (1961-09-15)	April 27, 1962 (1962-04-27)
3	28		September 14, 1962 (1962-09-14)	April 5, 1963 (1963-04-05)
4	26		September 19, 1963 (1963-09-19)	March 12, 1964 (1964-03-12)
5	26		September 17, 1964 (1964-09-17)	March 12, 1965 (1965-03-12)
6	26		September 17, 1965 (1965-09-17)	April 1, 1966 (1966-04-01)

Music

Main article: Meet the Flintstones

The opening and closing credits theme during the first two seasons was "Rise and Shine", a lively instrumental underscore accompanying Fred on his drive home from work. . Starting in season three, episode three ("Barney the Invisible"), the opening and closing credits theme was "Meet the Flintstones". This version was recorded with a 22-piece big band conducted by composer Hoyt Curtin and performed by the Randy Van Horne Singers. The melody is derived from part of the 'B' section of Beethoven's Piano Sonata No. 17 Movement 2, composed in 1801/02. "Meet the Flintstones" was later used in the first two seasons in syndication. The musical underscores were credited to Hoyt Curtin for the show's first five seasons; Ted Nichols took over in 1965 for the final season. Many early episodes used the underscores composed for Top Cat and The Jetsons. Episodes of the last two seasons used the underscore of Jonny Quest for the more adventurous stories.

History and production

The idea of The Flintstones started after Hanna-Barbera produced The Huckleberry Hound Show and The Quick Draw McGraw Show, which were successful. However, they did not appeal to a wide audience like their previous theatrical cartoon series Tom and Jerry, which entertained both children and adults. Since children did not need their parents' supervision to watch television, Hanna-Barbera's programs became labeled "kids only". Hanna and Barbera wanted to recapture the adult audience with an animated situation comedy.

Hanna and Barbera considered making the two families hillbillies, a theme which was later incorporated into two episodes, "The Bedrock Hillbillies" and "The Hatrocks and the Gruesomes", ancient Romans, an idea which was later developed into The Roman Holidays, pilgrims, and American Indians before deciding on a Stone Age setting. According to Barbera, they settled on the Stone Age because "you could take anything that was current, and convert it to stone-age". Under the working title The Flagstones, a treatment was written by Harry Winkler. The family originally consisted of Fred, Wilma, and their son, Fred, Jr. A brief demonstration film was also created to sell the idea of a "modern stone-age family" to sponsors and the network.

It was a difficult sell, and required eight weeks of daily presentations to networks and ad agencies. June Foray and Hanna-Barbera regular Daws Butler voiced the characters for the demonstration film, but Foray was dropped without warning before production began; Foray was upset about the rejection and refused to work with Hanna-Barbera for many years afterward, despite Barbera's efforts to offer her other work. Animator Kenneth Muse, who worked on the Tom and Jerry cartoons, also worked on the early seasons of The Flintstones.

William Hanna was honest about the inspiration, saying, "At that time, The Honeymooners was the most popular show on the air, and for my bill, the funniest. The characters, I thought, were terrific. Now, that influenced greatly what we did with The Flintstones ... The Honeymooners was there, and we used that as a kind of basis for the concept." Joseph Barbera disavowed these claims in a separate interview, stating, "I don't remember mentioning The Honeymooners when I sold the show, but if people want to compare The Flintstones to The Honeymooners, then great. It's a total compliment. The Honeymooners was one of the greatest shows ever written."

Jackie Gleason, creator of The Honeymooners, considered suing Hanna-Barbera Productions, but decided not to since he did not want to be known as "the guy who yanked Fred Flintstone off the air". Gleason was sued because The Honeymooners was similar to The Bickersons, as critics noted at the time, but the lawsuit served by Bickersons creator Philip Rapp was ultimately settled out of court. Another influence was noted during Hanna-Barbera's tenure at MGM, where they were in a friendly competition with fellow cartoon director Tex Avery. In 1955, Avery directed a cartoon entitled The First Bad Man, narrated by cowboy legend Tex Ritter, which was about the rowdy antics of a bank robber in stone-age Dallas. Many sight gags from The First Bad Man antedated similar situations used by Hanna-Barbera in The Flintstones by many years. Therefore, students of American animation call The First Bad Man a progenitive seed of The Flintstones.

The concept was also antedated by the "Stone Age Cartoons", a series of 12 animated cartoons which Fleischer Studios released from January to September 1940. These cartoons show stone-age people doing modern things with primitive means, such as "Granite Hotel" including characters such as a newsboy, telephone operator, hotel clerk, and a spoof of Edgar Bergen and Charlie McCarthy.

Barbera explained that selling the show to a network and sponsors was not an easy task.

Here we were with a brand new thing that had never been done before, an animated prime-time television show. So we developed two storyboards; one was they had a helicopter of some kind and they went to the opera or whatever, and the other was Fred Flintstone and Barney Rubble fighting over a swimming pool. So I go back to New York with a portfolio and two half-hour boards. And no-one would even believe that you'd dare to suggest a thing like that, I mean they looked at you and they'd think you're crazy. But slowly the word got out, and I used the presentation which took almost an hour and a half. I would go to the other two boards and tell them what they did, and do all the voices and the sounds and so-on, and I'd stagger back to the hotel and I'd collapse. The phone would ring like crazy, like one time I did Bristol-Myers, the whole company was there. When I got through I'd go back to the hotel the phone would ring and say "the president wasn't at that meeting, could you come back and do it for him." So I had many of those, one time I had two agencies, they'd fill the room I mean God about 40 people, and I did this whole show. I got to know where the laughs were, and where to hit it, nothing; dead, dead, dead. So one of the people at Screen Gems said "This is the worst, those guys...." he was so angry at them. What it was, was that there were two agencies there, and neither one was going to let the other one know they were enjoying it. But I pitched it for eight straight weeks and nobody bought it. So after sitting in New York just wearing out, you know really wearing out. Pitch, pitch, pitch, sometimes five a day. So finally on the very last day I pitched it to ABC, which was a young daring network willing to try new things, and bought the show in 15 minutes. Thank goodness, because this was the very last day and if they hadn't bought it, I would have taken everything down, put it in the archives and never pitched it again. Sometimes I wake up in a cold-sweat thinking this is how close you get to disaster.

When the series entered production, the working title The Flagstones was changed, possibly to avoid confusion with the Flagstons, the main characters in the comic strip Hi and Lois. After spending a brief period in development as The Gladstones (GLadstone being a Los Angeles telephone exchange at the time), Hanna-Barbera settled upon The Flintstones, and the idea of the Flintstones having a child from the start was discarded, with Fred and Wilma starting out as a childless couple. However, some early Flintstones merchandise, such as a 1961 Little Golden Book, included "Fred Jr".

Despite the animation and fantasy setting, the series was initially aimed at adult audiences. This was reflected in the comedy, which resembled the primetime sitcoms of the era, with family issues resolved at the end of each episode, as well as the inclusion of a laugh track. Hanna and Barbera hired many writers from live-action, including two of Jackie Gleason's writers, Herbert Finn and Sydney Zelinka, as well as relative newcomer Joanna Lee. However, they still used traditional animation writers, such as Warren Foster and Michael Maltese.

The Flintstones premiered on September 30, 1960, at 8:30 pm Eastern time, and quickly became a hit. It was the first American animated show to depict two people of the opposite sex (Fred and Wilma; Barney and Betty) sleeping together in one bed, although Fred and Wilma are sometimes depicted as sleeping in separate beds. The first live-action depiction of this in American TV history was in television's first sitcom: 1947's Mary Kay and Johnny.

Fred and Wilma advertising Winston cigarettes during the closing credits

The first two seasons were co-sponsored by Winston cigarettes and the characters appeared in several black-and-white television commercials for Winston. This was dictated by the custom, at that time, that the stars of a TV series often "pitched" their sponsor's product in an "integrated commercial" at the end of the episode.

During the third season, Hanna and Barbera decided that Fred and Wilma should have a baby. Originally, Hanna and Barbera intended for the Flintstone family to have a boy, but the head of the marketing department convinced them to change it to a girl since "girl dolls sell a lot better than boy dolls". Although most Flintstones episodes were stand-alone storylines, Hanna-Barbera created a story arc surrounding the birth of Pebbles. Beginning with the episode "The Surprise", aired midway through the third season, in which Wilma reveals her pregnancy to Fred, the arc continued through the time leading up to Pebbles's birth in the episode "Dress Rehearsal", and then continued with several episodes showing Fred and Wilma adjusting to parenthood. Around this time, Winston pulled out their sponsorship and Welch's grape juice and grape jellies became the primary sponsor, as the show's audience began to shift towards a younger demographic. The integrated commercials for Welch's products feature Pebbles asking for grape juice in her toddler dialect, and Fred explaining to Pebbles Welch's unique process for making the jelly, compared to the competition. Welch's also produced a line of grape jelly packaged in jars that were reusable as drinking glasses, with painted scenes featuring the Flintstones and other characters from the show. In Australia, the Nine Network ran a "Name the Flintstones' baby" competition during the 'pregnancy' episodes—few Australian viewers were expected to have a U.S. connection giving them information about past Flintstone episodes. An American won the contest and received an all-expenses-paid trip to tour Hanna-Barbera Studios. Another arc occurred in the fourth season, in which the Rubbles, depressed over being unable to have children of their own, adopt Bamm-Bamm. This made The Flintstones the first animated series to address the issue of infertility, though subtly. The 100th episode made but the 90th to air, "Little Bamm-Bamm Rubble", established how Bamm-Bamm was adopted. Nine episodes were produced before it, but aired afterward, which is why Bamm-Bamm was not seen again until episode 101, "Daddies Anonymous". However, Bamm-Bamm did appear in a teaser in episode 98, "Kleptomaniac Pebbles". Another story arc, occurring in the final season, centered on Fred and Barney's dealings with the Great Gazoo.

After Pebbles's birth, the audience demographic expanded and the series was marketed as a family series rather than the "adult" animated show of the earlier seasons. As a result of a wider number of yearly viewers, including children, and competition from TV's trend toward fantasy shows, the episodes varied from family comedy to fantasy/adventure, but still had stories about couple dynamics. The last original episode was broadcast on April 1, 1966.

Broadcast history

The first three seasons of The Flintstones aired Friday nights at 8:30 Eastern time on ABC, with the first two seasons in black-and-white. Beginning with the third season in 1962, ABC televised the Flintstones in color, one of the first programs in color to air on it. Season four and part of season five aired Thursdays at 7:30, while the rest of the series aired Fridays at 7:30.

In the U.S., The Flintstones was part of NBC Saturday mornings from 1966 to 1970, with syndicated reruns offered to local stations until 1997, when E/I regulations and changing tastes in the industry led to the show's move to cable television. From the time of Ted Turner's purchase of Hanna-Barbera in 1991, TBS, TNT, and Cartoon Network aired the program. On April 1, 2000, the program moved to Boomerang, where it aired until March 6, 2017, but returned to the channel on July 30, 2018. Online, the series was made available on the In2TV service beginning in 2006, then the online version of Kids' WB until it was discontinued in 2015. As of 2017, full episodes are available in the U.S. on Boomerang's subscription video-on-demand service, with select clips made available on the official YouTube account tied to the revamped Kids' WB website. In 2019, MeTV acquired rerun rights to the series, returning the show to broadcast television for the first time in over 20 years. The first 3 seasons of the series can currently be streamed on Max, a streaming service owned by Warner Bros. Discovery, while the complete series can be found on Tubi, a streaming service owned by Fox Corporation. On August 1, 2024, the program can also be found on Hulu.

In Canada, The Flintstones first aired Monday nights at 9:00 Eastern time on CBC Television until the third season when it moved to the CTV Television Network. At the time, CTV aired the show at different evening time slots throughout its last three seasons. Syndicated reruns were also offered to local stations until the early-1990s. The show was also later carried overtime on YTV, Teletoon Retro, Cartoon Network, and Boomerang, alongside French channels ICI, TQS, TVA, and Prise 2.

When the BBC first aired The Flintstones to England in January 1961, the program slowly began to spread its popularity around the world. Following the BBC's successful original run, the series was repeated for decades in various daytime and early evening time-slots; episodes were also sometimes used by the BBC in case of last minute schedule changes, such as coverage of sporting events being affected by bad weather. The final BBC broadcast of an episode was in 2008 on BBC Two. Independent broadcaster ITV also held the rights to show a package of episodes in the late 1970s and early 1980s, and again in the late 1990s; Additionally, the series appeared on Cartoon Network in the mid-1990s. Other international networks that aired the original run of the series include RTF in France, ARD in Germany, Rai 1 and Rai 2 in Italy, NTS in the Netherlands, and Fuji TV in Japan.

Reception

The night after The Flintstones premiered, Variety called it "a pen-and-ink disaster", and the series was among many that debuted in a "vast wasteland" of a 1960–61 television season considered one of the worst in television history up to that point. As late as the 1980s, highbrow critics derided the show's limited animation and derivative plots. Animation historian Michael Barrier disliked the series, calling it a "dumb sitcom" and stated that "I can readily understand why someone who as a small child enjoyed, say, The Flintstones might regard that show fondly today. I have a lot more trouble understanding why anyone would try to defend anything about it on artistic grounds."

Despite the mixed critical reviews following its premiere, The Flintstones has generally been considered a television classic and was rerun continuously for five decades after its end. In 1961, The Flintstones became the first animated series to be nominated for the Primetime Emmy Award for Outstanding Comedy Series, but lost out to The Jack Benny Program. In January 2009, IGN named The Flintstones as the ninth-best in its "Top 100 Animated TV Shows". The first season of the series received an approval rating of 100% on review aggregator Rotten Tomatoes, based on nine reviews, with an average score of 6/10. Common Sense Media gave the series a three out of five stars, saying: "Still a classic, but times have changed." Currently, several authors consider The Flintstones as a cartoon linked to the golden age of American animation.

Nielsen ratings

Season	Time slot (ET)	Rank	Rating
1960–61	Friday at 8:30–9:00 pm	18	24.3
1961–62		21	22.9 (Tied with The Many Loves of Dobie Gillis)
1962–63		30	20.5
1963–64	Thursday at 7:30–8:00 pm	33	19.7
1964–65	Thursday at 7:30–8:00 pm (Episodes 1–14) Friday at 7:30–8:00 pm (Episodes 15–26)	60	no rating given, 29 share
1965–66	Friday at 7:30–8:00 pm	70	no rating given, 30.5 share

Films and subsequent television series

Following the show's cancellation in 1966, a film based upon the series was created. The Man Called Flintstone was a musical spy caper that parodied James Bond and other secret agents. The movie was released to theaters on August 3, 1966, by Columbia Pictures. It was released on DVD by Warner Home Video in Canada in March 2005 and in United States in December 2008.

The show was revived in the early 1970s with Pebbles and Bamm-Bamm having grown into teenagers, and several different series and made-for-TV movies (broadcast mainly on Saturday mornings, with a few shown in primetime), including a series depicting Fred and Barney as police officers, another depicting the characters as children, and yet others featuring Fred and Barney encountering Marvel Comics superhero The Thing and Al Capp's comic strip character The Shmoo—have appeared over the years. The original show also was adapted into a live-action film in 1994, and a prequel, The Flintstones in Viva Rock Vegas, which followed in 2000. Unlike its sister show The Jetsons (the two shows appeared in a made-for-TV crossover movie in 1987), the revival programs were not widely syndicated or rerun alongside the original series.

Television series

Original runs:

• The Pebbles and Bamm-Bamm Show (1971–72) (one season)
• The Flintstone Comedy Hour (1972–73) (one season)
• The New Fred and Barney Show (1979) (two seasons)
• The Flintstone Comedy Show (1980–81) (two seasons)
• The Flintstone Kids (1986–88) (two seasons)
• What a Cartoon! – featuring Dino: Stay Out! (1995) and Dino: The Great Egg-Scape (1997)
• Cave Kids (1996) (one season)
• The Rubbles (2002) (shorts)
• Yabba Dabba Dinosaurs (2021–22) (two seasons)

Compilation shows:

• The Flintstone Comedy Show (1973–74)
• Fred Flintstone and Friends (1977–78)
• Fred and Barney Meet the Thing (1979) (the only original content on this show was not related to the Flintstones)
• Fred and Barney Meet the Shmoo (1979–80) (the only original content on this show was not related to the Flintstones)
• The Flintstone Funnies (1982–84)

Theatrical animated feature

• The Man Called Flintstone (1966, released by Columbia Pictures)
• Space Jam: A New Legacy (2021) - The Flintstones, the Rubbles, the Great Gazoo, a purple Bronto-Crane, and a blue Bronto-Crane make cameos watching the basketball game between the Tune Squad and the Goon Squad.

Television specials

• The Flintstones on Ice (1973)
• A Flintstone Christmas (1977)
• The Flintstones: Little Big League (1978)
• The Flintstones Meet Rockula and Frankenstone (1979)
• The Flintstones' New Neighbors (1980)
• The Flintstones: Fred's Final Fling (1980)
• The Flintstones: Wind-Up Wilma (1981)
• The Flintstones: Jogging Fever (1981)
• The Flintstones' 25th Anniversary Celebration (1986)
• The Flintstone Kids' "Just Say No" Special (1988)
• Hanna-Barbera's 50th: A Yabba Dabba Doo Celebration (1989)
• A Flintstone Family Christmas (1993)

Television films

• The Jetsons Meet the Flintstones (1987)
• I Yabba-Dabba Do! (1993)
• Hollyrock-a-Bye Baby (1993)
• A Flintstones Christmas Carol (1994)
• The Flintstones: On the Rocks (2001)

Educational films

• The Flintstones: Library Skills Series (Sound Filmstrip Kit, Xerox Films)
  • Barney Borrows a Book (1976)
  • Barney Returns a Book (1976)
• Energy: A National Issue (1977)
• Hanna-Barbera Educational Filmstrips
  • Bamm-Bamm Tackles a Term Paper (1978)
  • Bamm-Bamm: Information Please (1979)
  • The Flintstones: A Weighty Problem (1980)
  • The Flintstones: Fire Alarm (1980)
  • The Flintstones: Fire Escape (1980)
  • The Flintstones' Driving Guide (1980)
• Learning Tree Filmstrip Set
  • Learning About Families with The Flintstones (1982)
  • Learning About Basic Needs with The Flintstones (1982)
• The Flintstones: Child Guidance Show 'N Tell Picturesound Program (Record and Filmstrip)
  • Fred Learns to Share (1984)
  • Fred's Tall Tale (1984)

Live-action films

• The Flintstones (1994)
• The Flintstones in Viva Rock Vegas (2000)

Direct-to-video films

• The Flintstones & WWE: Stone Age SmackDown! (2015)

Other media

For DVDs, video games, comic books, and VHS releases, see List of The Flintstones media.

Canceled Seth MacFarlane reboot

In 2011, it was announced Family Guy creator Seth MacFarlane would be reviving The Flintstones for the Fox network, with the first episode airing in 2013. After Fox Entertainment president Kevin Reilly read the pilot script and "liked it but didn't love it", MacFarlane chose to abandon work on the project rather than restarting it.

Concept art of the series was posted on background artist Andy Clark's website.

Yabba Dabba Dinosaurs

Main article: Yabba Dabba Dinosaurs

Yabba Dabba Dinosaurs is an American animated web television series spin-off of The Flintstones that premiered in 2020, the first to feature them since they appeared in the 2002 series The Rubbles, and produced by Warner Bros. Animation. It was produced by Mark Marek and Marly Halpern-Graser.

Like Cave Kids, the show focuses on the lives of best friends Pebbles Flintstone and Bamm-Bamm Rubble, who are joined by Dino for many adventures in the Stone Age. The show was scheduled to be released as a part of the Boomerang IPTV subscription service. On August 19, 2021, it was announced the series would instead be released on HBO Max on September 30, 2021. The series was set to first air on Teletoon as a regular television series in Canada in September 2019, but ended up airing in September 2020. The show started airing on February 3, 2020, on Boomerang UK.

Upcoming animated film

In 2014, it was announced that Warner Bros. was developing an animated film with Chris Henchy, Will Ferrell, and Adam McKay, to write the script for the project. Ferrell and McKay would also be executive producers. In 2018, it was confirmed that the project is still in development and produced by Warner Animation Group, at the time it was unknown if crew members would still be involved with the production. On June 9, 2023, as part of the restructuring of Warner Animation Group, now called Warner Bros. Pictures Animation, it was announced that a new Flintstones movie titled Meet the Flintstones was in early development and is meant to be an origin story to the series. The movie will be written by Aaron Horvath and Michael Jelenic, who both previously directed Illumination's The Super Mario Bros. Movie and directed by Dreamworks Animation veterans Hamish Grieve and Todd Wilderman.

Canceled Bedrock series

In 2019, it was reported that a new Flintstones reboot series, directed to an adult audience, was in development by Elizabeth Banks and her production company Brownstone Productions. In 2021, the series was now co-produced by Fox Entertainment and Warner Bros. Animation along with Brownstone and received the title Bedrock. The series would have take place two decades after the original series with Fred Flintstone on the verge of retirement and a twenty-something Pebbles (voiced by Banks) trying to find her way in life as the Stone Age comes to an end and the Bronze Age arrives. On March 10, 2023, it was reported the series would have also featured the voices of Stephen Root (Fred), Amy Sedaris (Wilma), Joe Lo Truglio (Barney), Nicole Byer (Betty) and Manny Jacinto (Bamm-Bamm). It was also reported that Fox had ordered a pilot presentation of the series which was written by Lindsay Kerns. On July 17, 2024, it was reported that Fox chose to pass on the series.

Theme parks

Three Flintstones-themed amusement parks have existed in the United States. One was Bedrock City in Custer, South Dakota. It closed in 2015 when the new owner Mike Tennyson and Warner Bros. could not come to an agreement over changes. It was too expensive for the repairs and changes that Warner Bros. wanted, having Tennyson closed it. The entire site was bulldozed in April 2019. The second one, near Williams, Arizona, was still open for the summer of 2019 but slated to close by 2020. It cost $5 per person to get in. Both parks had been in operation for decades.

A third park existed until the 1990s at Carowinds in Charlotte, North Carolina.

In Canada, Flintstone Park in Kelowna, British Columbia, opened in 1968 and closed in 1998; it was notable for the "Forty Foot Fred" billboard of Fred Flintstone which was a well-known Kelowna landmark. Another Flintstones park was located in Bridal Falls, British Columbia, which closed in 1990. Calaway Park outside Calgary, Alberta, also opened with a Flintstones theme and many of the buildings today have a caveman-like design, though the park no longer licenses the characters. The Australia's Wonderland and Canada's Wonderland theme parks, both featured Flintstones characters in their Hanna-Barbera-themed children's sections from 1985 until the mid-1990s. Kings Island (near Cincinnati) and Kings Dominion (near Richmond, Virginia) had a Hanna-Barbera land, in which many Hanna-Barbera characters were featured, including the Flintstones, in the early 1970s, 1980s and early 1990s. Bedrock is one of the themed lands in the indoor Warner Bros. World Abu Dhabi park in Abu Dhabi, United Arab Emirates, mainly home to the Flintstones Bedrock River Adventure flume ride.

Live theater

A stage production opened at Universal Studios Hollywood in 1994 (the year the live-action film was released), developed by Universal and Hanna-Barbera Productions, at the Panasonic Theater, replacing the Star Trek show. The story consists of Fred, Wilma, Barney, and Betty heading for "Hollyrock". The show ran until January 2, 1997.

In popular culture

Theme cafeteria The Flintstones in Ayia Napa, Cyprus

Miles Laboratories (now part of Bayer Corporation) and their One-A-Day vitamin brand was the alternate sponsor of the original Flintstones series during its first two seasons, and in the late 1960s, Miles introduced Flintstones Chewable Vitamins, fruit-flavored multivitamin tablets for children in the shape of the Flintstones characters, which are still currently being sold.

The Simpsons referenced The Flintstones in several episodes. In the episode "Homer's Night Out", Homer's local convenience store clerk, Apu, remarks "You look familiar, sir. Are you on the television or something?", to which Homer replies "Sorry, buddy, you've got me confused with Fred Flintstone." During the couch gag of the opening credits of the episode "Kamp Krusty", the Simpson family arrive home to find the Flintstone family already sitting on their couch. The same couch gag was reused in syndicated episodes of "The Itchy & Scratchy & Poochie Show", when The Simpsons overtook The Flintstones as the longest-running animated series. In "Lady Bouvier's Lover", Homer's boss, Mr. Burns, appears at the family's house and says "Why, it's Fred Flintstone (referring to Homer) and his lovely wife, Wilma! (Marge) Oh, and this must be little Pebbles! (Maggie) Mind if I come in? I brought chocolates." Homer responds by saying "Yabba-dabba-doo!" The opening of "Marge vs. the Monorail" depicts Homer leaving work in a similar way to Fred Flintstone in the opening of The Flintstones, during which he sings his own version of the latter's opening theme only to slam into a chestnut tree.

Family Guy also referenced The Flintstones in several episodes.

On September 30, 2010, Google temporarily replaced the logo on its search page with a custom graphic celebrating the 50th anniversary of The Flintstones' first TV broadcast.

See also

• List of works produced by Hanna-Barbera Productions
• List of Hanna-Barbera characters
• Hanna-Barbera's All-Star Comedy Ice Revue, a 1978 special in which Hanna-Barbera characters honor Fred in an all-star celebrity roast for his birthday
• Alley Oop, a comic strip about a prehistoric family with commentary on American suburban life
• The Cavern Clan, a Brazilian comic strip about prehistoric life in the Stone Age
• Prehistoric Peeps, a 1890 cartoon strip depicting cavemen with modern sensibilities living with dinosaurs

Sources

• Lehman, Christopher P. (2007), "The Cartoons of 1961–1962", American Animated Cartoons of the Vietnam Era: A Study of Social Commentary in Films and Television Programs, 1961–1973, McFarland & Company, ISBN 978-0786451425

Further reading

• "The Flintstones": The Official Guide to the Cartoon Series, by Jerry Beck, Running Press, 2011.

External links

• The Flintstones at IMDb
• The Flintstones – Cartoon Network Department of Cartoons (Archive)
• Museum of Broadcast Communications: The Flintstones Archived September 27, 2013, at the Wayback Machine