Sandra Gould

Sandra Gould (July 23, 1916 – July 20, 1999) was an American actress, perhaps best known for her role as Gladys Kravitz on the sitcom Bewitched. Gould was the second actress to portray the role, debuting in the third season.

Sandra Gould
Sandra Gould 1966.JPG
Gould in Bewitched in 1966
Born(1916-07-23)July 23, 1916
DiedJuly 20, 1999(1999-07-20) (aged 82)
OccupationActress, writer
Years active1947–1999

Life and careerEdit

Gould was born in Brooklyn, New York. She began acting in films with an uncredited role in T-Men (1947), and was the Phone Operator in Romance on the High Seas (1948), Doris Day's debut film. She appeared in several uncredited roles for the remainder of the decade, and received her first screen credit with The Story of Molly X (1949). During the same decade, Gould enjoyed a four-year run as Miss Duffy, the man-hungry daughter of the forever-unheard owner of radio's Duffy's Tavern.[1][2]

In 1953, Gould appeared as a guest in an episode of Letter to Loretta with Loretta Young. In 1959 she played a secretary in the Academy Award-nominated Imitation of Life with Lana Turner and Juanita Moore. She continued to guest star in the 1950s and 1960s in such television series as I Love Lucy, I Married Joan,[2] December Bride, Maverick, The Flintstones, The Twilight Zone, The Lucy Show, Burke's Law, I Dream of Jeannie, Love, American Style, Gilligan's Island, The Brady Bunch and Mister Ed. She played a prominent supporting role in the film The Ghost and Mr. Chicken in 1966.[1] In 1963, Gould released a comedy single record entitled Hello Melvin (This Is Mama) as an answer to Allan Sherman's hit "Hello Muddah, Hello Fadduh".

In September 1966, Gould replaced her friend[2] Alice Pearce, who had been battling ovarian cancer during the second season of the ABC-TV situation comedy Bewitched, and had died in March. The producers were undecided about what to do with the character of Gladys, so at first they had actress Mary Grace Canfield brought in to play Harriet Kravitz, Abner's sister, who was visiting him while his wife was visiting her mother. Soon after, Sandra Gould got the role of Mrs. Kravitz when actress-comedian Alice Ghostley turned down the role. (A few years later, Ghostley became a semi-regular on the series playing Esmeralda, a well-meaning but inept witch.)[citation needed]

In the role of Gladys, Gould's over-the-top performance and shrill voice were popular with viewers, and she succeeded ultimately in making the character her own. She remained with the series through its 7th season. The Kravitzes were referenced once in the final/8th season (ep 241 "Three Men and a Witch on a Horse") but the characters did not appear. After Bewitched was cancelled in 1972, Gould reprised the role of Gladys five years later in a spin-off of the series, Tabitha. Gould also made appearances on Columbo, The Brady Bunch, Adam-12, Punky Brewster, Friends, and Veronica's Closet.[1]

Personal lifeEdit

Twice married, Gould was the widow of broadcasting executive Larry Berns[2] and television/film director Hollingsworth Morse. With Berns she had one son, Michael Berns, in 1965.

As a Democrat, she supported Adlai Stevenson in the 1952 presidential election[3].


Gould died on July 20, 1999 in Burbank, California of a stroke following heart surgery, three days before her 83rd birthday.[4] Upon her death, she was cremated and her ashes returned to her surviving son[5].


Year Title Role Notes
1947 T-Men Woman Uncredited
1948 Romance on the High Seas Telephone Operator Uncredited
1948 June Bride Towne's Secretary Uncredited
1949 City Across the River Shirley Uncredited
1949 My Dream Is Yours Mildred Uncredited
1949 Take One False Step Newspaper Girl Uncredited
1949 It Happens Every Spring Mabel on Telephone Voice, Uncredited
1949 The Girl from Jones Beach Sylvia Uncredited
1949 It's a Great Feeling Train Passenger in Upper Uncredited
1949 The Story of Molly X Vera
1950 Joe Palooka Meets Humphrey Laurine
1951 Fourteen Hours Hotel Switchboard Operator Uncredited
1951 Excuse My Dust Bit Part Uncredited
1951 Rhubarb Housewife Bettor Uncredited
1952 The First Time Telephone Operator Uncredited
1952 No Holds Barred Mildred
1953 The Clown Bunny - Daylor's Secretary Uncredited
1953 Easy to Love Ben's Wife Uncredited
1956 The Great American Pastime Gabby Neighbor Uncredited
1957 Beau James Secretary Uncredited
1958 Teacher's Pet Tess Uncredited
1959 Maverick Lucy Episode: "The Rivals"
1959 Imitation of Life Annette
1959 Blue Denim Girl with Orchid Uncredited
1962 Boys' Night Out Miss Plotnik Uncredited
1964 Honeymoon Hotel Mabel - Switchboard Operator
1964 Dear Heart Mrs. Sloan
1966 The Ghost and Mr. Chicken Loretta Pine
1970 Airport Millie Miles - Passenger Uncredited
1971 The Barefoot Executive Mrs. Wilbanks
1973 Heterosexualis
1975 Whiffs Cashier Uncredited
1977 Chatterbox Mrs. Bugatowski
1992 Deep Cover Mrs. G.
1992 The Nutt House Ma Belle


  1. ^ a b c "Sandra Gould: Played Gladys Kravitz". Milwaukee Journal Sentinel. July 28, 1999. p. 4B.
  2. ^ a b c d Tucker, David C. (December 21, 2013). "Ab---ner! It's Sandra Gould!". David C. Tucker. Retrieved March 5, 2015.
  3. ^ Motion Picture and Television Magazine, November 1952, page 33, Ideal Publishers
  4. ^ "Sandra Morse Gould; TV Actress". Los Angeles Times. July 24, 1999.
  5. ^ Wilson, Scott (2016-08-19). Resting Places: The Burial Sites of More Than 14,000 Famous Persons, 3d ed. ISBN 9781476625997.


External linksEdit