Apple Music is a music and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing, curated playlists. The service also includes the Internet radio station Beats 1, which broadcasts live to over 100 countries 24 hours a day. The service was announced on June 8, 2015, and launched on June 30, 2015 in over 100 countries worldwide. New subscribers get a three-month free trial period before the service requires a monthly subscription.
|Opened||June 30, 2015|
|Pricing model||US$9.99 / month for single license |
US$99.00 / year for single license
US$14.99 / month for family license
US$4.99 / month for student license
|Key People||Oliver Schusser (head of Apple Music worldwide)|
Brian Bumbery (director, Apple Music Publicity)
|Availability||Widely in the Americas, Europe, Asia, and Oceania, and in parts of Africa and the Middle East|
Originally strictly a music service, Apple Music began expanding into video in 2016. Executive Jimmy Iovine has stated that the intention for the service is to become a "cultural platform", and Apple reportedly wants the service to be a "one-stop shop for pop culture". The company is actively investing heavily in the production and purchasing of video content, both in terms of music videos and concert footage that support music releases, as well as web series and feature films.
The original iOS version of Apple Music received mixed reviews, with criticism directed towards a user interface deemed "not intuitive". However, it was praised for its playlist curation, vast library of songs to stream, and its integration with other Apple devices and services. In iOS 10, the app received a significant redesign, which received positive reviews for an updated interface with less clutter, improved navigation, and bigger emphasis on users' libraries. Apple Music rapidly gained popularity after its launch, passing the milestone of 10 million subscribers in only six months. The service boasts 56 million subscribers around the world as of December 2018.
Apple Music allows users to select over 50 million songs to stream to their device on demand. The service offers curated playlists by music experts and recommendations tailored to a users music preference. Beats 1, the service's 24-hour radio station led by DJ Zane Lowe, broadcasts in over 100 countries. The Beats 1 service is free for all users, even without an Apple Music subscription. Apple Music subscribers can create a profile to share their music with friends and follow other users to view the music they're listening to on a regular basis. Apple Music's use of iCloud, which matches a users' songs to those found on the service, allows users to combine their iTunes music library with their Apple Music library and listen to their music all in one place. Additionally, the service is heavily integrated into Apple's own in-house services such as their personal voice assistant Siri as well as their audio and video streaming protocol AirPlay.
Apple Music's interface consists of five tabs: "Library", "For You", "Browse", "Radio", and "Search". The "Library" tab shows the user's music collection, with options to view songs by "Playlists", "Artists", "Albums", "Songs", or "Downloaded Music". Below these options, the tab also shows music recently added to the user's library. The "For You" tab recommends music for the user based on their music tastes. Human expert selections supplement the algorithmic curation, while users are able to "Like" and "Dislike" songs to further improve music suggestions. "Browse" shows new album releases from artists, playlists curated by the Apple Music team, upcoming album releases, as well as different categories including "Genres", "Moods", "Top Charts", and "Music Videos". The "Radio" tab incorporates Beats 1 and other radio stations which play genre-specific or artist-related music, depending on the user's preference. Unlike traditional radio services, the radio feature in Apple Music allows users to skip songs, view previously played songs on the station, as well as view songs playing next. The "Search" tab features a search box where users can search for artists, albums, Apple Music users, or songs by name or by lyrics. Below the search box, a list of recent user searches and overall trending searches on the service are shown.
When a song is playing, a "Now Playing" bar appears above the bottom navigation bar. When viewed, the Now Playing section allows users to add a song to their library, download it to their device, like or dislike the song to improve suggestions on the "For You" tab, and view the song's lyrics. Other functions of the "Now Playing" section include the ability to control what music plays next and put songs on shuffle or repeat.
Each artist page includes a profile banner and a "Play" button which automatically creates a radio station based around the artist. Artist pages also include sections for their featured releases, albums, singles, top songs, and background information. Apple Music users have the ability create their own profile on the service, thus allowing them to follow other users and see what music their followers are listening to.
The service is compatible with iOS devices running version 8.4 or later, iTunes version 12.2 or later on macOS or Windows PCs, on Apple Watch, Apple TV, Apple CarPlay, and Apple HomePod. It is also available for Android devices running version 4.3 or later, Chrome OS devices, Amazon Echo devices, and Sonos speakers.
Before Apple Music, the company's iPod and iTunes were known for having "revolutionized digital music". Former Apple CEO Steve Jobs was known to be opposed to the idea of music subscription services. When Apple bought audio equipment maker Beats Electronics in 2014, Apple gained ownership of Beats' own service Beats Music, and made Beats Music CEO Ian Rogers responsible for the iTunes Radio service. Business Insider later reported that Apple was planning to merge the two services. Apple also hired noted British radio DJ Zane Lowe to serve as a music curator.
After a period of rumors and anticipation, Sony Music CEO Doug Morris confirmed on June 7, 2015, that Apple had plans to announce a music streaming service, saying "It's happening tomorrow", with launch later in the month. Morris emphasized several times that he prefers paid streaming as opposed to ad-supported, from a financial perspective. Furthermore, Morris said he expects the service to be the "tipping point" to accelerate the growth of streaming, along with arguing that Apple has "$178 billion dollars in the bank. And they have 800 million credit cards in iTunes." as opposed to Spotify, which "never really advertised because it’s never been profitable". Morris further argued that "Apple will promote this like crazy and I think that will have a halo effect on the streaming business. A rising tide will lift all boats. It's the beginning of an amazing moment for our industry".
Royalty payment policyEdit
Shortly before Apple Music was released, singer-songwriter Taylor Swift wrote an open letter publicly criticizing Apple's decision to not reimburse artists during a user's three-month free trial period and announced that she would be holding back her album 1989 from the service. She said the policy was "unfair" as "Apple Music will not be paying writers, producers, or artists for those three months". UK independent record label Beggars Group also criticized the three-month trial period, saying it struggled "to see why rights owners and artists should bear this aspect of Apple's customer acquisition costs".
The day after Swift's letter, Apple's Senior Vice President of Internet Software and Services Eddy Cue announced on Twitter that Apple had changed its policy, and that Apple Music "will pay artist for streaming, even during customer's free trial period". On Twitter, Swift wrote "After the events of this week, I've decided to put 1989 on Apple Music... And happily so". She concluded saying it was "the first time it's felt right in my gut to stream my album".
Record label cartelEdit
In negotiations with record labels for the new service, Apple allegedly attempted to encourage record labels to pull their content from the free, ad-supported tiers of competing services such as Spotify in order to drive adoption of Apple Music, and offered an incentive to Universal Music Group to pull its content from YouTube. The U.S. Department of Justice and Federal Trade Commission launched an investigation into this alleged cartel in May 2015.
Announcement and launchEdit
The announcement happened as the signature "one more thing..." reveal at Apple's conference. Hip hop artist Drake appeared onstage at the announcement event to elaborate on how he used the Connect platform, and Apple subsequently emphasized how "unsigned artists can share their music on Connect, too", in contrast to the iTunes Store, where small, independent artists were finding it difficult to participate.
Apple Music launched on June 30, 2015, in 100 countries. New users receive a three-month free trial subscription, which changes to a monthly fee after three months. A family plan allows six users to share a subscription at a reduced rate. Apple originally sought to enter the market at a lower price point for the service, but the music industry rejected the plan. The service debuted as an updated Music app on the iOS 8.4 update. Apple TV and Android device support was planned for a "fall" 2015 launch. A previously unreleased song by Pharrell Williams, entitled "Freedom", was used in promotional material and announced as an exclusive release on the launch of the service. The "History of Sound" advert for the launch of the Apple Music service was soundtracked by the tune There Is No Light by Wildbirds & Peacedrums, from their 2009 album The Snake. Upon its launch, Beats Music subscriptions and playlists were migrated to Apple Music, and the service was discontinued.
In May 2016, a student membership was announced, that discounted the regular price of a subscription by 50%. The student plan was initially only available for eligible students in the United States, United Kingdom, Germany, Denmark, Ireland, Australia, and New Zealand, but was expanded to an additional 25 countries in November 2016.
In February 2016, Music Business Worldwide reported that, with Apple Music having launched in Turkey and Taiwan in the previous week, the service was available in 113 countries. The publication further wrote that those countries accounted for 59 regions that competing service Spotify did not. In August 2016, Apple Music was launched in Israel and South Korea.
In January 2016, Fortune reported that, six months after launching, Apple Music had reached 10 million paying subscribers, having spent six months reaching the same customer base that took competing music streaming service Spotify six years. This customer base increased to 11 million subscribers in February, 13 million in April, 15 million in June, 17 million in September, 20 million in December, 27 million in June 2017, 36 million in February 2018, 38 million in March 2018 (just five weeks after the previous milestone), 40 million in April 2018, 50 million as of May 2018, and 56 million as of December 2018.
By July 2018, Apple Music had surpassed Spotify in terms of paying users in the United States.
Evolution into videoEdit
In October 2015, Drake and Apple signed a deal to release the music video for “Hotline Bling” exclusively on Apple Music. In December, Apple released an exclusive Taylor Swift tour documentary, called the 1989 World Tour, on Apple Music. In February 2016, The Hollywood Reporter reported that Dr. Dre would be starring in and executive producing a "dark semi-autobiographical drama" called Vital Signs. The production was described as "Apple's first scripted television series". Recode subsequently reported a few days later that the announcement of Dr. Dre's production was an effort to "extend Apple Music" in promotional ways rather than Apple actively exploring original television content. Citing Apple's deals with Drake and Swift in October and December 2015, respectively, the report referenced a Twitter user describing Apple's efforts as "content marketing".
In July 2016, Apple bought Carpool Karaoke from The Late Late Show with James Corden, with Variety writing that Apple was planning to distribute the series through Apple Music. Apple's adaptation of the series was originally supposed to premiere in April 2017, but was delayed without explanation. The series instead premiered on August 8, 2017.
In January 2017, The Wall Street Journal reported that Apple was exploring original video content, including its own television series and movies. A few days later, Apple Music executive Jimmy Iovine confirmed the reports about the move towards video, and in February, he announced that Apple Music would launch its first two television-style series in 2017, with the aim to turn Apple Music into a "cultural platform". In March, The Information reported that Apple had recently hired several people to help evolve its video platform, including YouTube product manager Shiva Rajaraman. In April, it was announced that Apple Music would be the exclusive home to Sean Combs's documentary "Can't Stop, Won't Stop: A Bad Boy Story", which premiered June 25. On the same day, Bloomberg Businessweek reported that artist Will.i.am would make a reality show for Apple Music, in an effort to turn the service into a "one-stop shop for pop culture". The reality show was later revealed to be called Planet of the Apps, and will focus on the "app economy". The series has cast 100 developers, and premiered on June 6, 2017.
In June 2017, Apple hired two television executives from Sony, specifically Jamie Erlicht and Zack Van Amburg. The two have jointly held the title of "President" at Sony, and have helped develop shows including Breaking Bad and Shark Tank. The hiring was noted by the media as another significant effort by Apple to expand into original video productions. In early December 2017, Apple hired Michelle Lee, a programming veteran, as a creative executive of Apple's original video team, and a few days later, also hired Philip Matthys and Jennifer Wang Grazier from Hulu and Legendary Entertainment, respectively.
In November 2015, Apple launched the Android version of Apple Music, touted by reporters as Apple's first "real" or "user-centric" Android app. The app was updated in April 2017 to match the service's iOS 10 design.
In August 2016, Bloomberg announced that its Bloomberg Radio service would be available on Apple Music in over 100 countries around the world. The radio channel features global business and financial news coverage from Bloomberg journalists 24 hours a day.
On November 30, 2018 it was announced that Apple Music would be available on Amazon Echo speakers, after previously only being accessible on Apple's own HomePod speakers.
On December 13, 2018, Apple announced the discontinuation of Apple Music's "Connect" feature in favor for their redesigned approach to artist profiles and the ability for users to share their music and playlists with friends and followers introduced in iOS 11.
|Series||Aired||Showrunner(s)||Production partner(s)||Original network||Notes|
|We the Best TV||2016||DJ Khaled||
||Apple Music Connect||We the Best TV premiered on February 5, 2016 featuring DJ Khaled and artists signed to his label. Positioned as a reality show, it also included personal footage, as well as interviews with Khaled's industry friends and collaborators. A companion radio station on Beats 1 called We the Best Radio aired simultaneously.|
|The Score||Shane Smith, Spike Jonze, Suroosh Alvi||
||Apple Music||The Score was a six-episode series dedicated to exploring local music scenes and cultures around the world. It premiered on March 22, 2016. Each episode comes with a curated playlist related to the artists featured in the show.|
|Up Next||2017–present||Jimmy Iovine, Zane Lowe||Apple Music||Apple Music||Up Next premiered on August 16, 2017. The series focuses on new and upcoming artists, chronicling their journey, inspiration and influences. Each season of the mini-documentary ends with interviews and live performances called Up Next Sessions.|
|Planet of the Apps||Charles Watcher, Craig Armstrong, Rick Ringbakk||
||Planet of the Apps is a reality television show where software developers are tasked to pitch their ideas in front of judges on a slow-moving escalator. Winners will get funding directly from LSVP. The show premiered on June 6, 2017 to mixed reviews.|
|Carpool Karaoke: The Series||Ben Winston, Eric Pankowski, James Corden||
||Carpool Karaoke: The Series is a reality television show that originated from the segment of the same name on The Late Late Show with James Corden. Apple bought the worldwide rights to it from CBS in 2016 and adapted it exclusively for Apple Music subscribers. The series premiered on August 9, 2017.|
|Vital Signs||TBA||Andre Young, Paul Hunter||
||Apple Music||Vital Signs is an upcoming semi-autobiographical drama series for Apple Music focusing on human emotion and condition, violence, and sex. The show will be executive produced by Dr. Dre through Aftermath Entertainment, and Paul Hunter through his production company Prettybird.|
|Film||U.S. release date||Directors(s)||Screenwriter(s)||Producer(s)||Studio(s)|
|The 1989 World Tour (Live)||December 20, 2015||Jonas Åkerlund||Violaine Etienne||Scott Horan, Taylor Swift||Apple Music, Dirty Hit|
|Beats 1 Presents: The 1975||February 25, 2016||Apple Music, Beats 1, Dirty Hit|
|Please Forgive Me||September 26, 2016||Anthony Mandler||Anthony Mandler, Larry Jackson||Larry Jackson, Kim Bradshaw||Apple Music, Dirty Hit|
|Skepta: Live from London||December 3, 2016||Apple Music, Boy Better Know|
|808||December 9, 2016||Alexander Dunn||Alexander Dunn, Luke Bainbridge||Alexander Dunn, Arthur Baker, Craig Kallman, Alex Noyer||Apple Music, Atlantic Films, You Know Films|
|Skepta: Greatness Only||December 19, 2016||Matt Walker, Tom Knight||Joseph Adenuga||Joseph Adenuga, Julie Adenuga||Apple Music, Boy Better Know|
|Process||March 31, 2017||Onye Anyanwu, Rik Green||Apple Music, Pulse Films, Young Turks|
|Harry Styles: Behind the Album||May 15, 2017||Apple Music, Erskine Records|
|Ti Amo Speciale||June 7, 2017||Warren Fu||Jona Ward, Warren Fu||Christian Mazzalai, Deck d'Arcy, Laurent Brancowitz, Thomas Mars||Apple Music, Partizan Entertainment|
|Can't Stop, Won't Stop: A Bad Boy Story||June 25, 2017||Andre Harrell, Heather Parry, Sean Combs||Apple Music, Live Nation Productions|
|HAIM: Behind the Album||July 14, 2017||Apple Music, Pulse Films|
|Kygo: Stole the Show||July 26, 2017||Devin Chanda, Kyrre Gørvell-Dahll||Apple Music, Ultra Enterprises|
|Clive Davis: The Soundtrack of Our Lives||October 3, 2017||Blake Everhart, David Diliberto, David Schulhof, Deborah Zipser, Mary Lisio, Michael Bernstein, Ridley Scott, Samantha Kerzner, Susan Ricketts||Apple Music, IM Global, Scott Free Productions|
|To be released|
|The Cash Money Story: Before Anythang||Late 2017||Clifton Bell||Bryan Williams, Ronald Williams||Bryan Williams, Jimmy Iovine, Larry Jackson, Ronald Williams, The Ghettonerd Company||Apple Music, Cash Money Films|
|The Story of Sosa: The Movie||December 2017||Keith Cozart, Larry Jackson||Apple Music|
Apple Music received mixed reviews at launch. Among the criticism, reviewers wrote that the user interface was "not intuitive", and an "embarrassing and confusing mess". They also wrote about battery life problems. However, the service was praised for its smart functions. Christina Warren of Mashable noted the emphasis on human curation in Apple Music, pointing out the various human-curated radio stations and the accuracy of the curated playlists recommended to users in the "For Me" section. The author concluded saying "[The] For Me section alone has made me excited about music for the first time in a long time." Sam Machkovech of Ars Technica wrote that Apple's emphasis on unsigned artist participation in the Connect feature could be an effort to restore the company's former reputation as a "tastemaker" in the mid-2000s.
Apple Music's major redesign in iOS 10 received more positive reviews. Caitlin McGarry of Macworld praised Apple for having "cleaned up the clutter, reconsidered the navigation tools, put your library front and center, and added algorithmically created playlists to rival Spotify’s." She noted bigger fonts, large amounts of white space, and she welcomed changes to various functionalities, concluding with the statement that "Apple Music’s redesign is a huge improvement over its previous incarnation, and a clear sign that Apple is listening to its customers". However, another Macworld editor, Oscar Raymundo, criticized the new design, writing that "Apple Music in iOS 10 is not as elegant or intuitive as Apple promised. The music service added more needless options, key actions like repeat got buried, and the For You section leaves a lot to be desired". Jordan Novet of VentureBeat wrote positively about the changes, stating "Apple has improved the overall design, as well as the experience".
In December 2017, singer-songwriter Neil Young released a new archive as part of his Neil Young Archives project, and criticized Apple for the audio quality offered by its Apple Music streaming service, stating: "Apple Music controls the audio quality that is served to the masses and chooses to not make high quality available, reducing audio quality to between 5 percent and 20 percent of the master I made in studio in all cases. So, the people hear 5 percent to 20 percent of what I created. ... Apple not offering a top-quality tier has led labels to stop making quality products available to the masses".
iCloud matching technology controversyEdit
The implementation of iCloud Music Library caused significant issues for users. There were reports about music libraries being impacted by issues such as tracks moved to other albums, album art not matching the music, duplicate artists and songs, missing tracks, and synchronization problems. Mashable wrote that "Apple has not yet publicly acknowledged the problem or responded to our request for comment".
iCloud Music Library has also been reported to delete music from users' local storage, though this has been disputed by other publications as caused by user error or another application. Additionally, the feature was reported to have replaced uploaded content with a version locked with digital rights management. In July 2016, Apple switched the matching technology to incorporate features identical to iTunes Match, specifically the use of "audio fingerprints" to scan sound data. The new technology also removed DRM from downloaded matched songs.
Album exclusives controversyEdit
In August 2016, Frank Ocean released Blonde exclusively on Apple Music. The decision was made by Ocean independently, without Def Jam Recordings, his former label, being a part of the deal. The exclusive deal reportedly "ignited a music streaming war". The move followed in the footsteps of other artists, including Adele, Coldplay, Future, Drake, Beyoncé, Rihanna, and Kanye West, who released albums on exclusive terms with music streaming competitors of leading service Spotify. Jonathan Prince, Spotify's head of communications, told The Verge that "We’re not really in the business of paying for exclusives, because we think they’re bad for artists and they’re bad for fans. Artists want as many fans as possible to hear their music, and fans want to be able to hear whatever they’re excited about or interested in — exclusives get in the way of that for both sides. Of course, we understand that short promotional exclusives are common and we don't have an absolute policy against them, but we definitely think the best practice for everybody is wide release". Ocean's independent move to Apple Music exclusivity caused "a major fight in the music industry", and Universal Music Group reportedly banned the practice of exclusive releases for its signed artists. Soon after, several major record labels followed Universal, marking a significant change in the industry. According to unnamed label executives, Spotify had also introduced a new policy that said that the service would not give the same level of promotion once an album arrives on Spotify after other services, including not being prominently featured in playlists. Rolling Stone wrote in October 2016 that "if you wanted to keep up with new albums by Beyoncé, Drake, Frank Ocean and Kanye West, among many others, you would have had to subscribe to not one but two streaming services", adding, "But over the past few months, a backlash has developed against this new reality". Lady Gaga told Apple Music's Beats 1 radio, "I told my label that if they signed those contracts with Apple Music and Tidal, I'd leak all my own new music".
In May 2017, Apple Music executive Jimmy Iovine told Music Business Worldwide, "We tried it. We’ll still do some stuff with the occasional artist. The labels don’t seem to like it and ultimately it’s their content."
- "Apple Music Now Has 56 Million Users: Report". Billboard. Retrieved December 3, 2018.
- "Introducing Apple Music — All The Ways You Love Music. All in One Place". Apple Newsroom. Apple Inc. June 8, 2015. Retrieved June 8, 2017.
- "Apple Music". MacRumors. Retrieved June 8, 2017.
- Singleton, Micah (June 5, 2017). "Apple Music will let you share what you're listening to with your friends". The Verge. Vox Media. Retrieved June 11, 2017.
- Tuesday, Roger Fingas; June 05; 2018; PT, 10:58 am. "Apple Music in iOS 12 adds song search by lyrics, new artist pages". AppleInsider. Retrieved January 21, 2019.
- "How to see what your friends are listening to in Apple Music". iMore. June 24, 2017. Retrieved February 1, 2019.
- Caldwell, Serenity (April 3, 2017). "Apple Music — Everything you need to know right now!". iMore. Retrieved June 8, 2017.
- Clover, Juli (June 30, 2015). "Apple Releases iTunes 12.2 With Apple Music and Beats 1 Support". MacRumors. Retrieved June 8, 2017.
- Popper, Ben; Singleton, Micah (June 8, 2015). "Apple announces its streaming music service, Apple Music". The Verge. Vox Media. Retrieved April 22, 2017.
- McGlade, Alan (March 25, 2013). "Steve Jobs Was Wrong -- Consumers Want To Rent Their Music, Not Own It". Forbes. Retrieved November 30, 2016.
- Karp, Hannah; Dezember, Ryan; Barr, Alistair (May 30, 2014). "Apple Paying Less Than $500 Million for Beats Music Streaming Service". The Wall Street Journal. Dow Jones & Company. Retrieved April 22, 2017.
- Karp, Hannah; Wakabayashi, Daisuke (August 1, 2014). "With Apple-Beats Deal Complete, Ian Rogers To Run iTunes Radio". The Wall Street Journal. Dow Jones & Company. Retrieved April 22, 2017.
- Cook, James (February 24, 2015). "What we're hearing about the new music-streaming service Apple is developing in secret". Business Insider. Axel Springer SE. Retrieved April 22, 2017.
- O'Brien, Chris (June 7, 2015). "Sony Music CEO confirms launch of Apple's music streaming service tomorrow". VentureBeat. Retrieved April 22, 2017.
- Peters, Mitchell (June 21, 2015). "Taylor Swift Pens Open Letter Explaining Why '1989' Won't Be on Apple Music". Billboard. Eldridge Industries. Retrieved April 22, 2017.
- Bohn, Dieter (June 21, 2015). "Taylor Swift calls Apple Music free trial 'shocking, disappointing' in open letter". The Verge. Vox Media. Retrieved April 22, 2017.
- Kreps, Daniel (June 18, 2015). "Indie Label Beggars Group Expresses Apple Music Concerns". Rolling Stone. Wenner Media LLC. Retrieved April 22, 2017.
- Mokoena, Tshepo (June 18, 2015). "Beggars Group express concern over Apple Music's free trial period". The Guardian. Guardian Media Group. Retrieved April 22, 2017.
- Cue, Eddy (June 22, 2015). "#AppleMusic will pay artist for streaming, even during customer's free trial period". Twitter. Retrieved April 22, 2017.
- Dredge, Stuart; Ellis-Petersen, Hannah (June 22, 2015). "Apple Music to pay royalties during free trial: 'We hear you Taylor Swift'". The Guardian. Guardian Media Group. Retrieved April 22, 2017.
- Fernholz, Tim; Timmons, Heather (June 22, 2015). "Taylor Swift has successfully shamed Apple Music into paying artists all the time". Quartz. Atlantic Media. Retrieved April 22, 2017.
- Rosen, Christopher (June 25, 2015). "Taylor Swift: 1989 will stream on Apple Music". Entertainment Weekly. Time Inc. Retrieved April 22, 2017.
- "Big Music Labels Want to Make Free Music Hard to Get, and Apple Says They're Right". Re/code. Retrieved May 6, 2015.
- Singleton, Micah (May 4, 2015). "Apple pushing music labels to kill free Spotify streaming ahead of Beats relaunch". The Verge. Vox Media. Retrieved April 22, 2017.
- Machkovech, Sam (June 8, 2015). "Apple Music is "the next chapter in music," debuts June 30". Ars Technica. Condé Nast. Retrieved June 8, 2017.
- McIntyre, Hugh (June 25, 2015). "Pharrell's New Single 'Freedom' Will Serve As Apple Music's First Exclusive". Forbes.
- "Wildbirds & Peacedrums soundtrack Apple Music launch". The Leaf Label. June 8, 2015. Retrieved June 25, 2015.
- Constine, Josh (June 8, 2015). "Beats Music Tells Users To Switch To Apple Music". TechCrunch. AOL. Retrieved April 22, 2017.
- Hardwick, Tim (May 6, 2016). "Apple Introduces Apple Music Student Membership Option With 50% Discount at $4.99 per Month". MacRumors. Retrieved April 22, 2017.
- Clover, Juli (November 29, 2016). "Apple Music Student Pricing Expands to 25 More Countries Around the World". MacRumors. Retrieved April 22, 2017.
- Ingham, Tim (February 8, 2016). "Apple Music is now available in 59 countries that Spotify is not". Music Business Worldwide. Retrieved April 22, 2017.
- Hardwick, Tim (August 3, 2016). "Apple Music Launches in Israel". MacRumors. Retrieved June 8, 2017.
- Sumra, Husain (August 4, 2016). "Apple Music Launches in South Korea". MacRumors. Retrieved June 8, 2017.
- Addady, Michal (January 11, 2016). "Apple Music Just Did in Six Months What Took Spotify Six Years". Fortune. Time Inc. Retrieved June 8, 2017.
- O'Kane, Sean (February 12, 2016). "Apple Music now has over 11 million subscribers". The Verge. Vox Media. Retrieved April 22, 2017.
- Singleton, Micah (April 26, 2016). "Apple Music now has 13 million subscribers". The Verge. Vox Media. Retrieved April 22, 2017.
- Salsman, Joan E. (June 13, 2016). "Apple Music hits 15 million subscribers". CNET. CBS Interactive. Retrieved June 8, 2017.
- Solsman, Joan (September 8, 2016). "Apple Music hits 17 million subscribers". CNET. CBS Interactive. Retrieved April 22, 2017.
- Ingham, Tim (December 7, 2016). "Apple Music Surpasses 20M Paying Subscribers 17 Months After Launch". Music Business Worldwide. Retrieved April 22, 2017.
- Miller, Chance (December 7, 2016). "Apple Music crosses 20M paying subscribers nearly a year and a half after launch". 9to5Mac. Retrieved December 7, 2016.
- Constine, Josh (June 5, 2017). "Apple Music hits 27M paid subs, adds MusicKit API and social listening". TechCrunch. AOL. Retrieved June 11, 2017.
- "Apple Music is set to surpass Spotify in paid US subscribers this summer". The Verge. Retrieved February 6, 2018.
- "Apple Music Reaches 38 Million Subscribers — Up 2 Million in Five Weeks". Variety. March 13, 2018. Retrieved June 8, 2018.
- Halperin, Shirley (April 11, 2018). "New Apple Music Head Named as Service Surpasses 40 Million Subscribers (EXCLUSIVE)". Variety. Retrieved April 11, 2018.
- Nicolaou, Anna. "Apple slices into Spotify's lead in US music market". Financial Times. Retrieved July 10, 2018.
- "Apple Music Now Has 56 Million Users: Report". Billboard. Retrieved December 29, 2018.
- Krol, Jake. "Apple Music has reportedly overtaken Spotify in U.S. subscribers". Mashable. Retrieved July 24, 2018.
- Singleton, Micah (October 26, 2015). "Drake misses out on his first No. 1 hit with 'Hotline Bling' thanks to Apple Music". The Verge. Vox Media. Retrieved June 30, 2017.
- D'Orazio, Dante (December 20, 2015). "Taylor Swift's 1989 World Tour documentary is now streaming on Apple Music". The Verge. Vox Media. Retrieved April 22, 2017.
- O'Connell, Michael; Goldberg, Lesley (February 12, 2016). "Dr. Dre Filming Apple's First Scripted Television Series (Exclusive)". The Hollywood Reporter. Eldridge Industries. Retrieved June 30, 2017.
- Kafka, Peter (February 15, 2016). "Apple Got Into the TV Business So It Could Make TV Commercials for Apple Music". Recode. Vox Media. Retrieved June 30, 2017.
- Littleton, Cynthia (July 26, 2016). "Apple Music Buys 'Carpool Karaoke' TV Series". Variety. Penske Media Corporation. Retrieved June 8, 2017.
- Sinha-Roy, Piya (April 24, 2017). "Apple delays release of first original series 'Carpool Karaoke'". Reuters. Thomson Reuters. Retrieved June 8, 2017.
- Clover, Juli (April 24, 2017). "Apple Delays Launch of 'Carpool Karaoke' Series". MacRumors. Retrieved June 8, 2017.
- Ha, Anthony (May 30, 2017). "Apple Music's 'Carpool Karaoke' will premiere on August 8". TechCrunch. AOL. Retrieved June 8, 2017.
- Palladino, Valentina (May 31, 2017). "Carpool Karaoke series rolls into Apple Music on August 8". Ars Technica. Condé Nast. Retrieved June 8, 2017.
- Fritz, Ben; Mickle, Tripp; Karp, Hannah (January 12, 2017). "Apple Sets Its Sights on Hollywood With Plans for Original Content". The Wall Street Journal. Dow Jones & Company. Retrieved June 8, 2017. (subscription required)
- Stanhope, Kate (January 14, 2017). "Jimmy Iovine Addresses Apple Music Expansion Reports". The Hollywood Reporter. Eldridge Industries. Retrieved June 8, 2017.
- Goel, Vindu (February 14, 2017). "Apple Tiptoes Into Producing Original Video but Plans to Pick Up Pace". The New York Times. Retrieved June 8, 2017.
- Efrati, Amir (March 30, 2017). "Apple Hires Former YouTube Exec to Boost Video Effort". The Information. Retrieved June 8, 2017.
- Fingas, Roger (April 27, 2017). "'Can't Stop, Won't Stop: A Bad Boy Story' confirmed as Apple Music exclusive". AppleInsider. Retrieved June 13, 2017.
- Gensler, Andy (April 27, 2017). "Puff Daddy's 'Can't Stop Won't Stop' Documentary Coming Exclusively to Apple Music". Billboard. Eldridge Industries. Retrieved June 13, 2017.
- Shaw, Lucas; Webb, Alex (April 27, 2017). "Apple Music Goes Hollywood: Inside Jimmy Iovine's Video Plans". Bloomberg Businessweek. Bloomberg L.P. Retrieved June 8, 2017.
- Steel, Emily (March 24, 2016). "Apple's First Foray Into Original TV Is a Series About Apps". The New York Times. Retrieved June 8, 2017.
- Miller, Chance (March 24, 2016). "Apple announces first original TV show focused on the 'app economy' with music artist Will.i.am". 9to5Mac. Retrieved June 8, 2017.
- Spangler, Todd (July 13, 2016). "Apple's First TV Show, 'Planet of the Apps,' Will Feature 100 Developers in Competition Series". Variety. Penske Media Corporation. Retrieved June 8, 2017.
- Lawler, Richard (June 6, 2017). "Apple Music's 'Planet of the Apps' reality show debuts tonight". Engadget. AOL. Retrieved June 8, 2017.
- Lomas, Natasha (June 7, 2017). "Apple's debut TV series, Planet of the Apps, kicks off". TechCrunch. AOL. Retrieved June 8, 2017.
- Kafka, Peter (June 16, 2017). "Apple has hired two well-regarded TV execs to ramp up its original video plans". Recode. Vox Media. Retrieved June 16, 2017.
- Broussard, Mitchel (June 16, 2017). "Apple Hires Executives From Sony Pictures TV to Lead Push Into Original Programming". MacRumors. Retrieved June 16, 2017.
- Barnes, Brooks (June 16, 2017). "Apple, Moving In on Prestige TV, Poaches Two Sony Executives". The New York Times. Retrieved June 16, 2017.
- Holloway, Daniel (December 6, 2017). "TV Veteran Michelle Lee Joins Apple Worldwide Video". Variety. Penske Media Corporation. Retrieved December 8, 2017.
- Clover, Juli (December 6, 2017). "Apple's Video Team Gains TV Programming Veteran Michelle Lee". MacRumors. Retrieved December 8, 2017.
- Spangler, Todd (December 12, 2017). "Apple Raids Hulu, Legendary to Fill Business Affairs Posts on Content Team (EXCLUSIVE)". Variety. Penske Media Corporation. Retrieved December 13, 2017.
- Clover, Juli (December 12, 2017). "Apple Bolsters Video Team With Hires From Hulu and Legendary Entertainment". MacRumors. Retrieved December 13, 2017.
- Kastrenakes, Jacob (November 10, 2015). "Apple Music launches on Android". The Verge. Vox Media. Retrieved April 22, 2017.
- Panzarino, Matthew (November 10, 2015). "Apple Music Comes To Android As An Emissary". TechCrunch. AOL. Retrieved April 22, 2017.
- Clover, Juli (April 4, 2017). "Apple Music for Android Gets Major iOS-Style Design Revamp". MacRumors. Retrieved June 8, 2017.
- Garun, Natt (April 4, 2017). "Apple Music for Android gets updated with iOS 10 features". The Verge. Vox Media. Retrieved June 8, 2017.
- Clover, Juli (August 2, 2016). "Bloomberg Radio Comes to Apple Music in 120 Countries". Bloomberg. Retrieved June 8, 2017.
- Perez, Sarah (September 5, 2016). "Apple rolls out its new, personalized playlists to Apple Music subscribers on iOS, macOS betas". TechCrunch. AOL. Retrieved April 22, 2017.
- Panzarino, Matthew (June 27, 2017). "Apple Music's first new personalized playlist wants you to Chill". TechCrunch. AOL. Retrieved June 28, 2017.
- Broussard, Mitchel (June 27, 2017). "Apple Music's New Curated Playlist 'My Chill Mix' Begins Appearing for Some Subscribers". MacRumors. Retrieved June 28, 2017.
- Lovejoy, Ben (November 30, 2018). "Apple Music coming to Amazon Echo speakers in time for the holidays". 9to5Mac.com. Retrieved November 30, 2018.
- Roettgers, Janko; Roettgers, Janko (December 13, 2018). "Apple Music Phases Out Connect Social Feed". Variety. Retrieved December 27, 2018.
- Platon, Adelle (February 2, 2016). "DJ Khaled Scores Apple Deal, Will Release Future's Forthcoming Project". Billboard. Eldridge Industries. Retrieved November 8, 2017.
- Jarvey, Natalie (March 23, 2016). "Vice Launches Music Docuseries 'The Score' on Apple Music (Exclusive)". The Hollywood Reporter. Eldridge Industries. Retrieved November 8, 2017.
- Seppala, Timothy J. (April 20, 2017). "'Up Next' is an Apple Music series highlighting new artists". Engadget. Oath Inc. Retrieved November 8, 2017.
- Spangler, Todd (August 4, 2016). "Gwyneth Paltrow Joins Apple's 'Planet of the Apps' Reality Series". Variety. Penske Media Corporation. Retrieved November 8, 2017.
- McCormick, Rich (June 7, 2017). "You can watch the first episode of Apple's reality TV show Planet of the Apps now". The Verge. Vox Media. Retrieved November 8, 2017.
- Ryan, Maureen (June 6, 2017). "TV Review: Apple's 'Planet of the Apps'". Variety. Penske Media Corporation. Retrieved November 8, 2017.
- Nevins, Jake (June 8, 2017). "Planet of the Apps review – celebrity panel can't save Apple's dull first TV show". The Guardian. Guardian Media Group. Retrieved November 8, 2017.
- Kaufman, Gil (August 7, 2017). "Apple Music's 'Carpool Karaoke' Showrunners Call Series 'A Celebration of the Joy of Music'". Billboard. Eldridge Industries. Retrieved November 8, 2017.
- Jarvey, Natalie (August 8, 2017). "'Carpool Karaoke' Spinoff Premieres as Apple Content Ambitions Grow". The Hollywood Reporter. Eldridge Industries. Retrieved November 8, 2017.
- Young, Alex (February 12, 2016). "Dr. Dre to star in Apple's first TV series, Vital Signs". Consequence of Sound. Retrieved November 8, 2017.
- D'Orazio, Dante (December 20, 2015). "Taylor Swift's 1989 World Tour documentary is now streaming on Apple Music". The Verge. Vox Media. Retrieved November 8, 2017.
- Baltin, Steve (February 23, 2016). "The 1975 Take Over L.A. Rooftop for Apple Music's Beats 1". Billboard. Eldridge Industries. Retrieved November 8, 2017.
- Yoo, Noah; Monroe, Jazz (September 26, 2016). "Watch Drake's New Short Film Please Forgive Me". Pitchfork. Condé Nast. Retrieved November 8, 2017.
- Renshaw, David (November 17, 2016). "Skepta's Upcoming London Show Will Be Streamed Live On Apple Music". The Fader. Retrieved November 8, 2017.
- Bychawski, Adam (December 19, 2016). "Watch Skepta's new documentary 'Greatness Only'". NME. Time Inc. UK. Retrieved November 8, 2017.
- Smith, Da'Shan (March 31, 2017). "Journey Through Sierra Leone & South London in Sampha's Emotional Short Film 'Process'". Billboard. Eldridge Industries. Retrieved November 8, 2017.
- Ahern, Sarah (May 9, 2017). "Harry Styles 'Behind the Album' Documentary Gets Release Date on Apple Music". Variety. Penske Media Corporation. Retrieved November 8, 2017.
- Gordon, Jeremy (June 7, 2017). "Watch Phoenix's Ti Amo Speciale Short Film". Spin. Eldridge Industries. Retrieved November 8, 2017.
- Gensler, Andy (April 27, 2017). "Puff Daddy's 'Can't Stop Won't Stop' Documentary Coming Exclusively to Apple Music". Billboard. Eldridge Industries. Retrieved November 8, 2017.
- Moore, Sam (June 27, 2017). "Haim announce new album documentary". NME. Time Inc. UK. Retrieved November 8, 2017.
- Cirisana, Tatiana (July 26, 2017). "Kygo Hosts NYC Screening of Apple Music Documentary 'Stole the Show': 'It's Been An Amazing Ride'". Billboard. Eldridge Industries. Retrieved November 8, 2017.
- "Clive Davis Documentary 'Soundtrack of Our Lives' Gets Trailer, Release Date". Variety. Penske Media Corporation. September 18, 2017. Retrieved November 8, 2017.
- Halperin, Shirley (September 27, 2017). "Music Industry Titans Toast Clive Davis at 'Soundtrack of Our Lives' Doc's Los Angeles Premiere". Variety. Penske Media Corporation. Retrieved November 8, 2017.
- Boykins, Austin (August 19, 2016). "Apple Music Reveals Trailer for 'The Cash Money Story: Before Anything'". Hypebeast. Retrieved November 8, 2017.
- Li, Nicolaus (August 12, 2017). "Apple Music Is Set to Release Chief Keef Documentary, 'The Story of Sosa'". Hypebeast. Retrieved November 8, 2017.
- A., Aron (September 19, 2017). "Chief Keef Teases Lil Uzi Vert Collaboration". HotNewHipHop. Retrieved November 8, 2017.
- Kline, Daniel B. (July 20, 2015). "Apple Music: The Good, the Bad, and the Ugly". The Motley Fool. Retrieved June 8, 2017.
- Heisler, Yoni (July 9, 2015). "Apple Music on iTunes is an embarrassing and confusing mess". BGR. Penske Media Corporation. Retrieved June 8, 2017.
- Eadicicco, Lisa (July 5, 2015). "I ditched Spotify to use Apple Music — and I don't miss it". Business Insider. Axel Springer SE. Retrieved June 8, 2017.
- Warren, Christina (June 30, 2015). "Apple Music first look: It's all about curation, curation, curation". Mashable. Retrieved June 8, 2017.
- McGarry, Caitlin (September 15, 2016). "Apple Music in iOS 10: Smart, simple, but still imperfect". Macworld. International Data Group. Retrieved June 8, 2017.
- Raymundo, Oscar (July 26, 2016). "Apple Music's big iOS 10 redesign fails to impress". Macworld. International Data Group. Retrieved June 8, 2017.
- Novet, Jordan (September 6, 2016). "Apple Music in iOS 10: Refined in both look and feel". VentureBeat. Retrieved June 8, 2017.
- Matyszcyk, Chris (December 5, 2017). "Neil Young savages Apple over audio quality". CNET. CBS Interactive. Retrieved December 8, 2017.
- Chavez, Ronald (July 1, 2015). "Major iTunes 12.2 bug is ruining music libraries". Mashable. Retrieved June 8, 2017.
- Chavez, Ronald (July 23, 2015). "Influential Apple fan trashes Apple Music, calls it a nightmare". Mashable. Retrieved June 8, 2017.
- Welch, Chris (July 1, 2015). "Apple Music has an iCloud problem". The Verge. Vox Media. Retrieved June 8, 2017.
- Fingas, Roger (July 1, 2015). "Apple Music users complain iCloud Music Library deletes, renames iTunes content". AppleInsider. Retrieved June 8, 2017.
- McElhearn, Kirk (May 6, 2016). "Apple Music doesn't delete your music files". Macworld. International Data Group. Retrieved June 8, 2017.
- Mayo, Benjamin (July 18, 2016). "Apple rolling out more accurate song matching algorithm to Apple Music subscribers, identical to iTunes Match". 9to5Mac. Retrieved July 8, 2017.
- Perez, Sarah (July 18, 2016). "One of Apple Music's biggest problems is getting fixed". TechCrunch. AOL. Retrieved July 8, 2017.
- Robehmed, Natalie (August 23, 2016). "Frank Ocean Just Went Independent And Ignited A Music Streaming War". Forbes. Retrieved June 9, 2017.
- Singleton, Micah (February 18, 2016). "Does Spotify need to go after exclusive content?". The Verge. Vox Media. Retrieved June 9, 2017.
- Singleton, Micah (August 24, 2016). "Frank Ocean's release of Blonde marks the start of a major fight in the music industry". The Verge. Vox Media. Retrieved June 9, 2017.
- Helmore, Edward (August 23, 2016). "Universal reportedly outlaws streaming 'exclusives' after Frank Ocean release". The Guardian. Guardian Media Group. Retrieved June 9, 2017.
- Karp, Hannah (September 8, 2016). "Music Industry Hits Pause on Exclusive Album-Release Deals". The Wall Street Journal. Dow Jones & Company. Retrieved June 9, 2017. (subscription required)
- Sisario, Ben (August 25, 2016). "Frank Ocean's 'Blonde' Amplifies Discord in the Music Business". The New York Times. Retrieved June 9, 2017.
- Knopper, Steve (October 5, 2016). "How Apple Music, Tidal Exclusives Are Reshaping Music Industry". Rolling Stone. Wenner Media. Retrieved June 9, 2017.
- Ingham, Tim (May 16, 2017). "Jimmy Iovine: 'Musicians taught me everything. Without them, I'm working on the docks.'". Music Business Worldwide. Retrieved June 9, 2017.
- Plaugic, Lizzie (May 17, 2017). "Apple Music is moving away from album exclusives". The Verge. Vox Media. Retrieved June 9, 2017.