The Fader (stylized as FADER) is a magazine based in New York City that was launched in 1999 by Rob Stone and Jon Cohen. The magazine covers music, style and culture.[1] It was the first print publication to be released on iTunes.[2] It is owned by The Fader Media group, which also includes its website,, as well as Fader films, Fader Label and Fader TV.

The Fader
FounderRob Stone, Jon Cohen
First issue1999 (1999)
CountryUnited States
Based inNew York City

The Fader FortEdit

The Fader Fort is an annual invitation-only event at Austin, Texas's South by Southwest (SXSW) founded in 2001. The four-day party features live performances. Fader Fort NYC is a party produced during the annual CMJ Music Marathon.[3][4]

Anthony Fantano controversyEdit

In October 2017, The Fader published an article by Ezra Marcus about YouTube music critic Anthony Fantano of The Needle Drop which accused his now-defunct second channel, thatistheplan, of catering to an alt-right audience, while scrutinizing Fantano's past associations with right-wing and anti-SJW provocateurs such as Sam Hyde and Carl Benjamin and the controversial imageboard 4chan.[5][6] Fantano posted a video response in which he disputed Marcus' interpretation of thatistheplan's content and pointed out factual inaccuracies in the article, which he described as a "hit piece". The article was eventually taken down following a settlement between Fantano and The Fader in 2018.[7]


  1. ^ "Fader Media : About". 2015. Retrieved February 4, 2015.
  2. ^ Sass, Erik (June 8, 2006). "Fader Mag To Distribute Issues on iTunes". Media Daily News. Retrieved September 28, 2009. This [the free Fader iTunes download] is the first exclusive sponsorship deal to distribute a magazine on iTunes
  3. ^ Sisario, Ben (October 22, 2010). "An Airy Respite from CMJ's Subterranean Scene". The New York Times.
  4. ^ "Presenting the Fader Fort NYC 2010 Lineup". Fader. October 19, 2010.
  5. ^ "The Needle Drop pioneered music review vlogs. His lesser-known channel was a bid to win the alt-right". Archived from the original on October 3, 2017.
  6. ^ "Popular music vlogger accused of promoting alt-right sentiment". NME. October 4, 2017.
  7. ^ "The Fader Deletes Anthony Fantano Article Amid Settlement Agreement". March 21, 2018.

External linksEdit