Talk:Tetra Pak

Proposal to remove Advert template

Hi All, I'm proposing to remove the Advert part of the template from the top of the article as it has undergone significant editing since 2015 and the advertising tone has been mostly dealt with. The only problematic sections in my view (I'm actively encouraging you to share your view) are the Formation and Community projects sections, and moving the templates to those two sections might better focus editing efforts. Thoughts? AntiVan (talk) 11:54, 16 April 2021 (UTC)

@AntiVan: I appreciate your help with the Business and markets section and you bringing this up. I'd be happy to assist with your proposal. My long term goals for this article include making needed improvements to have the Advert and Third-party tags removed. I agree that the Formation and Community projects sections could be reworded in more neutral ways, and they both have sourcing challenges that should be addressed. I can rework them based on WP:NPOV and WP:RS, and share drafts here for you or others to review. Does that sound good? Thanks, Victor at TetraPak (talk) 13:49, 20 April 2021 (UTC)

Thanks @Victor at TetraPak:, Good plan. I'd suggest starting with "Formation" first since it's more prominent in the article. As it stands, I'm not sure there's enough notable, independently sourced material in "Community Projects" to justify it as a section - it could end up as a line or two somewhere else perhaps. Since we could be seen to be collaborating on this (although I'm totally letting you do the heavy lifting!), it'd be good practice to leave the tag removal to someone else when we think it's ready. AntiVan (talk) 13:32, 21 April 2021 (UTC)

@AntiVan: Sounds good. I'll get to work on Formation first. I agree that after we've addressed these two sections, it makes sense to have a third party double-check and remove or approve removing the tag. Again, I really appreciate your help here. Best, Victor at TetraPak (talk) 06:55, 23 April 2021 (UTC)

Agreed on all points above. KyloRen3 (talk) 19:31, 25 April 2021 (UTC)

@KyloRen3: Thanks for weighing in on the plan! You're most welcome to review sections or verify that we've appropriately addressed the Advert tag when the time comes.

@AntiVan: I have a revised version of Formation ready for review.

Here is a rundown of the changes:

• Removed the following language that seemed unnecessarily detailed, promotional, or poorly sourced.

• ...but Rausing was determined to find a way to pre-package liquids like milk and cream, and spent large sums on developing a viable package. The goal was to provide optimal food safety, hygiene, and distribution efficiency using minimal material, in accordance with the belief that a package should "save more than it costs"
• The new package had to be sufficiently cheap to be able to compete with loose milk, meaning that a minimum of material waste and a maximum of production efficiency needed to be obtained.
• The rest of the 1940s were spent developing viable packaging materials and solving the technical problems of filling, sealing, and distribution.

• Replaced "In 1943, the Åkerlund & Rausing lab started to work on developing the milk carton, and, in 1944, came up with the idea of constructing a tetrahedron-shaped package out of a tube of paper." with "By the early 1940s, Rausing began developing dairy packaging that could compete with loose milk. It was Erik Wallenberg, an assistant in the Åkerlund & Rausing lab, who came up with the idea to construct a tetrahedron-shaped package out of a tube of paper in 1944."
• Replaced "The idea was simple but efficient, making optimal use of the materials involved. After some initial hesitation, Rausing understood the potential of the package and filed for a patent on 27 March 1944" with "On March 27, 1944, Rausing filed a patent for the idea."
• Replaced "In 1946, a model packaging machine was presented by engineer Harry Järund, and in collaboration with Swedish paper mills and foreign chemical companies, a viable paper for packaging was finally produced by coating carton paper with polyethylene, which made the paper waterproof and allowed for heat-sealing during filling." with "In 1946, the company introduced the first prototype tetrahedron-package filling machine."
• Added two new secondary sources to replace primary sources and broken links:

• "Tetra Pak". Tekniska Museet (in Swedish). Archived from the original on September 26, 2013.

• This source is used over on Erik Wallenberg's article. I thought it could be useful for basic historical details here, too.

• Meissl Årebo, Ingrid (August 31, 2019). "Tetra Pak machte ihn zu einem der reichsten Menschen der Welt – ein Nachruf auf Hans Rausing" [Tetra Pak made him one of the richest people in the world - an obituary for Hans Rausing]. Neue Zürcher Zeitung (in German).

Formation

Åkerlund & Rausing produced all sorts of paper packaging for dry staple groceries. By the early 1940s, Rausing began developing dairy packaging that could compete with loose milk. It was Erik Wallenberg, an assistant in the Åkerlund & Rausing lab, who came up with the idea to construct a tetrahedron-shaped package out of a tube of paper in 1944. On March 27, 1944, Rausing filed a patent for the idea. Rausing's wife Elisabeth reportedly came up with the idea of continuously sealing the packages through the milk while filling the tube in the manner of stuffing sausages. In 1946, the company introduced the first prototype tetrahedron-package filling machine.

References

I hope this is an improvement over the current section, and am glad to have comments and feedback. Thanks, Victor at TetraPak (talk) 12:11, 28 April 2021 (UTC)

Thanks @Victor at TetraPak:, that's way better. I've added your change. Elizabeth coming up with the idea would be a good WP:DYK!

If your plan is to tackle Community Projects next, I think the general rule is just donating something is not notable, but being part in setting up something is. So Operation Flood and the helping post-contamination China may qualify on that count if there's good sources for them. The milk program probably would not - although it's likely most western editors have some nostalgia for their first interactions with Tetra Pak from it.

Thanks for your work. I appreciate the detail you put into the proposed changes, that makes my job all the easier.

Cheers, AntiVan (talk) 12:47, 28 April 2021 (UTC)

@AntiVan: Thanks for taking care of that so quickly! I am working on Community projects and very much appreciate your advice on what could be appropriate for that section. I will do my best to keep it neutral and relevant. Best regards, Victor at TetraPak (talk) 11:49, 29 April 2021 (UTC)

For reference, I have removed the 'Advert' tag following some improved sourcing and slight re-write to this section. JayYellSee (talk) 10:06, 12 September 2022 (UTC)

Revised language for Community projects

Hello, AntiVan! Thanks for your patience while I worked on this. I've revised the Community projects section for you to review. Here are some of the bigger changes:

• Removed the following content that seemed unnecessary and was sourced directly to Tetra Pak: "Tetra Pak was early in engaging in community projects and the company has supported school milk and school feeding programmes for 45 years."
• Consolidated and revised the Food for Development and School Milk details and added new sources. In reworking this, I focused on removing promotional language, improving sourcing, and on infrastructure as you mentioned.
• Removed the following content about donations made by Tetra Laval, which came from primary sources: "Tetra Pak has supported disaster relief—e.g., after the Haiti earthquake, Pakistan floods, and Russian wildfires in 2010, and Japan's Tōhoku earthquake and tsunami and Thailand floods in 2011, and during the 2010 Pakistan floods and Thailand in 2011."
• Revised content on the Chinese melamine scandal for neutrality, updated the Financial Times citation since the link was broken, and linked to the article about the incident.
• Removed sub-sections because they seemed unneeded after revisions.

In the late-1970s, Ruben Rausing worked on Operation Flood, a joint venture between the World Food Programme, the World Bank, and Tetra Pak to supply Western milk surplus to Indian households. The company established its Food for Development office in 2000, through which it works with local governments, NGOs and farmers to develop school milk programmes, a cause it has supported since 1962, when the first school milk programme supported by Tetra Pak launched in Mexico.

After the 2008 Chinese melamine scandal damaged the country's market for packaged milk and infant formula, Tetra Pak helped improve food safety, sustainability and best practices in the dairy industry, despite having nothing to do with the scandal. The Financial Times noted it was not solely a philanthropic act, but also a way of securing the market's future. The company established a training program that included opening a food safety school. The effort was reported to be successful, with some farmers meeting the European Union's quality standard.

References

Thank you for your continued collaboration here. Let me know if you think further changes are needed before updating the article. Best regards, Victor at TetraPak (talk) 08:33, 25 May 2021 (UTC)

KyloRen3 I'm tagging you here since you previously weighed in on this plan. If you'd like to review or provide any feedback on my revisions to Community projects, you're most welcome. Thanks, Victor at TetraPak (talk) 06:46, 2 June 2021 (UTC)

Victor at TetraPak, looks good to me, have made the changes. KyloRen3 (talk) 20:33, 2 June 2021 (UTC)

@KyloRen3: Thank you! Is there anything else you see in the article we should change before you think it's appropriate to remove the Advert tag? AntiVan, you're of course welcome to weigh in as well. Again, thank you both so much for your time and collaboration here, I deeply appreciate it. Best, Victor at TetraPak (talk) 07:51, 7 June 2021 (UTC)

Environmental policy updates

Hello, I'd like to request editor input on a few potential updates to the Environmental policy section. I noticed that the section mentions some programmes from around 2010, and goals for 2020 such as the company's work toward using only FSC-certified paperboard. Would it be acceptable to add some newer info about progress Tetra Pak has made in these areas? Below, I've proposed some possible additions with sourcing that I hope is appropriate.

As of 2017, Tetra Pak was a Carbon Disclosure Project "A-lister" and 100% of its paperboard that year was either FSC-certified or came from other controlled sources that exclude "five environmentally and socially unacceptable categories as defined by the FSC." The company began producing paper straws for some of its smaller containers in 2019.

In 2020, Tetra Pak joined the European Alliance for a Green Recovery, and set new goals to achieve net zero operations emissions by 2030, and net zero value chain emissions by 2050."

References

KyloRen3 and AntiVan, since you've both been helping with the advert tag, I thought you might be willing to weigh in here as well and share your thoughts on these updates. I want to be sensitive to the work you've done already working on content that was promotional. As I have a conflict of interest, I will continue to defer to what reviewing editors decide meets Wikipedia's guidelines and are willing to implement on my behalf.

Thank you for taking the time to review. Cheers! Victor at TetraPak (talk) 12:13, 16 June 2021 (UTC)

Victor at TetraPak, I have added the new content. WRT your earlier query about the removal of the tags, the "Advert" tag will need a detailed review of promotional-like content and I noticed that some Tetrapak.com sources are still in use. We can remove the "Advert" tag once someone has done the detailed analysis and given their approval. I will try to do it myself in the meanwhile. KyloRen3 (talk) 07:19, 20 June 2021 (UTC)

@KyloRen3: wonderful! Thank you for making those changes. I've been going through the rest of the Environment section and found some updates for Recycling that could be useful additions, and would appreciate feedback. I've posted them below if you'd like to review. Also, I left a message at WikiProject Companies to ask if any editors over there would like to review the page as part of our Advert tag removal process. Many thanks for all the help. Victor at TetraPak (talk) 06:32, 5 July 2021 (UTC)

By 2017, 25% of Tetra Pak cartons were recycled globally. At that time, the company announced that global recycling rates would no longer be one of its main metrics measured in sustainability reports and introduced new metrics to measure against, such as public outreach, access to recycling facilities, and recycling capacity. In 2018, Tetra Pak signed an agreement with the environmental services company Veolia "to recycle all the components of used beverage cartons collected within the EU by 2025." Tetra Pak has also partnered with the Certified Renovated Equipment organization to refurbish old equipment so it can be resold as part of a circular economy initiative.

Victor at TetraPak,  Done. KyloRen3 (talk) 05:47, 6 July 2021 (UTC)

References

Packages updates

Hello again, I'd like to make another request for some updates and possible additions to the Packages section, which has some outdated information and content that appears misplaced.

• Move or Remove "Tetra Pak has a lot of partnerships in different areas in the world. In Egypt they are in partnership with, Fargalla Arab Dairy, Juhayna and Lamar Egypt."

• This content doesn't really fit with the rest of this section. It could perhaps fit better elsewhere, such as Business and markets if editors think it is worth keeping.

• Change or remove "The Tetra Evero Aseptic is the latest of the Tetra Pak packages, launched in 2011 and marketed as the world's first aseptic carton bottle for ambient milk."

• This is now outdated information, the Tetra Evero Aseptic is not the latest product. It has actually been discontinued. Could it be changed to remove the "latest" language and possibly mention that it's discontinued? The only source I have for this is Tetra Pak's website, which I understand is not ideal.

• Add "Tetra Rex plant-based packaging was launched in 2020" per this Packaging News source.

KyloRen3 I'm flagging you here since we've been collaborating on changes to this article. If you have time to consider another request, I'd appreciate it.

As always, I am open to feedback and suggestions. Thanks, Victor at TetraPak (talk) 09:47, 3 August 2021 (UTC)

 Not done: Not enough sources. Quetstar (talk) 14:57, 3 August 2021 (UTC)