A circular economy is a regenerative system in which resource input and waste, emission, and energy leakage are minimized by slowing, closing, and narrowing energy and material loops; this can be achieved through long-lasting design, maintenance, repair, reuse, remanufacturing, refurbishing, recycling, and upcycling. This is in contrast to a linear economy which is a 'take, make, dispose' model of production.
A major argument in favour of the circular economy approach is that achieving a sustainable world does not require changes in the quality of life of consumers, nor does it require loss of revenues or extra costs for manufacturers and other economic agents. The argument is that circular business models can be as profitable as linear models and allow consumers to keep enjoying similar products and services.
As early as 1966 Kenneth Boulding already raised awareness of an "open economy" with unlimited input resources and output sinks in contrast with a "closed economy", in which resources and sinks are tied and remain as long as possible a part of the economy. Boulding's essay "The Economics of the Coming Spaceship Earth" is often cited as the origin of the concept of the "circular economy", although Boulding does not use that phrase.
The circular economy is grounded in the study of feedback-rich (non-linear) systems, particularly living systems. The contemporary understanding of the Circular Economy and its practical applications to economic systems evolved incorporating different features and contributions from a variety of concepts sharing the idea of closed loops. Some of the relevant theoretical influences are cradle to cradle, laws of ecology, looped and performance economy, regenerative design, industrial ecology, biomimicry and blue economy.
Other early schools of thought include Professor Walter R. Stahel, Gunter Pauli, William McDonough and Michael Braungart, and complementary approaches such as Industrial Ecology, Permaculture and The Natural Step.
The concept of a circular economy (CE) was raised by British environmental economists David W. Pearce and R. Kerry Turner in 1989. In Economics of Natural Resources and the Environment, they pointed out that a traditional open-ended economy was developed with no built-in tendency to recycle, which was reflected by treating the environment as a waste reservoir.
In the early 1990s, Tim Jackson began to pull together the scientific basis for this new approach to industrial production published in his edited collection Clean Production Strategies, including chapters from pre-eminent writers in the field, such as Walter R Stahel, Bill Rees, and Bob Costanza. At the time still called 'preventive environmental management', his follow-on book Material Concerns - Pollution, Profit and Quality of Life synthesised these findings into a manifesto for change, moving industrial production away from an extractive linear system towards a more circular economy.
Moving away from the linear modelEdit
This realisation triggered the thought process of a few scientists and thinkers, including Walter R. Stahel, an architect, economist, and a founding father of industrial sustainability. Credited with having coined the expression "Cradle to Cradle" (in contrast with "Cradle to Grave", illustrating our "Resource to Waste" way of functioning), in the late 1970s, Stahel worked on developing a "closed loop" approach to production processes, co-founding the Product-Life Institute in Geneva more than 25 years ago. In the UK, Steve D. Parker researched waste as a resource in the UK agricultural sector in 1982, developing novel closed loop production systems mimicking, and integrated with, the symbiotic biological ecosystems they exploited.
Emergence of the ideaEdit
In their 1976 Hannah Reekman research report to the European Commission, "The Potential for Substituting Manpower for Energy", Walter Stahel and Genevieve Reday sketched the vision of an economy in loops (or circular economy) and its impact on job creation, economic competitiveness, resource savings, and waste prevention. The report was published in 1982 as the book Jobs for Tomorrow: The Potential for Substituting Manpower for Energy.
Considered as one of the first pragmatic and credible sustainability think tanks, the main goals of Stahel's institute are product-life extension, long-life goods, reconditioning activities, and waste prevention. It also insists on the importance of selling services rather than products, an idea referred to as the "functional service economy" and sometimes put under the wider notion of "performance economy" which also advocates "more localisation of economic activity".
In broader terms, the circular approach is a framework that takes insights from living systems. It considers that our systems should work like organisms, processing nutrients that can be fed back into the cycle—whether biological or technical—hence the "closed loop" or "regenerative" terms usually associated with it.
The generic circular economy label can be applied to, and claimed by, several different schools of thought, that all gravitate around the same basic principles which they have refined in different ways. The idea itself, which is centred on taking insights from living systems, is hardly a new one and hence cannot be traced back to one precise date or author, yet its practical applications to modern economic systems and industrial processes have gained momentum since the late 1970s, giving birth to four prominent movements, detailed below. Promoting a circular economy was identified as national policy in China's 11th five-year plan starting in 2006. The Ellen MacArthur Foundation has more recently outlined the economic opportunity of a circular economy, bringing together complementary schools of thought in an attempt to create a coherent framework, thus giving the concept a wide exposure and appeal.
Most frequently described as a framework for thinking, its supporters claim it is a coherent model that has value as part of a response to the end of the era of cheap oil and materials, and can contribute to the transition to a low carbon economy. In line with this, a circular economy can contribute to meeting the COP 21 Paris Agreement. The emissions reduction commitments made by 195 countries at the COP 21 Paris Agreement, are not sufficient to limit global warming to 1.5 °C. To reach the 1.5 °C ambition it is estimated that additional emissions reductions of 15 billion tonnes CO2 per year need to be achieved by 2030. Circle Economy and Ecofys estimated that circular economy strategies may deliver emissions reductions that could basically bridge the gap by half.
The circular economy seems intuitively to be more sustainable than the current linear economic system. The reduction of resource inputs into, and waste and emission leakage out of, the system, reduces resource depletion and environmental pollution. However, these simple assumptions are not sufficient to deal with the involved systemic complexity and disregards potential trade-offs. For example, the social dimension of sustainability seems to be only marginally addressed in many publications on the circular economy, and there are cases that require different or additional strategies, like purchasing new, more energy efficient equipment. By reviewing the literature, a team of researchers from Cambridge and TU Delft could show that there are at least eight different relationship types between sustainability and the circular economy:
- Conditional relation
- Strong conditional relation
- Necessary but not sufficient conditional relation
- Beneficial relationship
- Subset relation (structured and unstructured)
- Degree relation
- Cost-benefit/trade-off relation
- Selective relation
A circular economy within the textiles industry refers to the practice of clothes and fibers continually being recycled to re-enter the economy and not end up as waste.
A circular textiles economy is in response to the current linear model of the fashion industry, “in which raw materials are extracted, manufactured into commercial goods and then bought, used and eventually discarded by consumers” (Business of Fashion, 2017). Fast fashion companies have fueled the high rates of consumption which further magnify the issues of a linear system. “The take-make-dispose model not only leads to an economic value loss of over $500 billion per year, but also has numerous negative environmental and societal impacts” (Business of Fashion, 2018). Such environmental effects include tons of clothing ending up in landfills and incineration, while the societal effects put human rights at risk. A revolutionary documentary about the world of fashion, “The True Cost” (2015), explained that in fast fashion, “wages, unsafe conditions, and factory disasters are all excused because of the needed jobs they create for people with no alternatives.” This shows that fast fashion is harming the planet in more ways than one by running on a linear system.
By following a circular economy, the textiles industry will be transformed into a sustainable business. The Ellen MacArthur Foundation is at the top of the list as it focuses on the benefits of a circular economy. Their 2017 report, “A New Textiles Economy”, states the four key ambitions needed to establish a circular economy: “phasing out substances of concern and microfiber release; transforming the way clothes are designed, sold and used to break free from their increasingly disposable nature; radically improving recycling by transforming clothing design, collection, and reprocessing; and making effective use of resources and moving to renewable input.” While it sounds like a simple task, only a handful of designers in the fashion industry have taken charge, including Patagonia, Eileen Fisher, and Stella McCartney. An example of a circular economy within a fashion brand is Eileen Fisher’s Tiny Factory, in which customers are encourage to bring their worn clothing to be manufactured and resold. In an interview on The Glossy Podcast (2018), Fisher explains, “A big part of the problem with fashion is overconsumption. We need to make less and sell less…you get to use your creativity but you also get to sell more but not create more stuff.” The Tiny Factory proves that it is possible to practice a circular economy in the textiles industry. Both China and Europe have taken the lead in pushing a circular economy. The Journal of Industrial Ecology (2017) states, the “Chinese perspective on the circular economy is broad, incorporating pollution and other issues alongside waste and resource concerns, [while] Europe’s conception of the circular economy has a narrower environmental scope, focusing on waste and resources and opportunities for business.” These practices are important for citizens to understand and realize the opportunity and benefits of a circular economy in the textiles industry.
The textiles industry has a long way to go to reach a sustainable future. A circular economy could be the answer to the social and environmental issues that the current linear, fast fashion model has created.
Circular business modelsEdit
While the initial focus of academic, industry, and policy activities was mainly focused on the development of re-X (recycling, remanufacturing, reuse,...) technology, it soon became clear that the technological capabilities increasingly exceed their implementation. To leverage this technology for the transition towards a Circular Economy, different stakeholders have to work together. This shifted attention towards business model innovation as a key leverage for 'circular' technology adaption.
Circular business models can be defined as business models that are closing, narrowing, slowing, intensifying, and dematerialising loops, to minimise the resource inputs into and the waste and emission leakage out of the organisational system. This comprises recycling measures (closing), efficiency improvements (narrowing), use phase extensions (slowing or extending), a more intense use phase (intensifying), and the substitution of product utility by service and software solutions (dematerialising). As illustrated in the Figure, these five approaches to resource loops can also be seen as generic strategies or archetypes of circular business model innovation.
Circular business models, as the economic model more broadly, can have different emphases and various objectives, for example: extend the life of materials and products, where possible over multiple ‘use cycles’; use a ‘waste = food’ approach to help recover materials, and ensure those biological materials returned to earth are benign, not toxic; retain the embedded energy, water and other process inputs in the product and the material for as long as possible; Use systems-thinking approaches in designing solutions; regenerate or at least conserve nature and living systems; push for policies, taxes and market mechanisms that encourage product stewardship, for example ‘polluter pays’ regulations.
Strategic Management and the Circular EconomyEdit
The CE does not aim at changing the profit-maximization paradigm of businesses. Rather, it suggests an alternative way of thinking how to attain a Sustained Competitive Advantage (SCA), while concurrently addressing the environmental and socio-economic concerns of the 21st century. Indeed, stepping away from linear forms of production most often leads to the development of new core competencies along the value chain and ultimately superior performance that cuts costs, improves efficiency, meets advanced government regulations and the expectations of green consumers. But despite the multiple examples of companies successfully embracing circular solutions across industries, and notwithstanding the wealth of opportunities that exist when a firm has clarity over what circular actions fit its unique profile and goals, CE decision-making remains a highly complex exercise with no one-size-fits-all solution. The intricacy and fuzziness of the topic is still felt by most companies (especially SMEs), which perceive circular strategies as something not applicable to them or too costly and risky to implement. This concern is today confirmed by the results of ongoing monitoring studies like the Circular Readiness Assessment.
Strategic management is the field of management that comes to the rescue allowing companies to carefully evaluate CE-inspired ideas, but also to take a firm to parts and investigate if/how/where seeds of circularity can be found or implanted. The book Strategic Management and the Circular Economy defined for the first time a CE strategic decision-making process, covering the phases of analysis, formulation, and planning. Each phase is supported by frameworks and concepts popular in management consulting – like idea tree, value chain, VRIE, Porter’s five forces, PEST, SWOT, strategic clock, or the internationalization matrix – all adapted through a CE lens, hence revealing new sets of questions and considerations. Although yet to be verified, it is argued that all standard tools for strategic management can and should be calibrated and applied to a CE. A specific argument has already been made for the strategy direction matrix of product vs market and the 3 × 3 GE-McKinsey matrix to assess business strength vs industry attractiveness, the BCG matrix of market share vs industry growth rate, and Kraljic’s portfolio matrix.
Impact in EuropeEdit
On 17 December 2012, the European Commission published a document entitled Manifesto for a Resource Efficient Europe. This manifesto clearly stated that "In a world with growing pressures on resources and the environment, the EU has no choice but to go for the transition to a resource-efficient and ultimately regenerative circular economy." Furthermore, the document highlighted the importance of "a systemic change in the use and recovery of resources in the economy" in ensuring future jobs and competitiveness, and outlined potential pathways to a circular economy, in innovation and investment, regulation, tackling harmful subsidies, increasing opportunities for new business models, and setting clear targets.
The European environmental research and innovation policy aims at supporting the transition to a circular economy in Europe, defining and driving the implementation of a transformative agenda to green the economy and the society as a whole, to achieve a truly sustainable development. Research and innovation in Europe are financially supported by the programme Horizon 2020, which is also open to participation worldwide.
The European Commission introduced a Circular Economy proposal in 2015. Historically, the policy debate in Brussels mainly focused on waste management which is the second half of the cycle, and very little is said about the first half: eco-design. To draw the attention of policymakers and other stakeholders to this loophole, the Ecothis, an EU campaign was launched raising awareness about the economic and environmental consequences of not including eco-design as part of the circular economy package.
Circular Economy Standard BS 8001:2017Edit
To provide authoritative guidance to organisations implementing circular economy (CE) strategies, in 2017, the British Standards Institution (BSI) developed and launched the first circular economy standard "BS 8001:2017 Framework for implementing the principles of the circular economy in organizations. Guide". The circular economy standard BS 8001:2017 tries to align the far-reaching ambitions of the CE with established business routines at the organisational level. It contains a comprehensive list of CE terms and definitions, describes the core CE principles, and presents a flexible management framework for implementing CE strategies in organizations. Little concrete guidance on circular economy monitoring and assessment is given, however, as there is no consensus yet on a set of central circular economy performance indicators applicable to organisations and individual products.
Towards the circular economyEdit
In January 2012, a report was released entitled Towards the Circular Economy: Economic and business rationale for an accelerated transition. The report, commissioned by the Ellen MacArthur Foundation and developed by McKinsey & Company, was the first of its kind to consider the economic and business opportunity for the transition to a restorative, circular model. Using product case studies and economy-wide analysis, the report details the potential for significant benefits across the EU. It argues that a subset of the EU manufacturing sector could realise net materials cost savings worth up to $630 billion annually towards 2025—stimulating economic activity in the areas of product development, remanufacturing and refurbishment. Towards the Circular Economy also identified the key building blocks in making the transition to a circular economy, namely in skills in circular design and production, new business models, skills in building cascades and reverse cycles, and cross-cycle/cross-sector collaboration.
The circular economy includes products, infrastructure, equipment and services, and applies to every industry sector. It includes 'technical' resources (metals, minerals, fossil resources) and 'biological' resources (food, fibres, timber, etc). Most schools of thought advocate a shift from fossil fuels to the use of renewable energy, and emphasise the role of diversity as a characteristic of resilient and sustainable systems. It includes discussion of the role of money and finance as part of the wider debate, and some of its pioneers have called for a revamp of economic performance measurement tools.
One example of a circular economy model is the implementation of renting models in traditional ownership areas (e.g. electronics, clothes, furniture, transportation). Through renting the same product to several clients, manufacturers can increase revenues per unit, thus decreasing the need to produce more to increase revenues. Recycling initiatives are often described as circular economy and are likely to be the most widespread models.
The various approaches to ‘circular’ business and economic models share several common principles with other conceptual frameworks:
Janine Benyus, author of "Biomimicry: Innovation Inspired by Nature", defines Biomimicry as "a new discipline that studies nature's best ideas and then imitates these designs and processes to solve human problems. Studying a leaf to invent a better solar cell is an example. I think of it as "innovation inspired by nature.
Initiated by former Ecover CEO and Belgian entrepreneur Gunter Pauli, derived from the study of natural biological production processes the official manifesto states, "using the resources available...the waste of one product becomes the input to create a new cash flow".
Cradle to cradleEdit
Created by Walter R. Stahel and similar theorists, in which industry adopts the reuse and service-life extension of goods as a strategy of waste prevention, regional job creation, and resource efficiency in order to decouple wealth from resource consumption.
Industrial Ecology is the study of material and energy flows through industrial systems. Focusing on connections between operators within the "industrial ecosystem", this approach aims at creating closed loop processes in which waste is seen as input, thus eliminating the notion of undesirable by-product.
Resource recovery is using wastes as an input material to create valuable products as new outputs. The aim is to reduce the amount of waste generated, therefore reducing the need for landfill space and also extracting maximum value from waste.
The ability to understand how things influence one another within a whole. Elements are considered as 'fitting in' their infrastructure, environment and social context.
"The Biosphere Rules"Edit
The Biosphere Rules is a framework for implementing closed loop production processes. They derived from nature systems and translated for industrial production systems. The five principles are Materials Parsimony, Value Cycling, Power Autonomy, Sustainable Product Platforms and Function Over Form.
- Algorithmic regulation
- Appropriate technology
- Durable good
- Life cycle assessment
- Life cycle thinking
- List of environment topics
- Loop analysis
- Path analysis
- Regenerative design
- Resource efficiency
- Sharing economy
- Social metabolism
- Sustainable development
- Waste & Resources Action Programme
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- EU Circular Economy Strategy
- The Ellen MacArthur Foundation
- The Circle Economy
- The Product Life Institute
- The Resource Event
- McDonough Braungart Design Chemistry website
- Biomimicry Institute
- Towards the Circular Economy report
- WRAP supports a circular economy
- turntoo website
- On the New Economy website
- Moon Stone International
- Circular Society