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Bandai Namco Entertainment

  (Redirected from Namco Bandai)

Bandai Namco Entertainment, Inc.[a] is a Japanese multinational video game developer and publisher, based in Minato-ku, Tokyo. Their international branches, Bandai Namco Entertainment America and Bandai Namco Entertainment Europe, are headquartered in Santa Clara, California and Lyon, France respectively. It is a wholly owned subsidiary of Bandai Namco Holdings.

Bandai Namco Entertainment Inc.
Native name
Kabushiki gaisha Bandai Namuko Entāteinmento
Nakamura Seisakusho (1955–1959)
Nakamura Manufacturing (1959–1977)
Namco Limited

Namco Bandai Games

Bandai Namco Games
Kabushiki gaisha
IndustryVideo game industry
Motion pictures
PredecessorNamco, Bandai
Founded1 June 1955; 64 years ago (1955-06-01) (Namco)
31 March 2006; 13 years ago (2006-03-31) (Bandai Namco Entertainment)
FoundersMasaya Nakamura
HeadquartersMinato-ku, Tokyo, Japan
Area served
Key people
Satoshi Oshita (President and CEO)
ProductsList of Bandai Namco video games
Number of employees
Bandai Namco Entertainment
710 (as of April 2018)
Bandai Namco Studios
1066 (as of April 2018)[1]
Bandai Namco Online
139 (as of July 2019)
Bandai Namco Network Services
48 (as April 2019)
ParentBandai Namco Holdings
SubsidiariesB.B. Studio
D3 Publisher
Vibe Inc

The company was formed on March 31, 2006, following a corporate merge between Namco and Bandai on September 29 of the previous year. Originally known as Namco Bandai Games, they merged both Bandai Games and Namco Networks in January to create a North America division, Namco Bandai Games America. Namco Bandai Games absorbed Banpresto's video game division in 2008, and dissolving Bandai Networks in 2009. Development operations were spun-off into a new company in 2012, Namco Bandai Studios, to help create faster development time and tighter cohesion between development teams. The company was renamed to Bandai Namco Games in 2014 and Bandai Namco Entertainment, their current name, in 2015.

Bandai Namco Entertainment is the core development area of the Bandai Namco Group's "Content Strategic Business Unit (Content SBU)[2], and the main video game branch of Bandai Namco Holdings. They have developed and published many highly-successful video game franchises like Tekken, Pac-Man, Gundam, Tales, Ace Combat, Soulcalibur and Taiko no Tatsujin. Bandai Namco Entertainment also owns Japanese developers D3 Publisher and B.B. Studio, alongside the video game licenses to several anime series such as Dragon Ball and Naruto.



Bandai Namco's former headquarters

In 2005, Namco Ltd. and Bandai Co. Ltd. combined their operations.[3] The merger took effect on 29 September 2005. For the first six months, both companies stayed intact under the umbrella of the newly created Namco Bandai Holdings.[citation needed]

On 31 March 2006, the video games division of Bandai was merged into Namco which in turn became Namco Bandai Games.[4][5] Namco Hometek and Bandai Games had already merged on 2 January 2006, to form Namco Bandai Games America in the United States.[6][7]

On 1 April 2008, Banpresto's video game operations were absorbed by Namco Bandai Games.[8] On 1 April 2009, Bandai Networks, Namco Bandai's mobile phone business, was dissolved and absorbed into Namco Bandai Games.[9]

In 2010, Namco Bandai Games entered the Guinness World Records as the company that released the most TV commercials for the same product, a Nintendo DS game called Solatorobo: Red the Hunter. They created 100 versions of the ad as the game consists of 100 chapters.[10]

In early 2011, Namco Networks was absorbed into Namco Bandai Games America, effectively consolidating Namco Bandai's American console, handheld, and mobile video game development operations.[11]

On 2 April 2012, Namco Bandai Games spun off its development operations into a new company called Namco Bandai Studios. The new company was spurred by Namco Bandai's interest in faster development times and tighter cohesion between disparate development teams. It comprises approximately 1,000 employees, who were already part of Namco Bandai.[12]

In March 2013, Namco Bandai Games established two new game studios. The first, Namco Bandai Studios Singapore, is Namco Bandai's "leading development center" in Asia and develops game content for the Asia Pacific market. The second studio, Namco Bandai Studios Vancouver, works on online social games and game content development for North America and Europe, and is part of the Center for Digital Media (CDM).[13] In July 2013, Namco Bandai Partners (NBP), which used to oversee the PAL distribution network since September 2012, merged with Namco Bandai Games Europe (NBGE) in order to push distribution and publishing into one entity, Namco Bandai Games Europe (NBGE).[14]

In 2014, Namco Bandai Games and Namco Bandai Studios became Bandai Namco Games and Bandai Namco Studios, respectively. The change unified the brand internationally in order to increase the "value" and "appeal" of the name.[15]The full company name was changed to Bandai Namco Entertainment on 1 April 2015.[16]

On 1 April 2018, the amusement machine business division of Bandai Namco Entertainment was transferred over to sister company Bandai Namco Amusement.[17][18]



Bandai Namco Entertainment (BNEI), plays the role of expanding the content business, while Bandai Namco Studios (BNSI) plays the role of creating content. Both companies cooperate to provide products and services around the world.

Bandai Namco EntertainmentEdit

Bandai Namco Entertainment (BNEI) is a core company of the Content Strategic Business Unit (Content SBU) of Bandai Namco, and is responsible for all aspects of Bandai Namco Group's content business, from creation to sales. However, Bandai Namco Entertainment spun off its video games and related entertainment development to Bandai Namco Studios in April 2012. As such, Bandai Namco Entertainment is currently responsible for managing, publishing, and marketing of already developed content, not only from Bandai Namco Studios but from third-party developers as well.[12]

In addition to its core publisher operations in Japan, Bandai Namco Entertainment publishes content worldwide through different entities. Bandai Namco Entertainment America manages operations and handles publishing across North America and oversees operations of Bandai Namco Entertainment Brazil, which operates and handles publishing in Brazil. Bandai Namco Entertainment Europe manages and oversees operations and handles publishing across EMEA, and has branches in France, Italy, Greece, Romania, the Nordic countries, Portugal, Spain, Germany, United Kingdom & Australia. Bandai Namco Entertainment Australia oversees publishing throughout Australia & New Zealand, as well as being the Australian distributor for Square Enix Europe, NIS America, Codemasters and formerly Konami of Europe. Bandai Namco Entertainment Asia manages and oversees operations and handles publishing across Asia (except Japan), and has branches in Malaysia, Singapore, Korea, Philippines, Taiwan and Hong Kong.

Bandai Namco StudiosEdit

Bandai Namco Studios (BNSI) functions as the core video game development studio of Bandai Namco Entertainment. In addition to its video game development operations, Bandai Namco Studios also work on other entertainment content such as video and music, related to its video game IPs.

In addition to its core development studio in Tokyo, Japan, Bandai Namco Studios has development operations in Singapore and Malaysia, which develops game content for the Asia Pacific, and Vancouver, British Columbia, Canada (established within The Center for Digital Media), which develops online social games for North America and Europe.[13]

Bandai Namco OnlineEdit

Bandai Namco Online was established in 2009 to develop and operate online focused games on mobile and console, as well as online services.

Key peopleEdit

  • Satoshi Oshita, President, representative director
  • Shin Unozawa, Executive vice president, representative director
  • Kazuya Kiyoshima, member of the board, managing director
  • Hitoshi Hagiwara, member of the board, managing director
  • Fumiya Takeno, member of the board
  • Koichi Honda, member of the board
  • Makoto Asanuma, member of the board
  • Masaaki Tsuji, member of the board (part-time managing director)
  • Masaya Nakamura, founder

Surge labelEdit

Just prior to the release of Afro Samurai at the end of 2008, the company announced the Surge publishing label.[19] The new label was an attempt at creating a separate identity for the company, aimed at a Western audience desiring more mature themes in game content.[20] Following Afro, early press materials indicated that Dead to Rights: Retribution and Splatterhouse would also be released under the Surge label, but neither game ultimately did; both were released with a retro Namco label instead to reflect the series' legacy.



  1. ^ Japanese: 株式会社バンダイナムコエンターテインメント Hepburn: Kabushiki gaisha Bandai Namuko Entāteinmento?


  1. ^ "About". Bandai Namco Studios. Archived from the original on 19 August 2017. Retrieved 18 August 2017.
  2. ^ "Strategic Business Units". Bandai Namco. Archived from the original on 30 April 2014. Retrieved 2 February 2014.
  3. ^ Feldman, Curt. "Bandai, Namco to merge". GameSpot. Archived from the original on 8 April 2014. Retrieved 2 February 2014.
  4. ^ "株式会社バンダイナムコホールディングス 2005年度事業報告書" (PDF). Namco Bandai Holdings. 2006. Archived from the original (PDF) on 5 September 2015. Retrieved 6 August 2017.
  5. ^ Karlin, David. "Bandai and Namco Finalize Merger Details". Archived from the original on 12 March 2014. Retrieved 2 February 2014.
  6. ^ Adams, David. "Namco, Bandai Complete North American Merger". IGN. Retrieved 2 February 2014.
  7. ^ "Namco and Bandai complete merger in North America". GameSpy. 4 January 2006. Archived from the original on 26 January 2014. Retrieved 2 February 2014.
  8. ^ Spencer (9 November 2007). "Banpresto absorbed by Namco Bandai". Silicon Era. Archived from the original on 23 February 2014. Retrieved 2 February 2014.
  9. ^ " – Namco Bandai Games Inc. to Take Over Bandai Networks Co., Ltd". Archived from the original on 23 January 2009. Retrieved 10 December 2008.
  10. ^ "Most TV commercials for the same product (8 hrs) – regional/Free-to-air". Guinness World Records. Archived from the original on 3 February 2014. Retrieved 2 February 2014.
  11. ^ "Namco Bandai Games America/Namco Networks merger". Games Industry International. Archived from the original on 19 February 2014. Retrieved 2 February 2014.
  12. ^ a b Gilbert, Ben (10 February 2012). "Namco spins off internal dev studios into 'Namco Bandai Studio'". Famitsu. Joystiq. Archived from the original on 19 February 2014. Retrieved 2 February 2014.
  13. ^ a b Romano, Sal (10 April 2013). "Namco Bandai opening Singapore and Vancouver studios". Gematsu. Archived from the original on 18 February 2014. Retrieved 2 February 2014.
  14. ^ Long, Niel (1 July 2013). "Namco Bandai completes merger of publishing and distribution businesses". Edge Magazine. Archived from the original on 4 February 2014. Retrieved 2 February 2014.
  15. ^ Goldfarb, Andrew. "Namco Bandai Changing Name to Bandai Namco". IGN. Retrieved 2 February 2014.
  16. ^ 2014-12-16, Bandai Namco Games changing name to Bandai Namco Entertainment, Gematsu
  17. ^
  18. ^ Corporate History, Bandai Namco Entertainment
  19. ^ McWhertor, Michael. "Namco Bandai Needs Westerners, Plans "Surge"". Kotaku. Archived from the original on 26 December 2010. Retrieved 27 November 2010.
  20. ^ Sheffield, Brandon. "Q&A: Namco Bandai's Iwai Talks Tricky Topics In Western Markets". Gamasutra. Archived from the original on 13 November 2010. Retrieved 27 November 2010.

External linksEdit