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"End Game" is a song by American singer-songwriter Taylor Swift, featuring British singer Ed Sheeran and American rapper Future, recorded for her sixth studio album, Reputation (2017). The track, written by the trio of artists and producers Max Martin and Shellback, was first released to French contemporary pop radio as the album's third single on November 14, 2017.[3] It was later sent to contemporary hit radio on January 26, 2018 in the United Kingdom.[4]

"End Game"
Single by Taylor Swift featuring Ed Sheeran and Future
from the album Reputation
ReleasedNovember 14, 2017 (2017-11-14)
(Stockholm, Sweden)
Seismic Activities
(Portland, Oregon)
Tree Sound
(Atlanta, Georgia)
LabelBig Machine
  • Max Martin
  • Shellback
Taylor Swift singles chronology
"...Ready for It?"
"End Game"
"New Year's Day"
Ed Sheeran singles chronology
"Boa Me"
"End Game"
"Perfect Duet"
Future singles chronology
"Real Thing"
"End Game"
"Patek Water[2]"
Music video
"End Game" on YouTube

Promotion and releaseEdit

On November 14, 2017, the week Reputation was released, this song was release on contemporary hit radio in France. On January 11, 2018, Swift announced that the music video of "End Game" will release in midnight. "End Game" was then released on contemporary hit radio in the United Kingdom radio on January 26, 2018.

Writing and compositionEdit

Shellback (pictured in 2015) produced and co-wrote "End Game".

"End Game" was written by Swift, Max Martin and Shellback, and was produced by the latter two. "End Game" runs for a duration of four minutes and four seconds and has a tempo of 80 beats per minute in cut time. Swift performs it in the key of A Minor in a vocal range span from D3 to E5.[5] Musically, the track is a "R&B song". "End Game" centers around the idea of Swift wanting to be some guy's "end game" or the one that he's aiming for. While she doesn't make it clear who this fellow is, the Internet seems to be conjecturing that since he has a large "reputation," he must be Ed Sheeran.[6]

Critical receptionEdit

In a review by Pitchfork, one critic wrote that "End Game" is "a song that capably absorbs and regurgitates the hybridized sounds of 2017 rap and R&B." but also noted "there's something deeply uninspired in tasking Martin with assembling a bland composite, rather than going straight to the source—who wouldn't be at least a little curious as to what a Taylor Swift and Metro Boomin track would sound like?"[7] Vulture predicted it to be one of the more successful singles that album would produce because of its catchy rhythm, especially because of the verses contributed by Future.[8]

In a positive review written by Time, it says that "End Game" is a "self-reflective, slow-jam style track."[9] A review from Spin suggested that although the song was "fine" in its depiction of finding love despite opposition, it had been bettered by previous songs, verses and albums by Future.[10]

Music videoEdit

In early December 2017, Sheeran confirmed that a music video for the song would be released.[11]

On January 10, 2018, Swift revealed through her social media app "The Swift Life" that the music video for the song would be released on January 12 and that the video's teaser would premiere on Good Morning America. She also posted a few pictures from the video as well. The next day, Swift posted the teaser for the video on social media.[citation needed]

On January 12, 2018, the video debuted on Swift's Vevo channel. It is Swift's seventh video directed by Joseph Kahn. The video shows Swift partying in various locales - with Future on a yacht in Miami, Florida, with Sheeran at a nightclub in Tokyo, Japan, and with various friends on a double decker bus in London, England. In a Miami scene, Future is seen driving a Lamborghini Aventador worth $500,000. In one of the London scenes, Swift is seen sitting on a bar playing Snake on a handheld game console, riding a motorcycle through Tokyo while wearing a snakeskin suit, and sipping drinks through a snake straw, all references to her "snake" reputation.[12] The video gained 14.4 million views within 24 hours of upload on YouTube. As of May 2019, the video has over 200 million views.


The music video starts off slowly with Swift looking out the window of a high-rise building, but the video picks up speed as soon as the song does. Throughout the video, Swift goes to different cities, such as Miami, Tokyo and London. In all the cities, she parties with her co-singers Future and Ed Sheeran. As she moves from city to city, she also moves from being with Future to hanging out with Ed Sheeran. Swift dresses in all black when she is with Future, and when she is filmed with Ed Sheeran, she wears a flannel shirt and shorts. The video ends by Swift and Sheeran acting playfully towards each other, with Swift stealing Sheeran's glasses and the two dancing together under the night sky of London.

Chart performanceEdit

The song debuted at number 86 on the Billboard Hot 100 on the date ending December 9, 2017, moving up to number 83 the following week.[13] The track jumped to number 36 in its third week, giving Swift her 55th top forty entry, eventually peaking at number 18 becoming the third consecutive single from "Reputation" reach the top 20.[14] The following week, it dropped to number 30. The song has since peaked at number 10 on the Billboard Mainstream Top 40 giving Swift her 15th top ten entry on the chart. It has also peaked at number 16 on the Adult Top 40 and number 25 on the Rhythmic Songs.

In Canada, the song initially reached number 53 but moved up to number 11 on the Canadian Hot 100 following the release of its music video.

In Australia, the peaked at number 36. The next week it dropped to number 40. In the UK, the song debuted at number 87 and later peaked at number 49.


Year Organization Award Result Ref.
2018 Teen Choice Awards Choice Music Collaboration Nominated [15]
BMI Awards Award Winning Song Won [16]
Publisher of the Year Won

Live performancesEdit

Swift and Sheeran performed "End Game" for the first time during the iHeartRadio Jingle Ball on December 2, 2017.[17] A solo version of the song was also a regular part of her setlist for the Taylor Swift's Reputation Stadium Tour.[18]

Track listingsEdit

Digital download

  1. "End Game"(feat. Ed Sheeran & Future) – 4:04

Credits and personnelEdit

Credits are adapted from liner notes of Reputation.



Region Certification Certified units/sales
Australia (ARIA)[52] Platinum 70,000*
Brazil (Pro-Música Brasil)[53] Gold 20,000*
Canada (Music Canada)[54] Gold 40,000 
United States (RIAA)[55] Platinum 1,000,000 

*sales figures based on certification alone
 sales+streaming figures based on certification alone

Release historyEdit

Country Date Format Label(s) Ref.
Various November 10, 2017 Big Machine [56]
France November 14, 2017 Contemporary hit radio [57][58]
United Kingdom January 26, 2018 [4]

See alsoEdit


  1. ^ Rob Sheffield (November 10, 2017). "Taylor Swift 'Reputation' Is the Most Intimate LP of Taylor Swift's Carrer". Rolling Stone. Retrieved November 9, 2017.
  2. ^ "Top 40 Rhythmic Future Releases". All Access. Archived from the original on December 12, 2017. Retrieved January 18, 2018.
  3. ^ "Taylor Swift propose " End Game " aux radios françaises, un titre partagé avec Ed Sheeran et Future". Aficia. Archived from the original on November 17, 2017. Retrieved November 17, 2017.
  4. ^ a b "BBC – Radio 1 – Playlist". BBC Radio 1. January 27, 2018. Archived from the original on January 29, 2018. Retrieved January 29, 2018.
  5. ^ Missing or empty |title= (help)
  6. ^
  7. ^ ""End Game" [ft. Future & Ed Sheeran] by Taylor Swift Review | Pitchfork". Retrieved December 22, 2017.
  8. ^ Guan, Frank. "The Best Songs on Taylor Swift's Reputation Are the Least Aggrieved". Vulture. Retrieved December 22, 2017.
  9. ^ "Analyzing Every Song on Taylor Swift's 'Reputation'". Time. Retrieved December 22, 2017.
  10. ^ Josephs, Brian (November 10, 2017). "Review: Taylor Swift – "End Game" ft. Future and Ed Sheeran". Spin. Retrieved December 23, 2017.
  11. ^ Calvario, Liz (December 2, 2017). "Taylor Swift and Ed Sheeran Are BFF Goals While Performing 'End Game' at Jingle Ball -- Watch!". ET Online. Retrieved December 3, 2017.
  12. ^ D'Aluisio, Alexandra (January 12, 2018). "Taylor Swift Made a Ton of Snake References in the "End Game" Video". Clevver. Retrieved January 15, 2018.
  13. ^ "The Hot 100 (December 9, 2017)". Billboard. Retrieved December 29, 2017.
  14. ^ Trust, Gary (January 22, 2018). "Camila Cabello Earns First Billboard Hot 100 No. 1 With 'Havana,' Featuring Young Thug". Billboard. Retrieved January 23, 2018.
  15. ^ Cohen, Jess (June 13, 2018). "Teen Choice Awards 2018: Avengers: Infinity War, Black Panther and Riverdale Among Top Nominees". E! News. Retrieved June 13, 2018.
  16. ^ "Sting, Imagine Dragons and Martin Bandier Honored at BMI's 67th Annual Pop Awards". BMI. May 16, 2019. Retrieved May 16, 2019.
  17. ^ "Taylor Swift, Ed Sheeran rock Jingle Ball with first live performance of 'End Game'". Entertainment. December 2, 2017. Retrieved December 21, 2017.
  18. ^ "Here Are All the Songs Taylor Swift Played on the Opening Night of the Reputation Tour". Billboard. US. Archived from the original on May 22, 2018. Retrieved November 29, 2018.
  19. ^ " – Taylor Swift feat. Ed Sheeran & Future – End Game". ARIA Top 50 Singles. Retrieved January 27, 2018.
  20. ^ " – Taylor Swift feat. Ed Sheeran & Future – End Game" (in Dutch). Ultratip. Retrieved February 17, 2018.
  21. ^ " – Taylor Swift feat. Ed Sheeran & Future – End Game" (in French). Ultratip. Retrieved February 17, 2018.
  22. ^ "Taylor Swift Chart History (Canadian Hot 100)". Billboard. Retrieved January 23, 2018.
  23. ^ "Taylor Swift Chart History (Canada CHR/Top 40)". Billboard. Retrieved January 23, 2018.
  24. ^ "Taylor Swift Chart History (Canada Hot AC)". Billboard. Retrieved February 12, 2018.
  25. ^ "Top 100 Colombia" (in Spanish). National Report. Archived from the original on March 12, 2018. Retrieved July 22, 2019.
  26. ^ "Top 20 Costa Rica – Del 12 al 18 de Marzo, 2018" (in Spanish). Monitor Latino. March 12, 2018. Retrieved April 9, 2018.
  27. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: Change the chart to CZ – SINGLES DIGITAL – TOP 100 and insert 20183 into search. Retrieved January 24, 2018.
  28. ^ "Top 20 Anglo Republica Dominicana" (in Spanish). Monitor Latino. February 18, 2018. Retrieved April 9, 2018.
  29. ^ "Top 20 El Salvador – Del 19 al 25 de Febrero, 2018" (in Spanish). Monitor Latino. February 19, 2018. Retrieved February 9, 2018.
  30. ^ " – Taylor Swift feat. Ed Sheeran & Future – End Game" (in French). Les classement single. Retrieved January 28, 2018.
  31. ^ IFPI Greece Archive Top 50 Singles
  32. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved January 20, 2018.
  33. ^ "Taylor Swift feat. Ed Sheeran & Future – End Game Media Forest". Retrieved January 27, 2018.
  34. ^ "NZ Heatseeker Singles Chart". Recorded Music NZ. December 11, 2017. Retrieved December 21, 2017.
  35. ^ "Nicaragua General" (in Spanish). Monitor Latino. Archived from the original on May 9, 2018. Retrieved May 9, 2018.
  36. ^ "BillboardPH Hot 100". Billboard Philippines. Retrieved January 9, 2018.
  37. ^ "Listy bestsellerów, wyróżnienia :: Związek Producentów Audio-Video". Polish Airplay Top 100. Retrieved March 5, 2018.
  38. ^ " – Taylor Swift feat. Ed Sheeran & Future – End Game". AFP Top 100 Singles. Retrieved January 30, 2018.
  39. ^ Arvunescu, Victor (February 19, 2018). "Top Airplay 100 – Post Malone remains still rocks at the top of the chart" (in Romanian). Un site de muzică. Archived from the original on February 19, 2018. Retrieved February 19, 2018.
  40. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved February 10, 2018.
  41. ^ "ČNS IFPI" (in Slovak). Hitparáda – Singles Digital Top 100 Oficiálna. IFPI Czech Republic. Note: Select SINGLES DIGITAL - TOP 100 and insert 20183 into search. Retrieved January 24, 2018.
  42. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved January 20, 2018.
  43. ^ "Taylor Swift Chart History (Hot 100)". Billboard. Retrieved January 23, 2018.
  44. ^ "Taylor Swift Chart History (Adult Pop Songs)". Billboard. Retrieved February 13, 2018.
  45. ^ "Taylor Swift Chart History (Dance Mix/Show Airplay)". Billboard. Retrieved February 12, 2018.
  46. ^ "Taylor Swift Chart History (Pop Songs)". Billboard. Retrieved January 16, 2018.
  47. ^ "Taylor Swift Chart History (Rhythmic)". Billboard. Retrieved December 28, 2017.
  48. ^ "Top 100 Venezuela – Semana 18 del 2019 – Del 26/04/2019 al 02/05/2019" (in Spanish). National-Report. Archived from the original on May 6, 2019. Retrieved May 7, 2019.
  49. ^ "Top 100 Anual 2018 El Salvador" (in Spanish). Monitor Latino. Retrieved December 3, 2018.
  50. ^ "Pop Songs – Year-End 2018". Billboard. Retrieved December 5, 2018.
  51. ^ "Taylor Swift Chart History (Adult Pop Songs)". Billboard. Retrieved 2018-12-04.
  52. ^ "ARIA Charts – Accreditations – 2018 Singles". Australian Recording Industry Association. Retrieved October 10, 2018.
  53. ^ "Brazilian single certifications – Taylor Swift – End Game" (in Portuguese). Associação Brasileira dos Produtores de Discos. Retrieved April 11, 2018.
  54. ^ "Canadian single certifications – Taylor Swift – End Game (Feat. Ed Sheeran & Future)". Music Canada. Retrieved January 30, 2018.
  55. ^ "American single certifications – Taylor Swift – End Game". Recording Industry Association of America. Retrieved July 23, 2018. If necessary, click Advanced, then click Format, then select Single, then click SEARCH. 
  56. ^ Retrieved July 7, 2019. Missing or empty |title= (help)
  57. ^ "Taylor Swift Sends Both 'New Year's Day' and 'End Game' to Radio | MTV UK". Retrieved July 7, 2019.
  58. ^ "Taylor Swift propose "End Game" aux radios françaises, un titre partagé avec Ed Sheeran et Future". aficia (in French). Retrieved July 7, 2019.