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"...Ready For It?"[a] is a song recorded by American singer-songwriter Taylor Swift for her sixth studio album, Reputation (2017). Initially a promotional single, the song impacted radio on September 3, 2017, as the album's second official single. The song received positive reviews by music critics, who cited the track as an improvement over Swift's previous single, "Look What You Made Me Do" (2017). Commercially, "...Ready for It?" reached the top 10 of the music charts in Australia, Canada, Hungary, Malaysia, New Zealand, Scotland, the United Kingdom, and the United States, as well as the top 20 in Ireland and Lebanon.

"...Ready For It?"
...Ready For It? (BloodPop® Remix) (Official Single Cover) by Taylor Swift.png
BloodPop remix artwork
Single by Taylor Swift
from the album Reputation
Released October 24, 2017 (2017-10-24)
Format
Studio MXM Studios
(Stockholm, Sweden)
Genre
Length 3:28
Label Big Machine
Songwriter(s)
Producer(s)
  • Max Martin
  • Shellback
  • Ali Payami
Taylor Swift singles chronology
"Look What You Made Me Do"
(2017)
"...Ready For It?"
(2017)
"End Game"
(2017)
Music video
"...Ready for It?" on YouTube

Contents

Promotion and releaseEdit

Swift had first teased a portion of the single on September 2, 2017, during ABC's Saturday Night Football broadcast of the Florida State vs. Alabama game, and has since been used in the introduction to every Saturday Night Football game on ABC.[5] The same day, she announced it would be included on her upcoming album Reputation and confirmed its release as a promotional single.[4][6] It was made available for digital download as part of the pre-order of the album on September 3, 2017.[7] It impacted rhythmic contemporary radio on October 24, 2017.[8]

Writing and compositionEdit

"...Ready for It?" is a "pop-oriented",[9] "electronic-inspired"[10] electropop[11] and industrial pop song,[11][12] with elements of tropical house,[13] dubstep[14] and trap music.[15] The song features deep synths, a bass drop,[1] drum machines and rapping.[11][16] The atmosphere of the song drew comparisons to Kanye West[11][12][17] and Rihanna.[18][19] The song is performed in the key of E minor with a tempo of 160 beats per minute, with Swift's vocals spanning from G3 to E5.[20]

The song lyrically revolves around Swift's fantasies about an individual who she describes as a "killer" who has had multiple relationships and is "younger than her exes" but "acts like such a man". These fantasies include "holding him for ransom", committing a bank heist together, moving to a secret offshore location and being held in jail. Swift uses images of Hollywood romance, islands and going undercover so that "no one has to know". She also addresses the perception of her own romantic history by comparing herself to Elizabeth Taylor and her lover to Richard Burton.[3][9][14][21] The subject of the song was rumored to be Tom Hiddleston,[12] Joe Alwyn,[2][22] or Harry Styles.[2][23] Several hints that have been dropped by Taylor Swift herself seem to identify Joe Alwyn as the song's subject, including her "liking" a Tumblr user's fan theory which stated the song is about the actor,[24][25] the song line "[he's] younger than my exes", and the opening shot in her music video which shows her in front of a wall on which two dates have been spray painted: "89" and "91", Swift and Alwyn's birth years respectively.[26]

Critical receptionEdit

"...Ready for It?" received positive reviews from music critics, calling it an improvement from Swift's previous single, "Look What You Made Me Do".[13][14][16] Tom Breihan of Stereogum said the songwriters "made something ungainly and goofy, something that was probably a terrible idea, and they still made it sound like towering, colossal pop music".[14] Patrick Ryan of USA Today expressed some scepticism concerning Swift's rapping, but noted the contrast between the "anthemic chorus" and "dark", intense verses made for a "promising second glance on her reputation era".[16] Richard He wrote for Billboard that "Swift has never sung more expressively, nor sounded more in tune with the way modern pop production uses the voice as an instrument" and that the song's chorus has "one of the prettiest melodies of her career".[19]

However, Craig Jenkins of Vulture gave it a lukewarm review, stating that the song "doesn't reinvent pop or Taylor, but it does get her name out on a product built to keep pace with current trends".[13] Mike Wass for Idolator dismissed the song as "not good" and called it "equally underwhelming" as "Look What You Made Me Do". He concluded by saying "If you can get past the cringeworthy lyrics and jarring production, a cute chorus awaits. But that's a lot of work for a minor payoff".[27]

Commercial performanceEdit

In the United States, the song debuted and peaked at number four on the Billboard Hot 100, becoming Swift's 22nd top 10 song and her record extending 14th top 10 debut on the chart. It also became her 13th number one song on the Digital Songs chart with opening sales of 135,000 copies, entered the Streaming Songs chart with 19 million streams in its first week of availability, and opened at 35 on the Pop Songs chart with a radio audience of 13 million.[28] It has since sold 590,000 pure copies in the US.[29]

In Australia, "...Ready for It?" entered at number 3 on the ARIA Singles Chart, becoming her 12th top five entry in the nation.[30]

In Canada it peaked at number seven while topped the digital chart dethroning another single from Reputation "Look What You Made Me Do". In the UK it also peaked at number seven becoming the second single from reputation to reach the top ten in both countries. In New Zealand it peaked at number 9 and in Scotland at number 3.

Music videoEdit

Production and releaseEdit

The video was shot on August 21, 2017. An audio for the song was released on September 3, 2017 that has 40 million views to date. On October 23, 2017, Swift released a teaser of the music video for the song.[31] The full video premiered on October 26. It was directed by Joseph Kahn. The video features homage references to sci-fi and anime.[32][33] It received 20.4 million online views in its first day of release.[34] As of August 2018, the video has over 213 million views on YouTube.

SynopsisEdit

The video features two versions of Swift. One version is a cyborg in a white bodysuit. She is shown behind the walls of a cell being guarded by several men in suits. The other version of Swift is seen wearing a large black cloak. The video starts with the cloaked Swift walking through an alley, making her way past several guards and typing in a code to access the room where the cyborg Swift is being held. Graffiti seen on the walls are lyrics from the album reputation. The cloaked Swift walks up to the cell walls and watches as the cyborg Swift transforms into several iterations - she wears futuristic armor, rides a white horse, manipulates various flickers of energy, and shoots lightning bolts from her fingertips. Eventually, the cyborg Swift is able to break through the cell walls, with shards of glass cutting the cloaked Swift across the face, revealing she is a cyborg as well. The cyborg guards try to contain both of them to no avail, and the video ends as cyborg Swift moves up an escalator.

AnalysisEdit

Many theories have arisen regarding the meaning of the music video. Though the video is open to interpretation, many theorize that the Taylor in the black cloak is the Taylor the "media" has created, and the white cyborg Taylor is the "real" Taylor, or her honest self. If this theory is correct, the video suggests that the "media" Taylor has been imprisoning the "real" Taylor for a long time, because she is either too scared to show her true self or is forced to pretend to be someone she's not for the sake of the public and her reputation. The "media" Taylor then sees what the "real" Taylor is capable of and is amazed by it, and decides that it's time to let her go. The "media" Taylor has had enough of what the public has said about her and lets the "real" Taylor take control. It is to note the "real" Taylor doesn't use superhuman powers to break the glass separating her from the "media" one, but instead she uses her own voice. This could mean that although she has the power and influence to change what other people think about her, she only uses her voice for the sake of truth instead of being defensive and saying that everyone else is always wrong. "Media" Taylor does nothing to stop her. As "media" Taylor's face slowly disintegrates from the strength of "real" Taylor's voice and begins to dismember, she ends up in the middle of a staircase being chased by other "evil" faceless cyborg guards. This could symbolize that both, the media and public are trying to attack her, while not fully realizing that they are attacking a version of Taylor that they've created themselves (this could also be the "old Taylor" that "Look What You Made Me Do" suggests is now "dead"), which proves them all to be hypocritical. While they are busy attacking the "media" Taylor, the "real" Taylor proceeds to peacefully make her way up and is free from the imprisonment and the cyborgs. She can now be honest and happy rather than living as a faked version of herself. At the end of the music video, the "real" Taylor sheds a tear. This is proof that Taylor, although portrayed as a cyborg or super-human, is a real human being and has feelings too. With this, Taylor is likely showing she wants the world to know that she isn't just a robot that is programmed to be happy all the time just to keep up with an image that the media and public forces her to mantain.

RemixEdit

A remix for the song featuring American musician BloodPop was released on December 10th, 2017.[35] The remix received positive reviews from critics. Later, on December 14, a lyric video for the remix was uploaded to Swift's Vevo channel on YouTube, which included clips from the original music video, released about a month and half before. As of July 2018, the lyric video for the remix has gained over 7.6 million views on YouTube.

Live performancesEdit

Swift performed "...Ready for It?" for the first time during an episode of the 43rd season of Saturday Night Live on November 11, 2017, alongside an acoustic version of "Call It What You Want".[36] Swift also performed "...Ready for It?" as part of the KIIS-FM's Jingle Ball 2017 on December 1, 2017 in Inglewood, California.[37] Two days later, Swift returned onstage to perform the song again as part of 99.7 Now!'s Poptopia in San Jose, California with the same setlist.[38] The following week, Swift performed the song again on three other occasions, such as the B96 Chicago and Pepsi Jingle Bash 2017 in Chicago, the Z100 Jingle Ball 2017 in New York City and Jingle Bell Ball 2017 in London.[39][40][41]

The song is the first song performed every night at Swift's Reputation Stadium Tour.

On May 27, 2018, Swift opened her set as part of BBC Radio 1's Biggest Weekend in Singleton Park in Swansea, Wales with the song.

Usage in mediaEdit

  • ESPN used it in its college football telecast advertisements for the season opening game between Alabama and Florida State, which was aired on ABC on September 2.[42]
  • On the March 16, 2018, episode of the reality television singing competition show The Voice, Team Kelly (Clarkson) members Brynn Cartelli and Dylan Hartigan performed a grunge-rock arrangement of the song in a Battle round. While coaches Adam Levine and Alicia Keys preferred Cartelli's vocal performance, coach Blake Shelton preferred Hartigan's. Ultimately, Clarkson chose to agree with Levine and Keys and named Cartelli the winner of the Battle, advancing her to the Knockout rounds. Soon after, Hartigan was stolen onto Team Blake, saving him from elimination.

ChartsEdit

Chart (2017–18) Peak
position
Australia (ARIA)[43] 3
Austria (Ö3 Austria Top 40)[44] 26
Canada (Canadian Hot 100)[45] 7
Canada AC (Billboard)[46] 44
Canada CHR/Top 40 (Billboard)[47] 5
Canada Hot AC (Billboard)[48] 12
Croatia (HRT)[49] 51
Czech Republic (Rádio Top 100)[50] 18
Czech Republic (Singles Digitál Top 100)[51] 26
France (SNEP)[52] 164
Germany (Official German Charts)[53] 47
Greece Digital Songs (Billboard)[54] 3
Hungary (Single Top 40)[55] 4
Hungary (Stream Top 40)[56] 22
Ireland (IRMA)[57] 12
Israel (Media Forest TV Airplay)[58] 1
Italy (FIMI)[59] 65
Lebanon (Lebanese Top 20)[60] 20
Malaysia (RIM)[61] 6
Netherlands (Single Top 100)[62] 76
New Zealand (Recorded Music NZ)[63] 9
Norway (VG-lista)[64] 32
Poland (Polish Airplay Top 100)[65] 46
Portugal (AFP)[66] 30
Scotland (Official Charts Company)[67] 3
Slovakia (Singles Digitál Top 100)[68] 25
Spain (PROMUSICAE)[69] 70
Sweden (Sverigetopplistan)[70] 32
Switzerland (Schweizer Hitparade)[71] 41
UK Singles (Official Charts Company)[72] 7
US Billboard Hot 100[73] 4
US Adult Contemporary (Billboard)[74] 26
US Adult Top 40 (Billboard)[75] 10
US Dance Club Songs (Billboard)[76] 34
US Mainstream Top 40 (Billboard)[77] 12
US Rhythmic (Billboard)[78] 37

CertificationsEdit

Region Certification Certified units/Sales
Australia (ARIA)[79] 2× Platinum 140,000^
Belgium (BEA)[80] Platinum 30,000*
Brazil (Pro-Música Brasil)[81] 5× Platinum 80,000*
Canada (Music Canada)[82] 2× Platinum 160,000^
Sweden (GLF)[83] Gold 20,000^
Switzerland (IFPI Switzerland)[84] 2× Platinum 60,000^
United Kingdom (BPI)[85] Silver 200,000 
United States (RIAA)[86] 2× Platinum 2,000,000 

^shipments figures based on certification alone
 sales+streaming figures based on certification alone

Release historyEdit

Region Date Format Type Label Ref.
Various September 3, 2017 Promotional single Big Machine [87]
United States October 24, 2017 Rhythmic contemporary Official single [8]

NotesEdit

  1. ^ Title also written as "...Ready for It"[1][2] and "Ready for It".[3][4]

See alsoEdit

ReferencesEdit

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External linksEdit