Dietrich Mateschitz

Dietrich Mateschitz (born 20 May 1944) is an Austrian billionaire businessman. He is the co-founder and 49% owner of Red Bull GmbH.[2] As of October 2021, Mateschitz's net worth was estimated at US$25.4 billion.[3]

Dietrich Mateschitz
Dietrich Mateschitz Painting Collage By Danor Shtruzman.jpg
Mateschitz collage
Born(1944-05-20)20 May 1944
EducationVienna University of Economics and Business
Known forCo-founder and 49% owner of Red Bull GmbH

Early lifeEdit

Mateschitz was born 20 May 1944, in Sankt Marein im Mürztal, Styria, Austria to a family of Austro-Slovene ancestry.[4] Both of his parents are originally from Styria. Although his father was born in Gross Gerau, Germany, his father's extended family is from Maribor area, Lower Styria (today in Slovenia).[5][6] His parents were both primary school teachers and separated when he was a young child. Mateschitz grew up living with his mother.[citation needed]


After taking ten years to graduate from the Hochschule für Welthandel (now Vienna University of Economics and Business) with a marketing degree in 1972,[7][8] Mateschitz's first employer was Unilever, where he worked marketing detergents. He subsequently moved to Blendax, the German cosmetics company since bought by Procter & Gamble, where he worked on, among other things, the marketing of Blendax toothpaste.[9] It was as part of his travels for Blendax that he discovered Krating Daeng, the drink that would later become Red Bull.[7] In 1984, he founded Red Bull GmbH[10] with Chaleo Yoovidhya, launching the brand in Austria in 1987.[9] Subsequently, he turned the Red Bull drink into a world market leader among energy drinks.[11]

He is co-founder of the Wings for Life foundation that supports spinal cord research together with Heinz Kinigadner. Since 2014, the foundation has organised the Wings for Life World Run to raise funds.[12]


Mateschitz's brands are consistently marketed as associated with the physical and mental attributes needed for various types of extreme sports through commercial sponsorship.[13] Red Bull formerly owned more than 60 percent of the Sauber Formula One motor racing team, and was the team's main sponsor. However, Red Bull ended its relationship with Sauber at the end of 2001 after the team opted to sign Kimi Räikkönen as one of their drivers for the 2001 season instead of Red Bull protege Enrique Bernoldi.[14] In November 2004, Mateschitz bought the Jaguar Racing Formula One team from its previous owners, Ford, and renamed it Red Bull Racing. In September 2005, Mateschitz joined forces with his close friend and former Formula One driver, Gerhard Berger, to purchase the Italian-registered Minardi team from its Australian owner Paul Stoddart. The team was renamed Scuderia Toro Rosso, Toro Rosso meaning Red Bull in Italian. In 2010, Red Bull Racing won the Formula One World Constructors' Championship and Drivers' Championship with Sebastian Vettel. They then went on to win both titles for the next three years running in 2011, 2012, and 2013, making Vettel and Red Bull Racing four-time world champions. 8 years later they won the Formula One World Drivers' Championship again with Max Verstappen in the 2021 season and came as runners up in the Formula One World Constructors' Championship which was won by Mercedes.

From 2006 to 2011, Mateschitz also owned Team Red Bull who competed in the NASCAR Sprint Cup Series and the K&N Pro Series East.

In late 2004, he bought the A1-Ring racing circuit, which had formerly hosted the Formula One Austrian Grand Prix, and renamed it the Red Bull Ring. The circuit re-opened in May 2011 and hosted a round of the 2011 Deutsche Tourenwagen Masters season. Although Mateschitz had stated that there were no plans for it to return to the Formula One calendar, in December 2012 Red Bull notified the Fédération Internationale de l'Automobile they would be open to hosting a Grand Prix.[15] In July 2013, Red Bull announced the return of the Austrian Grand Prix to the Formula One World Championship in 2014. The race took place on 22 June 2014 and was won by Nico Rosberg, driving for Mercedes.[16]

Mateschitz has his own hangar, where he keeps his collection of old planes, including the last Douglas DC-6B to be produced, and which once belonged to Yugoslav Marshal Josip Broz Tito.[17] He also sponsors the World Stunt Awards, an annual fundraiser to benefit his Taurus Foundation, which helps injured stunt professionals.

In April 2005, he bought the Austrian football club SV Austria Salzburg and in March 2006, he bought the American club MetroStars; both clubs were subsequently renamed after his famous drink, as Red Bull Salzburg and New York Red Bulls, respectively. In 2007, Red Bull founded Red Bull Brasil, a football team based in Campinas, Brazil. The team was promoted to the 1st division of the São Paulo championship in 2014, the most competitive state championship of the country.[citation needed] In 2008, Red Bull founded Red Bull Ghana. In May 2009, he initiated a German football club called RB Leipzig after he bought the playing license of SSV Markranstädt. Since 2012, he is also the owner of the German ice hockey club EHC München, which also changed its name into Red Bull München.

He also owned Seitenblicke, Austria's top society magazine, but avoids the celebrity circuit and watches most Formula One races on TV despite owning two teams.[18]

Personal lifeEdit

Mateschitz has never been married and has a son.[18] He holds a pilot's licence and enjoys flying a Falcon 900 and a Piper Super Cub.[18]

He lives in Fuschl am See, Austria but also owns Laucala Island, off Fiji, which he bought from the Forbes family for £7 million.[18]

Mateschitz and his Bundesliga club RB Leipzig faced backlash in 2017 over comments made in a Kleine Zeitung interview[19] in which he suggested that Austria should close its borders to refugees and expressed support for Donald Trump and other populist positions.[20]

See alsoEdit


  1. ^ Sankt Marein im Mürztal is in modern day Austria but was considered as part of Nazi Germany at the time of Mateschitz's birth.[1]


  1. ^ Museum, Stiftung Deutsches Historisches. "Gerade auf LeMO gesehen: LeMO Kapitel: NS-Regime".
  2. ^ "Red Bull Co-Funder Thai Tycoon Chaleo Dies". Associated Press. 17 March 2012.
  3. ^ "Forbes profile: Dietrich Mateschitz". Forbes. Retrieved 23 October 2021.
  4. ^ Cerar, Gregor (31 July 2013). "Ustanovitelj Red Bulla s slovenskimi koreninami" [Red Bull founder with Slovenian roots] (in Slovenian). Dnevnik (Slovenia). Retrieved 31 July 2013. Iz njegove raziskave, ki jo je opravil tudi v Avstriji, Nemčiji in na Češkem, izhaja, da sta imela Mateschitzev oče Franz Adam Matezic in njegova mati Maria Augusta Christina Kahr tudi številne slovenske prednike (s priimki Lorbek, Gredin, Vogrin, Rojko, Gosak…). Dietrichov stari oče je bil v matično knjigo vpisan kot Franz Mateschitch, njegovi predniki pa denimo kot Matežiči. ("His research in Austria, Germany and the Czech Republic shows that Mateschitz's father, Franz Adam Matezic, and his mother, Maria Augusta Christina Kahr, also had a number of Slovenian ancestors (with the surnames Lorbek, Gredin, Vogrin, Rojko, Gosak...). Dietrich's grandfather was recorded in the civil registry as Franz Mateschitch, and his ancestors as Matežič, for example.")
  5. ^ Cerar, Gregor (31 July 2013). "Ustanovitelj Red Bulla s slovenskimi koreninami" [Red Bull founder with Slovenian roots] (in Slovenian). Dnevnik (Slovenia). Retrieved 31 July 2013. Oče Dietricha Mateschitza je bil sicer rojen v nemškem Gross Gerauu, vendar njegovo širše sorodstvo še vedno živi v okolici Maribora. Slovenska pisateljica in prevajalka Urška P. Černe, njena mati Herta je Mateschitzeva sestrična, nam je pojasnila, da je njen praded kot izučeni vinogradnik odšel na delo v nemško Porenje. ("Dietrich Mateschitz's father was born in Gross Gerau, Germany, but his extended family still lives in the Maribor area. The Slovenian writer and translator Urška P. Černe, whose mother Herta is Mateschitz's cousin, explained to us that her great-grandfather went to work as a trained wine-grower in the German Rhineland.")
  6. ^ "Dietrich Mateschitz - Munzinger Biographie". Retrieved 12 October 2020.
  7. ^ a b The Soda With Buzz. Kerry A. Dolan. Forbes, p. 126, vol. 175, No. 6 (28 March 2005)
  8. ^ Solomon, Brian. "Meet The Billionaire Behind Red Bull's Death-Defying Corporate Culture". Forbes. Retrieved 24 July 2020.
  9. ^ a b Red Bull CEO takes foot off gas. The Nation (Thailand). 26 November 2001.
  10. ^ Grabbing the drinks market by the horns. The Sunday Herald. 7 May 2000.
  11. ^ "Top Selling Energy Drink Brands". Caffeine Informer. 14 March 2016.
  12. ^ "About us". Wings For Life. Retrieved 30 March 2016.
  13. ^ "Marketing with wings: Dietrich Mateschitz and the art of branding". European CEO. 16 October 2013. Archived from the original on 9 May 2014. Retrieved 10 June 2014.
  14. ^ "Sauber to lose Red Bull sponsorship". 1 March 2001. Retrieved 20 June 2015.
  15. ^ "Formula One News". Planet F1. Archived from the original on 13 March 2014. Retrieved 10 June 2014.
  16. ^ "Rosberg defeats Hamilton in Austrian thriller". Retrieved 22 June 2014.
  17. ^ "The Flying Bulls". The Flying Bulls. Retrieved 10 June 2014.
  18. ^ a b c d "Big man drives forward energy-packed brand" by Peter Klinger. The Times (London), 25 February 2006.
  19. ^ Patterer, Hubert; Nöhrer, Gerhard (8 April 2017). "Dietrich Mateschitz im Interview: Red Bull-Chef rechnet mit Österreichs Flüchtlingspolitik ab" [Dietrich Mateschitz in interview: Red Bull CEO calls Austria's refugee policy to account]. Kleine Zeitung (in German). Austria. Retrieved 23 October 2021.
  20. ^ Tamsut, Felix (30 August 2019). "RB Leipzig, Red Bull CEO Dietrich Mateschitz and politics: It's complicated". Deutsche Welle. Retrieved 23 October 2021.

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