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Ajinomoto Co., Inc. (味の素株式会社, Ajinomoto Kabushiki gaisha) is a Japanese food and biotechnology corporation which produces seasonings, cooking oils, frozen foods, beverage,  sweeteners, amino acids, and pharmaceuticals.

Ajinomoto Co., Inc.
Native name
Ajinomoto Kabushiki-gaisha
Public (K.K.)
Traded asTYO: 2802
MYX: 2658
TOPIX Large 70 Component
IndustryFood industry
Founded17 June 1917; 101 years ago (1917-06-17)
(as S. Suzuki & Co. Ltd.)
HeadquartersChūō, Tokyo, Japan
Number of locations
141 Corporation
Area served
35 countries
Key people
Takaaki Nishii (President & Chief Executive Officer)
Productsseasonings, cooking oils, frozen foods, sweeteners, amino acids and pharmaceuticals
RevenueDecrease ¥1,150 billion (FY 2017)[1]
Decrease ¥83 billion (FY 2017)[1]
Increase ¥69 billion (FY 2017)[1]
Total assetsDecrease ¥1,426 billion (FY 2017)[1]
Total equityIncrease ¥721 billion (FY 2017)[1]
Number of employees
32,734 (2017)[1]
WebsiteAjinomoto Group

AJI-NO-MOTO (味の素, "essence of taste") is the trade name for the company's original monosodium glutamate (MSG) product.[2]

The company's head office is located in Chūō, Tokyo.[3]

Ajinomoto operates in 35 countries, employing around 32,734 people as of 2017.[1] Its yearly revenue in the fiscal year of 2017 stands at around US$10.5 billion.[1]


Corporate governanceEdit

As of June 2015, the president and CEO of Ajinomoto is Takaaki Nishii.

Ajinomoto's chairman since June 2005, Kunio Egashira, died on April 7, 2008.[4] Egashira had previously served as the company's president from June 1997.[4]


  • 11th Norio Yamaguchi (2005-2009)
  • 12th Masatoshi Ito (2009-2015)
  • 13th Takaaki Nishii (2015–present)

Directors, Auditors and Corporate Executive OfficersEdit

The full list can be found on their website.[5]

Overseas DevelopmentEdit

Ajinomoto group has production bases globally shown in the following table.

JAPAN Asia Europe/Africa North America Latin America
Seasoning 14 16 5 1 4
Processed Food 19 15 6 12 1
Amino acid 10 5 3 3 2
Others 3 1 1

Note: Numbers indicate the number of production bases (as of April 2017)[6]

  • Processed foods also include some drinks and frozen food.

ASV(Ajinomoto creating Shared Value)Edit

Based on Dr Michael Porter’s business concept of Creating Shared Value (CSV), Ajinomoto creating Shared Value (ASV) is a management strategy that has been developed by Ajinomoto.[7]

ASV aims to create value that is shared by local communities and society as a whole.[8]

In 1908, Dr Kikunae Ikeda discovered umami and through his collaboration with Mr. Saburo Suzuki II, the founder of the Ajinomoto Group, in 1909.

Since that discovery, the business has expanded through the development of food and health products. Currently, the Ajinomoto Group aims to become a truly global company.

The Ajinomoto Group positions the concept of ASV at their core as they seek to realize their mission and vision.[9]


According to the Global Corporate website, there are three major types of subsidiaries based on the products they produce: Seasonings and Processed Foods, Frozen Foods and Amino Acids; the number of subsidiaries in each category number 27, 9 and 12, respectively, and most are geographically defined entities.[10]

Ajinomoto Health & Nutrition North America, Inc. is a wholly owned subsidiary of Ajinomoto.[11] It is headquartered in Chicago, Illinois and covers operations in the United States, Mexico and Canada.[12] According to the company, it is the "only pharmaceutical L-amino acid manufacturer in the United States."[11]

Ajinomoto has three divisions devoted to chemical manufacture outside of the amino acid manufacturing area: NaturalSpecialities and Tensiofix are subunits of Omnichem, which is headquartered in Belgium.[13][14][15]

Food Products BusinessEdit

In 1909, Ajinomoto Co. Inc. released their umami seasoning "AJI-NO-MOTO®". In Japan, they continued exploring various markets, including producing edible oil in 1935, consommé in 1962, soups in 1964, mayonnaise in 1968, frozen foods in 1972, and coffee in 1973. At the same time, the company continued its expansion overseas. In Southeast Asia, sales channels were established at first through their umami seasoning, "AJI-NO-MOTO®". Following this, they successively expanded into high value-added products such as flavor seasonings, menu-specific seasonings, and frozen foods.[16]


The main product "AJI-NO-MOTO®" was first marketed in Japan in 1909, the main ingredient of which was monosodium glutamate (MSG). AJI-NO-MOTO is used not only in homes and restaurants but also in various processed foods. Currently, it is sold in more than 100 countries and regions. The main ingredients are molasses and tapioca starch which can be taken from sugarcane. It is produced by a method of fermentation that uses the local raw materials of each country.

In 1970, "HON-DASHI®" was launched in Japan as a flavored seasoning, featuring bonito taste which was popular in Japan. Although the flavor seasoning was exported to several countries, with the launch of “Ross Dee” in Thailand, in 1979, Ajinomoto Co., Inc. began to take local consumer tastes, eating habits, and lifestyles into account. As they continued to evolve their brand, they developed products that utilized locally produced raw materials. While being predominantly developed for specific markets, some products are exported to neighboring countries, such as the Brazilian flavor seasoning, “Sazon,” which is exported to Argentina and Chile.[17]

In the menu-specific seasoning market, in Japan, in 1978, Ajinomoto Co., Inc. released "Cook Do®", a series of Chinese seasoning products that corresponded to various popular dishes in China, but which were developed to suit Japanese tastes and cooking styles. They were able to further develop their core business through such flavor seasonings. Overseas, making use of the sales networks built through the umami seasoning "AJI-NO-MOTO®," the company continued to develop products suitable for consumers' preferences, dietary needs, and lifestyles, mainly in growth markets such as Asia and South America. Much the same as Japan, sales have been rapidly expanding in recent years, particularly through the development of fried chicken flavorings and other various local dishes.

Processed FoodsEdit

With regard to processed foods, the main products developed by Ajinomoto co., Inc. are soup, mayonnaise, porridge, pasta sauce, and instant noodles. In Japan, the soup was released under the "Knorr® brand" in 1964, in Taiwan and Brazil in 2005, and under the “VONO®” brand name in Korea in 2006. The first sales of their mayonnaise in Japan began in 1968, expanding to Vietnam in 2005, and Indonesia in 2012. Rice porridge was released in Japan as part of a series of retort foods in 1988. In addition, through their partnership with Kellogg in the US, for nearly 50 years, the company has become the main sales vehicle for Kellogg's products in Japan. As for instant noodles, beginning in 1973 with their first overseas expansion to Thailand, Ajinomoto co., Inc. now produces noodles in Brazil, Peru, India, and Poland. In Peru, they also entered the cup noodle market in 2016.[18] Before the eventual publicity, the conglomerate was founded on Ikeda's work: it was the first to suggest that industrially purified glutamic acid salts, residues or analogues, originally found in seaweed or dried fish-based broth, might have a characteristic taste of its own. This idea was rapidly connected to the much older Japanese, culinary term of umami. This led to early adoption of MSG as a culinary agent in Japan. Ajinomoto is the world's largest manufacturer of MSG.[19]

Frozen FoodsEdit

Ajinomoto group entered the frozen food business in 1972 and went on to expand into an integrated sales company in 2000 in Japan, founding Ajinomoto Frozen Foods Co., Ltd. They established companies for frozen foods business in Thailand in 2004 and in China in 2014, and in 2014 acquired Windsor Quality Holdings Co., Ltd., the No. 1 frozen food supplier of Asian food in the United States. They expanded their line-up of dumplings, noodles, cooked rice, etc.[20] Following that, in April 2015 they integrated their North American businesses by establishing Ajinomoto Windsor, Inc., and in 2018 changed the name to Ajinomoto Foods North America, Inc. Today, Ajinomoto holds 31% of the North American Asian frozen food market, the largest in the U.S.[21] They have continued to strengthen their global production and sales structure, including the establishment of Ajinomoto Jawo Sp. z o.o, a joint venture in Poland in 2014, and the acquisition of French Labeyrie Traiteur Surgelés [fr] S.A.S. in France in 2017.

Coffee, Non-Alcoholic Beverages and Powdered Drinks BusinessEdit

In 1973, Ajinomoto Co., Inc. entered the coffee business through a joint venture with General Foods Corporation in the United States and developed products in new categories such as instant coffee, regular coffee, bottled coffee, and stick coffee. It became a 100% subsidiary of Ajinomoto Co., Inc. in October 2015, changing the name from " Ajinomoto Co., Inc. General Foods" to "Ajinomoto AGF Corporation" in July 2017.

In 1993, they released the first canned coffee in Thailand subsequently creating a new canned coffee market. They are now the top coffee brand in Thailand, taking a 70% share of the market.[22] In 2017, the Blendy brand entered the Indian powdered beverage market for the first time.[23]


In 1982, Ajinomoto Co., Inc. launched the amino-acid based sweetener aspartame and entered the sweetener business. In 1984 they released a low-calorie consumer sweetener "PAL SWEET." Ajinomoto Co., Inc. is the world's largest manufacturers of aspartame, sold under the trade name Aminosweet. It acquired its aspartame business in 2000 from Monsanto for US$67,000,000.[24] As of 2018, the Ajinomoto Group's aspartame-based sweetener business is now deployed in approximately 80 countries around the world. In addition, in 2011, Ajinomoto Co., Inc. developed " Advantage." It is now sold in markets globally, including the United States, Europe, Japan, and Taiwan.

Life Support BusinessEdit

As part of their life support business, the Ajinomoto Group develops and produces not only amino acids for use in livestock feed, cosmetics, and detergents but also electronic materials for use in insulators and flame retardants.

Animal NutritionEdit

Domestic animals are raised mainly on corn, wheat, soybean meal, and other feeds, even though these feeds tend to lack amino acids such as Lysine, Threonine, and Tryptophan. Encouraging domestic animals to ingest the necessary amount of these acids not only increases costs but also the amount of arable land necessary for production. Moreover, unnecessarily increased nitrogen compounds due to the poor balance of amino acids can also cause environmental problems. From the 1960s, a new method to assist in the growth of livestock was established, adding the amino acids that tend to be insufficient in the general feed.[25]

The Ajinomoto Group started an animal nutrition business in 1965 and subsequently established an international production and supply system for amino acids to be used in feed. As of 2017, the Ajinomoto Group's animal nutrition business has production and sales bases in six countries around the world, including Ajinomoto Eurolysine SAS (France), Ajinomoto Animal Nutrition North America, Inc., and Ajinomoto Animal Nutrition / Singapore. They are developing together as AJINOMOTO ANIMAL NUTRITION GROUP, the world's largest global network that supplies amino acids and customer service to various regions.[26] Even if the missing amino acids are administered in their natural form, they would still be decomposed by the stomach. In order to solve this problem, Ajinomoto developed a Lysine preparation called "AjiPro ®-L" for lactating dairy cows, which allows the Lysine to reach the intestine without being broken down in the stomach. Marketing began in North America from 2011, with sales in Japan taking off in April 2015. The company is also considering expanding sales across Asia, the Middle East, and Oceania.[27]

Specialty ChemicalsEdit

In terms of the development of specialty chemicals Ajinomoto has developed mild cleansing agents such as "Amisoft®" which is made from glutamic acid and coconut fatty acid, "Amilite ®" born from alanine and natural fatty acids, humectant emollients such as "Eldew ®” , which is derived from glutamic acid, and "Amihop®", which is made from Lysine and fatty acids. Ajinomoto Co., Inc. also conducts manufacture on assignment (OEM) for companies such as Daiichi Sankyo Healthcare Co., Ltd. for the development of their moisturizing detergent "Minon ®". In terms of electronic fabricated materials, Ajinomoto has been developing its resin functional materials business using the technology obtained through the production of sodium glutamate. However, they have also developed interlayer insulating materials for semiconductor packages, known as " Ajinomoto Build-up Film " (ABF). ABF is involved in improving the performance of personal computers, acting as an insulating film necessary for the manufacture of a computer's semiconductor package. The company is expanding its application of technology to cover smartphones and tablet computers. Furthermore, based on the ABF technology, Ajinomoto recently developed an encapsulating material called " Ajinomoto Encapsulation Film" (AEF) which can be used in organic EL devices, a field that is expected to be the next generation of lighting and display technology. The products are expected to shorten the manufacturing process of organic EL devices. In addition, functional chemicals, activated carbon, release paper and the like have also been commercialized based on knowledge obtained from the research on and production of amino acid processes.

Healthcare BusinessEdit

The Ajinomoto Group's healthcare business is based on using the fermentation technology of amino acids. It began with medicines and enteral nutrition, and now covers a wide range of fields including health foods, health equipment, and supplement support for athletes.[28]

Amino Acids for Pharmaceuticals and FoodsEdit

Stem fit

In 1956, Ajinomoto began producing the world's first amino acid infusion, enteral nutrition products, and crystalline amino acids, that could be used as raw materials in pharmaceutical products. Currently, Ajinomoto manufactures around twenty kinds of amino acids at various factories overseas, including plants in Japan, the United States, Europe, and India. Through utilizing new fermentation technology and introducing highly productive bacteria, they are able to develop various new fermentation processes. In addition, in 2014, Ajinomoto developed "StemFit®," which cultivates cells in products that utilize amino acid technology. This amino acid medium contributes to culturing iPS cells.[29]

Pharmaceutical Custom ManufacturingEdit

Ajinomoto provides manufacturing and development services for pharmaceutical intermediates and drug substances for pharmaceutical companies. While in the West, the outsourcing of pharmaceutical production has been increasing since 1990, in fact, Ajinomoto has been producing pharmaceutical amino acids at their North Carolina factory in the United States since the early 1980s. Additionally, Ajinomoto acquired Omnichem in Belgium in 1989, a company which also worked on the production and sale of pharmaceutical bulk intermediates.[30]

Up until 2005, in Japan, there were legal restrictions on the outsourcing of pharmaceutical production, however, a revision to the Pharmaceutical Affairs Law in April 2005 resulted in deregulation of the industry and an expansion of business opportunities.[citation needed]


Ajinomoto has been developing and selling supplements, amino acids, foods, and cosmetics in Japan since 1997. In 2011, they also began offering an "Amino Index®" health checkup. By statistically analyzing the difference in amino acid concentration between healthy individuals and adults suffering from cancer and other serious diseases, the "Amino Index®" is a test that can aid the early detection of diseases by gauging an individual's possibility of developing cancer.[31][32]

In addition to glutamates as a seasoning, the company also produces other amino acids such as L-Leucine, L-Tyrosine, Glycine, L-Phenylalanine,[33] and several others, which it markets as dietary supplements under the brand name AjiPure.[34][33]

Sports NutritionEdit


In 1995, Ajinomoto entered the Japanese market with a supplement called "Amino Vital" for professional sports athletes. It is a supplement that contains 12 kinds of amino acids. In 2012, Ajinomoto provided the Japanese Olympic team with "Amino Vital" GOLD which is a supplement for athletes,[35] and in 2016 they formed an agreement with the Tokyo Olympic and Paralympic Games Organizing Committee to become one of the "Tokyo 2020 Olympic and Paralympic Games Official Partners".[36] In addition, Amino Vital is now sold worldwide, including to consumers in the United States, Russia, Taiwan, and Singapore.


1907–1909: The Origins of Ajinomoto Co., Inc.Edit

The origin of Ajinomoto Co., Inc. was a newly organized business unit in 1908 in Suzuki Pharmaceutical Co., Ltd., founded in May 1907 by Saburosuke Suzuki II. This unit was organized at a request of Dr. Kikunae Ikeda (1864–1936), a Professor at Tokyo Imperial University, who invented a method for producing monosodium glutamate seasoning. He wanted to commercialize his discovery and by working with Sabururosuke Suzuki II to make this a reality in 1909. Under the general control of Saburosuke, Chuji Suzuki, a younger brother of Saburosuke, was in charge of the production and Saburo Suzuki, a son of Saburosuke, handled sales and marketing.[37] Dr. Ikeda was interested in the taste of kelp juice and when analyzing samples, he discovered the causative substance of its unique flavor, was monosodium glutamate (MSG). He named this specific taste "umami.". Umami is now accepted around the world as one of the essential basic tastes, but it was not yet known at the time of discovery.[38] Ikeda further invented a method of manufacturing MSG, and acquired patents in Japan in 1908, France in 1909, the UK in 1910, and in the United States in 1912.[39] After obtaining a Japanese patent, Ikeda was inspired by an article written by a Japanese doctor, Hide Miyake, claiming that the flavor of umami facilitated digestion. Subsequently, in order to use umami to improve the health of the Japanese at that time, he asked Saburosuke Suzuki II to further commercialize it for general consumption.[40][41] The product name "AJI-NO-MOTO," which continues to be used today, represents a seasoning that is made from vegetable proteins such as wheat and soybean. In November 1908, the company registered its trademark for "“AJI-NO-MOTO"”. In parallel, in October 1908, prior to the start of manufacturing and in consideration of safety issues, the company conducted an evaluation test of monosodium glutamate at the Tokyo Sanitation Laboratory of the Ministry of the Interior. Test results and evaluations showed that the product was harmless and suitable for human consumption. As a result, full-scale production began in December 1908 and products were mass-produced by March the following year. After presenting the product at an exhibition at the first new product exhibition event held in Ueno, Tokyo, in April 1909,[41] sales for general consumers began on May 20th 1909.[42] This is the founding anniversary of the business.[43]

1910s: The Expansion of Production, Sales, and ExportsEdit

Since its release, “AJI-NO-MOTO“” focused on housewives its main target users, hence various promotional activities such as newspaper advertisements using the registered trademark of a housewife in an apron, signboards and ground stamps (a kind of small Geoglyphs) were conducted.[40][42] Sales gradually increased and the output also increased from 4.7 ton in 1910 to 23.3 ton in 1913. In 1914, in order to continue to expand production, a new plant was set-up in Kawasaki.[44] Additionally, there was a special economic stimulus after the First World War which resulted in output hitting 84.6 ton in 1918 and sales expanding from 400,000 yen in 1913 to 1,563,000 yen. However, in terms of profit, the company experienced a permanent deficit for the first ten years due to failings in the changing method of the production at the new Kawasaki plant, and price cuts aimed at penetrating ordinary households, among other reasons. Under these circumstances, from a management perspective, Saburosuke Suzuki II considered that further expansion was necessary and on June 17, 1917, he founded S.Suzuki & Co., Ltd. with 3 million yen. This day is the company’s founding anniversary.[43]

The exceptional demands of the First World War also brought about an increase in exports so Saburosuke Suzuki II focused his efforts on expanding overseas markets. Sales dealers began in Taiwan in May 1910, in Korea in August 1910 and in China in September 1914. In addition, a New York office was opened in 1917, followed by a Shanghai branch office in 1918. Exports hit 20.5 ton in 1918, accounting for a quarter of total output.[42][44]

1920s–1930s: Overcoming Difficulties and Expanding ExportsEdit

Publicity in US 1937

Sales of AJI-NO-MOTO increased 3.8 times over ten years from 2,799 thousand yen in 1920 to 10,543 thousand yen in 1929. The expansion of sales channels to overseas markets played a major part in this sales increase. In addition to setting up distributors in Taiwan, Korea, and China, in the 1910s, the company also opened offices in Singapore and Hong Kong in 1927, an office in Taiwan in 1929, and further expanded their sales bases throughout South East Asia. In the United States, they focused on the New York branch and continued to develop a market for AJI-NO-MOTO.[45] In the 1930s, the production and sales of AJI-NO-MOTO increased from 1,077 tons in 1931 to 3,750 tons in 1937, equivalent respectively to 13 million yen and 27 million yen, an increase of about 3.5 times in production volume and 2.1 times in sales. Meanwhile, in order to realize the potential of mass production, they made further developments to the conversion process of the AJI-NO-MOTO raw material, from wheat to soybean, which became available at a lower price.[46]

In the United States, domestic sales to general households at the time were insignificant, however, in 1931, as a result of mass orders from Heinz (H.J. Heinz, Co.), and Campbell Soup Co., the company was able to expand their U.S. sales channels to the processed food market. In relation to the Food Laws in the U.S., the raw material used in AJI-NO-MOTO was labeled a "Vegetable Protein Derivative."

Meanwhile, in 1933, Japan withdrew from the League of Nations; their isolation from the world advanced, and shifted to a full-scale wartime economic regime in 1938.[47] As a result, the production of AJI-NO-MOTO also suffered, and the production volume declined to 2,339 tons in 1940, from a peak output of 3,750 tons in 1937.[48]

1940’s: “Production Suspension During Wartime and Production Restoration Post-War”Edit

Resumption of the export of 「AJI-NO-MOTO」

After 1940, production of AJI-NO-MOTO continued to decline, reducing production to 1,000 tons in 1942 before ceasing production in 1944, during World War II.

In the post-war period, the president, Saburosuke Ⅲ, showed a new company policy for resuming production. However, it took time to rebuild the factories as the company suffered from a lack of funds and raw materials. As a consequence, production restarted in 1947. In the meantime, the company worked on its general maintenance by producing other foods and food-related items and securing employment. After restarting production, with overseas markets being favorably receptive to the quality of AJI-NO-MOTO, its export became the driving force to the development of the company as a means to acquire foreign currency, with the export ratio in 1950 reaching 95%.[48][49]

In April 1946 the company changed their name to the Ajinomoto Co., Ltd. and when the Japanese stock exchange restarted in May 1949, the company listed their stock.[50]

1950s–1970s: Diversification and internationalizationEdit

During the 1950s, the export of “AJI-NO-MOTO” grew steadily overall. Export to Southeast Asia and Europe increased remarkably, while export to the U.S., which accounted for more than 20% of total export in 1950, increased slightly. With regard to Europe, adoption of “AJI-NO-MOTO” as a seasoning by many processed food manufacturers, such as Maggie GmbH and C.H. Knorr AG, helped the region occupy half of the total export volume, about 3,000 tons in 1955. Meanwhile, in Asia, export expanded from East Asia to Singapore, Thailand, Myanmar, the Philippines, Malaysia, and Indonesia.[51] In 1950, sales in Japan also resumed more vigorously after postwar sales controls were lifted. Sales expanded in a short period of time and by 1953, they exceeded the pre-war sales volume.[52] In addition to “AJI-NO-MOTO”, the company expanded its business to produce nucleic acid-based seasonings etc. and introduced processed food products such as soups through tie-ups with external resources. In the 1960s, there was a process conversion in the technology used to manufacture “AJI-NO-MOTO.” The main ingredient of “AJI-NO-MOTO” is monosodium glutamate, which is a sodium salt of glutamic acid. Glutamic acid is one of twenty basic amino acids found in the natural protein of vegetable, meat, and fish. Until the 1960s, “AJI-NO-MOTO” was manufactured by extraction by hydrolyzing soybean protein, but the company succeeded in mass production of amino acids by using microorganisms and sugar cane as raw material – this process is known as the fermentation method. As a result of this development in technology, local production in the countries, where “AJI-NO-MOTO” was imported, could be quickly implemented. Domestic production began in Thailand in 1962, followed by the Philippines (1962), Malaysia (1965), Peru (1969), Indonesia (1970) and Brazil (1977). Production volume in the six countries exceeded 51 thousand tons in 1979, approximately 90% of in Japan.[53] Meanwhile, in the 1960s, diversification into the food business sector accelerated through the alliances with international food companies. In 1962, they cooperated with Kellogg Company in the U.S. to manufacture and sell cornflakes. In 1963, they began a partnership with CPC International Inc., which owned a major soup manufacturer C.H. Knorr AG in Germany, and a major mayonnaise and margarine manufacturer Best Foods Company Ltd. in the U.S. Ajinomoto Co., Inc. expanded its food business by launching “Knorr” soup in 1964 and their own mayonnaise in 1968.[54] In the 1970s, there were further advancements in diversification. They launched a flavored seasoning “Hon-dashi” in 1970, frozen foods in 1972, and by establishing Ajinomoto General Foods Inc. (AGF), in partnership with General Foods Inc., started an instant coffee business in 1973. In 1978, they launched menu-specific seasons for Chinese dishes under the brand name, “Cook Do.” The main products under this brand are still on sale in 2018.[52][55] In the overseas food business, the company developed consumer foods business mainly in Asian and Latin American markets, where “AJI-NO-MOTO” was produced locally. In Europe and the U.S., expansion was concerned with dealing in bulk business with processed food manufacturers. In fields other than the food business, various kinds of amino acids products were produced using the new technology. In 1956, the company began supplying crystalline amino acids for pharmaceutical use, contributing to the world's first release of amino acids infusion. In the 1960s and 1970s, they developed feed-use amino acids, pharmaceuticals such as enteral nutrients, and specialty chemicals such as surfactants. In terms of overseas deployment, feed use amino acids occupied a large part of the bulk business in Europe and the U.S.[53]

1980s–1990s: Expansion & RestructuringEdit

Since the 1980s, a key concept behind the growth of the Ajinomoto Group was developing and diversifying internationally in the same way that the company did during the 1970s. During the international expansion, there was a background of structural change occurring in the Japanese economy. In 1973 and 1979 the growth rate declined after the oil shock and Japanese firms faced an appreciation of the yen due to the Plaza Accord in 1985. This resulted in companies shifting to overseas production in earnest. Similarly, for Ajinomoto, they increased their number of employees in major overseas affiliates from less than 4,000 in 1979 to more than 11,000 in 1996. They also expanded MSG production outside of Japan and by 1996 had production bases in 10 countries.

With regard to the seasoning business, Ajinomoto Co., Inc. set up overseas affiliates in Vietnam and Nigeria in 1991, and in Henan Province, China in 1993. Their approach to retail in each country was to try and penetrate the market with cash transaction at the core. Beginning in 1979 with the launch of Ros Dee® in Thailand, AJI-NO-MOTO continued to develop, produce and sell flavor seasons (savory seasonings) in Indonesia, the Philippines, Malaysia, and Brazil. In 1986, the Ajinomoto Group began producing Lysine in their Iowa factory of Heartland Lysine Co. U.S.A. followed by production in their Pathum Than factory in Ajinomoto Thailand in 1986, and Bio Italia, BioPro in Italy in 1992, gradually upgrading their worldwide production bases. In the United States, competitors were also trying to increase Lysine production which resulted in issues in the pricing of the product due to oversupply.[56]

In the circumstances, the Lysine price fixing cartel occurred in the end mid-1990s. Along with Kyowa Hakko Kogyo, and Sewon America Inc., Ajinomoto settled with the United States Department of Justice Antitrust Division in September 1996. Each firm and one executive from each pleaded guilty as part of a plea bargain to aid in further investigation. Their cooperation led to Archer Daniels Midland settling charges with the US Government in October 1996 for $100 million, a record antitrust fine at the time.[57] The cartel had been able to raise Lysine prices 70% within their first six months of cooperation.[58]

With regard to diversification, until the end of the 1970s, the Ajinomoto Group continued the diversification of oils, consommé, soups, frozen foods, and other products in the food business, but from 1980 they focused on the diversification of the amino acid business. Following the USFDA's re-approval of the sweetener aspartame in 1981, the Ajinomoto Group continued to complete the production process of aspartame at the Tokai Plant in 1982, filed related patents, and subsequently acquired a number of additional development patents.

Along with the development of aspartame, in 1987, the Ajinomoto Group began conducting research on drug development in the fields of clinical nutrition, anti-cancer drugs, infectious diseases, and cardiovascular drugs; developing ELENTAL® for use in clinical nutrition, LIVACT® used in fighting liver disease and in collaboration with the Japanese Foundation for Cancer Research they developed and commercialized Lentinan. Subsequently, they continued to study fabricated materials and chemical products, leading to the development of JINO in cosmetics and amino acids for athletes, with a sports supplement, "Amino Vital" being released in 1995. From the late 1970s to the early 1980s, many Japanese companies developed long-term strategies and Corporate Identity (CI) activities to respond to environmental changes.[59]

Ajinomoto logo (1986–1999)

Ajinomoto also mapped out a long-term business plan in 1975, formulating a three-year plan from 1976, redeveloping another long-term management concept in 1984 and from 1988 they devised the "WE-21" strategy. WE-21 stands for World Excellence in the 21st Century. In terms of communication, in 1985, Ajinomoto established a new corporate communication symbol known as the New Ajinomoto Communication Symbol or "NACS." [56]

The safety of MSG, as related to the corporate image of Ajinomoto, has been a point of discussion since its inception. The discussion began as early as 1910 in Japan, with unsubstantiated rumors relating to the use of serpents in the raw materials. Since the 1940s, safety concerns have been voiced several times by public institutions in both Japan and the United States. Additional concerns included the Chinese Restaurant Syndrome in the 1960s and the call for greater regulation on the use of MSG, which was based on the work of Professor John Olney, in 1969. In 1996, the FDA commissioned the Federation of American Society for Experimental Biology (FASEB) to study the effects of MSG and they concluded that it is safe for the majority of people. At that time, Ajinomoto also noted the possibility that asthma patients and carriers with symptoms of Chinese Restaurant Syndrome symptoms may be affected, but ultimately, the safety of this group was also confirmed by the subsequent test results in the United States and Australia.[60][61]

Ajinomoto logo (1999–2017)

In 1999, Ajinomoto formulated a new logotype and slogan. The logotype uses a capital letter A that combines the infinity symbol and the slogan "A Taste of the Future." This is the corporate philosophy of the Ajinomoto Group.[62]


By mid-2000, Ajinomoto's acquisition of NutraSweet and 'Euro-Aspartame' from Monsanto had been completed.[24]

In early 2001, Ajinomoto was involved in an incident in majority-Muslim Indonesia when it emerged that a pork-based enzyme had been used in its production of MSG.[63]

Immediately after the incident, the Food and Drug Administration of the Indonesian Government stepped up to announce that AJI-NO-MOTO's end product did not contain pig-derived substances. Additionally, AJI-NO-MOTO also announced that their products were derived from soybeans. Both announcements sought to solve the problem at an early stage.[64]

In April 2002, AJI-NO-MOTO introduced a new, three-company organizational structure: food, amino acids, and medicine; at the same time, they split the frozen foods, and fats and oils businesses into spin-offs. In addition, on a global level, the research organization section of each project was restructured. Both of these goals were part of the three-year strategic plan (1999 to 2001), which aimed to develop AJI-NO-MOTO as "an enterprise that has departed from solely trading in Japan in food and amino acids to a company with a modern global management system” Through this restructuring, they began actively developing global mergers and acquisitions.[65]

In February 2003, Ajinomoto and Unilever completed a joint venture agreement in six countries and regions of Asia. Consequently, the "Knorr" brand, was unable to be used outside of Japan. Instead, they launched the "VONO®" brand and accelerated their overseas deployment using their own brand identity.[66]

In July 2003, AJI-NO-MOTO bought the French company Orsan from the UK-based Tate and Lyle group (currently, this is AJI-NO-MOTO Foods, Europe).[67]

In November 2005, AJI-NO-MOTO Pharmaceuticals USA, Inc. was liquidated and overseas clinical development functions were consolidated with AJ-NO-MOTO Pharmaceuticals, Europe. The Amino Science Laboratory of AJ-NO-MOTO Co., Inc. and Omnichem Corporation of Belgium, jointly undertook research and development in the pharmaceutical and sweetener business.

In January 2006, the company bought the cooking sauce and condiments manufacturer Amoy Food from the French dairy product company Groupe Danone, which had run the division as the "Amoy Asian food unit".[68] At the time of the acquisition, Ajinomoto was the largest Japanese maker of seasonings.[68]

Lawsuits against Asda (2008–2010) In 2008, Ajinomoto sued British supermarket chain Asda, part of Wal-Mart, for a malicious falsehood action concerning its aspartame product when the chemical was listed as excluded from the chain's product line along with other "nasties".[69] In July 2009, a British court found in favour of Asda.[70] In June 2010, an appeal court reversed the decision, allowing Ajinomoto to pursue a case against Asda to protect aspartame's reputation.[71] At that time, Asda said that it would continue to use the term "no nasties" on its own-label products,[72] however, the suit was settled out of court in 2011 after Asda removed references to aspartame from its packaging.[73]

The year 2008 marked the 100th anniversary of the discovery of "Umami" by Dr. Ikeda. In 2009, the company released "Ajinomoto®", to commemorate the 100th anniversary of its foundation.

In 2008 and 2009, Holyland Marketing (P) Ltd.[74] filed a rectification petition against Ajinomoto Co. Inc (India) to genericide the trademark "AJINOMOTO" for MSG product. The matter is pending with IPAB.[75]

In March 2009, at the core factory in Thailand, the company introduced a biomass boiler that was fueled with rice husks, announcing plans to switch from an existing heavy oil boiler to clean energy.[76]

Since 2010: Towards Becoming a Genuine Global Specialty CompanyEdit

Since 2010, due to the rise of China, the three main core businesses that support the Ajinomoto Group (MSG, lysine for feed, and aspartame), have been exposed to international price competition and new competitors in the beverage and pharmaceutical industries, amongst others. The Ajinomoto Group was forced to concentrate on reforming their business structure and pooled management resources towards becoming a higher value-added Specialty Company.

In the beverage industry, in late 2012, the Company sold its Calpis beverage unit to Asahi Breweries for US$1,500,000,000.[77]

In April 2016, in the pharmaceutical field, the company integrated with Eisai in the development of gastrointestinal disease pharmaceuticals. This merger launched EA Pharma, which effectively separated the pharmaceutical business.[78] Alternatively, the company decided to specialize in the bio-advanced medical field, where amino acid technology is deemed useful. In 2013, the Company acquired the contract manufacturing organization Althea Technologies for US$175,000,000 in a bid to expand biopharmaceutical manufacturing in the United States.[79] In December 2016, Omnichem Co., a Belgian pharmaceutical intermediate manufacturing company, acquired Gene Design (Inc.), a developer and manufacturer of nucleic acid drugs (CDMO = Contract Development and Manufacturing Organization).[80] In Oct. 2018, Ajinomoto Althea and OmniChem united to form Ajinomoto Bio-Pharma Services.[81]

In the sweetener business, in October 2015, the company sold the Ajinomoto Sweetener Company in Europe.[82] They made the decision to move from the bulk business of producing aspartame to specializing in the retail sweetener sector.

In the frozen foods business, in November 2014, the company completed the acquisition of all ownership of Windsor Quality Holdings, Inc., the number one Asian frozen food company in the US.[83]

In France, in November 2017 the Ajinomoto Group acquired all the shares of the frozen food company Lavelli · Terrell · Smile.[84]

Regarding overseas expansion, the Ajinomoto Group accelerated development to emerging countries. The company expanded sales in Egypt and Africa in July 2011, and in November the same year they launched sales companies in Côte d'Ivoire.[85][86] In August 2014, in cooperation with the United Nations in Ghana, they began supplying nutritional supplements as part of their social outreach work.[87] In November 2016, they acquired 33.33% of Promassidor Holdings' shares, at about 55.8 billion yen. Through this merger, it became possible for the Ajinomoto Group to utilize the company's sales channel that operates in 36 countries in Africa.[88]

In Turkey, they launched Istanbul Ajinomoto Foods Sale Company in 2011, and in 2013, for around 60 million Turkish lira, they were able to acquire 50% of the shares of Keiretsu. In 2016, they acquired all of the shares of the Origin Corporation for 220 million Turkish lira.[89][90][91]

In March 2018, the Ajinomoto Group integrated the three companies and launched AJINOMOTO ISTANBUL FOOD INDUSTRY AND TRADE LIMITED COMPANY.[92]

In South Asia, in India in December 2014, in a joint venture with Toyo Fisheries, they launched Maru-chan Ajinomoto India Company. They started manufacturing and sales in October 2016, and established a joint venture with the Laxon Group in July 2016, in Pakistan.[93][94] Also, in Bangladesh they launched a sales arm of the corporation in August 2011 and a packaging plant in January 2013. In Myanmar, in February 2016, "Ajinomoto®" production (packaging) established a new sales company. They resumed business in the country which had been stopped since 2000.[95][96]

Ajinomoto logo (2017–present)

The Ajinomoto Group conducts concrete commitments in accordance with the Millennium Development Goals (MDGs), formulated by the United Nations in 2001, and the more recent SDGs adopted by the United Nations in September 2015. One of the goals is to increase the use of renewable energy by 50% by 2030. In 2014, Ajinomoto Co. (Thailand), Ltd. invested 1.25 billion baht in Thailand's core factory, which produces umami seasoning "Ajinomoto®". They introduced a biomass cogeneration system to be used as fuel and started full-scale operation in FY2017. As of January 2018, ten plants in five countries including Brazil, France, Indonesia, and Japan, have since introduced biomass cogeneration systems and are in operation.

In October 2017, Ajinomoto introduced a “Global Brand Logo” for use throughout the Ajinomoto group. The logo now features the "Aj" script on top of the now-bolder Ajinomoto wordmark from 1999.[97]

In December 2017, Ajinomoto announced that they started construction of the expansion of their Kawasaki Plant, along with the construction of their new R&D building.[98]

In November 2018, Ajinomoto divested Amoy Food to CITIC Capital Holdings Limited.[99]

See alsoEdit


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  29. ^ "味の素(株)、臨床研究用培地「StemFit®」AK03Nが良好なiPS細胞増殖性能を示すことを確認~セルアンドジーンセラピー・カタパルトが他社品との比較培養試験を実施~". プレスセンター - 味の素グループ - 味の素(株)、臨床研究用培地「StemFit(R)」AK03Nが良好なiPS細胞増殖性能を示すことを確認~セルアンドジーンセラピー・カタパルトが他社品との比較培養試験を実施~.
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  76. ^ "タイの基幹工場にバイオマス(もみ殻)燃料ボイラーを導入 〜海外主要工場のCO2排出量削減を推進〜".
  77. ^ Kachi, Hiroyuki (May 8, 2012). "Asahi to Buy Calpis for $1.5 Billion". The Wall Street Journal. Retrieved June 14, 2013.
  78. ^ "エーザイ株式会社の消化器疾患領域事業と味の素製薬株式会社の事業統合による消化器スペシャリティ・ファーマ「EA(イーエー)ファーマ株式会社」発足のお知らせ". プレスセンター | 味の素グループ | エーザイ株式会社の消化器疾患領域事業と味の素製薬株式会社の事業統合による消化器スペシャリティ・ファーマ「EA(イーエー)ファーマ株式会社」発足のお知らせ (in Japanese). Retrieved 2019-01-09.
  79. ^ "Ajinomoto Moves into CDMO Market". News: Inside Industry. Genetic Engineering & Biotechnology News. April 1, 2013. p. 12.
  80. ^ "味の素グループ、核酸医薬品の製造受託会社(株)ジーンデザインの全株式を取得~同社の経営資源を活用し、オリゴ核酸の受託事業の拡大を加速~". プレスセンター | 味の素グループ | 味の素グループ、核酸医薬品の製造受託会社(株)ジーンデザインの全株式を取得~同社の経営資源を活用し、オリゴ核酸の受託事業の拡大を加速~ (in Japanese). Retrieved 2019-01-09.
  81. ^ "Ajinomoto Althea and OmniChem Combine to Form Ajinomoto Bio-Pharma Services, Reflecting a Collective Range of Services Offered to the Bio-Pharma Industry".
  82. ^ "Announcement of Completion of Sale of Shares of a Sweetener (Aspartame) Production and Sales Subsidiary in France". presscenter | Ajinomoto Group |Announcement of Completion of Sale of Shares of a Sweetener (Aspartame) Production and Sales Subsidiary in France. Retrieved 2019-01-09.
  83. ^ "味の素グループ、米国におけるアジア食*の冷凍食品No.1のウィンザー・クオリティ・ホールディングス社の全持分取得を完了". プレスセンター | 味の素グループ | 味の素グループ、米国におけるアジア食*の冷凍食品No.1のウィンザー・クオリティ・ホールディングス社の全持分取得を完了 (in Japanese). Retrieved 2019-01-09.
  84. ^ "味の素(株)、フランスの冷凍食品会社ラベリ・テレトル・スージェレ社の全株式取得を完了". プレスセンター | 味の素グループ | 味の素(株)、フランスの冷凍食品会社ラベリ・テレトル・スージェレ社の全株式取得を完了 (in Japanese). Retrieved 2019-01-09.
  85. ^ "味の素(株)、エジプトとトルコに販売法人設立を決定 中東・アフリカ市場の開拓を推進 2011年7月中旬設立、11月販売開始予定". Retrieved 2019-01-09.
  86. ^ "味の素(株)、コートジボワールに販売法人設立 西アフリカの市場開拓を加速". Retrieved 2019-01-09.
  87. ^ "「味の素(株)、WFP国連世界食糧計画と連携 〜共同でガーナにおける母子栄養改善プロジェクト開始〜". プレスセンター | 味の素グループ | 味の素(株)、WFP国連世界食糧計画と連携 〜共同でガーナにおける母子栄養改善プロジェクト開始〜 (in Japanese). Retrieved 2019-01-09.
  88. ^ "味の素(株)、プロマシドール・ホールディングス社の株式33.33%を約558億円で取得~アフリカ食品市場におけるリーディングプレーヤーの地位確立をプロマシドール・ホールディングス社と共に目指す~". プレスセンター | 味の素グループ | 味の素(株)、プロマシドール・ホールディングス社の株式33.33%を約558億円で取得~アフリカ食品市場におけるリーディングプレーヤーの地位確立をプロマシドール・ホールディングス社と共に目指す~ (in Japanese). Retrieved 2019-01-09.
  89. ^ "味の素(株)、エジプトとトルコに販売法人設立を決定 中東・アフリカ市場の開拓を推進 2011年7月中旬設立、11月販売開始予定". Retrieved 2019-01-10.
  90. ^ "味の素社、トルコのプレミアムブランド食品会社 キュクレ社の株式50%を取得 トルコ市場での事業展開を加速". プレスセンター | 味の素グループ | 味の素社、トルコのプレミアムブランド食品会社 キュクレ社の株式50%を取得 トルコ市場での事業展開を加速 (in Japanese). Retrieved 2019-01-10.
  91. ^ "味の素(株)、トルコ大手食品会社オルジェン社の全株式を約74億円で取得~トルコ市場での事業拡大を加速~". プレスセンター | 味の素グループ | 味の素(株)、トルコ大手食品会社オルジェン社の全株式を約74億円で取得~トルコ市場での事業拡大を加速~ (in Japanese). Retrieved 2019-01-10.
  92. ^ "味の素(株)、トルコおよび中東における海外コンシューマー食品事業を拡大~イスタンブール味の素食品販売社、キュクレ食品社、オルゲン食品社を統合~2018年7月より". プレスセンター | 味の素グループ | 味の素(株)、トルコおよび中東における海外コンシューマー食品事業を拡大~イスタンブール味の素食品販売社、キュクレ食品社、オルゲン食品社を統合~2018年7月より (in Japanese). Retrieved 2019-01-10.
  93. ^ "味の素(株)、東洋水産(株)とのインドにおける合弁会社で即席麺の生産・販売開始、ナイジェリアにおける合弁契約解消". プレスセンター | 味の素グループ | 味の素(株)、東洋水産(株)とのインドにおける合弁会社で即席麺の生産・販売開始、ナイジェリアにおける合弁契約解消 (in Japanese). Retrieved 2019-01-10.
  94. ^ "味の素(株)、パキスタン市場に本格参入~2016年7月、ラクソングループと合弁会社を設立、調味料の輸入販売開始~". プレスセンター | 味の素グループ |味の素(株)、パキスタン市場に本格参入~2016年7月、ラクソングループと合弁会社を設立、調味料の輸入販売開始~ (in Japanese). Retrieved 2019-01-10.
  95. ^ "味の素(株)、バングラデシュで包装工場を稼働 南アジア地域の競争優位性を加速 〜2013年1月より本格稼働開始〜". プレスセンター | 味の素グループ | 味の素(株)、バングラデシュで包装工場を稼働 南アジア地域の競争優位性を加速 〜2013年1月より本格稼働開始〜 (in Japanese). Retrieved 2019-01-10.
  96. ^ "味の素(株)、ミャンマーで「味の素(R)」の事業再開~「味の素(R)」の生産(包装)・販売新会社を設立~". プレスセンター | 味の素グループ |味の素(株)、ミャンマーで「味の素(R)」の事業再開~「味の素(R)」の生産(包装)・販売新会社を設立~ (in Japanese). Retrieved 2019-01-10.
  97. ^ "Enhancing Our Corporate Brand to Become a Global Top 10 Class Food Company Ajinomoto Co., Inc. Introduces a "Global Brand Logo" for Use throughout the Ajinomoto Group Changeover to New Logo in Stages from October 2017". presscenter - Ajinomoto Group - Ajinomoto Co. Introduces a “Global Brand Logo” for Use throughout the Ajinomoto Group. The changeover to New Logo in Stages from October 2017.
  98. ^ "Ajinomoto Group to Build a New Plant for Manufacturing and Packaging Seasonings and Other Products". Ajinomoto Press. Retrieved 2018-10-22.
  99. ^ Murali, Kiran (2018-11-20). "Ajinomoto to sell soy sauce brand Amoy Food". SP Global. Retrieved 2019-03-24.

External linksEdit

  Media related to Ajinomoto at Wikimedia Commons