Tubi

  (Redirected from Tubi TV)

Tubi is an American ad-supported streaming service owned by Fox Corporation.[1][2] The service was first launched in April 1, 2014 and is based in San Francisco, California.[3][4]

Tubi, Inc.
Tubi logo.svg
Type of businessDivision
FoundedApril 1, 2014; 6 years ago (2014-04-01)
Headquarters,
United States
Area servedWorldwide (except EU)
OwnerIndependent (2014-2020)
Fox Corporation (2020-present)
Founder(s)
  • Farhad Massoudi
  • Thomas Ahn Hicks
Key peopleFarhad Massoudi (CEO)
IndustryEntertainment
URLtubitv.com
RegistrationOptional
Current statusActive

HistoryEdit

Tubi was founded by Farhad Massoudi and Thomas Ahn Hicks[5][6] of AdRise in San Francisco, launching in 2014 as a free service.[7][8][9] In June 2019, Tubi announced it had over 20 million active monthly users,[10] and later in September, the company reported that users had streamed 132 million hours of content.[11] In September 2020, the company reported 33 million monthly users.[12]

Sandy Grushow, former Fox TV chair, is an advisory board member.[13] Mark Amin, former vice chair of Lionsgate, is an investor. Adrise, the company behind Tubi, has raised $4 million in capital. Principal investors include Foundation Capital, Bobby Yazdani, Zod Nazem, SGH Capital, and Streamlined Ventures.[14][15]

In 2019, CEO Farhad Massoud announced Tubi would nearly double its 2018 spend on licensed content, close to US$100 million.[16] In February 2019, Tubi signed a distribution deal with NBCUniversal, which includes 400 TV episodes and movies.[17]

On September 25, Tubi became available on Vizio Smartcast.[18] On October 21, Tubi launched "Tubi Kids" - a dedicated hub for the streamer's children-centric content via Roku and supported devices.

In April 2020, Fox Corporation acquired Tubi for $440 million; Farhad Massoudi would remain at the company, which would continue as a separate subsidiary.[19][2]

Global availabilityEdit

Tubi became inaccessible throughout Europe as a result of the GDPR entering into force on May 25, 2018.[20][21] It was later announced that Tubi would relaunch in the United Kingdom by early 2020.[22][23]

Tubi officially launched in Australia on September 1, 2019.[24]

In January 2020, Tubi announced an expansion to Mexico, in a partnership with TV Azteca.[citation needed]

ProgrammingEdit

Tubi's programming includes movies and television series from content providers. In addition to Fox Entertainment, other providers have included Metro-Goldwyn-Mayer, Paramount Pictures, Lionsgate, Sony Pictures, Warner Bros., Studio 100, Shout! Factory, Nelvana, WildBrain, 9 Story Media Group, Your Family Entertainment, Bridgestone Multimedia, Entertainment One, Funimation, Xilam, Viz Media, NBCUniversal, and The Walt Disney Company.[25][26][27] Tubi uses a real-time bidding platform for advertisers that delivers video ads across various platforms.[28]

ReferencesEdit

  1. ^ "Metro-Goldwyn-Mayer And Lionsgate Invest In adRise -- Parent Company Of Tubi TV -- And License Library Content To Fuel Ad-Supported, Video-On-Demand Service". StreetInsider.com. Retrieved 19 November 2015.
  2. ^ a b Goldsmith, Jill (2020-04-20). "Fox Closes Purchase Of Tubi In Day Of Streaming Deals". Deadline. Retrieved 2020-04-20.
  3. ^ Niksa, Matt (2019-01-10). "Streaming companies eye contrasting business models, economic issues". Boston University News Service. Retrieved 2019-01-10.
  4. ^ Reisinger, Don (2019-04-28). "What Is Tubi (and Is It Worth It?)". Tom's Guide.
  5. ^ Goodwin, Richard (2020-07-21). "Tubi is Just Like Netflix – Except It's 100% FREE..." Know Your Mobile. Retrieved 2020-08-10.
  6. ^ MyitSolutions (2020-04-21). "5 Best Legal But Free Movie Streaming Websites - Newscase". News Case. Retrieved 2020-08-10.
  7. ^ Roettgers, Janko (16 April 2014). "Tubi TV wants to take on Crackle with free movies and TV shows". GigaOm. Retrieved 15 August 2019.
  8. ^ Spangler, Todd (16 April 2014). "Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You've Never Heard Of)". Variety. Retrieved 15 August 2019.
  9. ^ "Fox buys Tubi for $440m". C21media. Retrieved 2020-08-10.
  10. ^ Roettgers, Janko (2019-08-05). "Tubi Launches Marketing Campaign in New York, Los Angeles, Chicago and Detroit". Variety. Retrieved 2019-11-11.
  11. ^ "With Streaming Up 40% Since May, Tubi to Launch Tubi Kids & Expand to UK".
  12. ^ Tubi Monthly Users Jumps 65% To 33 Million, View Time Doubles During Pandemic - David Bloom, Forbes, 16 September 2020
  13. ^ "Tubi TV Lands Paramount Flicks". Multichannel. 11 March 2015.
  14. ^ "AdRise Raises $2 Million From Foundation Capital to Put Video (And Ads) On More Connected TVs". TechCrunch. 16 October 2012.
  15. ^ "AdRise Launches Tubi for free VOD". RapidTVNews. 18 April 2014.
  16. ^ Hayward, Andrew. "Tubi: Everything you need to know about the free movie and TV streaming service". Tech Radar. Retrieved 21 February 2020.
  17. ^ "Tubi Inks NBC Universal Catalog Deal – Media Play News".
  18. ^ Lafayette, Jon. "Tubi Available Via Vizio Smartcast Sets". Retrieved 2019-09-25.
  19. ^ Baysinger, Tim (March 17, 2020). "Fox Buys Ad-Supported Streaming Service Tubi in $440 Million Cash Deal". The Wrap.
  20. ^ "Tubi TV is a completely free Netflix alternative, but there's a huge catch". 19 June 2018.
  21. ^ "Tubi is the largest free movie and TV streaming service in the US. We are not available in Europe due to changes in EU laws".
  22. ^ "Tubi heads to the U.K., launches Tubi Kids". FierceVideo.
  23. ^ White, Peter (October 14, 2019). "AVOD Service Tubi To Launch In The UK In 2020; Preps Kids' Service – Mipcom".
  24. ^ Hayes, Dade (August 28, 2019). "Tubi TV Sets Launch In Australia In First Leg Of International Streaming Expansion". Deadline Hollywood. Retrieved November 2, 2020.
  25. ^ "Tubi is A Really Great Free Cord Cutting Streaming Service With 15,000 Free Movies & TV Shows". Cord Cutters. 23 October 2019.
  26. ^ "Tubi TV Grabs $6 Million From MGM, Lionsgate And Others For Its Free, Ad-Supported Streaming Service". TechCrunch. Retrieved 9 November 2015.
  27. ^ Watch Free anime Movies and TV Shows Online Tubi
  28. ^ "AdRise Launch RTB-Based Connected TV Ad Platform". VideoAdNews. 15 March 2012.

External linksEdit