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FuboTV (stylized as fuboTV) is an American over-the-top internet television service that focuses primarily on channels that distribute live sports, including NFL, MLB, NBA, NHL, MLS and international soccer, plus news, network television series and movies.[1]

FuboTV
IndustryPay television
FoundedJanuary 1, 2015; 4 years ago (2015-01-01)
HeadquartersNew York City, New York,
United States
Area served
United States
Canada
Spain
ServicesOTT television
Websitefubo.tv

Launched in January 2015 as a soccer streaming service, FuboTV pivoted to an all-sports service in 2017 and then to a virtual multichannel video programming distributor (vMVPD) model.[2] As a vMVPD, FuboTV still calls itself sports-first but its expanded channel lineup targets cord cutters, offering a selection of major cable channels and OTT-originated features that can be streamed through smart TVs, mobile and tablets and the web. [3] The service is available in the United States, Canada and Spain as of 2018. FuboTV is the only vMVPD to launch outside of North America. [4]

There are several service options with different channel lineups, including the base package, fubo Standard, with 100+ channels, and add-on packages like Extra, Sports Plus, fubo Cycling, Latino Plus and Português Plus.[5]

Investors in FuboTV include AMC Networks, 21st Century Fox, Luminari Capital, Northzone, Sky, and Scripps Networks Interactive.[6] FuboTV was named to Forbes’ Next Billion-Dollar Startups list in 2019. [7]

In October 2018, fuboTV announced it was approaching 250,000 subscribers, a +100% increase over the prior year. It also had 30,000 net additions in Q3 2018, ahead of most of its larger competitors and a sign that interest in vMVPDs continues to grow.[8]

HistoryEdit

FuboTV was co-founded in January 2015 by David Gandler (CEO), Alberto Horihuela (CMO) and Sung Ho Choi. At launch, FuboTV cost $7 per month and offered live streams from soccer-centric channels. In early 2017, Fubo pivoted to become a broader streaming service, adding entertainment and news programming in addition to soccer and sports from NFL, NBA, MLB and NHL.[9]

According to Fast Company, FuboTV still calls itself “sports-first,” but instead of being the Netflix of soccer, it’s now pitching itself as a direct competitor to cable TV and to live-streaming bundles such as Sling TV and DirecTV Now. FuboTV was the first live-TV streaming service to support 4K HDR video (2018 World Cup), and it was the first to adopt an industry standard for handling sports blackouts. It also introduced dynamic ad insertion ahead of Hulu and YouTube TV.[10]

As of July 2019, fuboTV offered entertainment and news networks including CBS, FOX, NBC, A&E, AMC, Bravo, Cartoon Network, CNN, Discovery, Food Network, HGTV, MTV, Nickelodeon, Paramount Network, Showtime, TBS, Telemundo, TLC, TNT, TV Land, Univision and VH1. [11]

FuboTV still offers a lineup of sports channels. The company says it has the most regional sports networks (RSNs) compared to its competitors including NESN in New England and YES Network in New York. [12] On February 11, 2019, AT&T Sportsnet Southwest was added making FuboTV the first virtual MVPD to offer an AT&T Sportsnet[13]

In December 2018, Fubo announced that they were going to expand into Spain.[14] April 5 of 2019 it went live in Spain

On February 20, 2019, it was announced that channels from Viacom Networks were going to be added on April 30, 2019.[15][16]

On March 5, 2019, FuboTV expanded its 4K support to BTN.[17]

On May 1, 2019, FuboTV added Comet to its lineup.[18]

In May 2019, fuboTV and FanDuel partnered to integrate sports betting data on the live TV streaming service. The deal included carriage of horse racing networks TVG and TVG2 network, both owned by FanDuel. [19]

On June 19, 2019, FuboTV announced that it will be adding the Discovery Networks joining the line up of Scripps Networks that were acquired by Discovery.[20]

Fubo Sports NetworkEdit

On June 27, 2019, FuboTV announced it launched a free ad supported linear channel called fubo Sports Network. The network is free to consumers on XUMO.[21] fubo Sports Network later launched on smart TVs like Samsung TV Plus and LG Channels powered by XUMO [22] and on The Roku Channel. [23]

After the initial soft-launch, the company announced on September 9, 2019, that it would be adding a slate of sports-oriented original programming to fubo Sports Network. Including "Call It A Night" and "Drinks With Binks," two talk shows hosted by journalist and comedian Julie Stewart-Binks; "The Cooligans," a soccer talk show hosted by New York comedians Alexis Guerreros and Christian Polanco; and "The Players' Lounge" hosted by Soccer Hall of Fame inductee Cobi Jones and PJ Harrison.[24] The company also made the live stream of fubo Sports Network available at the fubo Sports Network website

FeaturesEdit

FuboTV built its tech stack internally [25] and, in 2017, launched features like Cloud DVR storage, pausing and unpausing live streams and lookback of previously aired content for 72 hours [26] FuboTV offers two simultaneous streams as part of its base subscription package and, in March 2018, introduced a third stream for $5.99 per month. [27]

FuboTV became the second over-the-top internet television service to get integrated to the TV app on Apple TV, iPhone, and iPad.[28]

Supported devicesEdit

TV-connectedEdit

MobileEdit

ComputerEdit

  • Windows, Mac, and Linux with a compatible browser. Google Chrome is recommended but not the only compatible browser.

MarketingEdit

In September 2017, FuboTV introduced Fubo Chávez, a fictional brand spokesperson. The character has appeared in three national TV commercials as well as digital advertising. He is promoted as “the World’s Greatest Fan.”[29]

FuboTV's second national advertising campaign, a series of commercials called "Don't Compromise," launched in August 2018 and targeted cord-cutters.[30]

ReferencesEdit

  1. ^ "FuboTV Reveals Its Package as It Takes on OTT Rivals in First TV Ads". adage.com. 2017-09-12. Retrieved 2017-09-14.
  2. ^ "FuboTV Launches New Beta of Bigger OTT-TV Service". multichannelnews.com. 2017-02-10. Retrieved 2019-08-14.
  3. ^ "FuboTV is Preparing to Battle Hulu, YouTube TV with Better Technology". businessinsider. 2017-02-11. Retrieved 2019-08-14.
  4. ^ "FuboTV Takes Its Cord Cutting Service Overseas". fastcompany.com. 2017-12-03. Retrieved 2019-08-14.
  5. ^ Channels – fuboTV, retrieved 2019-11-14
  6. ^ "Streaming sports service fuboTV raises $75 million from AMC and others – TechCrunch". techcrunch.com. Retrieved 2018-04-20.
  7. ^ "Next Billion Dollar Startups". forbes.com. 2019-07-16. Retrieved 2019-08-14.
  8. ^ "fuboTV Says Nearly 250K Subscribers Have Signed Up for Its TV Streaming Service". TechCrunch.com. 2018-10-15. Retrieved 2019-01-04.
  9. ^ "The little live-TV streaming service that could – Fast Company". fastcompany.com. Retrieved 2018-08-09.
  10. ^ "The little live-TV streaming service that could – Fast Company". fastcompany.com. Retrieved 2018-08-09.
  11. ^ "fubo.tv". fubo.tv. Retrieved 2019-08-20.
  12. ^ "Sports Streaming Networks Chart TV Rights". axios.com. 2019-08-13. Retrieved 2019-08-20.
  13. ^ ndelgreco. "AT&T SPORTSNET TO BE AVAILABLE TO fuboTV CUSTOMERS IN THE SOUTHWEST TELEVISION TERRITORY". AT&T SportsNet. Retrieved 2019-02-21.
  14. ^ Bouma, Luke (2018-12-03). "fuboTV is Launching in Spain". Cord Cutters News. Retrieved 2019-02-21.
  15. ^ NICKINSON, Phil (2019-04-25). "fuboTV adding Viacom channels on April 30, 2019". Cord Cutters News. Retrieved 2019-04-27.
  16. ^ Bouma, Luke (2019-02-20). "fuboTV Adds Viacom Channels Including MTV, Comedy Central, Nickelodeon & More". Cord Cutters News. Retrieved 2019-02-21.
  17. ^ Bouma, Luke (2019-03-06). "fuboTV Expands 4K Support to The Big 10 Network". Cord Cutters News. Retrieved 2019-03-09.
  18. ^ Bouma, Luke (2019-05-01). "fuboTV Adds Comet To Its Lineup". Cord Cutters News. Retrieved 2019-05-14.
  19. ^ Perez, Sarah (2019-05-23). "FanDuel Partners With FuboTV To Bring Sports Betting Data to the Live TV Streaming Service". TechCrunch. Retrieved 2019-11-14.
  20. ^ Bouma, Luke (2019-06-19). "fuboTV is Adding 13 Discovery Networks Joining HGTV & Food Network". Cord Cutters News. Retrieved 2019-07-03.
  21. ^ Spangler, Todd (2019-06-27). "fuboTV Launches Free, Ad-Supported Streaming Sports Network". Variety. Retrieved 2019-08-07.
  22. ^ Lopez, Matt (2019-07-24). "fuboTV Launches Free, Ad-Supported Streaming Sports Network On Samsung and LG TVs". The Wrap. Retrieved 2019-08-07.
  23. ^ Perez, Sarah (2019-08-13). "Roku Expands Its Free Live TV Selection with 5 More Channels Including Fubo Sports Network". Techcrunch. Retrieved 2019-08-20.
  24. ^ Spangler, Todd (2019-09-09). "FuboTV Unveils Lineup for Free Streaming Sports Network". Variety. Retrieved 2019-10-15.
  25. ^ "5 Questions with FuboTV CEO David Gandler". thewrap.com. 2018-11-14. Retrieved 2019-08-20.
  26. ^ "FuboTV Lookback Feature Launches". cocrdcuttingreport.com. 2017-05-26. Retrieved 2019-08-20.
  27. ^ "FuboTV Offers Third Stream". multichannel.com. 2018-03-28. Retrieved 2019-08-20.
  28. ^ "Apple TV App Add FuboTV Integration". cordcuttingnews.com. Retrieved 2019-01-29.
  29. ^ "FuboTV: An Underdog with Upside". cablefax.com. 2017-09-26. Retrieved 2017-11-03.
  30. ^ "FuboTV Targets Cable Subscribers in Marketing Push". mediapost.com. 2018-08-27. Retrieved 2018-08-27.

External linksEdit