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"Toy" (Hebrew transliteration: טוי) is a song recorded by Israeli singer Netta, and Israel's submission in the Eurovision Song Contest 2018. The track was written by Doron Medalie and Stav Beger, and produced by the latter.[1][2] The song was released on 11 March 2018 along with its official music video clip, which was directed by Keren Hochma. The song was leaked online a day before the official release.[3]

"Toy"
Netta Toy Single Cover.jpg
Single by Netta
Released 11 March 2018 (2018-03-11)
Format Digital download
Recorded 2018
Genre
Length 3:00
Label
  • Tedy Productions
  • Unicell
  • S-Curve (US)
Songwriter(s)
Producer(s) Stav Beger
Audio sample
Music video
"Toy" on YouTube
Israel "Toy"
Eurovision Song Contest 2018 entry
Country
Artist(s)
Languages
English, Hebrew
Composer(s)
Lyricist(s)
  • Doron Medalie
  • Stav Beger
Finals performance
Semi-final result
1st
Semi-final points
283
Final result
1st
Final points
529
Appearance chronology
◄ "I Feel Alive" (2017)   

The song won the Eurovision Song Contest 2018, with 529 points. It marks Israel's fourth Eurovision win along with 1978, 1979 and 1998.[4] The song reached the top of the charts in Israel.[5]

The song became the most viewed video on Eurovision Song Contest's YouTube channel on 27 May 2018 and is the third most viewed song from Eurovision, after "Occidentali's Karma" and "Grande amore" (both entries from Italy, 2017 and 2015).[6][7]

The song is set to be featured on the game Just Dance 2019.

Contents

LyricsEdit

The song's lyrics are mostly in English, with the exception of the Hebrew phrase אני לא בובה‎ (ani lo buba, "I am not a doll"), and the slang word סטפה‎ (stefa, meaning a pile of banknotes).[8] The Japanese word baka (バカ "stupid") is also used extensively and the Pokémon character Pikachu is used once.

Eurovision Song ContestEdit

 
Performance at the first semi final rehearsal

"Toy" was first drawn to compete at the first semi-final of the Eurovision Song Contest 2018, in which it was performed seventh in a field of nineteen songs, and achieved first place, based on a combination of fourth placing from televote and first from jury. It thus qualified for the final, under a format progressing the top ten most-voted songs from each semi-final.[9] In the final the song was performed 22nd in a field of 26, and won, based on third placing with 212 points from the jury and winning the televote with 317 points, achieving overall first place with a combined score of 529 points.[10]

Critical receptionEdit

Charlotte Runcie of The Daily Telegraph awarded the song five stars out of five, describing it as "gloriously bizarre pop" with "playful lyrics and a powerful vocal performance".[11]

Allegations were made that the performance of the song at Eurovision featured appropriation of Japanese cultural imagery as a "prop", including Netta wearing a kimono and buns, and the performance's staging featuring Maneki-nekos—a Japanese symbol of luck.[12][13] Netta has not yet responded to the allegations, but did state in previous interviews that she was a follower of Japanese popular culture including, in particular, the Pokémon franchise.[14]

Copyright concernsEdit

On 3 July 2018, Israeli infotainer Guy Pines reported that Universal Music Group may file a lawsuit claiming "Toy" was based on The White Stripes' song "Seven Nation Army".[15][16]

Credits and personnelEdit

Recording and management

  • Recorded at Stav Beger Studios (Tel Aviv)
  • Published by Tedy Productions and Unicell

Personnel

  • Netta – vocals, loop arrangements
  • Doron Medalie – composition
  • Stav Beger – composition, production, percussion, mixing and mastering
  • Avshalom Ariel – loop arrangements
  • Ami Ben Abu – keyboards
  • Shimon Yihye – guitars
  • Daniel Rubin, Maayan Bukris and Liron Carakukly – background vocals

ChartsEdit

Chart (2018) Peak
position
Austria (Ö3 Austria Top 40)[17] 15
Belgium (Ultratop 50 Flanders)[18] 29
Belgium (Ultratip Wallonia)[19] 19
Czech Republic (Singles Digitál Top 100)[20] 88
Finland (Suomen virallinen lista)[21] 10
France (SNEP)[22] 16
Germany (Official German Charts)[23] 19
Greece Digital Singles (IFPI Greece)[24] 12
Hungary (Stream Top 40)[25] 36
Ireland (IRMA)[26] 63
Israel (Media Forest)[27] 1
Netherlands (Single Top 100)[28] 60
Norway (VG-lista)[29] 19
Scotland (Official Charts Company)[30] 28
Spain (PROMUSICAE)[31] 16
Sweden (Sverigetopplistan)[32] 5
Switzerland (Schweizer Hitparade)[33] 34
UK Singles (Official Charts Company)[34] 49
US Dance Club Songs (Billboard)[35] 1
US Hot Dance/Electronic Songs (Billboard)[36] 27

ReferencesEdit

  1. ^ Herbert, Emily (25 February 2018). "Israel: Netta's Eurovision Song "Toy" To Be Released March 10th". Eurovoix. 
  2. ^ Ioannou, Dimitris (25 February 2018). "Netta Barzilai to sing "Toy" in Lisbon!". escXtra. 
  3. ^ "Netta Barzilai's Israeli Eurovision entry leaks online". Ynetnews. 11 March 2018. 
  4. ^ "Israel Wins Eurovision Contest". Variety. 12 May 2018. Retrieved 13 May 2018. 
  5. ^ "Media Forest 11 11-03-18 17-03-18". Media Forest. Retrieved 11 May 2018. 
  6. ^ Cobb, Ryan (26 May 2018). "RECORD BREAKER! "TOY" becomes most viewed video EVER on Eurovision YouTube channel". escxtra.com. Retrieved 27 May 2018. 
  7. ^ "Netta beats them all: Record 58 million views on YouTube!". Eurovision. 27 May 2018. Retrieved 27 May 2018. 
  8. ^ "רוביק רוזנטל, מילון הסלנג המקיף" (Comprehensive Slang Dictionary), ISBN 965-07-1401-4, p. 259
  9. ^ "First Semi-Final: 10 Acts Qualify For Eurovision 2018 Grand Final". The Official Website of the Eurovision Song Contest - Eurovision.tv. 8 May 2018. 
  10. ^ "The results of Eurovision 2018: Let's dive into the numbers! - Eurovision Song Contest Lisbon 2018". Eurovision.tv. 14 May 2018. Retrieved 4 July 2018. 
  11. ^ Runcie, Charlotte (13 May 2018). "Eurovision 2018: Israel's winning song is gloriously bizarre pop — review". The Daily Telegraph. Retrieved 13 May 2018. 
  12. ^ "Israel's Eurovision winner Netta Barzilai accused of cultural appropriation". SBS News. Retrieved 14 May 2018. 
  13. ^ "Eurovision 2018 winner Netta has been accused of cultural appropriation". The Independent. 13 May 2018. Retrieved 14 May 2018. 
  14. ^ "Eurovision favourite Netta: 'I don't sing beautifully'". The Independent. 7 May 2018. Retrieved 14 May 2018. 
  15. ^ "Does 'Toy' sound like 'Seven Nation Army'?". The Jerusalem Post. 3 July 2018. 
  16. ^ "Major US label claims Israel's winning Eurovision hit 'Toy' plagiarized". i24NEWS. 3 July 2018. 
  17. ^ "Austriancharts.at – Netta – Toy" (in German). Ö3 Austria Top 40. Retrieved 23 May 2018.
  18. ^ "Ultratop.be – Netta – Toy" (in Dutch). Ultratop 50. Retrieved 18 May 2018.
  19. ^ "Ultratop.be – Netta – Toy" (in French). Ultratip. Retrieved 18 May 2018.
  20. ^ "ČNS IFPI" (in Czech). Hitparáda – Digital Top 100 Oficiální. IFPI Czech Republic. Note: insert 201820 into search. Retrieved 22 May 2018.
  21. ^ "Netta: Toy" (in Finnish). Musiikkituottajat – IFPI Finland. Retrieved 27 May 2018.
  22. ^ "Lescharts.com – Netta – Toy" (in French). Les classement single. Retrieved 18 May 2018.
  23. ^ "Offiziellecharts.de – Netta – Toy". GfK Entertainment Charts. Retrieved 18 May 2018.
  24. ^ "Official IFPI Charts-Digital Singles Chart" (in Greek). IFPI.gr. Archived from the original on 30 May 2018. 
  25. ^ "Archívum – Slágerlisták – MAHASZ" (in Hungarian). Stream Top 40 slágerlista. Magyar Hanglemezkiadók Szövetsége. Retrieved 26 May 2018.
  26. ^ "IRMA – Irish Charts". Irish Recorded Music Association. Retrieved 19 May 2018. 
  27. ^ "Media Forest 11 11-03-18 17-03-18". Media Forest. Retrieved 11 May 2018. 
  28. ^ "Dutchcharts.nl – Netta – Toy" (in Dutch). Single Top 100. Retrieved 18 May 2018.
  29. ^ "VG-lista – Topp 20 Single uke 20, 2018". VG-lista. Retrieved 19 May 2018. 
  30. ^ "Official Scottish Singles Sales Chart Top 100". Official Charts Company. Retrieved 19 May 2018.
  31. ^ "Top 100 Canciones – Semana 20: del 11.05.2018 al 17.05.2018" (PDF) (in Spanish). Productores de Música de España. Retrieved 23 May 2018. 
  32. ^ "Sverigetopplistan – Sveriges Officiella Topplista". Sverigetopplistan. Retrieved 18 May 2018. 
  33. ^ "Swisscharts.com – Netta – Toy". Swiss Singles Chart. Retrieved 21 May 2018.
  34. ^ "Official Singles Chart Top 100". Official Charts Company. Retrieved 19 May 2018.
  35. ^ "Israel's Netta Barzilai tops Billboard dance chart with Eurovision winning 'Toy'". i24NEWS. Retrieved 20 August 2018. 
  36. ^ "Dance/Electronic Songs: August 25, 2018". Billboard. Retrieved 21 August 2018. 

External linksEdit