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Shuddh Desi Romance, released internationally as A Pure Desi Romance, is a 2013 Indian romantic comedy film directed by Maneesh Sharma and produced by Aditya Chopra. It features Sushant Singh Rajput, Parineeti Chopra and newcomer Vaani Kapoor in leading roles. The story, set in Jaipur, Rajasthan, explores the views of the younger generation on commitment, live-in relationships and arranged marriages as compared to love marriages in small town India. It screened in the Gala Presentation section of the 2013 Toronto International Film Festival.[4] Upon release, the film received generally positive response from critics and audiences and was declared a hit in India by Box Office India.[5]

Shuddh Desi Romance
Shuddh Desi Romance.jpg
Theatrical release poster
Directed by Maneesh Sharma
Produced by Aditya Chopra
Written by Jaideep Sahni
Starring Sushant Singh Rajput
Parineeti Chopra
Vaani Kapoor
Rishi Kapoor
Music by Sachin–Jigar
Cinematography Manu Anand
Edited by Namrata Rao
Production
company
Release date
  • 6 September 2013 (2013-09-06)
Running time
140 minutes[1]
Country India
Language Hindi
Budget 25 cr.[2][3]
Box office 47 crore (india)[2]

Contents

PlotEdit

Raghu Ram (Sushant Singh Rajput) is a tourist guide in Jaipur who doubles up as a rental baraati for Goyal (Rishi Kapoor), a wedding planner. Raghu is experiencing pre-marital jitters before his arranged marriage. Goyal has hired a fake baraat to accompany Raghu to his wedding which includes Gayatri (Parineeti Chopra), an open-minded, independent woman who lives life on her own terms. On the way to his wedding venue, Raghu falls for Gayatri. A confused Raghu, heavily impressed by her freedom, gathers the guts to run away from his wedding.

A fortnight later, the two begin dating and eventually enter into a live-in relationship. In India, such relationships can be socially frowned upon, so they hide the relationship from their neighbours by pretending to be siblings. Mr. Gupta (Tarun Vyas), a neighbour of Gayatri, catches Raghu with Gayatri and tries to create distrust between them, but the couple are able to reconcile and decide to get married. However, on the day of the wedding, Gayatri runs out on him, and Raghu is left inconsolable.

Soon after, at a wedding, Raghu meets Tara (Vaani Kapoor), the woman he was going to marry before he met Gayatri. She asks him out initially on a revenge trip but slowly falls for him. Just as Raghu is about to ask her to marry him at a wedding, he runs into Gayatri. The bride's mom sends Raghu and Gayatri to pick up the priest from the station. On the way, Gayatri tries to talk to Raghu but he is reluctant. Later at dinner, Raghu finds Tara and Gayatri sitting on the same table. Tara tells him that she invited Gayatri to dinner on Sunday. Raghu gingerly makes an excuse for the bathroom. Gayatri follows him, and they confess their love for each other. Tara arrives and catches them in a loving embrace. Tara leaves while Raghu and Gayatri are compelled by Goyal to accept that they love each other and that they should marry.

Three days later, on the night of their marriage, Gayatri and Raghu run into each other at the main gate while they are trying to run away. Later they meet at Gayatri's home where Raghu says that he truly loves Gayatri but he doesn't want to be imprisoned by marriage. They agree to resume their live-in relationship.

CastEdit

ProductionEdit

Scripting

The script was written by Jaideep Sahni, who has previously written such films as Company (2002), Bunty Aur Babli (2005), Khosla Ka Ghosla (2006) and Chak De! India (2007). The setting, Jaipur, was used to provide a contrast from the lifestyle of big cities and to depict how a traditional way of life complete with its hypocrisies co-exists in these smaller cities along with modern influences.[6]

Filming

While the majority of the film was shot in and around Jaipur, Rajasthan, the title song was shot at Mehrangarh Fort and the palaces and bylanes in Jodhpur, Rajasthan with the lead actors, and choreographed by Ganesh Acharya.[7][8]

SoundtrackEdit

Shuddh Desi Romance
Soundtrack album by Sachin–Jigar
Released 2013
Genre Rajasthani folk, bossa, techno
Length 23:56
Label YRF Music
Producer YRF Music
Sachin–Jigar chronology
Issaq
(2013)Issaq2013
Shuddh Desi Romance
(2013)
Humpty Sharma Ki Dulhania
(2014)Humpty Sharma Ki Dulhania2014

The soundtrack was produced by the composer duo Sachin–Jigar. It contains four vocal songs and the remaining tracks are instrumental. The tracks have a huge Rajasthani folk influence mixed with bossa and techno. The lyrics were written by Jaideep Sahni.

No. Title Artist(s) Length
1. "Tere Mere Beech Mein" Sunidhi Chauhan & Mohit Chauhan 4:12
2. "Gulabi" Jigar Saraiya & Priya Saraiya 3:51
3. "Chanchal Mann Ati Random" Divya Kumar 3:55
4. "Shuddh Desi Romance" Benny Dayal & Shalmali Kholgade 3:06
5. "Mujhe Kiss Kar Sakte Ho" Instrumental 2:21
6. "Love in Jaipur" Instrumental 2:04
7. "Tez Waala Attraction" Instrumental 1:31
8. "Boyfriend Banogey" Instrumental 1:40
9. "Bhanwara Ma Bhatke" Instrumental 1:16
Total length: 23:56

ReleaseEdit

Shuddh Desi Romance was released on 6 September 2013. It was mainly a multiplex release on approximately 1100 screens.[9] A teaser trailer of Dhoom 3 was attached to the prints.[10] It has an investment of 250 million (US$3.9 million) including marketing and release costs.[2][3][11]

MarketingEdit

The trailer was launched at Raj Mandir Cinema, Jaipur.[12]

Yash Raj Films launched the poster with the digital poster on 17 June 2013.[13] Sushant Singh Rajput introduced Yash Raj Films Shuddh Desi debutante Vaani Kapoor at a song launch event on 1 August where they unveiled their song "Gulabi".[14] The title track, "Shuddh Desi Romance," was released on 18 August 2013.[15]

The star cast — Sushant Singh Rajput, Parineeti Chopra and Vaani — promoted the film on 31 August 2013 in an appearance on the show Comedy Nights with Kapil. Sushant, Parineeti and Vaani promoted the film on the show DID Super Moms. The stars promoted it on Jhalak Dikhla Jaa where Sushant wooed Madhuri Dixit. Parineeti and Vaani with director Maneesh Sharma and writer Jaideep Sahni discussed the film at great length with the Indian Express team at the Screen Preview.[16]

Critical responseEdit

The movie received generally positive reviews.

IndiaEdit

Taran Adarsh of Bollywood Hungama gave it 3.5 stars out of 5 and stated that Shuddh Desi Romance caters to and reflects the mindset of a lot of youth in modern society.[17] Rajeev Masand of CNN-IBN gave 3.5 out of 5 and commented that "To a large extent, Shuddh Desi Romance reinvents the wheel as far as Bollywood rom-coms go. It's aggressively non-formulaic, and gives us characters who refuse to conform. The minor hiccups notwithstanding, this is a charming little film." Tushar Joshi of DNA gave it 3 stars and felt that Shuddh Desi Romance is refreshing, breezy and engaging.[18] India Today gave it 3.5 stars.[19] Mohar Basu of Koimoi gave 3.5 stars and remarked that the film is a heartfelt true take of real contemporary relationships.[20] Sukanya Verma of Rediff gave it 3.5 stars and judged that Shuddh Desi Romance has no dull moments.[21][22]

Khalid Mohammad of the Deccan Chronicle gave it 3 stars and wrote, "don't miss it for Ms Chopra and for the feisty first half. Post-break, you can catch 40, even 400 winks in your seat."[23] Reshma Sengar of Zee News gave it 2.5 stars and summarised, "Although not as good as Band Baaja Baarat and Ladies Vs Ricky Bahl, Maneesh Sharma's third directorial venture is "jhataak", peppy and colourful but still turns out only to be a onetime watch!"[24] Anupama Chopra gave the film 4 stars and said Shuddh Desi Romance is "a dose of adrenalin, though it loses steam in the second half – it's almost as if, suddenly, Manish and Jaideep didn't know where to take their story and characters."[25] The Times of India gave it 3 stars and stated that "the concept is engaging, but the plot is little shudd, little desi and quite confused".[26] Rachit Gupta of Filmfare gave it 3 stars and said that the film is a crazy, witty and a soulful twist on getting hitched.[27]

OverseasEdit

Dawn's film critic Mohammad Kamran Jawaid said that "Shuddh Desi Romance has an innovative twist on the love triangle, spiffy songs, a mix of adequate to engaging performances (Mr. Rajput is adequate, Ms. Chopra is engaging, Ms. Kapoor is somewhere in between) and just about apt technical intelligence that doesn’t overpower the story Mr. Sharma has in mind. So at the very least, it has a few aces up its sleeve." Jawaid, however, had a problem with the lack of morality in context of South Asian family values, writing "Young love, I can understand (and endorse) easy. Debasement of relationships to avoid public disgrace, amongst other puerilities, is a drastic measure for yours truly. The first world may disagree, but here in South Asia, it’s the orthodox bond of family that count, not the drastic need to escape its ideals."[28]

AwardsEdit

Filmfare Awards[29]
BIG Star Entertainment Awards
IIFA Awards[30]

Box officeEdit

IndiaEdit

The film grossed 295 million (US$4.6 million) nett across its first five days at the domestic box office.[31] It collected around Rs 362.7 million nett in week one.[2] Shuddh Desi Romance collected around 12.5 million nett on its 8th day[32] Shuddh Desi Romance dropped in its second weekend collecting nearly 60 million nett. The ten-day total is Rs 420 million nett plus.[33] Shuddh Desi Romance had Rs 85.8 million nett second week taking its two-week total to around Rs 450 million nett.[34][35] The film nett. grossed Rs 10 million in third week taking its total to 463 million (US$7.2 million) nett.[2]

OverseasEdit

Shudh Desi Romance grossed $1.08 million (Rs 7.04 cr) in its first weekend overseas.[36][37] Shuddh Desi Romance did well in overseas as it has collected $1.7 million in ten days.[38] The film crossed US$ 2 million in overseas in three weeks.[39][40]

See alsoEdit

ReferencesEdit

  1. ^ "Shuddh Desi Romance (Cut version) (12A)". British Board of Film Classification. Retrieved 10 September 2013. 
  2. ^ a b c d e "Shuddh Desi Romance - Movie - Box Office India". Retrieved 20 November 2016. 
  3. ^ a b "Zanjeer loses out to Shuddh Desi Romance on the opening day". Retrieved 9 September 2013. 
  4. ^ "Toronto film festival 2013: the full line-up". The Guardian. London. 23 July 2013. Retrieved 24 July 2013. 
  5. ^ http://www.boxofficeindia.com/boxdetail.php?page=shownews&articleid=6084&nCat=
  6. ^ "Bollywood screenwriters are finally getting their due". Deccan Chronicle. 8 Sep 2013. Retrieved 9 September 2013. 
  7. ^ "Parineeti Chopra and Sushant Singh Rajput shoot a new song for Shuddh Desi Romance". Bollywoodlife.com. 11 August 2013. Retrieved 9 September 2013. 
  8. ^ "Shuddh Desi Romance title track making". Bollywoodlife.com. 3 September 2013. Retrieved 9 September 2013. 
  9. ^ "Boxofficeindia.com". Boxofficeindia.com. Retrieved 9 September 2013. 
  10. ^ "Dhoom 3 meets Shuddh Desi Romance - The Times of India". The Times of India. 3 September 2013. Retrieved 5 September 2013. 
  11. ^ "The Chopra weekend is here: Zanjeer or Shuddh Desi Romance? : Bollywood, News - India Today". Indiatoday.intoday.in. 4 September 2013. Retrieved 9 September 2013. 
  12. ^ "Trailer launch video of Shuddh Desi Romance" on YouTube
  13. ^ "Shuddh Desi Romance First Look | Feat. Parineeti Chopra, Sushant Singh Rajput", Yash Raj Films, 17 June 2013
  14. ^ "Yash Raj Films". Yash Raj Films. 1 August 2013. Retrieved 9 September 2013. 
  15. ^ "Shuddh Desi Romance title song: Sushant Singh Rajput and Parineeti Chopra’s colourful chemistry is engaging!"
  16. ^ "PHOTOS: Exclusive: Parineeti, Vaani's Shuddh Desi Romance @ Screen Big Picture Photo Gallery, Picture News Gallery". The Indian Express. 3 September 2013. Retrieved 9 September 2013. 
  17. ^ "Shuddh Desi Romance (2013) | Hindi Movie Critic Review By Taran Adarsh". Bollywood Hungama. 28 June 2012. Retrieved 9 September 2013. 
  18. ^ "Film Review: Shuddh Desi Romance is refreshing, breezy and engaging - Entertainment - DNA". Dnaindia.com. 8 April 2013. Retrieved 9 September 2013. 
  19. ^ "Movie review: Shuddh Desi Romance : Reviews, News - India Today". Indiatoday.intoday.in. Retrieved 9 September 2013. 
  20. ^ "Shuddh Desi Romance Movie Review | Sushant Singh Rajput, Parineeti Chopra". Koimoi.com. 29 September 2008. Retrieved 9 September 2013. 
  21. ^ "Review: Shuddh Desi Romance has NO dull moments - Rediff.com Movies". Rediff.com. Retrieved 9 September 2013. 
  22. ^ "Shuddh Desi Romance is an honest love story with a desi touch, say critics". Hindustan Times. 9 June 2013. Retrieved 9 September 2013. 
  23. ^ "'Shuddh Desi Romance' review: Back on the marry-go-round". Deccan Chronicle. Retrieved 9 September 2013. 
  24. ^ "‘Shuddh Desi Romance’ review: Soulful, witty but wanes in the end!". Zeenews.india.com. 9 July 2013. Retrieved 9 September 2013. 
  25. ^ "Anupama Chopra's review: Shuddh Desi Romance". Hindustan Times. Retrieved 9 September 2013. 
  26. ^ "Shuddh Desi Romance movie review: Wallpaper, Story, Trailer at Times of India". Timesofindia.indiatimes.com. 1 January 1970. Retrieved 9 September 2013. 
  27. ^ "Movie Review: Shuddh Desi Romance". Filmfare.com. Retrieved 9 September 2013. 
  28. ^ Movie review at Dawn.com, retrieved 13 September 2013
  29. ^ "59th Idea Filmfare Awards & Nominations". Filmfare. 13 Jan 2014. Retrieved 5 February 2014. 
  30. ^ "IIFA 2014: Complete list of winners". Indian Express. 27 April 2014. Retrieved 27 April 2014. 
  31. ^ http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=6054&nCat=[dead link]
  32. ^ http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=6063&nCat=
  33. ^ http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=6068&nCat=
  34. ^ http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=6090&nCat=
  35. ^ http://www.boxofficeindia.com/boxnewsdetail.php?page=shownews&articleid=6081&nCat=
  36. ^ "Shuddh Desi Romance Decent Weekend Chennai Express At $17.25 Million". Box Office India. 11 September 2013. Retrieved 11 September 2013. 
  37. ^ http://www.bollywoodhungama.com/box-office/overseas/id/489
  38. ^ http://www.boxofficeindia.com/overdetail.php?page=shownews&articleid=6075&nCat=
  39. ^ http://www.boxofficeindia.com/overdetail.php?page=shownews&articleid=6118&nCat=
  40. ^ http://www.boxofficeindia.com/overdetail.php?page=shownews&articleid=6096&nCat=

External linksEdit