Roblox is a massively multiplayer online platform that allows users to design their own games and play a wide variety of different types of games created by the developer or other users. Sometimes compared to Minecraft, Roblox is a website and app that hosts social network virtual world games constructed of Lego-like virtual blocks.
Roblox's logo as of January 10, 2017.
|Platform(s)||Microsoft Windows, Mac OS X, iOS, Android, Xbox One, Oculus Rift |
|Release||April 6, 2006|
|Genre(s)||Massively multiplayer online game|
Founder and CEO David Baszucki started testing the first demos in 2004 under the name DynaBlocks. In 2005, it was renamed Roblox and became available for PCs. The platform was officially released in 2006 by the Roblox Corporation. As of 2016[update], Roblox has 30 million active monthly users.
Roblox is a sandbox game which allows players to create their very own games using its proprietary engine, Roblox Studio. Games and assets for games are built by using "parts", similar to those of lego parts. Players can use the programming language Lua to dynamically change the environment of the game and program their own games. Plugins can also be developed with Lua to be used in Roblox Studio.
Users are able to advertise and sponsor their own game on the website by bidding. Users are also able to create gamepasses, which can be used to give consumers perks for buying the gamepass, etc.; "Developer Products", which can be purchased unlimited times, similar to the likes of microtransactions and badges, to reward players for doing a certain task. A percentage of the revenue from gamepasses and developer products is given to Roblox.
Roblox is played by using a keyboard's WASD and arrow keys or by using a mouse, touch pad, or other input device. Players can switch between first person mode and third person mode.
Roblox allows players to buy, sell and create virtual items. Shirts, T-shirts and pants can be bought by anyone but only players with Builders Club membership can sell shirts, T-shirts and pants. Only Roblox admins can sell hats, gear and packages on the platform. Hats with a "Limited" status, or "Limited" hats, can only be sold on the Roblox catalog with Builders' Club.
Players are allowed to wear at the most 3 hats, 1 shirt, 1 T-shirt and 1 pair of pants, to carry 1 gear item. Players buy items with "Robux", which can be obtained by revenue from games made by the user, revenue made from shirts, t-shirts or pants, revenue from selling "Limited" hats or microtransactions. A percentage of the revenue made in "Robux" goes to Roblox.
Roblox allows for the creation of groups. After joining, players can then advertise their group, participate in group relations, and set their primary group. Players that own groups can also manage roles, make shoutouts, post on the group wall, moderate the group wall, etc. Groups can only be owned by Builders' Club members.
Groups can publish their own clothing (Shirts, T-shirts and Pants) and games can also be published as a group game and all revenue from group clothing and games goes towards group funds. Group funds specifically are used to run ads to promote groups and can also be paid out using the "Group Payout" system which could contribute to creating new roles, etc. Clans can also be created. Clans are groups that compete against each other in Player Points Leaderboard rankings. Player Points are points that can be rewarded for achieving a certain goal, etc. and can be given out by developers to players.
Roblox was created by co-founders David Baszucki and Erik Cassel in 2004. Roblox – a portmanteau of the words "robots" and "blocks", launched in beta version that year. The website was officially launched in 2006.
In March 2007, Roblox became compliant with COPPA, with the addition of safe chat, a change that limited users under the age of thirteen to communicating by selecting predefined messages from a menu. In August 2007, Roblox added the Builders Club, a premium membership, and applied server improvements.
On December 11, 2012, Roblox released an iOS version of the game. In an interview with Massively, CEO David Baszucki stated he also wanted the game to be available on the digital stores of "Android, Windows, Steam, Mac, Chrome, [and] Amazon..."
On May 31, 2015, a feature named Smooth Terrain was added, increasing the graphical fidelity of the terrain and changing the physics engine from a block-oriented style to a smoother and more realistic style. On November 20, 2015, Roblox was launched on Xbox One, with an initial selection of 15 games chosen by Roblox staff. New Roblox games for this console will have to go through an approval process, and are subject to the Entertainment Software Ratings Board standards.
In April 2016, Roblox launched Roblox VR for Oculus Rift. At the time of release, more than ten million games were available in 3-D. Also by this time, Roblox had 30 million monthly active users, and a peak of 900,000 concurrent users. Around the same time period, the safe chat feature was removed and replaced by a system based on a whitelist with a set of acceptable words for users under 13 years old and on a "black list" for other users. This new system allows users under the age of 13 to create content on the website, which they were not able to do previously.
In June 2016, the company launched a version compatible with Windows 10. While the game has had a PC presence since 2004 with its web version, this is the first time it was upgraded with a standalone launcher built for Windows.
On January 10, 2017, Jazwares unveiled designs for toys based on Roblox characters. The characters are similar to Lego minifigures, having interchangeable body parts, clothes, and tools. The toys were released on February 5, 2017 Whilst purchasing toys, buyers would be gifted scratch codes to redeem for in-game items.
During the 2017 Roblox Developers Conference, officials said that creators on Roblox (about 1.7 million) collectively earned at least $30 million USD in 2017. One creator told Business Insider that funds from his creation covered his undergraduate education at Duke University.
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