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Rainbow Ruby (Korean: 레인보우 루비; Chinese: 彩虹宝宝; pinyin: Cǎihóng bǎobǎo) is a CGI animated television series aimed at children, produced by 38°C Animation Studio and CJ E&M Corporation in South Korea, China Entertainment Corporation (a subsidiary of China ACG Group, which is an enterprise directly under the PRC Government's Ministry of Culture) in China and DHX Media in Canada.
At Ruby's house, a small event related to the main plot of each episode occurs, before a red jewelry on the chest of Choco, Ruby's Teddy bear, flashes with a melody. Ruby then takes Choco to her room, and the two 'transport' themselves to the Rainbow Village. There, Ruby hears an explanation from Ling Ling, the mayor of Rainbow Village, and transforms herself using her Rainbow Roller into an appropriate clothing to solve problems. Each episode concludes, back home, with another small event.
- Rainbow Ruby (voiced by Alyssya Swales) is a girl who can transform into various of jobs to help her toy friends.[clarification needed]
- Choco is Rainbow Ruby's teddy bear.
- Gina (voiced by Shannon Chan-Kent) is a wooden puppet pirate.
- Mayor Ling Ling (voiced by Johnny Yong Bosch), a stuffed elephant, is a mayor of Rainbow Village.
- Jessy (voiced by Kate Davis) is a doll on peach/fair skin, has red hair in pigtails with two yellow ribbons on her hair, with brown eyes, a pink nose and freckles, rosy cheeks, and wears a yellow tank top shirt with a white collar and a blue ribbon on her neck, a yellow diaper with white polka dots and pink slippers.
- Princess Kiki (voiced by Olivia Charles) is a sweet young porcelain doll princess.
- Daisy is a pink-coloured reindeer plush toy.
- Prince Frederick
- Ellie is a nature-loving stuffed sheep that sometimes glows.
- Thunderbell (voiced by Brian Drummond) is a stuffed bunny playing scooter.
- Felicia (voiced by Olivia Charles) is a fairy doll
- Paige (voiced by Kate Davis) is a stylish paper doll.
- Mr. Sloth (voiced by Johnny Yong Bosch)
- Harmony family
- Miss Swan
The series is distributed as 52 single episodes and as 26 double feature episodes. The airings on Family Jr. in Canada are shown in the form of the latter.
|Title||Written by||Canadian air date|
|1||1||"Ruby's Ranger Adventure / The Show Must Go On"||April 23, 2016|
|2||2||"Shoe Crazy / Picture This"||April 25, 2016|
|3||3||"At Your Service / A Hard Rain"||May 2, 2016|
|4||4||"Moon Cake Madness / Trunk Trouble"||May 9, 2016|
|5||5||"Behind the Scenes / Paperdoll in Peril"||May 16, 2016|
|6||6||"Singing in the Rain / Mail Carrier Mayhem"||May 30, 2016|
|7||7||"Going Golfing / Case of the Stolen Spectacles"||June 6, 2016|
|8||8||"Up in the Air / Addressing the Problem"||June 20, 2016|
|9||9||"Happy Feet / Hide and Taste"||June 27, 2016|
|10||10||"Sleeping Kiki / Babysitter Blues"||July 18, 2016|
|11||11||"Wakey Wakey / Rules of the Road"||July 25, 2016|
|12||12||"Oodles of Noodles / Ringmaster Ruby"||August 15, 2016|
|13||13||"A Colorful Way to Cool Off / Seeing Is Believing"||September 12, 2016|
|14||14||"Bad Hair Day / Ice Is Nice"||September 16, 2016|
|15||15||"Big Baby / Public Apology"||October 17, 2016|
|16||16||"A Treasure Lost / Dazzling Dumplings"||January 2, 2017|
|17||17||"How Does Your Garden Grow? / Mystery Gifts"||January 9, 2017|
|18||18||"Train Stopping / All Dolled Up"||January 16, 2017|
|19||19||"The Rainbow Wave / The Best Pet You Never Met"||January 30, 2017|
|20||20||"Princely Party / What a Mess!"||February 13, 2017|
|21||21||"Dolphin Dilemma / Ruby and the Beast"||February 27, 2017|
|22||22||"Hat Trick / Dancing on Ice"||March 6, 2017|
|23||23||"When the Moon Was Missing / Trouble in a Bubble"||February 20, 2017|
|24||24||"Home Sweet Home / Mixed Berries"||March 20, 2017|
|25||25||"Farm Fun / Tummy Trouble"||March 27, 2017|
|26||26||"Blast Off / The True Jewel"||April 10, 2017|
Rainbow Ruby was first showcased in the licensing market at MIPJunior 2015 in Cannes, France, as announced in September that year. At the market, the series was announced to be the first animated series to "support girls' and women's education in partnership with UNESCO". On March 12, 2016, at the 2016 Global Education Skills Forum held in United Arab Emirates, the UNESCO and the CJ Group (the parent of CJ E&M) signed a partnership agreement to use Rainbow Ruby: this agreement is a part of the Better Life for Girls campaign, which was launched in November 2014 by CJ E&M and UNESCO, and "a share of the sales from Rainbow Ruby character products will be contributed to UNESCO's global fund for promoting girls' right to education", according to UNESCO.
DHX Media has the distribution rights of the series for Canada, United States and the EMEA regions except France. CPLG, a brand licensing agency which became a subsidiary of DHX Media in 2012, represents Rainbow Ruby worldwide except Asia and Latin America. Within the Mainland China, all the related rights of the series are exercised by China Entertainment Corporation.
At a business presentation to South Korean media held on February 28, 2017, CJ E&M has announced that the series was sold to thirty broadcasters outside South Korea. Also, the company announced that it will have a multimedia campaign in South Korea involving the series.
In Canada, the series was premiered on April 23, 2016 on Family Jr.; it was then broadcast on its regular slot on Mondays starting April 25. The French language version debuted on April 9, 2018 on Télémagino; for its first week, Télémagino premiered each episode per day from April 9 to 13, but premieres the rest every Monday. Both Family Jr. and Télémagino are specialty television channels which DHX Media acquired in 2014.
In South Korea, the series was premiered on March 2, 2017 on EBS1, a public service terrestrial television channel operated by the Educational Broadcasting System. From April of the same year, the series will also be broadcast on Tooniverse, a specialty television channel available on multi-channel television platforms which was acquired by the CJ Group in 2009, before it was integrated into the then-newly formed company CJ E&M's broadcasting division in 2011. Other specialty channels that will broadcast the series include Animax in South Korea.
Previously, it was reported in January 2016 that the series would be launched between March and April that year on Tooniverse, and was reported in July 2016 that it would be within the year, but there have been no indications since.
In China, the series gained a governmental license of approval for distribution in the Mainland television market as a domestic animated production on April 19, 2016, and it was named as one of the Outstanding Domestic Animated Television Productions in the second quarter of 2016 by the State Administration of Press, Publication, Radio, Film and Television, which gives an advantage when selling such programs to broadcasters.
Other English-speaking countriesEdit
Awards and recognitionEdit
Rainbow Ruby won a Grand Prize in Animations and Comics (动漫类大奖) at the 2015's Zhōngguó Dòngmàn Yóuxì Chuāngtóu Jiǎng (Chinese: 中国动漫游戏创投奖; literally: 'Chinese Awards for Creativity and Investment in Animations, Comics and [video] Games') presented by China Animation Association, being ranked at number 7. The ceremony was held on October 1, 2015 as a part of the year's edition of Shenzhen Gameshow.
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- ""Rainbow Ruby" joins UNESCO to support girls' education" (Press release). UNESCO. March 12, 2016. Retrieved 2017-01-07.
- 강종훈 (March 14, 2016). CJ, 애니메이션으로 유네스코 소녀교육사업 후원 [CJ to Support UNESCO's Mission for Girls' Education with Animated Property] (in Korean). Seoul. Yonhap News Agency. Retrieved 2017-01-17.
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- O'Shea, Cormac (June 20, 2016). "TV station 3e unveil new children's morning block dedicated to kid-friendly programming". Irish Mirror. Dublin. Retrieved 2017-01-08.
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